MEDIA PACK 2017
OVERVIEW Commercial Interior Design Commercial Interior Design is the essential monthly read based readers, and the format has proved popular with for interior design professionals across the GCC, containing our readers both internationally and outside of the GCC, the latest local and international news, trend forecasts, as well as providing our advertisers with a highly costeffective platform for helping their budgets reach a wider product launches, project focuses, case studies, contract wins and tender invites. international and non-gcc readership community with Commercial Interior Design offers readers the opportunity their brands and product messages. to get to grips with key industry trends and opportunities and most importantly provides our advertisers with the most Multiplatform App effective platform for promoting their brands, products and Commercial Interior Design is also available as a services in an environment that their clients read, trust and downloadable user-friendly application for users of highly regard. smartphones and tablets on the Android and Kindle Commercial Interior Design is delivered to 7,344 qualified platforms. The application delivers a full and interactive readers each month (BPA audited, Jan June 2016). It has online version of the print title. Commercial partners an average pass-on readership of 3.34 readers per issue appearing in the print edition are able to upgrade their and growing digital subscriptions. advertisement to include an active hyperlink version of Commercial Interior Design is read by more than 35,579* their advertisement in this product. chief decision makers and purchasing influencers each This facility is proving popular with readers and month. Chief executive officers, managing directors, advertisers alike and at the end of September 2016, we general managers, directors, designers, specifiers and had already reached 15,057 activated subscriptions. consultants from across the Middle East read Commercial Interior Design on a monthly basis. Commercial Interior Design s readers work not only in interior design companies, architecture firms and for specifiers, developers and contractors, but also in the property sector, for building owners, and in the government sector. ezine Edition The Commercial Interior Design ezine is the exciting online version of the successful print title. Audited subscriptions over the past year have grown quickly to 2,424 for GCC THE FACTS Commercial Interior Design is the leading source of ideas, inspiration and product information for industry professionals across the Middle East. Commercial Interior Design covers all aspects of commercial interiors, from residential to industrial, offices to retail outlets, hotels to health spas and everything in between. Kitchens, bathrooms, flooring, office furniture, lighting, fixtures and fittings all have a home in Commercial Interior Design, along with everything else that industry professionals need to create attractive and profitable commercial interiors. Commercial Interior Design is the essential monthly read for interior design professionals across the GCC. Commercial Interior Design is the most effective medium for reaching the professional design sector across the GCC. Advertising in Commercial Interior Design works it delivers visibility to your brands and generates sales. 35,579* decision makers read Commercial Interior Design *includes all print copies as well as digital editions and app downloads Commercial Interior Design is part of the Construction Week stable of titles published by ITP Business, the largest business, technology, hospitality and construction trade publisher in the Middle East.
*Publisher s own data: ITP Business Readership Survey June 2016 READERSHIP SURVEY READERSHIP SUMMARY READERSHIP SURVEY 2016 92,559* Total Brand Readership 35,579* Total Readership Print & Digital 7,344 BPA Worldwide Audited Average Qualified Circulation (January-June 2016) BPA Average Print Circulation 4,920 (Jan - Jun 2016) Other Print Circulation 726 Readership Mutiplier (Print) 3.34 Total Print Readership 18,858 BPA Average Digital Circulation 2,424 (Jan - Jun 2016) App Downloads (BPA June 2016) 14,297 Total Readership - Print & Digital 35,579 Unique Website (BPA June 2016) 38,780 enewsletters 18,200 Total Brand Readership 92,559 Readership On average, each copy of Commercial Interior Design is read by 3.34 people. 88% of subscribers have their copy read by two people or more. Editorial* 95% of readers consider Commercial Interior Design editorial to be good or better than other publications that focus on the design sector in the region. Competitive Advantage* As an overall magazine 91% of readers consider Commercial Interior Design to be a superior or better publication than others in the same industry within the region. Purchasing Decisions* 95% of our readers have at some point used Commercial Interior Design to make purchasing decisions based on its editorial and advertising content. Reader Spend* 10% of Commercial Interior Design readers are either solely or jointly responsible for a budget of more than $10 million annually. An additional 29% of Commercial Interior Design readers are either solely or jointly responsible for a budget of between $1 million to $10 million annually. 61% of Commercial Interior Design readers have responsibility for signing off spending within their company. Reader Profile* 90% of Commercial Interior Design readers are decision makers, responsible for purchasing decisions, or influence purchasing decisions. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION - MAY 2016 ISSUE Qatar 12.6% Oman 6.8% Kuwait 5.6% Saudi Arabia 14.4% Bahrain 6.8% BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION - MAY 2016 ISSUE Managing Architect / Director 8.5% Interior Designer 11.3% General Managers 6.8% Designer Managers 6.2% Corporate Executives and Company Management 12.0% UAE 53.8% Project Director / Managers 17.4% Other 1.5% Architects 29.4% Construction Managers 6.9%
