November Manual of Standards. Informative product signage. 2015, RONA Inc. Informative product signage standards

Transcription

1 November 2015 Manual of Standards Informative product signage 2015, RONA Inc. Informative product signage standards

2 TABLE OF CONTENTS INTRODUCTION 4 SIGNAGE AND DISPLAY TYPES 5 Signage placement Role and specifications MESSAGE TYPES 12 Directional content Informative content CONTENT GUIDELINES 23 Gathering relevant information Editorial guidelines Signage language Translation and revision GUIDELINES FOR VISUALS AND GRAPHICS 26 Logo use Official colours Colour coding Official typefaces Type of visuals used Price card and price tag formats GRAPHIC TEMPLATES 35 Vertical banner sliding panels Category header Lower shelf inserts Colour-coding for lower shelves Shelf section separator Product-identification sticker (P-Touch) Sliding panels option Sliding panels option Sliding panels option Fixed or swivelling banner Cross-member poster Interior shelf section poster Spiral-bound booklet Specifications sheet for a product in a rack Specifications sheet for a freestanding frame , RONA Inc. Informative product signage standards 2

3 TABLE OF CONTENTS (CONTINUED) Specifications sheet for a vertical folder with fasteners Specifications sheet for a horizontal folder with fasteners SIGNAGE HARDWARE AND DISPLAYS 51 Hardware list SIGNAGE PROJECT PROCEDURES 55 Signage encoding How to download the templates Sending source files (working documents) Digital file requirements Packaging APPENDIX 59 List of sub-departments and categories , RONA Inc. Informative product signage standards 3

4 INTRODUCTION Informative product signage improves the shopping experience by making it easier for customers to navigate the product offering, while providing inspiration and appropriate information to help them choose the products that best suit their needs. The store signage team works closely with the merchandising team and product suppliers to develop relevant, effective, well located and easy-to-understand signage to maximize customers ability to make purchases without assistance. Of course, all signage needs to reflect RONA s brand image and standards. The aim of this guide is to make it easy for RONA s partners and store staff to design and produce the various in-store communication tools. The guide provides information on the company s signage rules and standards, as well as: Recommended display holder types Suggested visual and editorial content Recommended visual style technical and inspirational Graphic standards, colours and official type faces Graphic style templates Print production and reproduction rules to maintain a high level of quality and homogeneity (materials, print process) RONA is seeking to standardize in-store communication tools and displays in order to project a strong and consistent image throughout the network. The store signage team is looking forward to working with all of its invaluable partners. Should you have any questions about this guide, feel free to send us an store.signage@rona.ca. 2015, RONA Inc. Informative product signage standards 4

5 SIGNAGE AND DISPLAY TYPES Customers follow a shopping approach that needs to be taken into consideration. Customers first orient themselves and then gather specific information about products. Every type of point-of-sale signage holder, whether placed near or at a distance, has a role to play in helping customers make their purchases. Placement, height and legibility are important factors to consider. The following diagram illustrates the usual heights in the aisles and specifies which kind of holder should be used. 1. Vertical banner or sliding panels (p. 35) 2. Category header (p.36) 3. Lower shelf inserts (p. 36) 4. Shelf section separator (p.38) 5. Product-identification sticker (p.39) 6. Sliding panels (p.40) 7. Fixed or swivelling banner (p. 43) 8. Indoor shelf section poster (p.45) 9. Spiral-bound booklet (p.46) 10. Cross-member poster (p. 44) 11. Technical specifications card (p.47) SIGNAGE PLACEMENT in , RONA Inc. Informative product signage standards 5

6 SIGNAGE AND DISPLAY TYPES ROLE AND SPECIFICATIONS Directional signage Helps consumers quickly find their way to the department or category they are looking for. It needs to be impactful, highly visible from far away and easy to read. 1. Vertical banner or sliding panels Vertical banner Role Installation Available sizes Substrate Hardware Identifies a product category or product group at a glance. Ideal for open areas or those set back somewhat. It also helps improve the atmosphere and store personality. Combined with a header, it clearly identifies a category. The banner makes it easy to reach merchandise located behind it. Install 96 high. Varies by shelf width and height: 94 5/8 x 48 others 15 oz vinyl banner Roll of vertical banner with 6 chain Sliding panels Installation Install 96 high. Available 48 x 48 size Substrate 1/8 PVC Hardware B , RONA Inc. Informative product signage standards 6

7 SIGNAGE AND DISPLAY TYPES ROLE AND SPECIFICATIONS 2. Category header Role Installation Available sizes Substrate Hardware Identifies the sub-department or product categories located in the shelf section. Install on the horizontal shelf cross-member located 96 high. Varies by shelf width and height: 96 x 4 Other width x styrene Affixed using double-sided tape across the entire width CATEGORY 3. Lower shelving units inserts Blue insert Role Installation Available sizes Substrate Hardware Standardize the visuals and hide the shelf. The price card must be placed in front of this item. Install on the front of every horizontal beam. Varies by shelf width: 96 x x 2.5 Other width x styrene or 10 pt. card stock depending on use Inserted into a U moulding Colour-coding Role Installation Available sizes Substrate Hardware Identify the category or sub-category of the products located in the rack. Follow established labelling or industry standards. The price is placed in front of this item. Install on the front of every horizontal beam. Varies by shelf width: 96 x x 2.5 Other width x styrene or 10 pt. card stock depending on use Inserted into a U moulding 2015, RONA Inc. Informative product signage standards 7

8 SIGNAGE AND DISPLAY TYPES ROLE AND SPECIFICATIONS 4. Shelf section separator Role Installation Available sizes Substrate Hardware Identifies the sub-department or product categories located in the shelf section. This item can be used to create impact in a section in order to attract customers attention quickly. Used primarily to differentiate between distinct yet similar-looking products, it can be customized for specific products and hold detailed product specifications, such as colour codes and complementary services. Affix on vertical beams inside the shelf sections, on both sides. Varies by shelf width and height: 31 1/2 x 92 others styrene Two-sided sticker and brackets PRODUCT CATEGORY 5. Product-identification sticker Role Used to identify demo products and where they can be found on the shelves to make them easier to find. Installation Affix on demo product spec sheets. Affix on the horizontal beams in line with the corresponding packages and next to the price card or on the reference slot for specification sheets. Size 0.5 x 1.5 Substrate Sticker or P-touch system , RONA Inc. Informative product signage standards 8

