Register today! Heim+Handwerk is Germany s largest consumer and sales fair devoted to living, furnishing and building. 28.11. 02.12.2018 fairground munich www.heim-handwerk.de/apply
Performance figures from 2017. Our benchmark for 2018. CHECK IN As an exhibitor at Heim+Handwerk you can tap into one of Europe s most prosperous economic regions the Munich metropolitan region with its 6 million or so inhabitants. Nowhere will you meet so many prospective customers over such a short period: more than 130,000 people will visit almost 1,150 exhibitors in 5 days. With 76,000 m 2 of space available in 7 halls. EXHIBIT SELL Attractive trade fair offers pay off in the form of immediate sales: more than 67 % of visitors make a purchase at the fair itself, spending an average of 575 euros. Make your innovative products must-haves! Exhibition visitors are on the lookout for the latest trends and innovations and 82 % find what they are looking for at Heim+Handwerk. INSPIRE MEET Reach the core of your target group! 72 % of visitors are homeowners. The fair is rewarding for 80 % of exhibitors because of the contacts they make. Create an unforgettable experience for visitors with your products. We ll be back, say 82 % of exhibitors and 83 % of visitors. EXCITE All findings were derived from the independent Exhibitor and Visitor Survey 2017 conducted by Gelszus Messe-Marktforschung GmbH and from user registration data collected by GHM Gesellschaft für Handwerksmessen mbh.
WOW FOR YOUR SALES! Heim+Handwerk is Germany's biggest pop-up store for living, furnishing and building. Over five days you can reach more than 130,000 visitors from one of Germany s most affluent regions. Between 28.11. and 02.12.2018, Germany s largest consumer and sales fair transforms the exhibition halls in Munich into a gigantic world of experience, acting as a magnet on your target audience: homeowners as well as fans of living and design. And these extremely free-spending visitors have only one thing in mind to discover the latest ideas from the world of living, furnishing and building at the highest level of craftsmanship. The combination with FOOD & LIFE, Germany's largest meeting place for food, drink and enjoyment, emphasises the unique character of the event and enhances the pleasure for visitors. This makes Heim+Handwerk the perfect platform for promotion and sales, for acquiring new customers and maintaining contacts in Munich. Madlen Bürge Project Manager T +49 89 189 149 130 buerge@ghm.de Heim+Handwerk is the fair with the positive benefits. + Register to learn more of the added benefits.
B1 B2 B3 A1 A2 A3 A1 A2 Your new products for an affluent target group.»a As newcomers to»he Heim & Handwerk «we are delighted at the public. ed«otto Kettenburg Wollzeit Manufaktur HOME ACCESSORIES, ARTS & CRAFTS AND LIFESTYLE Show what is trending in hall A1: from home accessories and arts & crafts to occasional furniture and count on customised, functional stand concepts from 9 m 2. Meet trade fair visitors looking for that special something to give their home an individual touch. PARTNERS: County of Upper Bavaria Department for Culture and the Promotion of Fine and Applied Arts Landesinnung Süd des Bayerischen Musikinstrumentenhandwerks (Guild of South Bavarian Musical Instrument Craftsmen) TRADE FAIR HIGHLIGHT 2018: Crafts. Art. Trends. Oberbayerischer Förderpreis für angewandte Kunst (Upper Bavarian Promotional Award for Applied Arts) with accompanying evening event THEMED AREAS: Alpine country Eco chic Advent deluxe Ethno style Music room Exclusive evening event for your premium customers. SELECTION EXCLUSIVE INTERIOR DESIGN Show the public custom-made home and lifestyle solutions in hall A2. Meet potential customers who value stylish, unique products and exceptional design. Benefit from the overall staging of the hall achieved through the collaboration of designers and interior architects. PARTNERS: Coburger Designforum Oberfranken e.v. (Coburg Design Forum in Upper Franconia) in cooperation with the design faculty of Coburg University of Applied Sciences Fachverband Schreinerhandwerk Bayern (Bavarian Cabinetmakers Association) InteriorFashion the magazine for the furnishing sector TRADE FAIR HIGHLIGHT 2018: planhaus: with real home scenarios and individual and free advice from the Coburg University of Applied Sciences THEMED AREAS: Start in design area Junior cabinetmakers presentation Die Gute Form (The Good Shape) and cabinetmakers competition Holz aus Bayern (Wood from Bavaria) Room concepts from independent design labels
