Tonight s Agenda. Summary Presentation Open House. Group Discussion Next Steps: online community wide survey

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Community Open House February 22, 2018

Tonight s Agenda Summary Presentation Open House Station 1: Project Overview and Community Input Station 2: Draft Vision and Guiding Principles Station 3: Western, Middle and Eastern Portions Station 4: Building Setbacks and Stepbacks Station 5: Parking Group Discussion Next Steps: online community wide survey

Study Area

Community Comments

Community Comments and Ideas

General Points of Agreement Portola Drive 1. Improve mobility and safety for pedestrians, bicyclists and motorists along Portola Drive 2. Add more on street parking to support businesses and reduce impacts to the Avenues 3. Add more visible and safer pedestrian crosswalks

General Points of Agreement Building and Site Design 1. Require quality architecture 2. Discourage hotels from locating in the Study Area 3. Ensure new buildings have articulated frontages and varying setback/stepbacks to maintain the character of the corridor

Tonight s Agenda Summary Presentation Open House Station 1: Project Overview and Community Input Station 2: Draft Vision and Guiding Principles Station 3: Western, Middle and Eastern Portions Station 4: Building Setbacks and Stepbacks Station 5: Parking Group Discussion Next Steps: online community wide survey

Open House Station Summary

Open House Stations

STATION 1 Project Overview and Community Input

Overall Schedule Summer 2017 Fall 2017 Winter 2018 Spring 2018 Summer 2018 Fall 2018 thru Spring 2019 Summer 2019 Fall 2019 Winter 2020 Spring 2020 Pleasure Point Commercial Corridor Project Focus Groups & Community Workshop #1 Community Workshop #2 & Existing Conditions Summary Focus Groups & Community Open House Pleasure Point Vision and Guiding Design Principles Evaluation and Adoption of Program Elements Pleasure Point Element Accepted into the Sustainability General Plan & Regulatory Updates Begin to Analyze Potential Environ. Impacts (EIR), including Traffic Study Release Draft Environmental Impact Report (EIR) Conduct Community Meetings Respond to Comments, Prepare the Final EIR and hold public hearings with the Planning Commission and Board of Supervisors Coastal Commission consideration and Final Adoption Begin to seek grants and funding

Community Workshops #1 and #2

Project Goals 1. Create a Vision for the Pleasure Point Commercial and Mixed Use Corridor 2. Develop Guiding Design Principles for Future Commercial and Mixed Use Projects that Reflect the Vision 3. Identify Ways to Enhance the Portola Drive Streetscape

STATION 2 Draft Vision and Guiding Principles

Draft Vision Statement A vibrant and eclectic place where people shop, dine, live, relax, and interact. Where people can walk along wide and active sidewalks, ride bikes and skateboards on safe and comfortable bicycle lanes, drive cars and access transit on streets designed for all modes of transportation. A place characterized by buildings with varied architectural styles and sizes, compatible with local character, and interesting open spaces. Where parking is convenient, but does not dominate the area. An active, locally focused social and commercial center where the neighborhoods on the north and south sides of Portola Drive meet.

Vision Framework Western Portion 26 th Ave to 35 th Ave Middle Portion 35 th Ave to 38 th Ave Eastern Portion 38 th Ave to 41 st Ave

Overarching Streetscape Design Principles Repurpose the Portola Drive right of way to calm traffic, improve circulation and safety for all users, and increase parking opportunities. Enhance the eclectic Pleasure Point character with streetscape design and landscaping that responds to the specific conditions of each block. Improve pedestrian connectivity and safety through wider and more protected sidewalks, more frequent and better marked crosswalks, better visibility of cars when crossing the street, and better site design.

Overarching Streetscape Design Principles Enhance bicycle safety and connectivity through wider and safer bicycle lanes, contiguous green painted bicycle facilities, and new crosswalks with push button signals at key intersections Address circulation conflicts to improve site access, enhance safety and reduce delivery truck conflicts.

Overarching Site/Building Design Principles Support economic vitality by encouraging a mix of uses that complement the surrounding neighborhoods, while discouraging new hotels. Require quality architecture and materials that support the eclectic character of Pleasure Point. Encourage green open spaces to be incorporated into the site design of new projects to improve aesthetics, increase pedestrian activity and promote sustainability.

Overarching Site/Building Design Principles Maximize on street parking opportunities along Portola Drive to increase parking supply for commercial uses and minimize neighborhood impacts. Improve parking to support the commercial district and minimize impacts to surrounding neighborhoods. Encourage private parking to be located at the rear of parcels so it is not fronting Portola Drive.

Overarching Site/Building Design Principles Minimize the appearance of height by locating taller portions of buildings in the center of parcels and requiring articulated frontages. Encourage buildings no taller than 35 feet on the south side of Portola Drive between 38 th Avenue and 30 th Avenue. Establish design principles to address edge conditions and minimize the appearance of height through setbacks, upper story stepbacks and articulated frontages.

STATION 3 Western Portion 26 th Avenue to 35 th Avenue

Western Portion Private Realm Guidelines Western Portion 26 th Ave to 35 th Ave Middle Portion 35 th Ave to 38 th Ave Eastern Portion 38 th Ave to 41 st Ave

Western Portion Private Realm Guidelines Vision: A residential mixed use area with some smaller scale commercial uses. Encourages ground floor residential in order to strengthen the existing residential character of the area.