9 Wrap your pipes in foam insulation. Place the opening upwards Choose the right size. No visible joint. Properly sealed joint Tape up the joints. Overlap by 2 cm (1/2 in.) Wrap angles with insulating tape. Overlap by 2 cm (1/2 in.) SIGNAGE AND DISPLAY TYPES ROLE AND SPECIFICATIONS Product information signage Provides customers with information on product specifics and directs them to those products that best meet their needs. 6. Sliding panels Role Installation Available size Substrate Hardware Use this type of holder where space allows. This medium is used to provide detailed information about the merchandise contained in the rack. The sliding panels make it easy to reach merchandise located behind them. Install under the horizontal shelf cross-member located 96 high. 2 panels measuring 48 x 19 3/4 1/4 PVC 2 metal fasteners and an aluminum frame TAPE (indoor and outdoor) FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. 7. Fixed or swivelling banner Role Installation Available sizes Substrate Hardware Use this medium when the space is unsuitable for sliding panels. This display provides detailed information about the merchandise contained in the shelf section. Install on the face of the horizontal shelf cross-member. It can be placed anywhere between 48 and 60 high. Allow for enough space for customers to reach merchandise under the swivelling banner. 96 x 4 96 x styrene Two-sided sticker Inserted into a hinged or non-hinged C moulding Insulating pipes in 4 easy steps , RONA Inc. Informative product signage standards 9

10 SIGNAGE AND DISPLAY TYPES ROLE AND SPECIFICATIONS 8. Interior shelf section poster Role Installation Available sizes Substrate Hardware It is used for providing detailed information about the merchandise contained in the shelf section. It is used especially when the shelf section contains demo products. Affix on vertical beams inside the shelf sections. Note: The poster can also be placed at the back of the rack. Varies by shelf width and height: 23 1/2 x /2 x /2 x /2 x /2 x 36 Other 1/8 PVC Two-sided sticker and brackets SPECIAL ORDER PROGRAM Quality materials and stylish designs make Foremost one of the most coveted brands of bathroom vanities and accessories in their category. Choose from a wide variety of vanities and vanity tops. HOW TO ORDER 1 Select your product from the catalogue. 2 Ask a RONA sales associate to place your order. Have it delivered to the store of your choice 3 in 2 to 10 business days. 9. Spiral-bound booklet Role Installation Available sizes Substrate Hardware This type of display is used for providing detailed information about the merchandise contained in the shelf section. It is very useful for demonstrating special-order products. Install centred on the face of the horizontal shelf cross-member. It can be placed anywhere between 48 and 60 high. Leave enough space for customers to reach the merchandise. Varies by shelf width and height based on the beam height 18 x 4 Other styrene Two-sided, self-adhesive and white spiral binding SPECIAL ORDER PROGRAM Aquatus dolenem fugiam eat exerrov idellibus aborio blabore COLLECTION A COLLECTION B COLLECTION C COLLECTION D COLLECTION E COLLECTION F 2015, RONA Inc. Informative product signage standards 10

11 IDEAL FOR: AVERAGE SNOW VOLUME: 12 UP TO A 6-CAR DRIVEWAY ASPHALT, PAVEMENT AND GRAVEL VENDOR : 31AM53KE504 RONA : ONT : WEST : Certainteed Easi-Lite mc Lightweight gypsum board, ideal for indoor walls and ceilings. Certainteed Type X Panels designed for indoor constructions requiring fire-resistance ratings. Certainteed avec M2tech Panels with a specially formulated moisture-resistant core sandwiched between 100% recycled, moistureand mildew-resistant paper. RONA carries a full range of products to meet all your needs. Place your order at the contractor s desk. LÉGER PANNEAU DE GYPSE À BORD AMINCI POUR PLA Fabriqué au Canada PANNEAU DE GYPSE À BORD AMINCI Fabriqué au Canada LÉGER 1/4 " TAPERED EDGE GYPSUM BOARD FLEX GYPSUM B OARD PANNE 3-YEAR LIMITED WARRANTY Equipment and engine PURCHASE: $300 LIFETIME WARRANTY * Eligibility subject to Fédération des caisses Desjardins du Québec ( the Federation ) approval. Terms and conditions available at the customer service desk or on ONT : WEST : Chute SCIE_PX_GS_ANG 1 SIGNAGE AND DISPLAY TYPES ROLE AND SPECIFICATIONS 10. Cross-member poster Choose the type of drywall that best suits your needs. Regular Role Installation Available sizes Substrate Hardware Use this type of medium where the space is unsuitable for banners and sliding panels. It is used for providing detailed information about the merchandise contained in the shelf section. Install 48 high. 4 x 24 1/8 PVC Two-sided sticker Fire-resistant Moisture- and mildewresistant SPECIAL ORDER PANNEAU DE GYPSE À BORD AMINCI RÉSISTANT A Fabriqué au Canada 5/8 TYPE C 11. Technical specifications Role Installation Available sizes Substrate Hardware This display is used for providing detailed information about a specific product. Varies by product: Install on the face of the shelf s horizontal cross-member in line with the product it refers to. Hang on the demo product if it is not on a shelf. Varies by product requirement: Shelf-mounted: Based on the beam height Product-mounted: Based on product Inserted into a freestanding display: 23 x 34 1/8 Varies by selected product card: 48 pt. card stock (freestanding) Styrene Other Varies by selected product sheet: Inserted into a U moulding Inserted into a hangable two-holed sleeve Inserted into a freestanding acrylic display Inserted into a freestanding metal display (# ) Other GAS SNOWBLOWER 208 CC Engine 2-Stage* Snowblower OTHER FEATURES Electric Start Foward 6 Reverse 2 Speeds 24 in. 21 in. Clearance Power Steering 200 ELECTRIC CHAINSAW FINANCING % 0 INTEREST WHEN YOU PAY IN 6 MONTHS * MINIMUM ITEM FEATURES Power: 8 A Size: 14 Warranty: 2 years RONA : , RONA Inc. Informative product signage standards 11