A3 LIVING AND SLEEPING, HEALTH AND FITNESS AT HOME If you wish to make people feel even better every day then you need to exhibit in hall A3. This is where you can showcase new products for dining and living are as as well as the bedroom. Exhibit your products and services for health and fitness at home. + PARTNERS: Fachverband Matratzen-Industrie e.v. (Mattress Trade Association) TRADE FAIR HIGHLIGHT 2018: Living Theatre: this is where experts show visitors the latest trends in living for the home THEMED AREA: ADDED BENEFIT Themed areas Stage and captivate Our aim is to show your products and services in the best possible light while making Heim+Handwerk an unforgettable experience for every visitor. Our trade fair highlights, themed areas and outstanding programme of events create the best possible backdrop for this. Participate in our themed areas or position yourself nearby. Take the opportunity of cooperating with other exhibitors to create a setting where customers and prospects can immerse themselves with all their senses. It is not just your sales information that they take home with them, but also the inspiration and ideas that lead them back to you when the time is right. After all, trade fair business continues even after Heim+Handwerk finishes. More than two thirds of exhibitors record orders at the fair and receive follow-up orders. Table culture
PLEASE ASK US We aim for achieving the best outcome for you as an exhibitor. Please contact us direct with your questions and needs. We'll find the perfect solution for you. Janika Meschi Home Accessories, Arts & Crafts and Lifestyle T +49 89 189 149 133 meschi@ghm.de Susanna Dobrowolski SELECTION Exclusive Interior Design Living and Sleeping, Health and Fitness at Home T +49 89 189 149 135 dobrowolski@ghm.de
B1 B2 B3 A1 A2 A3 B1 B2 78 % of visitors discover ideas for their home. CONSTRUCTION AND EXTENSIONS If you know what it takes to turn a house into the perfect home then you should present your materials and plans for renovation to potential customers in hall B1. Or inspire them with your ideas for the future with new insulation technology. PARTNERS: ENERGY, INTERIOR FITTINGS AND BATHROOMS Open a window to the future for prospects and customers: showcase energy-efficient construction and innovative bathroom solutions at your stand. Whether networked smart living or an intelligent makeover for houses: shine as an expert with a talk or presentation at Heim+Handwerk and gain valuable new potential customers. PARTNERS: 16 years uninterrupted»p participation by ANREI in Heim+Handwerk have shown us that it s probably the most valuable support we could have in developing our furniture brand in Bavaria. It s primarily due to the high quality of trade fair visitors and the outstanding staging of our products. Günther Waidhofer, «cts.«cts. ANREI-Reisinger GmbH City of Munich: Building and Landscaping Department TRADE FAIR HIGHLIGHT 2018: Gardening Products and trends of tomorrow. City of Munich Construction Centre TRADE FAIR HIGHLIGHTS 2018: Energy forum. Intelligent. Used. Smart living BATHROOM ideas»every year at Heim+Handwerk we meet knowledgeable potential customers interested in environmentally friendly heating technology. We accompany our customers from the planning stage and implementation «to the subsequent optimisation of our SpeedPower3 heating system and Heim+Handwerk provides an excellent setting for establishing contact. Martin Sandler, Managing Director EFG Energie für Gebäude
Treffpunkt für Genießer B3 Dein Style. Dein Geschmack. KITCHEN CULTURE Deutschlands größter Treffpunkt für Essen, Trinken und Genießen. Give your customers a taste of tomorrow already today. Show visitors to hall B3 your kitchen concepts and kitchen aids and whet their appetite for delicious results. Convince them with creative and efficient solutions and with unexpected possibilities, assisting them on their way to their custom dream kitchen. 28.11. 02.12.2018 Messegelände München + TRADE FAIR HIGHLIGHT 2018: ADDED BENEFIT FOOD & LIFE Whetting visitors appetites for your new products Kitchen TRENDS THEMED AREA: Baking FOOD & LIFE Benefit from the synergy effects from FOOD & LIFE, Germany's largest meeting place for food, drink and enjoyment, being held in parallel. www.food-life.de #fal2017 You will find FOOD & LIFE right next to hall B3. Heim+Handwerk takes place together with FOOD & LIFE, the meeting place for food, drink and enjoyment. With over 130,000 visitors each year, the two events are the most successful consumer and sales fairs in Germany. With its 300 exhibitors and its focus on artisanal and regionally produced delicacies from all over Europe, FOOD & LIFE not only attracts a young audience but also inspires cooking and dining in the home. Exhibitors in hall B3 benefit from this in particular as that is the location for kitchens, household goods as well as electrical and kitchen appliances right next to FOOD & LIFE.
