CALIFORNIA SHOWER OFFERING 2018

Transcription

1 CALIFORNIA SHOWER OFFERING 2018

2 GROHE CALIFORNIA SHOWER PLAN GENERAL OVERVIEW Since July 1 st, 2016, the CEC is prohibiting sales of showers that have a higher flow-rate than 2.0gpm. This includes Roman Tub Fillers and floor-standing Tub fillers that include a hand showers. As of July 1 st 2018 the max flow-rate will be reduce further down from 2.0gpm to 1.8gpm Shower Systems WAVE 1: Offer top selling shower systems without head and hand shower and give customers the opportunity to choose shower outlet based on flow requirements and code Rainshower Offer selected Rainshower in addition to the 2.5gpm also with 1.75gpm Hand Showers Offer stick hand shower in 1.75gpm Roman & Floor Standing Tub Fillers Move Roman Tub Fillers and Floor Standing Tub Fillers that use a handshower from 2.5gpm to 1.8gpm Relexa Rustic Offer Head and Hand Showers as SMO with 1.75gpm as short term gap fill WAVE 2: (from 2.0 gpm to 1.8gpm) Tempesta Move Tempesta 2.0gpm SKU s to 1.75gpm as part of the Tempesta Facelift project (done) Remaining 2.0 gpm showers Move gpm shower SKU s to 1.75gpm using new SKU# Shower Combos and Bundles Update selected Combos with 1.75gpm Roman & Floor Standing Tub Fillers Move all remaining SKU s that use a hand shower from 2.0gpm to 1.75gpm Ferguson Exclusives test WAVE 3: DEVELOP ALL NEW PROJECTS WITH CAL. SPEC Valves/Diverters Thermostatic and PBV Valve that performs safe (ASSE 1016) at 1.8gpm Valve needs to have option to maximize total output to 1.8gpm if required to be compliant with CalGreen code Develop Trims to work with CalGreen diverters for 4 collections (Eurocube, Essence, Lineare and Atrio) Showers New Showerheads will be always launched with 1.75gpm models such as Euphoria 260 and Tempesta 210 Working on new complete premium shower collection that is entirely compliant with Califonina standards and offers great showering experience 2

3 EXECUTE CEC WAVE 2 AND ACTIVAE 8 NEW SHOWER SKU S No Replacement and Prunning of 2.0gpm models Replacement with Sustitute Rainshower Veris Euphoria Cosmo Tempesta /EN0 Euphoria Rustic Euphoria /EN1 Shower Head Hand Shower Euphoria Cosmo Euphoria /EN0 Replacement of 2.0gpm with 1.75gpm model Grandera /EN1 Shower head NEW /EN1 Hand Shower NEW Rainshower F-Series Ceiling Shower Head NEW Shower Head NEW Rainshower Cosmo /EN1 Shower Head NEW 3

4 OFFER ALL TOP SELLING SKU s WITH CEC COMPLIANT SHOWER HEADS GROHFLEX BUNDLES CONCETTO SHOWER COMBOS PARKFIELD SHOWER COMBO Brushed Nickel SKU s only since chrome have already been addressed as part of Tempesta Facelift project Brushed Nickel SKU s only since chrome have already been addressed as part of Tempesta Facelift project Brushed Nickel and Chrome SKU s We do not touch remaining combos due to low volumes. (ESM Cosmopolitan, Eurostyle Cosmopolitan) Showroom associates can build CEC compliant combos using components Brushed Nickel Shower Heads will have dark spray face and Chrome will have white spray face 4

5 TUB FILLERS WITH HANDSHOWERS // ALL OTHER COLLECTIONS HAVE BEEN ALLREADY CONVERTED GRANDERA ESSENCE EUROSMART PARKFIELD Grandera: Prune the 4 hole roman tub filler due to low demand; focus on the 5 hole variant Essence Brushed Nickel has recently launched; volume increase is expected. 5

6 USE RELEXA RUSTIC SM0# WITH 1.75GPM TO COMPLETE PREMIUM SHOWER OFFERING Avialble in Chrome + Brushed nickel Rainshower Cosmopolitan gpm $ Sena Hand Shower 1.75 gpm $ Relexa Rustic Shower Head 1.75 gpm $149 Avialble in Chrome, Brushed nickel, Pollished Nickel & Oil rubbed bronze ZB0 Rainshower rustic gpm $ Relexa Rustic Hand Shower 1.75 gpm $ Relexa Rustic Shower Head 1.75 gpm $209 Avialble in Chrome Rainshower Allure gpm $ Euphoria Cube Hand Shower 1.75gpm $ Relexa Rustic Shower Head 1.75 gpm $149 Avialble in Chrome + Brushed nickel EN0 Rainshower Grandera gpm $ EN1 Grandera Hand Shower 1.75 gpm $ EN1 Grandera Shower Head 1.75 gpm $130 6

7 USE AS SPECTRA AS ALTERNATIVE FOR 2IN1 CATEGORY AND FOR GROHE FINISH GAPS SPECTRA+ Duo SPECTRA+ 11 Rain SPECTRA+ Handhel Slide Bar Kit LP $219 (Legacy Bronze) LP $129 (Chrome) LP $199 (Poilishehd Nickel) SPECTRA+ Hand LP $109 (Legacy Bronze) LP $99 (Polished Nickel) LP $99 (Brushed Nickel) LP $79 (Chrome) LP $279 (Legacy Bronze) Department l Author l DD.MM.YYYY 7

8 OUTLOOK CALGREEN COMPINAT EUPHORIA SAMRTCONTROL SYSTEM LAUNCHES IN NOV. NEW NEW Euphoira Handshower 3F 1.75 gpm $ Euphoria 260 Shower Head 1.75 gpm $ Euphoira SmartControl System n.a $825 $1,037 Department l Author l DD.MM.YYYY 8

9 OUTLOOK FAST TRACK PRODUCT DEVELOPMENT TO COMPLETE SMARTACTIVE COLLECTION HAND SHOWER RAIN SHOWER RETRO FIT 3 Function / 130 (5 ) [July 2019] 2 Function [2018] 1 Function [July 2019] BODY JETS SHOWER HEADS 0.9 gpm Flow rate 2 Function [July 2020] Based on 150mm (6 ) hand shower Diverter mechanism to be defined 3 Function / 150 (6 ) [July 2020] [July 2020] Use Rainshower Mono and 130mm hand shower Department l Author l DD.MM.YYYY 9