2017 EDITORIAL CALENDAR Commercial Interior Design features list * SPECIAL REPORT SUPPLIERS YOU SHOULD KNOW EXTRA DISTRIBUTION & SPECIAL ISSUES JANUARY Hotel Design Office Top Trends 2017 FEBRUARY Kitchen & Bathroom Design Lighting MARCH Outdoor Design Walls & Flooring APRIL Lighting Design Bathroom & Spa MAY Office Design Index & Workspace Index & Workspace JUNE Showrooms Furniture JULY Surface Textile AUGUST Healthcare Design Lighting SEPTEMBER Hotel Design Bathroom Hotel Show, Commercial Interior Design Awards OCTOBER Education Design Walls & Flooring Downtown Design, Dubai Design Week, Commercial Interior Design Awards NOVEMBER Marble & Ceramic Design Fit-out Contractors Big 5 DECEMBER Textile Design Everyone You Should Know supplement Top 50 Most Influential Designers List DON T MISS: Everyone You Should Know - the definitive guide to supply-side firms in the Middle East s interior design industry published each December. SPECIAL REPORT: An in-depth overview of the market, the challenges within the sector, and the innovations and solutions on offer. *Subject to change at editor s discretion
CID AWARDS 2017 The Commercial Interior Design (CID) Awards, and the highly glamorous and prestigious ceremony that celebrates them, are now firmly established as the highlight of the interior design industry s calendar. Now in its 11th year, the CID Awards bring recognition to the companies and individuals designing the most impressive hotels and restaurants, luxurious residences, stunning institutional interiors, and sleek corporate offices in the region. The awards have grown to become the must-attend networking event for the industry and today attract more than 800 of the most influential interior designers from across the Gulf. As the industry-wide recognised awards programme for interior designers in the Middle East, the CID Awards represent the benchmark of success and are eagerly anticipated each year. As such, the awards attract hundreds of nominations from across the region from design firms and individuals hoping to take home one of the most coveted prizes on the industry s most glamorous night of the year. The extensive CID Awards promotional programme provides sponsors with a truly unrivalled pre and post promotional awards campaign and the opportunity to associate their brands with excellence and innovation. Sponsors are guaranteed a return on investment through both editorial collaboration and advertising exposure across both print and online platforms. Traditionally held in September, the awards ceremony will be accompanied by entertainment and a three-course gala dinner. Guests at the CID Awards always make the most of the networking opportunities and enjoy celebrations late into the night, making it an industry event truly not to be missed. The majority of our sponsors are longstanding partners so sponsorship opportunities are highly coveted and limited. At the time of press there are limited options available for 2017 and they are available on a strictly first come, first served basis. For more information, visit www.designmena.com/cidawards Award Categories Interior Design of the Year: Hotels Interior Design of the Year: Bars and Clubs Interior Design of the Year: Food and Beverage Interior Design of the Year: Office Interior Design of the Year: Public Sector Interior Design of the Year: Residential Interior Design of the Year: Retail International Project of the Year Sustainable Interior Design Initiative of the Year Interior Fit-Out Project of the Year Best Interior Design Concept of the Year Behind the Scenes Award Young Interior Designer of the Year Interior Designer of the Year Interior Design Boutique Firm of the Year Interior Design Firm of the Year
*Publisher s own data: ITP Business Readership Survey June 2016 ONLINE designmena.com is the region s premier website for the design and architecture industry in the Middle East, giving industry professionals a unique perspective on current and future trends, keeping them fully informed and updated. Industry professionals use designmena.com as a daily resource of information. Brandview designmena.com s Brandview allows clients the opportunity to showcase themselves as industry experts. This gives clients who face the same challenges as our readers an opportunity to share valuable opinions and insights. It is the perfect environment to be able to give examples of how a client s product and services are used. Project Focus Many clients have projects that they are particularly proud of and are very keen to let our readers see what they are capable of by featuring the end result. Project Focus allows clients to talk through the brief received and challenges they faced in the execution of the projects. Project Focus will also showcase the various applications and aesthetics of the products used. Meet the Team Many clients have their own in-house design and architecture teams. Meet the team features are an excellent way of humanising your company and showing the faces behind the business. This builds creditability as it allows the client to showcase their team s experience and expertise, plus promote the brand to our readers. Prices and specifications on application enewsletter designmena.com and Commercial Interior Design