FEATURING The HOUSE fair House & Garden Festival brings together three leading consumer lifestyle events to create a celebration of summer and stylish living. It s the ultimate platform for premium boutiques and brands to reach an affluent audience of high spending AB1 consumers and the most prosperous households in London and the Home Counties face-to-face. GENERATE SALES RAISE AWARENESS LAUNCH NEW PRODUCTS MEET CUSTOMERS NETWORK ENHANCE YOUR BRAND
HOUSE & GARDEN FESTIVAL GROW London, Spirit of Summer and HOUSE make up the exciting new House & Garden Festival, showcasing a hand-selected treasure trove of garden, interior and lifestyle brands. Each area offers a distinct but complementary collection of over 550 curated brands and products approved by House & Garden magazine. HOUSE is London s only high-end home and interiors destination for consumers, offering an unrivalled collection of beautiful and stylish interior brands, hand selected by House & Garden. The Fair presents a curated collection of furniture, gorgeous fabrics, cushions, bespoke lampshades, luxury rugs, stunning lighting, wallpapers, paints and other home furnishings, kitchens and bathrooms. It is the perfect place for interior brands and specialists to directly engage with high-net-worth consumers in a relaxed atmosphere, as they pro-actively seek inspiration and source interior products for their home. GROW London offers visitors a fun and relaxed alternative to the traditional garden show to source products and find inspirational ideas on how to transform outside spaces. Encompassing emerging gardening trends alongside contemporary, urban and classic garden designs, the event features an unrivalled selection of outdoor furniture and sculptures, highquality plants, tools and a tempting edit of pots, planters, containers and accessories. Described as the biggest new player on the London horticultural scene this is your opportunity to put your products and services in front of this stylish urban audience, as they shop for the latest trends for their outdoor living spaces. Spirit of Summer brings together an eclectic mix of 325 hand selected independent boutiques and designersmakers selling an unrivalled collection of products and special pieces simply not found on the high street. It will showcase a tantalizing array of summer accessories, fashion, jewellery and children s clothing, as well as original gifts and a collection of the country s finest artisanal and Great Taste award-winning food & drink. This highly effective retailing platform gives you the opportunity to meet these traditionally hard-to-reach, discerning consumers that have a proven track record of high spending at the Spirit Fairs for over 17 years.
UNIQUE AUDIENCE The House & Garden Festival gives brands unrivalled access to a hard-to-reach audience of discerning, high-spending consumers. The three events have consistently attracted high-net-worth visitors from the wealthiest areas of London and the Home Counties who spend a significant amount on products and services they find amongst from the unique array of 550 exhibitors. KEY FACTS HIGHLY Visitors 23,000 anticipated, 30% of which are trade TARGETED (interior designers) HIGH-NET-WORTH Encompasses richest 10% in the country CONSUMERS Average household income 125k Social grade 71% of database come from the wealthiest ACORN segments in the country Average age 45 Average house value of House & Garden readers is 930,897 95% of House & Garden readers agree: I look to House & Garden for luxury lifestyle inspiration The House & Garden Festival is your opportunity to showcase your brand to this lucrative customer-base this summer. WHAT OUR EXHIBITORS SAY There aren t many places that give you the chance to meet such a broad spectrum of high value customers- new and returning, retail and trade. The HOUSE Fair does exactly that. Reed Harris These are the only retail fairs I do now. They have an extremely loyal, high spending customer base and they are really well run. Somerville Scarves The HOUSE Fair was a joy to be a part of. There were some wonderful brands and products. A truly inspiring event which captures the essence of great design and luxury living. Katharine Pooley Interiors The Fair created the perfect opportunity to increase our brand awareness amongst a new audience. We were very impressed by the show, not only did it attract a lot of visitors but they also fitted perfectly with our customer demographics. Our stand received a great response. Heritage Bathrooms Spirit of Summer was a great opportunity to gain the exposure we needed to really get our business going, the customers where our perfect target audience! Louisa Elizabeth
ATTRACTING A TARGETED, HIGH SPENDING AUDIENCE A comprehensive far reaching marketing, advertising and PR campaign (broadcast, print, online and social media) reaching millions of AB1 adults in London and the South East and positioning the House & Garden Festival as a must-attend interiors, lifestyle and gardening event in the summer. The Festival is a highly effective retailing platform which gives you the opportunity to meet these traditionally hard-to-reach, discerning consumers face-to-face in a relaxed and sophisticated atmosphere. TITLE PARTNER - The Best in International Design and Decoration. The House & Garden Festival is the culmination of a unique partnership with House & Garden that has spanned over 15 years. It is no coincidence that the House & Garden Festival is being launched at the same times as the magazine celebrates 70 years as the pre-eminent media brand for design and decoration. Our campaign will include extensive advertising and promotion in House & Garden (readership 572,000 and circulation 113,047) which will include online, editorial, inserts, advertorials, advertising, publishers letter and subscriber emails It seems fitting that the House & Garden Festival is launching this year to coincide with the celebrations of our 70th anniversary, bringing so much to see, do and buy for the home and garden. It s going to be a fun and inspiring four days. Hatta Byng, Editor House & Garden Celebrating years For readers and subscribers of House & Garden the Festival will also be a chance to celebrate the 70th anniversary of the magazine. Special events will be taking place at the Festival to celebrate this exceptional legacy setting the gold standard for design and decoration. 21-24 June 2017, Olympia London
