IMM-COLOGNE.COM THE INTERNATIONAL INTERIORS SHOW 15. 21.01.2018
EXPECT THE BEST: IMM COLOGNE 2018. imm cologne is without doubt the industry s unmissable, pivotal event at the start of the furniture year. This is where the direction for the coming months is set international manufacturers present the very latest in furniture, interior design and accessories. The global furniture industry comes to Cologne to experience the emerging trends for the year at first hand and make important decisions for the business year. Anyone who wants to showcase their new products and ideas to the entire industry in one go does so here in Cologne.
IN THE BEST COMPANY: EXHIBITOR OVERVIEW. In January, the whole world of interiors arrives in Cologne. The most important international business hub will provide a showcase for the whole range of new marketready products: in 2017, an impressive 1,081 companies from 51 countries presented their products here. And successfully so: 94% of exhibitors were satisfied or very satisfied with the extent to which they achieved their objectives. 71 % EXHIBITORS FROM OUTSIDE GERMANY From near and far: origin of the exhibitors 29 % 50 % 21 % Germany Europe (excl. Germany) Rest of the World Exhibitor satisfaction by subject 86% number of international visitors 92% quality of international visitors Exhibitors highly satisfied 93 % 84% number of visitors from Germany 89% quality of visitors from Germany 81% value for money from imm cologne with level of fair objectives achieved 76% of exhibitors were also at the previous year s edition of imm cologne 61% of exhibitors have already been taking part for 3 years or more 61% of exhibitors have already been taking part for 3 years or more 92% would recommend imm cologne to a friend or colleague Sources: Koelnmesse GmbH / Visitor survey at imm cologne 2017, conducted by an independent market research institute.
THE BEST OFFERING: THE SEGMENTS AT IMM COLOGNE. Global Lifestyles Living-room and bedroom furniture from around the world Comfort Upholstered furniture suites, armchairs, divans, sofas, sofa beds Prime Modern living-room and bedroom furniture, solid wood furniture, children s furniture, tables, chairs, dining rooms, period furniture and reproductions S l e e p Mattress and sleep systems, boxspring beds, waterbeds, bedding, bed linen and accessories S m a r t Contemporary young living, ready-to-assemble furniture, bedroom furniture, children s furniture, selection of associated products/furnishing accessories Designers Market by blickfang Heimatdesign Pop-Up Shop Shopping market for innovative products of young and independent designers, home accessories, furniture, textiles, fashion & jewellery. Open to everyone: 19. 21.01. 2018 Pure Holistic living philosophies of leading design brands Pure Editions Innovative interior and luminaire designs, product concepts with edition character, Das Haus Interiors on Stage with the Pure Platforms special-format stand construction (optional) Pure Studios Young and upcoming: design labs, networks, independent designers and design studios Pure Talents Experimental design: schools, Pure Talents Contest Pure Architects Holistic concepts for home decoration and interior design for bathrooms, flooring, wallcoverings, lighting and smart home Designers Market by blickfang 1 Heimatdesign Pop-Up Shop 2 3 Entrance West Auenweg Entrance South 4 Piazza 11 5 Boulevard 6 10 7 8 9 Deutz-Mülheimer-Str. Entrance East Congress Centre East Zoobrücke Congress Centre North Messekreisel Entrance North Subject to change.