readers receive relevant and an up-to-date round up of the day s news stories from the design and architecture industry, daily, six times a week. Branded Background One week $5,000 Two weeks $9,000 (10%) Three weeks $12,000 (20%) One month $14,000 (30% off) Button One week $1,300 Two weeks $2,340 (10%) Three weeks $3,120 (20%) One month $3,640 (30% off) Email Blast Access to both the designmena.com and enewsletter subscribers lists are available for companies who wish to reach out to potential clients through email blasts. designmena.com offers a number of solutions for clients wishing to showcase their products and services to design professionals and architects. Product Showcases These gallery-based solutions are ideal for both standalone products and products in-situ where they have been installed to enhance a particular interior. Sponsorship of Twitter Feed Twitter feed brought to you by $1,200 per week $4,000 for one month enewsletter Takeover This is offered for a 6 day period and includes leaderboard banner, MPU banner and whitespace banner $6,000
EVENTS Commercial Interior Design events are incredibly popular with designers, architects and decision makers, demonstrating the importance of networking, discussion and debate within the industry ROUND TABLE Commercial Interior Design will be launching a series of roundtables throughout the year to discuss issues facing the region s interior design and architecture industry. Each of our roundtables will drive 90 minutes of thought-leading discussion with six to eight design and architecture professionals who will be sharing their first-hand experience and expertise. We can conduct tailor-made roundtable discussions to help you address the current challenges your company is facing. Independently moderated, each roundtable starts its life with our editorial team, who work with a variety of industry contacts to identify the most relevant discussions. The leading industry professionals will examine the following topics: Fit for Work sourcing and training the right talent Design Technology looking at acoustics and interior automation trends Hotel Design the rising boom of mid-range hotels across the Middle East Retrofit and Refurbishment many of the five-star hotels across the region are due for a refit, and we will look at the challenges this presents to designers and architects The design and architecture industry is flourishing in the UAE as demand for new hotels, retail spaces, commercial real estate, schools and hospitals continues to grow, cementing the region as one of the fastest growing and most exciting in the world. Alongside this growth has come increased competition and professionals are finding themselves challenged with meeting a plethora of design, sustainability, cost, time and functionality specifications, often from numerous stakeholders. Savvy architects and designers are keeping their finger on the pulse of the industry to ensure they are up to date with the latest trends, technologies and projects coming online. The fifth designmena Summit provides the ideal forum for architects and interior designers to develop their knowledge, creativity and business networks in order to meet client expectations and deliver projects that will be marvelled at. Previous keynote speakers include design heavyweights Karim Rashid and Sou Fujimoto.
ADVERTISING RATES Commercial Interior Design Magazine Advertising Rates POSITION TRIM SIZE WIDTH X HEIGHT (MM) SINGLE ISSUE PRICE SIX SERIES PRICE TWELVE SERIES PRICE First double page spread 450 x 300* AED 34,163 ($9,303) AED 143,418 ($39,057) AED 246,026 ($67,000) Double page spread 450 x 300* AED 29,500 ($8,034) AED 123,596 ($33,659) AED 212,212 ($57,791) Full page 225 x 300* AED 22,692 ($6,179) AED 80,804 ($22,055) AED 138,521 ($37,723) 1st half right-hand page 225 x 300* AED 24,831 ($6,762) AED 98,923 ($26,939) AED 169,583 ($46,182) Right-hand page 225 x 300* AED 23,976 ($6,529) AED 93,047 ($25,339) AED 159,509 ($43,439) First half of magazine 225 x 300* AED 23,976 ($6,529) AED 93,142 ($25,365) AED 159,509 ($43,439) Half page vertical 97.5 x 260 AED 12,826 ($3,492) AED 53,869 ($14,670) AED 92,347 ($25,149) Half page horizontal 195 x 130 AED 12,826 ($3,492) AED 53,869 ($14,670) AED 92,347 ($25,149) Quarter page 195 x 65 AED 8,511 ($2,319) AED 35,680 ($9,716) AED 61,215 ($16,670) Inside front cover 225 x 300* AED 27,750 ($7,557) AED 116,717 ($31,785) AED 199,736 ($54,394) Inside back cover 225 x 300* AED 24,833 ($6,762) AED 98,877 ($26,927) AED 169,653 ($46,201) Outside back cover 225 x 300* AED 38,478 ($10,478) AED 161,608 ($44,010) AED 277,042 ($75,447) Inserts Specifications on application AED 25,652 ($6,985) AED 107,855 ($29,372) AED 184,811 ($50,329) Gatefold 447 x 300* Price upon application Price upon application Price upon application Cover mount Specifications on application Price upon application Price upon application Price upon application Belly band Specifications on application Price upon application Price upon application Price upon application Advertorial Specifications on application Price upon application Price upon application Price upon application Contacts ADVERTISING CONTACT Teri Clarke Senior Sales Manager T: +971 4 444 3679 M: +971 50 451 2932 E: teri.clarke@itp.com Rehan Ahmed Sales Executive T: +971 4 444 3678 M: +971 56 794 3132 E: rehan.ahmed@itp.com EDITORIAL CONTACTS Marina Mrdjen-Petrovic Editor T: +971 4 444 3130 E: marina.petrovic@itp.com Aidan Imanova Editor, designmena.com T: +971 4 444 3497 E: aidan.imanova@itp.com PRODUCTION CONTACT Basel Al Kassem Production Manager T: +971 4 444 3388 E: basel.alkassem@itp.com *please add 5mm bleed