The House & Garden Festival will also be featured and advertised across a selection of prestigious Condé Nast titles including: House & Garden circ 113,182 Tatler circ 84,515 Vogue circ 195,053 World of Interiors circ 58,069 Vanity Fair circ 80,083 Source: Audit Bureau of Circulations D ED I CATED PR CAM PAI G N Targeting interior, garden and lifestyle press to include broadcast media, national & regional press and online channels. Working closely with partners, sponsors and exhibitors to create compelling and bespoke news stories that promote the show, help drive footfall and partners, sponsors and exhibitors objectives. 5 0 0,0 0 0 LE AFLE T & INSERTS Distribution of 500,000 leaflets 150,000 distributed via direct mail to previous visitors and Clarion s affluent databases. Magazine inserts (including House & Garden, World of Interiors, Tatler, The Week and other key gardening, interior and lifestyle publications) and high foot fall affluent areas within the local area. 21-24 June 2017, Olympia London
TARGETED 2.3 MILLION E-MAILING CAMPAIGN Estimated 2.3 million targeted emails sent to high-net-worth individuals including Clarion Events 400,000 strong database collated from our portfolio of luxury consumer events including Olympia Arts & Antique Fair, Spirit of Christmas Fair and Luxury Travel Fair House & Garden subscribers, Condé Nast subscribers including Vogue, Vanity Fair and Tatler. Other media partners, sponsors, associations plus other affluent interior, garden and lifestyle databases ADVERTISING & ADVERTORIALS National & Regional Press advertising will include The Mail on Sunday, The Times, The Daily Telegraph, The Sunday Telegraph and Evening Standard Advertising in other interior, garden and lifestyle press ONLINE ADVERTISING & PROMOTION Comprehensive on line advertising and promotional campaign on www.houseandgarden.co.uk Online campaign which will include strategic interior, garden and lifestyle sites, Google Ad words, Google Content and Display Networks SOCIAL MEDIA Comprehensive social media campaign rich in content through the House & Garden Festival social media channels - Facebook, Twitter, Instagram and Pinterest as well as social media promotion and activity via House & Garden magazine and other partners, sponsors and exhibitors STRATEGIC BRAND PARTNERSHIPS Here is a selection of the partners and promoters we worked with in 2016: 21-24 June 2017, Olympia London
FESTIVAL FE ATU RES As well as showcasing a hand-selected treasure trove of interior, garden and lifestyle brands for visitors to buy they will also get the chance to see and enjoy a host of features and attractions throughout the Festival. The event will offer a unique atmosphere and plenty of chances for visitors to seek inspiration, entertainment and to socialise. D IN E & SO CIALISE Guests will also be able to enjoy the Mosimann s pop-up restaurant and two Louis Roederer Champagne bars. FREE TALKS & WO RKSH O PS O U R E XPERTS Theatre and Workshop are dedicated areas of the event designed to give visitors inspiration through informative talks and interactive workshops to add further value to their visit. Our Experts Theatre will play host to a stellar line-up of leading names and personalities from the world of gardens and interiors. The Summer Living Workshops will provide a hands on interactive sessions perfect for getting fresh inspiration for entertaining this season and celebrating the summer months. M OSIMAN N S PO P- U P RESTAU R ANT & LO U IS RO ED ERER CHAM PAG N E BARS The stylish Mosimann s Restaurant a beautiful dining space, provides visitors with the perfect place to unwind and revitalise with friends. Serving a bespoke menu, including lush lunches and traditional afternoon tea, alongside fine wines and Champagnes. Visitors can also enjoy a glass of Champagne as well as a selection of lunch options at the elegant Louis Roederer Champagne Bars. D ESI G N INSPIR ATI O N The event is a showcase for some of the most exciting names from the world of interiors and gardens. We will partner with leading designers to create a number of stunning room sets and exquisite feature gardens. Getting the chance to explore these expertly styled spaces visitors are inspired to explore the products available at the show to create their own unique sense of style for their house and garden.
APPLICATI O NS The Festival operates a strict vetting procedure to ensure that all products are suitable for the look and feel of the event, appeal to the tastes of our discerning audience and add variety to the current offering. All new companies are carefully hand-picked to maintain a consistently high standard and retain our status as the leading luxury lifestyle event. CO NTACT TH E TE AM TO DAY O N 0207 384 8259 to discuss your participation or email us at: enquiries@houseandgardenfestival.com We would love to hear from companies offering products in the following categories: SPIRIT OF SUMMER GROW HOUSE Baby & Child (Gifts, Toys and Clothing) Fashion & Jewellery Food & Drink Gifts Health & Beauty Travel accessories, brands and destinations Garden Accessories Garden Design Nurseries & Plants Outdoor Furniture Pots & Planters Sculpture Tools Art & Antiques Bathrooms & Kitchens Floor & Wall Coverings Window Dressing Furniture Interior and Decorative Accessories & Objéts Interior Design Services Lighting Soft Furnishing & Tableware AB O UT US Clarion Events Ltd are the organisers of the House & Garden Festival and is one of the world s leading event s organisers, producing and delivering innovative and marketleading events since 1947. We are the largest organiser of consumer exhibitions, shows and spectator events in the UK with exhibitions covering equestrian, art and antiques, motoring, travel and leisure, retailing and baby and pregnancy and collectively attract more than 400,000 consumers annually to meet nearly four thousand exhibitors. Clarion s customers use our range of exhibitions to target new business, demonstrate their products, build deeper relationships with their clients and identify new opportunities for performance improvement. The House & Garden Festival is run by the team behind the hugely successful Spirit of Christmas Fair, London s leading Christmas shopping event which attracts 50,000 visitors over 7 days - 30 October 5 November 2017. Visit Spiritofchristmasfair.co.uk for more details. 21-24 June 2017, Olympia London