WITH US YOU WILL SHOW YOURSELF IN THE BEST LIGHT Contribute to themed areas or to our programme of events. We will be pleased to advise you on the form of presentation that benefits you most. Uta Lehner Construction and Extensions Energy, Interior Fittings and Bathrooms T +49 89 189 149 131 lehner@ghm.de Igor Hoso Kitchen Culture FOOD & LIFE T +49 89 189 149 132 hoso@ghm.de
ADDED BENEFIT Digital marketplace Available to your customers 365 days a year The combination of digital marketplace and print media brings you into contact with your target audience all year round. As an exhibitor at Heim+Handwerk, you will be easy to find here with your company profile, innovations, products, brands and events. THE BENEFITS FOR YOU: Increased reach from a combination of website, fair guide and hall plan Interaction with your target audience A permanent presence with company and contact profiles with everything that your customers need to know about you Links to your social media channels Special promotion 2018: link to the starting page of your online shop Visit www.marktplatz.heim-handwerk.de/en for more information. Or contact us, your Heim+Handwerk marketplace team, direct by phone +49 89 189 149 530 or e-mail marktplatz@heim-handwerk.de + 365 days 24/7 accessibility for your customers!
ADDED BENEFIT Media presence Powerful marketing throughout Bavaria Heim+Handwerk 2018 A good plan Heim+Handwerk is a major topic of conversation even before it starts, because we don t just focus our advertising efforts on Bavaria s big radio stations. Besides numerous radio spots, we also deploy print advertising, posters and online material, send out e-mails to visitors and advertise in social media. Everybody in and around Munich knows about Heim+Handwerk! + At the same time, we will also help you activate your personal target audience: with free posters for your point of sale, and with advertising banners for your website. The clever thing about it is that you can distribute free online ticket vouchers to your customers! You will benefit from the addresses for your promotional initiatives meeting arrangements at an early stage, because we will supply you with data about your visitors immediately following registration. Give your customers and prospects free admission to the fair! ADDED BENEFIT Service and experience Focus on your business You will be able to rely on an ideally structured and clearly arranged trade fair and smooth and carefree procedures. Enjoy the modern fairground, perfect transport infrastructure and maximum convenience. Use our services from hotel reservation and catering to technical equipment. We ll be pleased to give you competent advice on P +49 89 189 149 133. Media partners (radio/online/print) Heim+Handwerk A1 A2 Home Accessories, Arts & Crafts and Lifestyle SELECTION Exclusive Interior Design B1 B2 Construction and Extensions Energy, Interior Fittings and Bathrooms A3 Living and Sleeping Health and Fitness at Home B3 Kitchen Culture GHM Gesellschaft für Handwerksmessen mbh Paul-Wassermann-Str. 5, 81829 Munich, Germany www.heim-handwerk.de/en Follow us on www.facebook.com/heimhandwerk 03/2018 GHM FOOD & LIFE C3 Where Gourmets Meet