Your cost is only $999 Includes: Spring run, Fall run, and Website Please fax back your commitment form (attached) TODAY!

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Dennis Robertson
5 years ago
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2 Dear WNYLDA Member, I m presenting to you the 2016 WNYLDA Member Advertising Program. With great success, our efforts are being realized by our members. New for 2016 will be a series of debate ads featuring the strengths of the independent retail lumber yards and home centers in comparison to our larger competitors. The TV commercials focus on our expert service, trained employees, project assistance, competitive pricing, and community support. In addition, our website is being revamped to offer greater value and visibility to the consumer (contractors and DIY). It will offer more information and lend itself to even greater website search engine optimization (SEO). Our goal is that when consumers research any of the products that we carry (decking, lumber, millwork, hardware, building materials, hardware, fasteners, etc., etc., etc.) they will see our site near or at the top of the search list. Ultimately they will easily find our site in their product research and then be directed to your website. The WNYLDA continues to operate as its own advertising agency, and buys air time at a substantial discount. In addition, WNYLDA is also subsidizing the efforts to make it even more affordable. Ultimately, you are getting double the airtime (along with professionally produced commercials) than you can on your own. Your cost is only $999 Includes: Spring run, Fall run, and Website Please fax back your commitment form (attached) TODAY! We hope that you will support our effort and take advantage of this great opportunity. By working together, we can make a difference! If you have any questions, please don t hesitate to call NRLA s Steve Ciccone at (585) Thanks Again, Debbie Smith Smith Lumber and Hardware Center President, WNYLDA

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com logos are trademarks of Alteryx, Inc. All rights reserved. 2014 Alteryx, Inc. Irvine, CA 888-836-4274 www.demographicsnow.com Powered by Alteryx Niagara Zone Newfane Lumber & Mfg Co.

5 Time Warner Cable Coverage Map Genesee Lumber Co W.E.B. Stull Inc. Stockham Lumber Co. Nunda Lumber & Hardware Genesee Valley Zone Montgomery s Building Supply litsac Lumber & Rental Co. Smith Lumber Co. Burt s Building Supply Rochester Zone Countryside Building Supply Conking & Calabrese Henrietta Building Supplies Wm B. Morse Lumber Company Rochester Lumber Company Matthews & Fields Lumber Company Finger Lakes Zone Secor Lumber Peterman Lumber Williamson Building Supply North Main Lumber/HEP Sales A.H. Wilcox & Son Santelli Lumber Carey s Lumber Knapp & Schlappi Victor Coal & Lumber 2014 MarketVision is brought to you by Alteryx, Inc. Alteryx, DemographicsNow.com logos are trademarks of Alteryx, Inc. All rights reserved Alteryx, Inc. Irvine, CA Powered by Alteryx Niagara Zone Newfane Lumber & Mfg Co. Niagara Wholesale Supply Co. Buffalo North Zone Mosher Lumber Quaker Millwork & Lumber Inc. Forest Materials Inc. Classic Window & Door Inc. Buffalo South Zone Arcade Lumber & Millwork Inc. Rucker Lumber Inc. John Sixt & Son Inc. Chatauqua Zone Add Lumber Company Chautauqua Brick Company Inc. Fredrickson Builders Supply Inc. Olean Zone Close s Lumber Fassett Lane Lumber Inc. Rogers & Tenbrook Inc. Shirley s of Bath Inc. Hornell Zone Longwell s Lumber & Building Co Feenaughty & Allen Inc Elmira Zone Wade s Building Supply Inc Campbell Building Supply

6 Western New York Lumber Dealers Association WNYLDA 2016 Advertising Program Commitment Form Highlights: - Spring and Fall runs. April and May - September and October - Professionally produced TV commercials highlighting reasons to shop with us - Group rate discount that affords members to advertise at a discount - WNYLDA is subsidizing several thousand dollars on top of the already discounted rates prime time ad placements in total - Your company s ads will run in specific demographics (ESPN, local news, Discovery, HGTV) - Your company will be tagged with another member in your zone throughout the run - Your company will be listed on - You will be supporting the effort to encourage people to buy local instead of from the boxes - Cost is only $600 per run or $999 for both Yes, I agree to participate in the WNYLDA 2016 Advertising Program and understand that I will be billed for each zone at the start of the run. Company Name: Pre-Commitment Special ($999 for Fall and Spring Runs) Spring Run Only ($600 with $600 Fall run to be offered later) Zone(s) to Advertise: Authorized Contact: Signature: Submit completed form to: Melissa Frissora 585 N. Greenbush Rd. Rensselaer, NY Tel: Fax: mfrissora@nrla.org

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