Watch the clip to find out more: www.spielwarenmesse.de/en/lifestyle
Toy retailers are expanding their range Fashionable and trendy articles are increasingly complementing the classic assortment of toys in retail outlets. The Spielwarenmesse is taking account of this trend. Since 2014, the Fashionable and Trendy Articles segment has been an independent product group. On an area covering almost 5,000 m 2, 116 national and international exhibitors present their products. Whether for small shops or large chains, this is the perfect place to expand their range and for you to generate new customer groups. Benefit from the unique combination!
YOUR PRODUCT GROUP IN DETAIL FASHION & ACCESSOIRES Hair accessories, bracelets, cosmetics, glasses, textiles, bags and rucksacks HOME & DECORATION Children s room furnishings, wall stickers, lighting and lamps, decorations, tableware PLAY Designer soft toys, designertoys, electronic toys, collecting figures PAPER PRODUCTS Pencil cases, wrapping paper, greeting cards, albums, calendars, stickers LICENSED ARTICLES, SUGAR CONFECTIONERY
Advantages for you as an exhibitor IDEAL BUSINESS ENVIRONMENT Display your products to an international audience! More than 70,000 trade visitors from 120 countries attend the leading international fair, and 90% of visitors are involved in purchasing decisions. Some 5,000 trade visitors are mainly interested in the Fashionable and Trendy Articles product group.
FASHION & ACCESSOIRES
VISITOR: MAMA & CO. DRESS IN STYLE, MARION KORTE, OWNER Smaller retailers in particular are going to find lifestyle an ever more important way of differentiating themselves. It s really important to my business success that I attend the Spielwarenmesse to reposition myself and get new ideas for the future. Nowhere else will you find so many ways to discover new things in one place.
PAPER PRODUCTS
90 % ALMOST OF EXHIBITORS IN THE FASHIONABLE AND TRENDY ARTICLES PRODUCT GROUP EXPECT TO EXHIBIT AT THE SPIELWARENMESSE AGAIN IN 2017. VISITORS YOU WILL ONLY FIND HERE 20,000 buyers can only be met at the Spielwarenmesse. Thanks to our global network we succeed in attracting new trade visitors each year. With individual mailing campaigns, advertisements and video clips, we specifically address buyers from the Fashionable and Trendy Articles product group on your behalf.
LICENSED ARTICLES
YOUR VISITOR GROUPS ONSITE Toy shops, shops for paper, office supplies, stationery, school suppliers Drug stores, supermarkets, department stores Food retailing, discount shops Mail order business, online shopping portals Gift shops and crafts stores Licensors, licence agencies Furniture shops and decoration shops
PLAY
EXHIBITOR: NICI, THOMAS PFAU, CEO Fashionable and trendy articles and toys are, after all, very closely connected. Particularly for our company we have always been represented in the lifestyle sector this naturally brings additional trade visitors to us and gives us the chance to present our merchandise on a very, very good space.
YOUR STAGE FOR FASHIONABLE AND TRENDY ARTICLES The Spielwarenmesse is offering you the perfect marketing and sales platform for your fashionable and trendy products in a very prominent location at the modern Entrance Mitte and in the directly adjacent hall 1. You will be ideally positioned there to meet buyers and retailers from all over the world. The related Dolls, Soft Toys, Baby and Infant Articles, and Wooden Toys product groups will be showcased in close proximity.
12 NCC West 11 10 9 8 7 7A NCC Mitte 6 Mitte Messepark / Fair Park NCC Ost Service- Center Mitte 5 1 2 4 4A 3 3A PERFECT PLACEMENT
90 % FOR ALMOST OF THE EXHIBITORS IN THE FASHIONABLE AND TRENDY ARTICLES PRODUCT GROUP, THE SPIELWARENMESSE IS AN IMPORTANT ELEMENT IN THEIR MARKETING/SALES MIX. YOUR MARKETPLACE OF THE FUTURE It is not just that the international toy industry meets up in Nuremberg, the exhibition also plays an important role for fashionable and trendy articles the Spielwarenmesse is a lot more than just toys. Seize your opportunity to establish new business relations and deepen existing contacts at the start of the season. Make your presence felt at the world s leading trade fair!
HOME & DECORATION
THE SPIELWARENMESSE IN NUMBERS MORE THAN 70,000 VISITORS FROM 120 COUNTRIES OVER 2,800 EXHIBITORS FROM 60 COUNTRIES 2,100 JOURNALISTS FROM 37 COUNTRIES 12 PRODUCT GROUPS IN 18 HALLS ON A TOTAL AREA OF 170,000 m 2
SUGAR CONFECTIONERY
Be there! Register online here: www.spielwarenmesse.de/en/application EXHIBITING FEE (without stand construction and equipment per m 2 fl oor space) Row stand Corner stand Head stand Block stand open on 1 side open on 2 sides open on 3 sides open on all sides 166*/ m 2 202*/ m 2 216*/ m 2 220*/ m 2 minimum stand size: 9 m 2
REGISTRATION FEE The registration fee is 400* and will be deducted in full from the exhibiting fee upon approval. We can only process your registration after receipt of the registration fee. MARKETING PACKAGE The marketing package costing 300* includes the following: Your company entry in the official print and online media of the Spielwarenmesse A link to your company website and e-mail address in the online catalogue Basic Matchmaking account Invitation vouchers for 10 day-tickets for your customers * All prices excl. VAT, see Item 6 of the Rules for Exhibitors 2017, plus further charges, e.g. AUMA fee, obligatory marketing package, registration fee. A full m 2 is charged for every m 2 or part thereof.
Your personal contact: Berlind Bernemann +49 911 99813-60 b.bernemann@spielwarenmesse.de You can fi nd the contact partner in your country here: www.spielwarenmesse-eg.de/representatives Spielwarenmesse eg Münchener Straße 330 90471 Nürnberg Germany Tel. +49 911 99813-0 Fax +49 911 869660 www.spielwarenmesse-eg.com
More information and the video clip can be found at: www.spielwarenmesse.de/en/lifestyle