12 MESSAGE TYPES DIRECTIONAL CONTENT This content type helps customers find their around the store better and easily locate what they are looking for. Here is the information needed to guide customers through the store. 1. Identify the department and section 2. Identify the category 3. Specify product location INFORMATIVE CONTENT Informative content helps customers choose better from among the available products. It can also provide additional information on product use. It can also provide additional information on product use. The information also bolsters unassisted sales by limiting the number of steps and helping customers make informed choices. Texts must be short. Here are various relevant information categories that can be used to answer questions from customers and simplify their shopping: 1. Explain product uses and applications (how it works, its multiple purposes, etc.) 2. List product features (finishes, durability, samples, etc.) 3. Provide step-by-step instructions on how to carry out a project (how to install, build, repair, paint, insulate, etc.) 4. Demonstrate how a product is made or describe its components 5. Differentiate products (by their utility, usage, indoor/outdoor, quality, etc.) 6. Provide information on product innovations (new or exclusive products, technological innovations) 7. Suggest complementary products (required tools or accessories, etc.) 8. Explain how to place special orders 9. Promote RONA s financing services if applicable and as needed 10. Promote RONA s installation services if applicable and as needed 2015, RONA Inc. Informative product signage standards 12

13 MESSAGE TYPES INFORMATIVE CONTENT 1. Explain product uses and applications How it works What it is used for etc. This signage highlights possible uses for a product. It explains how the product works and what it is used for, while highlighting the benefits for do-it-yourselfers. It s the perfect type of content to illustrate the applications of the finished product. A veritable trigger for impulse purchases, it provides application ideas while educating customers by showing them useful solutions and practical tips. CHECK IT OUT! The multipurpose paint scraper MULTIPURPOSE SCRAPER Easy to clean Solvent-resistant Reduces muscle fatigue For opening paint cans For spreading and scraping For re-closing paint cans For removing nails For cleaning paint rollers Concave and convex scraper TAPE (indoor and outdoor) FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. FUM VELENDEL IS ES POLEIM Poucum velendel is esequ Tassitas ipsum uopen opit. Sin rescit rendyei tassitas Poi ytr pispo ieriej poin. 2015, RONA Inc. Informative product signage standards 13

14 MESSAGE TYPES INFORMATIVE CONTENT 2. List product features It is important to highlight the features customers look for most. Present descriptions concisely and in the same order on every fact sheet to make it easier to compare products. Add icons to make it easy to identify a product s benefits or features. Provide customers with inspiration by staging the product. To avoid confusing two products, a photo of the product must be included on the description sign. The price should ideally be included on the sign. ELECTRIC LAWNMOWER Power 10 Amp FEATURES Cutting diameter 15 Discharge Rear SUN SHELTER FEATURES Size: Included: Materials: Hilgard Colours: RONA : ONT : WEST : YEAR WARRANTY ABRI_GS_ANG 1 Lawnmower RONA : ONT : WEST : FINANCING 0% INTEREST WHEN YOU PAY IN 3 OR 6 MONTHS * * Eligibility subject to Fédération des caisses Desjardins du Québec ( the Federation ) approval. Terms and conditions available at the customer service desk or on Minimum purchase $100. TONDEUSE_PX_ANG , RONA Inc. Informative product signage standards 14

15 MESSAGE TYPES INFORMATIVE CONTENT 3. describe a project step-by-step Installing Assembling Repairing Laying down Painting Insulating etc. The perfect vehicle for helping customers choose the right product, see and understand a typical installation or a parts diagram for repairing a product, or simply for walking them through the their project step by step Insulating pipes in 4 easy steps Wrap your pipes in foam insulation. Place the opening upwards Choose the right size. No visible joint. Properly sealed joint Tape up the joints. Overlap by 2 cm (1/2 in.) Wrap angles with insulating tape. Overlap by 2 cm (1/2 in.) Applying sealant in 4 easy steps Clean the surface. Remove old caulking using a scraper or a retractable knife. Cut the tip at a 45 angle and pierce the seal. Load the tube into the caulking gun. Gently fill the joints. For wider joints, apply more slowly. Smooth the joint using a sealant applicator. Wash with water or gasoline. 2015, RONA Inc. Informative product signage standards 15

16 MESSAGE TYPES INFORMATIVE CONTENT 4. Demonstrate how a product is made or describe its components This type of information shows do-it-yourselfers everything they need for their construction, repair or installation projects. It shows all the parts of a whole and clearly specifies the numbers for items available in-store , RONA Inc. Informative product signage standards 16

17 * Bases shown come in several sizes. * Shapes shown are just a few examples. Household Dust Lint Pollen Mold Spores Dust Mite Debris Pet Dander Microscopic Allergens MESSAGE TYPES INFORMATIVE CONTENT 5. Differentiating products by their: usefulness use (e.g. indoor/outdoor) quality etc. This content type highlights the benefits and differences to help customers make informed choices. Warranties, certifications and accreditations, cutting-edge over conventional technologies: just a few of the features that need to be mentioned to inform and persuade customers. HOW TO CHOOSE THE RIGHT BULB? 1 Choose 2 Choose 3 Choose 4 Choose preferred 5 Choose a the right the shape the power: technology: dimmable or 6 base: you need: non-dimmable LED bulb: T HALOGEN COMPACT FLUORESCENT INCANDESCENT I y t y. WARM Choose preferred colour of light: COLD HOW TO CHOOSE HE RIGHT FILTER? 1 Choose the size 2 Choose the filtration level FILTRATION LEVEL MERV8 300 Don t forget to change your filter every three months! 2015, RONA Inc. Informative product signage standards 17

18 MESSAGE TYPES INFORMATIVE CONTENT 6. Promote information about innovations exclusive features technological innovations Used to convey a unique competitive advantage, this content type helps a product stand out from the competition. It is also used to showcase a new product range, an improvement or a technology in high demand. 2015, RONA Inc. Informative product signage standards 18

19 North America BBQ_FLEX_GS_ANG 1 MESSAGE TYPES INFORMATIVE CONTENT 7. Suggest complementary products required tools required accessories etc. Motivates impulse purchases of complementary products not initially on customers shopping list. BARBECUE 25,000 BTU 24 Cast Iron 2 Burners Propane year WARRANTY 3-year WARRANTY 2-year WARRANTY MADE IN Casting Burners Parts & Paints FEATURES TM TM BARBECUE ESSENTIALS BARBECUE COVER GRILL TOOLS SKEWERS < > [ ] < > [ ] < > [ ] < > [ ] 2015, RONA Inc. Informative product signage standards 19