THE BEST PROSPECTS: 150,000 VISITORS FROM 139 COUNTRIES VISITOR OVERVIEW. 56,000 Trade visitors from Germany 48,000 Trade visitors from abroad 46,000 End consumers Trade visitors by economic region (excluding Germany) High levels of satisfaction among trade visitors With imm cologne in general With the imm cologne offering 98 % 98 % 13 % Asia, Ozeania 9 % Eastern Europe, rest of Europe 6 % EFTA 4 % Middle East, Africa 2 % North America 65 % EU 1 % Latin America Trade visitors from all relevant industries (more than one category may apply) Decision makers and trade visitors participating in their company s purchasing decisions 67 % Furniture retailers, furniture wholesalers, furniture importers/exporters, specialist bed retailers, kitchen retailers Commercial representatives, mail order trade, furniture dealers offering kitchens, lighting specialists wholesalers and retailers, department stores offering furniture, hardware and DIY stores, associations, furniture purchasing associations, specialist bathroom retailers, kitchen wholesalers Trade 63 % You are sure to meet your target group at imm cologne: leading opinion formers and disseminators will be present in Cologne, trade visitors from all over the world, top international decisionmakers and furnishing experts will get a comprehensive view of all the latest developments and do solid business. And they do so repeatedly: 94 per cent of visitors are satisfied with the extent to which they achieved their objectives in attending the fair and 91 per cent would recommend the event to friends and colleagues. Sources: Koelnmesse GmbH / visitor survey at imm cologne 2017, carried out by an independent market research institute. Design, interior construction/design, interior decoration, architecture, contract furnishing, developers / construction consultants, other freelance professions Manufacturers of furniture and furnishing, supplier industry Technical schools, colleges and universities, students Carpentry, shopfitting, stand caonstruction IT sector, other, other professionals Other 4 % Industry 17 % Education 15 % Skilled trade sector 12 % Interior design, contract furnishing 44 %
THE BEST CONDITIONS: THE TOP BUYERS WILL BE IN COLOGNE The world s top 30 But, France DFS Furniture, Great Britain John Lewis, Great Britain Krieger group, Germany Lars Larsen, Denmark (Jysk) Nitori, Japan Porta group, Germany Steinhoff, South Africa (Conforama F, Harveys GB, Poco D, Lipo CH, Kika / Leiner A, Bensons for Beds GB, Mattress Firm USA) Tessner group, Germany XXLutz, Austria and many more Europe s top 30 Alinea, France Benson for Beds, Great Britain Cuisines Smidt, France Dreams, Great Britain (Sun) El Corte Ingles, Spain Home Retail Group, Great Britain (incl. Argos, Homebase, Habitat) Kingfisher, Great Britain Micasa, Switzerland Möbel Martin, Germany Next, Great Britain Pfister, Switzerland Schaffrath, Germany Tessner, Germany and many more Purchasing associations (Germany) Alliance Atlas Begros Creative Inneneinrichter Einrichtungspartnerring VME Europa Möbelverbund Garant group GFM Trend Giga K3 MZE ProÖko Union WohnPartner Online retail Amazon (one of the world s top 30) Ebay Home24 Ikarus Made.com Otto Group (one of the world s top 30) incl. Manufactum, Baur, Küche & Co. Wayfair (one of the world s top 30) Westwing and many more Design Abc Carpet & Home, New York Altus, Lebanon Chaplins, Great Britain DDC, New York Designfunktion, Germany Harrods, Great Britain Heals, Great Britain Luminaire, Miami Sijben, The Netherlands The Conran Shop, GB / Japan /France Teo Jakob, Switzerland Zingg Lamprecht, Switzerland and many more
With its drawing power, imm cologne reaches the whole world of interior design: international television channels and trade and consumer magazines report on the fair and the trends at Cologne are spread across the whole world via social media. In this way your message reaches far beyond the exhibition halls to all of the people who are important for you. The cross-media campaign, from targeted press releases, through worldwide mailing campaigns to social media activity across all channels make it virtually impossible for anyone interested in design to miss the new products and ideas presented at imm cologne. THE BEST APPEAL: Subject-specific press releases that reach more than 2,500 journalists Worldwide press conferences Editorial discussions and interviews Comprehensive press services during the trade fair Social-media activities across all channels (Facebook, Twitter, Pinterest, Instagram, YouTube, blogs,...) Print, electronic and internet: marketing activities on all media channels for trade visitors and end consumers Worldwide, target-group specific mailings COMMUNICATION.
WE RECOMMEND YOU REGISTER RIGHT NOW: Register with us you can find your personal contact person at imm-cologne.com/contact. Together we can develop the perfect presentation of your company and ensure the best start to the 2018 furniture year for you! You can find your application form here: imm-cologne.com/application WE LOOK FORWARD TO HEARING FROM YOU.
THE BEST REASONS: FOR YOU TO BE IN COLOGNE Koelnmesse GmbH Messeplatz 1, 50679 Köln Germany Tel. +49 221 821-2089 Fax +49 221 821-3280 imm@koelnmesse.de imm-cologne.com imm cologne gains you entry into the biggest sales market in the world: Germany. From here you can capture markets in the whole world trade visitors from 139 countries come to Cologne to update themselves on the latest developments in the industry. The most important disseminators in the fields of design, architecture and journalism will be attending. International decision makers, sellers, agents, architects, planners, suppliers and consumers all of the target groups will be in Cologne. The highly qualified trade visitors guarantee well-founded feedback about your new products and innovations. On the public days, you will be able to interact directly with consumers and prompt concrete buying decisions. You can see all of your competitors here the ideal basis for your own positioning. Spectacular shows and special events set trends and stimulate industry-wide discussions. International media and social networks report from Cologne in words, images and sound. You will enjoy a full seven days in a professional environment with the ideal conditions for a perfect start to the 2018 furniture year. Be sure to be there and enjoy the best business of the year we look forward to seeing you! EN Printed in Germany 3.2017