Luxury Home Living In The Capital Region INFORMATION KIT MARYLAND VIRGINIA 5 DREAM KITCHENS WASHINGTON DC MARYLAND VIRGINIA SPRING SPRUCE-UP Stylish Decor Indoors & Out GREAT ESCAPES Chic Retreat in France Kiawah Island Getaway WASHINGTON DC MARYLAND VIRGINIA Home & Design Fall Makeovers! 6 DRAMATIC UPDATES WITH STYLE DREAM HOME ON THE BAY H&D THE ULTIMATE RESOURCE GUIDE FOR LUXURY DESIGN AND FINE INTERIORS The Ultimate Resource Guide for Luxury Design and Fine Interiors THE LATEST IN CABINETRY, APPLIANCES, COUNTERTOPS, AND MORE! PRIVATE TOUR WITH CHEF PATRICK O CONNELL URBAN CHIC FOUR-STORY DC PENTHOUSE 11 KITCHENS & BATHS: Award-winning Designs PRIVATE TOUR British Ambassador s RESIDENCE in DC We foster appreciation of fi ne home design by providing substantive coverage of superior creative work. We artfully blend the practical and the aspirational so that readers can create a vision for their own home design projects.
construction projects. In this issue, we spotlight the winners of the custom building and renovation categories of the 2014 GALA Awards, which celebrate homes of every shape and style including the winner in the custom home category (above) by P Four, OPaL and GPS Designs, located in Rehoboth Beach. Also in the issue: an historic estate in Virginia Horse Country (left) goes on the market, plus model homes, industry news and more. What We Deliver WASHINGTON DC MARYLAND VIRGINIA FRESH Style Outdoor Luxury AWARD-WINNING Kitchens + Baths AT HOME WITH NBA STAR Caron Butler H&D THE ULTIMATE RESOURCE GUIDE FOR Luxury DESIGN AND Fine INTERIORS Fall/Winter Spring Summer 2014- CHESAPEAKE VIEWS GREAT ESCAPES Three Waterfront Retreats Designed for Laid-Back Family Fun Luxury Living on the Bay HOLIDAY STYLE Travel + Gift Ideas ASK THE PROS Building on the Bay ARCHITECTS BUILDERS COMMUNITIES PRIME PROPERTIES LUXURY HOMES Portfolio DC MD VA 2014-100 TOP DESIGNERS STACY ZARIN GOLDBERG ur region is home to a plethora of architectural styles, a happy fact that is never clearer than dur- the builder-awards season each fall, when the Oing industry focuses on the area s finest recent design and ARCHITECTURE INTERIOR DESIGN LANDSCAPE DESIGN Inside Information Kit Photos, L. to R.; Anne Decker Architects, LLC, Gordon Beall; Lewis Aquatech; D&A Dunlevy Landscapers, Inc., Mason Summers; McInturff Architects, Julia Heine; Wentworth, Inc., Ron Blunt; SCW Interiors, Angie Seckinger; Dahlia Design, LLC, Alan Goldstein; 2 Ivy Lane, Angie Seckinger. For Readers: WE INSPIRE readers with ideas and advice on custom design and home makeovers. WE CREATE DEMAND for luxury home products and design services. WE SHOWCASE TALENT, from architects and artisans to builders and interior and landscape designers. WE PROVIDE A MARKETPLACE where homeowners can fi nd sources for classic to contemporary styles. For Advertisers: WE REACH ALL local Million-Dollar-Home Owners with household income over $400,000. WE CAPTIVATE OWNERS of luxury homes who have a primary interest in enhancing their properties through fi ne design. WE SERVE THE AFFLUENCE of the region, which includes 12 of the 25 wealthiest counties in America.