20 Single-hole Glossy sink walnut ESPRESSO RONA : ONT : WEST : GLOSSY WALNUT RONA : ONT : WEST : Single-hole Glossy sink walnut ESPRESSO RONA : ONT : WEST : GLOSSY WALNUT RONA : ONT : WEST : Single-hole sink RONA : ONT : WEST : MESSAGE TYPES INFORMATIVE CONTENT 8. Explain how special orders work This type of content must be explicit and easy to understand in order to emphasize products available via special order. Malaga Collection All models in this collection are available in store or by special order. 36 VANITY 8 3-hole sink REFERENCE RONA : ONT : WEST : VANITY 8 3-hole sink REFERENCE RONA : ONT : WEST : MIRROR REFERENCE RONA : ONT : WEST : MEDICINE CABINET Wood REFERENCE RONA : ONT : WEST : STORAGE UNIT REFERENCE RONA : ONT : WEST : Bathroom Furniture All models in these collections are available in store or by special order. Sutton Collection Vanity Vanity Vanity REFERENCE REFERENCE REFERENCE 2015, RONA Inc. Informative product signage standards 20

21 < > [ ] < > [ ] WARRANTY Casting WARRANTY Burners WARRANTY Parts & Paints MADE IN North America * Eligibility subject to Fédération des caisses Desjardins du Québec ( the Federation ) approval. Terms and conditions available at the customer service desk or on Minimum purchase $100. BBQ_1_PX_ANG 1 MESSAGE TYPES INFORMATIVE CONTENT 9. Promote RONA s financing services RONA seeks to promote the company s financing services. This information can be included on the information signage for products eligible for financing. The marketing team will advise you on the text to include. BARBECUE 25,000 BTU FEATURES 2 Burners 24 TM TM BARBECUE ESSENTIALS BARBECUE COVER RONA : ONT : WEST : Propane Cast Iron GRILL TOOLS 10-year < > [ ] 3-year FINANCING % 2-year SKEWERS < > [ ] INTEREST WHEN YOU PAY IN 03 OR 6 MONTHS * FINANCING 0% INTEREST WHEN YOU PAY IN 3 OR 6 MONTHS * * Eligibility subject to Fédération des caisses Desjardins du Québec ( the Federation ) approval. Terms and conditions available at the customer service desk or on Minimum purchase $ , RONA Inc. Informative product signage standards 21

22 RONA ONT WEST RONA ONT WEST RONA ONT WEST RONA ONT WEST RONA ONT WEST RONA ONT WEST MESSAGE TYPES INFORMATIVE CONTENT 10. Installation service RONA wishes to promote its installation service in the following departments: Flooring Doors and windows Kitchens Bathrooms Roofing Patios and fences Hot water heaters Heating, ventilation and air conditioning If applicable and as needed. SHOWER Antigua COMPONENT Doors: clear tempered glass, 10 mm Base: acrylic, 3 in. high Side panel: acrylic INSTALLATION Alcove or corner Door hardware: brass, stainless steel and zinc DRAINAGE Drain cover included DIMENSIONS HEIGHT Width Length Height 48 in 32 in 78 3 /4 in 60 in 32 in 78 3 /4 in LENGTH WIDTH FEATURES Sliding doors 5-year warranty Components sold separately 48 INCH SHOWER BASE 60 INCH SHOWER CLEAR DOOR PANEL BASE CLEAR DOOR PANEL INSTALLATION rona.ca/install 2015, RONA Inc. Informative product signage standards 22

23 CONTENT GUIDELINES GATHERING RELEVANT INFORMATION This section is intended for product suppliers. It contains suggestions on how to gather quality information with an eye to producing informative signage that meets RONA standards. Asking the right questions Here are some examples of questions to ask yourself in order to gather quality information: 1. Who are my target customers (age, profession, revenue, education, etc.)? 2. What are the steps involved in selecting the product? 3. Which main features do customers seek out when purchasing the product? 4. Why would they buy your product instead of a competitor s (or vice-versa)? 5. Why would they not buy your product or a competitor s? Take the right actions Here are some examples of actions you can take in the store to gather quality information: 1. Ask customers if they consider your store signage to be attractive, legible, clear and easy to understand, not to mention useful in helping them make purchases without assistance. 2. Find out what would make it easy for customers to buy this product without assistance. 3. Check with store staff about whether your findings match their daily experience with customers. 4. Do the exercise with a number of customers and employees at different stores. You will then be well equipped to produce your new signage at your location. Once done, you will again be able to verify that your target customers understand the signage. 2015, RONA Inc. Informative product signage standards 23

24 CONTENT GUIDELINES EDITORIAL GUIDELINES Here are a few rules regarding informational content: Written concisely and in summary form, ideally as a bullet list Easy to understand (no technical jargon) Meets customers needs and answers their questions Highlights the product s added value (product benefits and unique features, quality, warranty, etc.) Presents information in the form of a comparison table when possible The in-store signage team works closely with the merchandising team and the supplier to write quality content. SIGNAGE LANGUAGE In Quebec In RONA and RONA L Entrepôt stores in Quebec, informational product signage must be in French only. To comply with the regulations of the Office québécois de la langue française, exceptions will not be tolerated. However, informational pamphlets distributed to customers can be in English, French or both. Outside Quebec In RONA and RONA HOME & GARDEN stores located outside the province of Quebec, informational product signage is in English only. 2015, RONA Inc. Informative product signage standards 24

25 CONTENT GUIDELINES TRANSLATION AND REVISION Process 1. The agency creates the proof. 2. The final proof is approved by the supplier, store signage team and merchandising team. 3. Send the PDF version of the final proof to the translator RONA has selected. 4. The store signage team receives the translation and sends it to the agency. 5. The agency does the layout of the translated proof. 6. The translated version must be approved by the supplier, store signage team and merchandising team. 2015, RONA Inc. Informative product signage standards 25

