DIY MARKET RESERCH IN BRAZIL RACHEAL DONG

DIY MARKET RESERCH IN BRAZIL RACHEAL DONG

CONTENTS 1 OVERVIEW OF BRAZIL DIY DIY RETAILER IN BRAZIL 2 3 INTEGRATED RETAILER IN BRAZIL LOCAL PAINT STORES 4 5 LOCAL WHOLESALER MAIN BRAND OF PAINTING TOOLS 6 7 OVERVIEW OF PAINTING TOOLS FEATURE

Overview of Brazil The Federative Republic of Brazil Population 2016: 0.2077 billion Area : 854,7400 km2 GDP 2016 : $ 1.796 trillion GDP per capita : $8650 Currency: Real Official language: Portuguese

Brazil is Latin America's largest country, population ranks fifth in the world. The industrial building construction market is expected to reach US$ 8.7 billion in 2017.

DIY Retailer In Brazil C&C Casa & Construçao www.cec.com.br Total number of stores: 44 Average sales area: 4650 m² Owned by: Conglomerado Financeiro Alfa Other store types operated by parent company: 1Express Centres,2Warehouses in Sao Paulo and Rio de Janeiro.Online shop since 2001. Other: Collaboration with Sodimac (Chile) on special projects.

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DIY Retailer In Brazil DICICO www.dicico.com.br Total number of stores: 58 Average sales area: 2 155 m² Owned by: Sodimac (Falabella) Other: Falabella acquired a 50.1% stake in Dicico (Construdecor) in May 2013.Falabella also have 3 Sodimac locations in Brazil since 2015. Dicico opened its first store in 1918. The product range comprises 40 000 items

DIY Retailer In Brazil Leroy Merlin www.leroymerlin.com.br Total number of stores: 32 Average sales area: 9000 m² Owned by: Groupe Adeo Other: Leroy Merlin Brazil has 7 556 employees. DIY activities in other countries : France (126), Spain (57), Italy (47), Poland (46), China (1), Russia (34), Greece (4), Portugal (9), Ukraine (3), Romania (17),Cyprus (1)

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DIY Retailer In Brazil Telhanorte www.telhanorte.com.br Total number of stores: 38 Average sales area: 5 000 m² Owned by: Saint-Gobain Other store types operated by parent company : Telhanorte Pro stores (2) for professionals.telhanorte Conceito (showroom). Online shop.

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DIY Retailer In Brazil TendTudo www.tendtudo.com.br Total number of stores: 17 Average sales area: 3 330 m² Other store types operated by parent company: Distribution centres (8) in Goiânia (Flamboyant), Sao Paulo (Sao Josédos Campos), Salvador, Recife, Brasilia, Maranhao (Cohama), Fortaleza and Bahia (Feira de Santana). Online shop:casa Show.

TEND TUDO

DIY RETAILER IN BRAZIL Sodimac www.sodimac.com.br Total number of stores :3 Average sales area :9735m² Sodimac is the main network of building and decoration materials in Latin America. It has more than 240 stores installed in Brazil, Chile, Peru, Colombia, Argentina and Uruguay. In the future, the first Sodimac stores in Mexico will also be opened. Consolidated revenues for the last 12 months to the end of the third quarter of 2016 reached more than US $ 5.7 billion.

SODIMAC

INTEGRATED RETAILER IN BRAZIL GPA: Established in 1948, including Pão de Açúcar, Extra, Assaí, Casas Bahia and other brands of 2126 stores the largest local retail group, annual sales of nearly 2.1 billion US dollars, of which Pão de Açúcar, Extra is the two main brands Supermarket.

INTEGRATED RETAILER IN BRAZIL Carrefour Comércio e Indústria Ltda :Belonging to the French Carrefour Group, began to set shops in Brazil since 1975, stores from the peak of more than 500 reduced to the current 258, the annual sales of nearly 1 billion dollars.

INTEGRATED RETAILER IN BRAZIL Wal-Mart Brasil Ltda : Belonging to United States Walmart. open stores in Brazil Since 1995,so far with total about 550 supermarkets.

INTEGRATED RETAILER IN BRAZIL Cencosud Brazil Comercial Ltda.:Cencosud as one of the largest and most prestigious retail conglomerates in Latin America. Has more than 1.045 stores installed in Argentina, Brazil, Chile, Peru and Colombia. Open store in brazil since 2007,so far Brazil with total about 360 stores (including Paris,Jumbo,Easy,Santa Isabel).

Local Paint Store Nicom http://www.nicom.com.br NICOM is a large and respected company in the segment of construction material, its growth has been constant. The store occupies 5th place in the ranking of construction materials stores in the State of São Paulo, and 22nd in Brazil among 135,000 stores.

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Local Paint Stores CLUBE DAS TINTAS www.clubedastintas.com With 25 stores, Clube das Tintas is the largest specialist in the segment, with more than 180 direct employees and a large fleet of vehicles and motorcycles, which guarantees the fast and efficient delivery that the consumer needs.

CLUBE DAS TINTAS

Local Main Brand of Paint Tools www.pinceisatlas.com.br www.pinceisroma.com.br www.pinceistigre.com.br www.castor.com.br www.condorpinceis.com.br www.roloflex.com.br

ATLAS PAINTING TOOLS

TIGRE PAINTING TOOLS

CONDOR PAINTING TOOLS

CASTOR PAINTING TOOLS

ROLOFLEX PAINTING TOOLS

Cofema Atacadista www.cofema.com.br LOCAL WHOLESALER As a wholesaler offer a mix of products (more than 20000 items) in the civil construction sector.

Overview of Paint Tools Features *Product overall positioning : medium to low level * Paint Brush :Handle-Plastic Handle Filament :Synthetic with bristle mixed, Synthetic *Paint Roller :Size: 2-4 -6-9, Cage roller frame with pulg in type handle Fabric:Foam,Micofiber,Polyester,Acrylic,Wool

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