Special Features Calendar 2 IVY LANE PHOTO ANGIE SECKINGER JAN/FEB Winter 2016 ADS DUE 11/5/15 Annual Kitchen Issue Designs for Condo Luxury Homebuilder Awards (NVBIA) MAR/APR Spring ADS DUE 01/8/15 Luxury Remodeling NARI Awards Landscape Awards What s New in Home Tech Best of Furniture Stores MAY/JUN Late Spring ADS DUE 03/12/15 Great Outdoor Spaces NKBA Kitchen & Bath Awards Chesapeake Views Luxury Homes on the Bay, Shore Life, Top Home Design Resources Special circulation to shore communities! JUL/AUG Summer ADS DUE 05/7/15 The Interior Designer Issue Furniture, Flooring & Lighting DC Design House SEPT/OCT Fall ADS DUE 7/9/15 Architects Awards Spas and Baths Landscaping Vision MBIA Custom Builder Awards 2016 ADS DUE 08/13/15 Idea book of expert advice and luxury design suppliers. Organized into these categories: Architecture & Custom Building, Audio/Video & Lighting, Closets & Organized Spaces, Fine Furnishings & Art, Floors, Windows & Doors, Interior Design, Kitchen & Bath, Landscaping & Outdoor Living, and Remodeling. Ask about Our Story -your own company profile feature NOV/DEC Late Fall ADS DUE 09/10/15 Luxury Remodeling Top Custom Builders Smart Home Technologies Artists & Galleries Chesapeake Views Luxury Homes on the Bay, Shore Life, Top Home Design Resources Special circulation to shore communities!
Reader Data LEWIS AQUATECH READER DEMOGRAPHICS Female 68% Male 32% Median Age 51.5 Median Home Value: (avg. exceeds $1 million) $833,333 Median Annual Income:(40% earn over $250,000) $214,130 Own a car costing $50,000+ 42% Have a swimming pool 19% Have a home theater 21% Own a 2nd Home 37% WHAT OUR READERS PLAN TO BUY Antiques & Accessories 21% Bath Design 28% Carpets & Flooring 29% Cabinetry & Closet Design 29% Furniture (traditional) 21% Kitchen Design & Appliances 29% Landscape Design 29% Lighting & Automation 20% Remodeling 23% Window & Door Treatments 28% (Source: Reader Survey) WHICH MAGAZINES DO YOU READ REGULARLY? Asked of ASID-DC Members: 81% Architectural Digest 60% The Washingtonian 49% House Beautiful 46% Veranda 30% Elle Décor 29% DC Modern Luxury 14% Capitol File 2% Source: Gainen Research 12 of the 25 Wealthiest Counties in America are in s circulation area. Source: Forbes (Top 25 Counties by average household income).
Circulation BALTIMORE MARYLAND 80,000 COPIES in all the right places 58,000 AFFLUENT HOUSEHOLDS More copies mailed to highest income households than any other local title 5,000 DESIGN INDUSTRY PROS AND EVENTS Our Partners AIA (American Institute of Architects) ASID ( American Society of Interior Designers) DC Design House IFDA ( Intern l Furnishings and Design Assoc.) LCA ( Landscape Contractors Association) MBIA ( Maryland Building Industry Association) NARI ( National Assoc. of the Remodeling Industry) NKBA (National Kitchen and Bath Association) NVBIA ( Northern Virginia Building Industry Assoc.) Washington Design Center 4,000 HOME BUYERS AND HOME SELLERS through premier luxury real estate offi ces 13,000 PROMINENT RETAIL LOCATIONS Airports, bookstores, supermarket chains Barnes & Noble Booksellers Books-A-Million Whole Foods Market Balducci s Wegmans Harris Teeter Giant Safeway Home Depot READ BY THE MOST AFFLUENT Homeowners in DC, Maryland and Virginia INCLUDING ALL Local Million- Dollar-Home Owners with household income over $400,000