26 GUIDELINES FOR VISUALS AND GRAPHICS LOGO USE RONA Logo The RONA logo can be placed on any signage promoting RONA-brand products. Otherwise, it is not necessary to place it on product information signage; you want to avoid overusing the logo throughout the store. Buffer space Logos must always be clearly set apart from the background. It is therefore important to ensure that the buffer zone surrounding the logo is free of graphics and typographical elements. The buffer space must consist of a certain unit of measurement above and below the logo, as well as on both sides. Unit of measurement: perfect square Unit of measurement: perfect square Supplier logos Placed on product information signage, the logo must in most cases be located at the top right of the page within the blue band. If the space is already occupied by the model name, the supplier s logo will be placed at the bottom-right of the page. When applied to a blue (or dark) background, it is best to use the white monochrome version. When there are many supplier logos, they should all be visually proportional. No logo may identify a product section or category, or take up a disproportionate amount of space. Supplier logo dimensions The logos should ideally be one eighth (1/5 th) the width of the sign. a 1/5 a 2015, RONA Inc. Informative product signage standards 26

27 GUIDELINES FOR VISUALS AND GRAPHICS OFFICIAL COLOURS Official blue: Yellow (indoor signage): Cyan: 100 Magenta: 68 Yellow: 8 Black: 52 Official medium blue: Cyan: 100 Magenta: 50 Yellow: 0 Black: 0 Official light grey: Cyan: 0 Magenta: 21 Yellow: 88 Black: 0 Cyan: 0 Magenta: 0 Yellow: 0 Black: 15 COLOUR CODING Colour coding should be used primarily for: Differentiating a product range/quality (e.g. good, very good, excellent) Segmenting by technology (e.g. LED, compact fluorescent, halogen or incandescent light bulbs) Compartmentalizing/regrouping product ranges (e.g. outdoor nails, finishing nails, roofing nails, etc.) Distinguishing products on shelves where they may be confused (e.g. baseboards, frames, decorative mouldings) Accentuating an existing coding scheme already used by the industry (e.g. locks) Colour coding hierarchy Make sure to always follow the proposed sequence depending on the number of colours being used. 1. Green 2. Yellow: 3. Blue 4. Red Cyan: 100 Magenta: 30 Yellow: 60 Black: 20 Cyan: 0 Magenta: 30 Yellow: 100 Black: 0 Cyan: 100 Magenta: 70 Yellow: 0 Black: 0 Cyan: 15 Magenta: 100 Yellow: 85 Black: 5 5. Orange 6. Pure purple 7. Grey 8. Khaki Cyan: 5 Magenta: 75 Yellow: 100 Black: 0 Cyan: 65 Magenta: 100 Yellow: 30 Black: 15 Cyan: 75 Magenta: 65 Yellow: 50 Black: 30 Cyan: 40 Magenta: 30 Yellow: 100 Black: , RONA Inc. Informative product signage standards 27

28 Decorative Moulding Casing Decorative Crown Baseboard Utility Moulding Rectangular Moulding Chair rail GUIDELINES FOR VISUALS AND GRAPHICS COLOUR CODING Rules to follow: 1. Controlling visual pollution: Avoid having colour codes randomly covering the shelves, conflicting from one shelf section to another, or creating confusion with packaging. 2. Always present a legend and don t take for granted that it s obvious. The explanation must be easy for customers to understand, be highly visible and stand out from the whole. 3. Follow the colour chart hierarchy developed by RONA as much as possible, except for a few exceptions that need to be approved by the store signage team. G-sep-bois-f-H-Boul-ArHardwood Select your mouldings easily! Baseboard Casing Chair Rail Crown Decorative Mouldings Utility Mouldings Rectangular Mouldings 2015, RONA Inc. Informative product signage standards 28

29 GUIDELINES FOR VISUALS AND GRAPHICS OFFICIAL TYPEFACES Official typeface for permanent directional and informative signage Text type Font to use Example Category heading Myriad Pro Bold - Uppercase ABCDEFGHIJKLMNOPQRSTUVWXYZ Subheading Myriad Pro Semi Bold - Uppercase ABCDEFGHIJKLMNOPQRSTUVWXYZ Subheading 2 Myriad Pro Semi Bold - Lowercase abcdefghijklmnopqrstuvwxyz Model name Myriad Pro Bold Lowercase abcdefghijklmnopqrstuvwxyz Running text and product numbers (sku) Myriad Pro Regular Lowercase abcdefghijklmnopqrstuvwxyz * If space is limited, use the condensed font rather than manually condensing the text. Official typeface for the financing program, installation service and promotional materials Text type Font to use Example Heading and running text Foundry Monoline Bold - Uppercase ABCDEFGHIJKLMNOPQRSTUVWXYZ Legal text Foundry Monoline Regular - Lowercase abcdefghijklmnopqrstuvwxyz Basic rules: Do not use a shadow or glow behind the text Do not use a contour line around text Do not use italics Do not distort typefaces Use the colours recommended in the graphic design templates Title Title Title Title 2015, RONA Inc. Informative product signage standards 29

30 GUIDELINES FOR VISUALS AND GRAPHICS TYPE OF VISUALS USED In order to coordinate the various graphic styles of our partners and RONA s brand personality, we present below the graphic styles that meet RONA standards. You will very likely need to adjust or adapt your concepts in some cases. Before creating a new icon, ask the RONA signage team if one already exists. Icon style Icons can be used to highlight the main benefits customers are looking for. Limit icons to five or six per sign to avoid visual overload. Always present the key benefits in the same order to facilitate comparisons. Highlight the guarantees (price-quality ratio being sought) 3-YEAR LIMITED WARRANTY LIFETIME WARRANTY 2 -YEAR WARRANTY EQUIPMENT CHUTE PIECES NORTH AMERICA 2015, RONA Inc. Informative product signage standards 30

31 GUIDELINES FOR VISUALS AND GRAPHICS TYPE OF VISUALS USED Photo style 1. Inspirational visuals product close-ups This type of photo is used to create a certain atmosphere; it is used particularly on vertical banners in sections, above the 96 high cross-member. CONCRETE DUO FEATURES Dual-thickness HDF boards (1/4 and 1 /2 ) Colour: faux concrete finish Sizes: 6 x 32 CONCRETE Photo features: Featured product Warm tones Good lighting High resolution (minimum 150 dpi), no blurred or pixelated images 2015, RONA Inc. Informative product signage standards 31

