How to get customers to connect a district heating system. Example of connection campaign: Gudhjem Bornholm

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Tyler Shelton
5 years ago
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1 Example of connection campaign: Gudhjem Bornholm

2 1. The utility calculate customer prices for district heating depending on % connected to the total heat demand (done in the project proposal) 2. A local working group is established including representatives from local associations, business and the utility. In principle all house owners in the new area shall know at least one person they trust in the working group. 3. The working group has to be well educated in the business plan.

3 4. An information leaflet and a preliminary connection agreement is distributed to all building owners. The leaflet include informations about the needed connection%, invitation to information meeting, the economy for the building owner with district heating, oil heating and electrical heating, arguments for district heating and a map of the area, where new district heating is offered to the house owners. A hot line where questions can be asked and answered

5 Informations in the preliminary connection agreement: Signing means, that regulations for connection to district heating are accepted The value of energy savings belong to the utility This agreement will be dropped if the project is not realised because of few connections Connection including connection pipe, a standard district heating substation with hot water tank and shunt regulation, heat meter with leakage alert, removal of oil boiler and oil tank cost 2,200 (50% of the normal price) for house owners who has signed the agreement before pipework has passed the house For electrical heated houses the price is 0 The preliminary connection agreement can be delivered to members of the working group.

7 5. Interviews with the working group and information in local medias 6. Public information meeting with presentation of the project and information about connection conditions. The arguments for district heating are: The house installation in a DH system is a compact heating unit easy to regulate. Saves m 2 in the house Nearly no maintenance is needed There is no smoke and no noise from the installation (in contrast to oil boilers, wood boilers and heat pumps) Heat production is CO 2 neutral and creates local work places The costs are lower than for heat production from oil boilers and individual heat pumps Service for the house installation and leakage alert is included in the heat price

8 7. When the connection % is reached the preliminary connection agreements are changed to contracts, and implementation can start. 8. If it is a new consumer owned district heating company a general assemblance is arranged to formally establish the company 9. During implementation house owners are contacted before the pipe work has passed the house to give them a last chance to get 50% off the price

9 Resources needed Staff to coordination of all the activities Staff to participate in meetings Staff to inform about the project (hotline) and take care of contracts Information letters to all building owners Advertisements and information in local media

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