MNI STYLE & DESIGN NETWORK MAGAZINE MEDIA KIT

MNI STYLE & DESIGN NETWORK MAGAZINE MEDIA KIT

MEET THE MNI STYLE & DESIGN NETWORK Our world-class brands ensure that your message gets in front of the right audience. Iconic brands like Country Living, Elle Décor, HGTV, HouseBeautiful, This Old House, and Traditional Home are an unbeatable way to entertain, inform, and inspire individuals whose elegant homes and personal flair are reflections of their sophisticated style. HGTV Magazine readers are DIYers who look to their This Old House celebrates a deep appreciation of favorite magazine for insider secrets from design craftsmanship and fine design. Its how-to approach experts, including their favorite HGTV stars. With ideas, empowers readers with unique insight into the inspiration, and real-life solutions for decorating, interior processes, techniques, and materials needed for both design, gardens, landscaping, and more, the pages of the financial investment and aesthetic transformation HGTV Magazine are filled with everything readers need of their home into an ideal living space. to create their dream home. 2015 Adweek s Hot List Nomination Hottest Home Magazine Celebrating the way America lives, Country Living s focus on a casual approach gives readers the Each glorious issue of Traditional Home delivers information striking interiors and fabulous garden designs, while environmenteffortlessly and elegantly. Country Living they need to create their ideal teaching readers how to bring these looks into their inspires women to decorate, entertain, travel, collect, own homes. Traditional Home appeals to sophisticated garden, and more, with editorial features full of trends, readers through classic designs and customs adapted ideas, and advice. for contemporary life. 2015 min s Editorial & Design Awards Winner Advice Column 2015 min s Editorial & Design Awards Honorable Mentions Best How-To/Instructional, Best Series Reaching affluent spenders, House Beautiful is a trusted source in home décor. From the latest home furnishings and accessories to high-tech appliances, House Beautiful provides readers with exclusive and innovative editorial in each issue. Elle Décor offers inspiration for discerning home decorators seeking fine interiors and lavish exteriors. These readers are known for making sophisticated style look effortless, and they entertain with personality and flair. They look forward to the magazine s revealing interviews of the hottest style-markers, and plan their next projects and their next vacations while pouring over its pages. For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI. For more information please contact Rob Moore, VP of Sales, at 203-967-6500 or Rob_Moore@timeinc.com. YOUR AUDIENCE. DELIVERED.

TARGET CONTEMPORARY INDIVIDUALS WITH SOPHISTICATED STYLE. MEET EMILY. Emily is the epitome of class and style, and prides herself on her home, both inside and out. She often hosts friends and family, who assure her that her home is perfect, but she s always seeking improvement, and experiments to strike the perfect balance of high design with DIY. Magazines inform Emily on the latest design trends, which she s always eager to incorporate. She s just as likely to shop at high-end retailers as she is to rummage at a nearby garage sale in search of new pieces to fulfill her vision. When she isn t rearranging furniture in her home, you can find her either in her workshop restoring one of her recently-acquired pieces, or tending to her garden. Her husband, Chris, happily eats the produce that his wife cultivates; her tomatoes are his favorite. SHE S MNI S STYLE & DESIGN NETWORK WOMAN. WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE EMILY. Available in 74 markets, let s start designing with MNI s Style & Design Network. For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

UNRIVALED REACH OF YOUR TARGET AUDIENCE. Quickly build a relationship with a first-class and five-star audience, compared to a single national magazine buy. TARGET: STYLE-CONSCIOUS INFLUENTIALS READER PROFILE 53yrs 73% Female Median Age: Median HHI: 27% Male $70,168 Source: GFK MRI, Spring 2016 35% 3% 9% 11% MNI STYLE & DESIGN MNI STYLE & DESIGN READERS ARE: Frequent entertainers, who enjoy showing off their homes to family and friends. Style conscious, spending $500+ on clothing in the past year. Interior decorating influential who others turn to for advice and recommendations. Veranda Redbook Architectural Digest For more information, please contact us at info@mni.com or at 1-877-ASK4MNI. Source: GfK MRI, Fall 2017.

NETWORK AUDIENCE Country Living Elle Décor HGTV House Beautiful This Old House Traditional Home FREQUENCY BUILDS RECALL AUD (000) COMP % COV % INDEX GENDER Adults 28,043 100 11 100 Men 7,627 27 6 56 Women 20,416 73 16 141 EDUCATION Any College 17,320 62 12 104 Currently Attending College 1,406 5 8 66 College Graduate+ 8,430 30 11 98 REACH YOUR TARGET AUDIENCE MORE THAN ONCE. MNI s built-in frequency means the most sought-after consumers see your message more. Since your ad will be running in multiple MNI Style & Design Network publications within your local market, it has maximum impact. AGE 18-24 1,857 7 6 54 25-34 3,403 12 8 68 35-44 4,228 15 11 98 45-54 5,382 19 13 110 ALSO READ: 55+ 13,173 47 15 130 65+ 6,707 24 14 123 Adults, 25-54 13,014 46 10 90 Country Living Country Living Elle Décor 5 HGTV 20 House Beautiful 15 This Old House Traditional Home 14 12 Women, 25-54 9,274 33 14 126 HOUSEHOLD INCOME $50,000 17,683 63 11 100 READERS OF: Elle Décor HGTV House Beautiful 24 25 33 4 15 20 28 36 15 12 25 15 12 18 30 $75,000 13,133 47 12 102 $100,000+ 8,923 32 11 99 This Old House 24 4 21 14 11 $200,000+ 1,932 7 11 97 Traditional Home 33 13 28 37 18 Dual Income 7,729 28 12 107 Source: GfK MRI, Fall 2017. CATEGORY TARGETS Gardening Influential 2,346 8 18 157 Healthcare Influential 3,473 12 15 128 Household Furnishings Influential 1,336 5 23 198 Interior Decorating Influential 2,037 7 24 207 READING THE CHART Find the title in the left-hand column for which you want duplication. Follow across the row until you intersect with the column that represents the title being duplicated. For example, 33% of people who read House Beautiful also read Country Living. Home Remodeling Influential 1,841 7 15 136 Source: GfK MRI, Fall 2017. For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.

BEAUTY CLIENT SUCCESS Here are some of our clients who have used the MNI Style & Design Network to successfully reach their audience. CONTENT COMPOSITION Country Living Elle Décor HGTV House Beautiful This Old House Traditional Home DECORATING Almost 70% of editorial is related to home furnishings. Featured Network Issues: HGTV DIY Decorating Elle Décor Outdoor Style This Old House The Kitchen & Bath Issue House Beautiful Small Spaces Traditional Home Masters of Design Country Living The No Regrets Guide to Decorating RENOVATION Over 15% of editorial is related to tips and tricks on updating and renovating homes. Featured Network Issues: HGTV The Makeover Issue This Old House The Paint Transformation Issue House Beautiful Makeover Before and After Renovation Our readers look forward to receiving their favorite magazines in their mailbox, a bond that doesn t exist with other media. And with the most popular and trusted magazines in the country, the MNI Style & Design Network delivers: Eye-catching ads in award-winning magazines. The chance to connect with high-powered and influential men and women. Access to the precise consumers you need to reach, multiple times, in your desired markets. Customized messaging by market (free copy-splitting). For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

AMPLIFY THE MNI STYLE & DESIGN CREATIONS EVEN FURTHER. Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket, the opportunities are endless. 2018 MNI Targeted Media Inc. Stamford, CT 06905 mni.com