32 GUIDELINES FOR VISUALS AND GRAPHICS TYPE OF VISUALS USED Illustration style 1. Simple line drawings This style is recommended for explaining products technical specifications " 30" 12" 26.25" 16" Illustration features: Lines drawn in official blue Background in white Possibility of adding touches of colour: official medium blue or official light grey 2. Colour drawings rendered in three dimensions This style is recommended for illustrating complex technical information or real-life situations where you can see through materials to explain more easily. Moulure décorative Moulure décorative Cadrage O Gee Moulure rectangulaire Cimaise Plinthe Moulure utilitaire Illustration features: Colours can be used to highlight parts of the illustration to support explanations. 2015, RONA Inc. Informative product signage standards 32

33 GUIDELINES FOR VISUALS AND GRAPHICS TYPE OF VISUALS USED Graphic elements Number: Used to identify steps or other sequential explanations Specifications: Official medium blue background White number Bullet point Used for non-sequential numbering Specifications: Circular Official blue Table Ideal for comparing different products Specifications: Separating line in official blue Product and features section in official light grey Title section in official blue Official blue running text Waterproof Product A Product B 1 SILICONE Shower-ready 1 H 3 H 3 H 12 H 12 H Flexibility enumeration enumeration enumeration Product C Product D Product E Checkmark Use the checkmark when the product has a specific feature Specifications: Official blue Column rule Use a column rule to separate sections Specifications: Official blue Square with rounded corners Ideal for making icons stand out Specifications: Square with rounded corners, in official blue Dimensions: radius 1/10 for a 1 x 1 square (For a larger or smaller usage, maintain these proportions, e.g. radius 0.2 for a 2 x 2 square) 2015, RONA Inc. Informative product signage standards 33

34 GUIDELINES FOR VISUALS AND GRAPHICS PRICE CARD AND PRICE TAG FORMATS In some cases, we recommend affixing prices to the technical specifications sheet. Here are the various card and tag formats: Price card Large: 22 x 17 Letter size: 11 x 8 1/2 2 up format: 8 1/2 x 5 1/2 6 up format: 3 3/4 x 3 BEST PRICE GUARANTEE Price tag Format 1: 2 x 1 1/4 Format 2: 3 x 1 1/4 Format 3: 3 3/4 x , RONA Inc. Informative product signage standards 34

35 GRAPHIC TEMPLATES VERTICAL BANNER * Extra range to affix the mechanism Photo of an inspirational visual Clearance area The banner must measure 2.5 less than the width of the rack in order to leave 1.25 on each side for the mechanism (e.g = 93.5 ). To avoid tearing the banner, allow for an extra 6 at the top to attach the mechanism. SLIDING PANELS 48 Specifications 48 Available sizes Colours: Varies by shelf width and height: 93.5 x 48 (banner) 48 x 48 (panels) Others C / M / Y / K Note For a 96 rack, use two (2) 48 panels. 2015, RONA Inc. Informative product signage standards 35

36 GRAPHIC TEMPLATES CATEGORY HEADER CATEGORY Equidistant Equidistant 3 Product category name Font: Myriad Pro Bold Size: 140 pt Specifications Available sizes Varies by shelf width and height: 95.5 x X 4 Other width x 4 Colour C 100 / M 68 / Y 8 / K 52 Note The size of the typeface must always be the same regardless of the header format. LOWER SHELF INSERTS Specifications Available sizes Varies by shelf width and height: 95,5 X 2,5 101,5 X 2,5 Other width X 2,5 Colour C 100 / M 68 / Y 8 / K , RONA Inc. Informative product signage standards 36

37 GRAPHIC TEMPLATES COLOUR-CODING FOR LOWER SHELVES 4 2,5 Specifications Available sizes Varies by shelf width and height: 4 x 2.5 Other width x 2.5 Available colours C 100 / M 30 / Y 60 / K 20 C 0 / M 30 / Y 100 / K 0 C 15 / M 100 / Y 85 / K 5 C 100 / M 70 / Y 0 / K 0 C 5 / M 75 / Y 100 / K 0 C 65 / M 100 / Y 30 / K 15 C 75 / M 65 / Y 50 / K 30 C 40 / M 30 / Y 100 / K 5 Note The size varies according to the planogram. 2015, RONA Inc. Informative product signage standards 37

38 Decorative Moulding G-sep-bois-f-H-Boul-Al Casing Crown Baseboard Utility Moulding Rectangular Moulding Chair rail Decorative Moulding Casing ecorative Crown Baseboard Utility Moulding Rectangular Moulding Chair rail GRAPHIC TEMPLATES SHELF SECTION SEPARATOR Left side of shelf Right side of shelf Hardwood Select your mouldings easily! Baseboard Casing Chair Rail Crown Decorative Mouldings Utility Mouldings Rectangular Mouldings 4 4 G-sep-bois-f-H-Boul-ArHardwood Select your mouldings easily! Baseboard Casing Chair Rail Crown Decorative Mouldings Utility Mouldings Rectangular Mouldings 1 Specifications 1 Available sizes Varies by shelf width and height: 31.5 x 92 others Colour C 100 / M 68 / Y 8 / K 52 others Note The size of the typeface must always be the same regardless of the separator size. 2015, RONA Inc. Informative product signage standards 38

39 GRAPHIC TEMPLATES PRODUCT-IDENTIFICATION STICKER (P-TOUCH) Product identifier Font: Myriad Pro Bold Size : 30 pt Equidistant Equidistant Example BATHROOM FAUCET 3-hole installation Stain and smudge proof Adler CHARACTERISTICS: Ceramic cartridge Mechanical pop up drain assembly Limited lifetime warranty REFERENCE 4 in. 22 MODEL: CAL84502SRN RONA: ONT: WEST: Specifications Size 1.5 x 0.5 Colour C 0 / M 0 / J 0 / K 0 C 0 / M 0 / J 0 / K 100 Note Leave a space measuring 2 x 0.75 on the specifications sheet. 2015, RONA Inc. Informative product signage standards 39

