Discussion Questions - Summary. 1. What do you value most about the area and think needs to be preserved by the Plan?

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Community Meeting #1 Discussion Questions - Summary 1. What do you value most about the area and think needs to be preserved by the Plan? Architectural Retain character through preservation of historical buildings and significant landmarks (even the dealerships) Flatiron buildings provide unique architectural character Historic structure reuse is important to maintain character (like Whole Foods) Open Space and Scale Un-enclosed creeks Continued and improved connections between creek and Lake Merritt Low building profiles provide ample sunshine, appropriate neighborhood level scale, and abundant openness of Broadway Transportation and Location Bikability, pedestrian access, and transportation (bus lines) are good- with a convenient location Closeness to transit (BART) and Kaiser Arterial connection to Downtown Oakland Irregular street network Large sidewalks Limited auto access to adjacent neighborhoods Slower, neighborhood-oriented adjacent streets Retail Grocers or other stores servicing elderly YMCA Good restaurants Auto service Cultural Personality, grit, style, diversity- avoiding Bay Street-like-exclusion Space for organized use provided by churches 2. What things about the area would you like changed by the Plan? Urban Fabric Centrally located square for congregation Remove surface parking- utilize buffers or subsurface/structure parking to maintain or increase parking opportunities Page 1 of 5

Move auto services (including auto sales) to the rear of buildings Remove unused space and eyesore/vacant buildings Increase public art New buildings with architectural significance Reconnect Richmond and Brook Streets Open Space Implement community gardens Expose creeks, enhance creek interface Increase the green and open spaces- including youth entertainment and athletic fields Uses Increase entertainment and nightlife Affordable and family housing Mix of commercial/ retail options (locally owned businesses mixed with anchors, national retail, and groceries) Increase cultural activities (draw up from Downtown) Services: pharmacy, drug treatment, and homeless support are all missing or at fringe of neighborhood Use Pill Hill as catalyst for increased office and retail use Character of Broadway Extend boulevard character from downtown- street trees in median and sidewalks (median promenade?) Create a destination main street with street life, cafes, and people watching Focus on the pedestrian, not the car, and slow traffic Light rail on Broadway (Jack London to Kaiser) Create sense of arrival with signage Transportation Invest in centrally located transit station or BART shuttle Safety, walkability, bicycle infrastructure Highway auto connection to Broadway 3a. Given the desire to create a retail destination on Broadway, what kinds of stores would you like to see in the area? Generally Independent, locally owned and unique - non-chain stores Mix of anchor retailers and smaller stores Clothing Stores Not upscale (A few) Chain retailers No fastfood No Walmart Lifestyle Page 2 of 5

Ethan Allen- High end furniture REI Fry s electronics Book/music/record store Department/Big Box Stores Nordstrom, Macy s, Kohl s, Ross, Target, Cosco, Ranch99 Entertainment Bowling Locally owned and operated restaurants Tea room Brew Pubs Neighborhood Serving Pet Store Groceries- Trader Joe s, Farmer Joe s or Safeway- lower end than Whole Foods Hardware Funeral parlor Drug Stores/ Pharmacies Bakeries Foreign supermarkets Laundromat/ dry cleaners Barber/beauty shops 3b. Would you like to see residential and/or office uses in addition to retail? If so, how much? Overall, yes to both uses. Mixed use with residential and/or office over retail. Residential favored over office. Office space limited to upper floors and certain areas of the district Height restrictions to create height variations Between 3 and 6 stories residential over retail appropriate Ensure that a canyon effect does not take place Focus on a variety of housing types - apartments, affordable, rental, senior, family, high density, no single family homes Focus office uses toward downtown or Pill Hill Residents support retail to create foot traffic Ensure that with residential uses come plazas, street furniture, shade, gardens, and a farmer s market 3c. What other kinds of activities, facilities, services, etc. would you like to see in the area? Night clubs- music and dance Page 3 of 5

Open Space- playgrounds, parks, pocket parks, community garden, active recreation, dog parks Entertainment- theatres (movie and formal) Restaurants Bus shuttle service and stations Pet clinics Dentists/clinics Law offices Small grocery stores Bike lanes Parking garages Expansion of arts district (Art Murmur) Youth-serving uses (kids activities gym, day care, after-school programs) Farmer s market Public art Streetscape improvements Activity centers for the elderly Plaza/congregation center 3d. What is your vision for what the Broadway/Valdez District should be? A pedestrian-oriented boulevard with trees and landscaping Mixed uses by building and by district Cafes and outdoor seating An area of preserved historic buildings with old city charm A destination both day and night Oakland s Main Street Sustainable- green roofs, low carbon footprint Incorporating the arts (expand Art Murmur neighborhood) Retail anchors in the southern portion High density office space near 580 No corporate architecture An area integrated into the surrounding neighborhoods and not isolated A live/work environment Child friendly and peaceful Affordable Improvement of safety overall to encourage residents and tourists to be outside after 5PM Improved connection to Lake Merritt Walkabale and bikable Sufficient parking Multi-ethnic and inclusive 3e. What retail area that you are familiar with most closely matches your vision for the? Page 4 of 5

California Walnut Creek*** Ferry Building, San Francisco** Colorado Boulevard, Pasadena ** Temescal, Oakland Union Street, San Francisco Park Street, Alameda 4 th Street, Berkeley Piedmont Santana Row, San Jose Market Street, San Francisco Santa Monica Walk Skate Street, Santa Monica Bay Street, Emeryville Not Bay Street Main Street, Pleasant Hill Stoneridge Mall Pleasanton Street Hayes Valley, San Francisco Downtown Santa Rosa Santa Barbara United States Manhattan, NY Brooklyn, NY Not Disneyland Columbia Heights, Washington, D.C. International District, Seattle, WA Harvard Square, Cambridge, MA Downtown Portland, OR Pike Place, Seattle, WA Beacon Street, Boston, MA Lake View, Chicago, IL 16 th Street Mall, Denver, CO International Puerto Rico Europe (like Italy s Piazzas) West Broadway, Vancouver, BC Las Ramblas, Barcelona, Spain * indicates the number of references to retail area Page 5 of 5