Annual Sourcebook A. HOUCK DESIGNS, INC. PHOTO LYDIA CUTTER The is the region s most important reference to styles and luxury design resources. It s filled with ideas and advice that inspire and motivate readers with their home design projects. With separate distributions in the Fall and Spring, the works all year long to give your business exposure to million-dollar-home owners. SIX GREAT REASONS TO ADVERTISE IN THE 2016 #1 Easy To Find YOUR COMPANY Nine convenient sections with helpful planning tips for any luxury home enhancement. (Architecture & Custom Building Audio/Video & Lighting Closets & Organized Spaces Interior Design Floors, Doors & Windows Furniture & Art Kitchen & Bath Landscaping & Outdoor Living Remodeling) #2 All Luxury Homes, All Top Firms Mailed to all million-dollar-home owners who know they can find the most important firms inside those who know how to work with them and satisfy their unique needs. #3 Total Trade Coverage Over 5,000 recipients within the local home design trade, who use the Sourcebook to find project partners and recommend resources to clients. #4 Same Rate As A Regular Issue, 10% Additional Circulation Mailed to every million-dollar-home owner DC/MD/VA plus targeted placement all year without a premium charge. 88,000 copies produced. #5 One Ad Brings Year-Round Visibility Your ad appears in multiple editions all year long in bookstores and on newsstands. Presence at home shows and industry events. #6 Advertisers Get Positive Results This will be the 13th Edition of the Sourcebook, a testimony in itself to the strong value it delivers for advertisers. ANNUAL homeanddesign.com H&D THE ULTIMATE RESOURCE GUIDE FOR LUXURY DESIGN AND FINE INTERIORS The Ultimate Resource Guide for Luxury Design and Fine Interiors The Sourcebook is my go-to guide for resources in the design trade DUVAL REYNOLDS, Design Consultant, California Closets some of our best leads and actual sales have come from our investment in the Sourcebook. Thanks! JULIE KANE, Vice President, Kane Landscapes I get excellent results from advertising in the Sourcebook and I always reserve a full page and have done so for the last 10 years DAVID COCHRAN, Artist, Cochran Studios ANNUAL
Ad Deadlines & Specifi cations MAR/APR ISSUE MAY/JUNE ISSUE JULY/AUG ISSUE SEPT/OCT ISSUE JANUARY MARCH MAY JULY JAN 8 MAR 12 MAY 7 JULY 9 AUGUST NOV/DEC ISSUE SEPTEMBER JAN/FEB ISSUE NOVEMBER AUG 13 SEPT 10 NOV 5 To Submit Your Print Ready Ad: Accepted File Types: PDF, Photoshop EPS, InDesign 5.5 Critical Color ads must be accompanied by a color accurate proof. H&D will not guarantee exact color if a color accurate proof is not provided (with all supporting images and fonts) All fi les must be 300 dpi at printed size and be converted to CMYK. Each image within the fi le must be 300 dpi. To Create an Ad For You: (to be charged at prevailing rates): PLEASE PROVIDE THE FOLLOWING: Images (including logos) at 300 dpi at printed size and converted to CMYK Text as a Word Document Images downloaded from the internet cannot be accepted due to standard low resolution ADVERTISING DEADLINES ISSUE AD DUE MAIL DATE March/April 01/08/15 02/19/15 May/June 03/12/15 04/16/15 July/August 05/07/15 06/11/15 September/October 07/09/15 08/13/15 Sourcebook 2016 08/13/15 09/24/15 November/December 09/10/15 10/22/15 January/February 11/05/15 12/10/15 All fi le materials can be sent to ftp@homeandesign.com. For much larger fi les please use www.wetransfer.com. Ad Sizes: BLEED ADS: Full Page Bleed.....8.75 x 11.125 (includes add l 1/8 that will be trimmed) Spread Bleed... 17.25 x 11.125 1/8 Bleed Requirement beyond trim for BLEED ads (will be cut off when book trims) Page Trim 8.5 x 10.875 1/4 Safety margin for all text, logos, etc. (keep all critical info within 1/4 of page trim) NON-BLEEDS ADS: Full Page (non-bleed)...7.375 x 9.812 Spread (non-bleed)....15.875 x 9.875 2/3 Page Vertical...4.75 x 9.875 1/2 Page Horizontal....7.375 x 4.812 1/2 Page Vertical...3.562 x 9.875 1/3 Page Square...4.75 x 4.812 1/3 Page Vertical...2.375 x 9.875 1/4 Page...3.562 x 4.812 MAGAZINE PAGE SIZE...8.5 x 10.875