40 GRAPHIC TEMPLATES SLIDING PANELS OPTION GENERAL CONSTRUCTION NAILS DRYWALL NAILS GENERAL PURPOSE FINISH & TRIM FLOORING MASONRY DRYWALL TO WOOD Common Nail Common Nail (Spiral Shank) Finish Nail Underlayment Nail Fluted Masonry Nail Drywall Nail (Electrogalvanized) Box Nail Spike Duplex Nail Finish Nail (Spiral Shank) Drywall Nail (Blued) F_ _15_001 Title: Myriad Pro Bold 130 pt White Subtitle: Myriad Pro Semi-Bold 45 pt Official blue Text: Myriad Pro Regular 38 pt / 45 pt Official blue Hole used to open the panel 3/4 diameter Note The top edge of the poster should be no higher than 96. Specifications Size 48 x Colour Margins: C 100 / M 68 / Y 8 / K 52 C / M / Y / K Colour coding if applicable Top: 1.5 Bottom: 1 Left: 1 Right: 1 Note The hole used to open the panel must be located on the left side if the panel is positioned on the left, and the same for the right. 2015, RONA Inc. Informative product signage standards 40

41 GRAPHIC TEMPLATES SLIDING PANELS OPTION Choose the right paint roller for your needs UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT HIGH-QUALITY Hand-made Lint-free Superior finish Solvent-resistant tube PROFESSIONAL High paint absorbency Easy-to-clean MICROFIBER Spatter-free Lint-free Exceptionally soft finish GENERAL USE For residential painting jobs Covers a large surface and provides a smooth finish Title: Myriad Pro Bold 140 pt / 168 pt White Hole used to open the panel 3/4 diameter Subtitle 2: Myriad Pro Semi-Bold 60 pt / 60 pt Official medium blue Subtitle 1: Myriad Pro Semi-Bold 60 pt / 80 pt White White rules: 6 pt Bulleted list: Myriad Pro Semi-Bold 48 pt / 54 pt Official blue Bullet point: Official blue circle Specifications Size 48 x Colour Margins C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C / M / Y / K Top: 1.5 Bottom: 1 Left: 1 Right: 1 Note The hole used to open the panel must be located on the left side if the panel is positioned on the left, and the same for the right. 2015, RONA Inc. Informative product signage standards 41

42 GRAPHIC TEMPLATES SLIDING PANELS OPTION SPECIAL ORDER PROGRAM Quality materials and stylish designs make Foremost one of the most coveted brands of bathroom vanities and accessories in their category. Choose from a wide variety of vanities and vanity tops HOW TO ORDER Select your product from the catalogue. Ask a RONA sales associate to place your order. Have it delivered to the store of your choice in 2 to 10 business days. Hole used to open the panel 3/4 diameter Text: Myriad Pro Semi-Bold 60 pt / 80 pt Official blue Text: Myriad Pro Semi-Bold 48 pt / 54 pt Official blue Title: Myriad Pro Bold 120 pt White Subtitle: Myriad Pro Semi-Bold 60 pt / 60 pt White Specifications Size 48 x Colour Margins C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C / M / Y / K Top: 1.5 Bottom: 1 Left: 1 Right: 1 Note The hole used to open the panel must be located on the left side if the panel is positioned on the left, and the same for the right. 2015, RONA Inc. Informative product signage standards 42

43 GRAPHIC TEMPLATES FIXED OR SWIVELLING BANNER 6 Insulating pipes in 4 easy steps 95,5 Wrap your pipes Choose the right size. Tape up the joints. Wrap angles with 1 in foam insulation. 2 No visible joint. 3 4 Overlap by insulating tape. Place Properly sealed joint 2 cm (1/2 in.) Overlap by the opening 2 cm (1/2 in.) upwards Title: Myriad Pro Bold 140 pt / 168 pt White Centred vertically Text: Myriad Pro Semi-Bold 48 pt / 50 pt Official blue Step texts: Myriad Pro Semi-Bold 60 pt / 66 pt Official blue Aligned top-left Number: Myriad Pro Bold 90 pt White Official medium blue block Rule 6 pt Official blue Specifications Size 96 x 6 Colour Margins C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C / M / Y / K Top: 0.75 Bottom: 0.75 Left: 1.5 Right: , RONA Inc. Informative product signage standards 43

44 LÉGER LÉGER GRAPHIC TEMPLATES CROSS-MEMBER POSTER 4 Choose the type of drywall that best suits your needs. Title: Myriad Pro Bold 30 pt / 40 pt White Centred vertically Regular Certainteed Easi-Lite mc Lightweight gypsum board, ideal for indoor walls and ceilings. Fire-resistant Certainteed Type X Subtitle: Myriad Pro Semi-Bold 20 pt / 20 pt Official blue 24 Panels designed for indoor constructions requiring fire-resistance ratings. Text: Myriad Pro Semi-Bold 16 pt / 18 pt Official blue Moisture- and mildewresistant Certainteed avec M2tech Column rule: 3 pt Official blue Panels with a specially formulated moisture-resistant core sandwiched between 100% recycled, moistureand mildew-resistant paper. SPECIAL ORDER RONA carries a full range of products to meet all your needs. Specifications Place your order at the contractor s desk. PANNEAU DE GYPSE À BORD AMINCI POUR PLA Fabriqué au Canada PANNEAU DE GYPSE À BORD AMINCI 1/4 " Fabriqué au Canada TAPERED EDGE GYPSUM BOARD FLEX GYPSUM B OARD PANNEAU DE GYPSE À BORD AMINCI RÉSISTANT A Fabriqué au Canada 5/8 PANNE TYPE C Size 4 x 24 Colour Margins C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C 00 / M 0 / Y 0 / K 15 C / M / Y / K Colour coding if applicable Top: 0.5 Bottom: 0.5 Left: 0.5 Right: , RONA Inc. Informative product signage standards 44

45 GRAPHIC TEMPLATES INTERIOR SHELF SECTION POSTER 40 GARAGE STORAGE Title: Myriad Pro Bold 140 pt White 32 FEATURES Subtitle: Myriad Pro Bold 90 pt White Text: Myriad Pro Semi-Bold 100 pt / 120 pt Official blue Specifications Available sizes Colour Varies by shelf width and height: 40 x 32 Other C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C / M / Y / K Note We recommend positioning the text on the right side of the poster will be placed to the right of the shelf section, and the same for the left, so that it will be easier for customers to read. The poster can also be placed at the back of the rack. 2015, RONA Inc. Informative product signage standards 45