Western Portion Public Realm Guidelines Existing Street Condition South North

Western Portion Public Realm Guidelines Potential Near Term Changes South North

Western Portion Public Realm Guidelines Potential Long Term Changes #1 South North

Western Portion Public Realm Guidelines Potential Long Term Changes #2 South North

STATION 3 Middle Portion 35th Avenue to 38th Avenue

Western Portion Private Realm Guidelines Western Portion 26 th Ave to 35 th Ave Middle Portion 35 th Ave to 38 th Ave Eastern Portion 38 th Ave to 41 st Ave

Middle Portion Private Realm Guidelines Vision: A commercial mixed use area that builds on existing local and regional stores, shops, restaurants and other destinations.

Western Portion Public Realm Guidelines Existing Street Condition South North

Western Portion Public Realm Guidelines Potential Near Term Changes South North

Western Portion Public Realm Guidelines Potential Long Term Changes #1 South North

Western Portion Public Realm Guidelines Potential Long Term Changes #2 South North

STATION 3 Eastern Portion 38th Avenue to 41st Avenue

Western Portion Private Realm Guidelines Western Portion 26 th Ave to 35 th Ave Middle Portion 35 th Ave to 38 th Ave Eastern Portion 38 th Ave to 41 st Ave

Eastern Portion Private Realm Guidelines Vision: A commercial mixed use area that builds on the existing mix of retail, restaurant and other commercial uses.

Western Portion Public Realm Guidelines Existing Street Condition South North

Western Portion Public Realm Guidelines Potential Near Term Changes South North

Western Portion Public Realm Guidelines Potential Long Term Changes #1 South North

Western Portion Public Realm Guidelines Potential Long Term Changes #2 South North

STATION 4 Building Setbacks and Stepbacks

Front Setbacks and Sidewalks

Upper Floor Setback and Rear Setbacks 10 foot upper floor stepback 30 foot rear setback

STATION 5 Parking

Parking Standards 1. Existing parking requirements for retail, commercial and mixed use projects will remain unchanged. 2. Allow tandem parking for up to three vehicles in open and covered situations for residential units, such as townhomes. 3. Allow stacked parking for residential uses.

Open House

Open House Process 1. Station Content Handout 2. Comment Cards All materials will also be online tomorrow with an interactive survey and comment feature www.sccoplanning.com

Group Discussion

ABOUT YOU

How long have you lived or worked in the Pleasure Point neighborhood? A. 0 5 years B. 6 10 years C. 11 24 years D. 25+ years ABOUT YOU

Which age category describes you best? A. 0 17 years old B. 18 34 years old C. 35 64 years old D. 65+ years old ABOUT YOU

ACTIVATED SIDEWALKS

ACTIVATED SIDEWALKS Do you like this concept for Pleasure Point? A. I really like it B. It s worth considering C. I don t like it D. I m not sure

PARKING IN THE REAR

Do you like this concept for Pleasure Point? A. I really like it B. It s worth considering C. I don t like it D. I m not sure PARKING IN THE REAR

REPURPOSING PORTOLA DRIVE TO THREE LANES

Do you like this concept for Pleasure Point? A. I really like it B. It s worth considering C. I don t like it D. I m not sure REPURPOSING PORTOLA DRIVE TO THREE LANES

ADDING MORE ON STREET PARKING

Do you like this concept for Pleasure Point? A. I really like it B. It s worth considering C. I don t like it D. I m not sure ADDING MORE ON STREET PARKING

CONDUCT A PILOT PROGRAM TO TEST STREET CONCEPTS

Do you like this concept for Pleasure Point? A. I really like it B. It s worth considering C. I don t like it D. I m not sure CONDUCT A PILOT PROGRAM TO TEST STREET CONCEPTS

UPPER FLOOR STEPBACKS 10 foot upper floor stepback

Do you like this concept for Pleasure Point? 10 foot upper floor stepback A. I really like it B. It s worth considering C. I don t like it D. I m not sure UPPER FLOOR STEPBACKS

1. Existing parking requirements for retail, commercial and mixed use projects will remain unchanged. 2. Allow tandem parking for up to three vehicles in open and covered situations for residential units, such as townhomes. 3. Allow stacked parking for residential uses. PARKING STANDARDS

1. Encourage buildings no taller than 35 feet on the south side of Portola Drive between 38th Avenue and 30th Avenue 2. Elsewhere along corridor, existing height limits would apply with design principles established to address edge conditions and minimize the appearance of height through setbacks, upper story stepbacks and articulated frontages. BUILDING HEIGHTS

Next Steps

Next Steps Prepare full Draft Pleasure Point Commercial Corridor Vision and Guiding Design Concepts (March 2018) Incorporate this work into the Sustainable General Plan/LCP process (2018 early 2020)

Visit the Project Webpage www.sccoplanning.com Click the Pleasure Point Commercial Corridor button to access project documents, meeting information and community input summaries Email Comments/Questions to Staff Annie.Murphy@SantaCruzCounty.us Annie Murphy, Santa Cruz County Planning Department

Community Open House February 22, 2018