Garden centres, care suppliers and nurseries working together to encourage people to garden more GroMór 2019 Building on Success to Date! In association with www.gromor.ie
Visit your Local Garden Centre The 2018 Campaign Supported by: 62 Garden Centres 15 Nurseries Sarah McGovern, Robyn, Jude and Dermot O Neill Secured Celebrities Dermot O Neill & Sarah Mcgovern for PR #GroMorIreland @GroMorIreland Grew a Highly Engaged Digital Community 18,973 Facebook Followers 2
Key Focus for 2018 Website Drive people to the Find your local store page on GroMór Website. At the end of 2018, this and the homepage were the two most popular pages on the site. InStore Point of Sale Social Media Engagement +18.5% Facebook +8.5% Instagram +8.5% Twitter Facebook Competition 20,000 People Reached 3
9,744,909 Media Impressions 2018 Coverage achieved National & Local PR Irish Garden Retail Times VIP Magazine Womens way Southside People Dungarvan Observer Dublin Gazette (North, South, West, City) Kildare Post Bray People Wicklow People (West, Arklow) Cork Independent Online PR extra.ie goss.ie businesspost.ie growtrade.ie horticultureconnected.ie Irishtimes.com farmandplant.ie gardenguide.ie irishexaminer.com National TV coverage achieved through appearances on TV3 s Saturday AM and also on The Alison Curtis Show. 4
The plan for GroMór 2019! Building on the success of the 2018 campaign the 2019 will grow the market for gardeing in Ireland. What s New For 2019: A focus on: Digital Social Video Local PR New Video Tips (Great for Social & Digital) Campaign Video User Generated Focus on social with a focus on getting people into the centres Garden Centre Experts Competitions Gromór Ambassador 2019 Gary Graham of Bloom & Supergarden Combined with celebrity influencer to reach a large relevant audience. Instore Partner Engagement with Garden Centres Integration of the Bloom and GroMór websites to take advantage of large volume of traffic going to Bloom website Gary Graham Promotion at Bloom driving people who visit the plant village at Bloom to GroMór garden centres Visit your Local Garden Centre 25-35 Year olds Target Sectors 35-50 Year olds Existing Mature Audience 5
What s in it for your nursery? 2019 Events There will be two months of events April - Garden Colour June - Container Gardening This will be supported and promoted with PR and digital campaign to drive target market to instore events Opportunity for instore/plant pop-up with promotion banners provided by the campaign. PR Tips on How to Improve your own nursery s PR, using the GroMór membership to boost reach Well known garden ambassador Gary Graham radio interviews to be recorded centrally and syndicated to local stations Local PR Opportunitities which will be supported by National Campaign Social Social Media Opportunity Opportunity for nurseries to get their tips/ demos out to an audience of 20,000 people! 6
Your contribution supports three initiatives: 1. Visit your Local Garden Centre 2. Highlighting Quality Mark plants in Super Garden 3. Promotion of the Quality Mark Plant Village at Bloom as well as GroMór promotion at Bloom 7
Bord Bía: Has substantially increased the plant budget for Super Garden, so more plants will be used in the gardens - including plants with the quality mark, and Irish plants Is investing in the Quality Mark plant village at Bloom to showcase Quality mark plants and which also represents a plant sales opportunity To promote the quality mark we need co-funding from the industry so a portion of your contribution goes to the quality mark, as well as to GroMór. 8
GroMór Campaign 2019 Get Growing Ireland Nursery Name: Contact Name: Address: Email: Tel: Mobile: I wish to contribute to the GroMór Campaign - (please tick box showing relevant turnover applicable to your nursery) Nursery total turnover of up to 500,000 Nursery total turnover of up to 500,000-1,000,000 Nursery total turnover of up to 1,000,000-3,000,000 250 contribution + 23% VAT ( 57.50)= 307.50 500 contribution + 23% VAT ( 115)= 615.00 2,750 Contribution + 23% VAT ( 172.50)= 922.50 Signed: Please return this form completed, together with cheque for amount ticked above and post to: Michal Slawski, Bord Bia, Clanwilliam Court, Lower Mount Street, Dublin 2 Invoices will be issued in due course by Bord Bia 9
10 www.gromor.ie