46 GRAPHIC TEMPLATES SPIRAL-BOUND BOOKLET 18 4 SPECIAL ORDER PROGRAM Aquatus dolenem fugiam eat exerrov idellibus aborio blabore COLLECTION A COLLECTION B COLLECTION C COLLECTION D COLLECTION E COLLECTION F Title: Myriad Pro Bold 46 pt / 46 pt White Centred vertically Subtitle: Myriad Pro Semi-Bold 20 pt / 22 pt White 18 Subtitle 2: Myriad Pro Semi-Bold 16 pt White Model: ABDC Model: ABDC Model: ABDC Size: 000 x 000 Size: 000 x 000 Size: 000 x Colour: Mahogany Description : Lorem ipsum dolor sit amet, consectetur adipiscing elit. Colour: Mahogany Description : Lorem ipsum dolor sit amet, consectetur adipiscing elit. Colour: White Description : Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non risus. Suspendisse lectus tortor, dignissim sit Sed non risus. Suspendisse lectus tortor, dignissim sit Sed non risus. Suspendisse lectus tortor, dignissim sit Cras elementum ultrices diam. Maecenas ligula Cras elementum ultrices diam. Maecenas ligula Cras elementum ultrices diam. Maecenas ligula COLLECTION A COLLECTION B COLLECTION C COLLECTION D COLLECTION E COLLECTION F Text 1: Myriad Pro Semi-Bold 14 pt White Column rule: 2 pt Official blue Text 2: Myriad Pro Semi-Bold 12 pt / 14 pt Official blue Bullet point: Official blue circle Spécifications Size 18 x 4 Colour Margins C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C 00 / M 0 / Y 0 / K 15 C / M / Y / K Top: Bottom: 0.25 Left: 0.25 Right: , RONA Inc. Informative product signage standards 46

47 GRAPHIC TEMPLATES SPECIFICATIONS SHEET FOR A PRODUCT IN A RACK 7.5 ELECTRIC HEDGE TRIMMER ITEM 3 FEATURES Power: Blade length: Brake: Cutting capacity: Warranty: 3 A 16 (40 cm) Electric 5/8 (16 mm) 2 years RONA : ONT : WEST : Space for the product identification sticker 2 X 0.75 HAIE_PX_GS_ANG 1 Title: Myriad Pro Bold 18 pt White Subtitle 1: Myriad Pro Semi-Bold 11 pt White Subtitle 2: Myriad Pro Semi-Bold 11 pt Official blue Text: Myriad Pro Regular 11 pt Official blue Bullet point: Official blue circle Rules 1 pt Official medium blue Specifications Size Colour Varies by beam height (refer to planogram): between 7.5 x 2.5 and 7.5 x 4 C 100 / M 68 / Y 8 / K 52 C 100 / M 50/ Y 0 / K 0 C / M / Y / K 2015, RONA Inc. Informative product signage standards 47

48 TONDEUSE_GS_ANG 1 GRAPHIC TEMPLATES SPECIFICATIONS SHEET FOR A FREESTANDING FRAME Margin ELECTRIC LAWNMOWER Power 10 Amp FEATURES Cutting diameter 15 Discharge Rear 6 height settings Plastic grass collection bag included Easy lever cutting height adjustment between 1 1/10 and 3 1/10 Title: Myriad Pro Bold 94 pt White Icon text: Myriad Pro Semi-Bold 30 pt / 30 pt Official blue Subtitle: Myriad Pro Semi-Bold 50 pt White Text: Myriad Pro Semi-Bold 44 pt / 60 pt Official blue Bullet point: Official blue circle Official light grey block 2 -YEAR WARRANTY Lawnmower ESSENTIALS Electrical extension cord Replacement blades Work gloves Rake Garden bags Safety glasses RONA : ONT : WEST : LAWN MOWER Accessories text: Myriad Pro Semi-Bold 32 pt Official blue Specifications Size 23 x Colour C 100 / M 68 / Y 8 / K 52 C 100 / M 50/ Y 0 / K 0 C 0 / M 0 / Y 0 / K 15 C / M / Y / K 2015, RONA Inc. Informative product signage standards 48

49 GRAPHIC TEMPLATES SPECIFICATIONS SHEET FOR A VERTICAL FOLDER WITH FASTENERS 8.5 ELECTRIC LAWNMOWER Power 10 Amp FEATURES Cutting diameter 15 Discharge Rear Title: Myriad Pro Bold 27 pt White Icon text: Myriad Pro Semi-Bold 11 pt Official blue Subtitle: Myriad Pro Semi-Bold 13 pt White Text: Myriad Pro Semi-Bold 13 pt / 15 pt Official blue Bullet point: Official blue circle YEAR WARRANTY Official light grey block Lawnmower RONA : ONT : WEST : FINANCING 0% INTEREST WHEN YOU PAY IN 3 OR 6 MONTHS * Official blue block RONAdvantages information: Foundry Monoline Bold * Eligibility subject to Fédération des caisses Desjardins du Québec ( the Federation ) approval. Terms and conditions available at the customer service desk or on Minimum purchase $100. TONDEUSE_PX_ANG 1 Specifications Size 8.5 x 11 Colour Margins C 100 / M 68 / Y 8 / K 52 C 100 / M 50 / Y 0 / K 0 C 00 / M 0 / Y 0 / K 15 C 0 / M 10 / Y 100 /B 0 C / M / Y / K Top: 0,375 po Bottom: 0,375 po Left: 0,375 po Right: 0,375 po 2015, RONA Inc. Informative product signage standards 49

50 GRAPHIC TEMPLATES SPECIFICATIONS SHEET FOR A HORIZONTAL FOLDER WITH FASTENERS 11 SUN SHELTER Hilgard FEATURES Size: Official medium blue block 8.5 Included: Materials: Colours: RONA : ONT : WEST : ABRI_PX_ANG 1 Product number text: Myriad Pro Semi-Bold 8 pt / 9.6 pt Official blue Title: Myriad Pro Bold 36 pt White Subtitle 1: Myriad Pro Bold 13 pt White Subtitle 2: Myriad Pro Semi-Bold 14 pt Official blue Text: Myriad Pro Regular 14 pt / 16 pt Official blue Rules 1 pt Official blue Specifications Size 11 x 8 1/2 Colour C 100 / M 68 / Y 8 / K 52 C 100 / M 50/ Y 0 / K 0 C / M / Y / K 2015, RONA Inc. Informative product signage standards 50

51 SIGNAGE HARDWARE AND DISPLAYS HARDWARE LIST 1. Roll of vertical banner with chain Colour: Grey Use: Holding vinyl banners Racking Size /8 L Other sizes on request Always leave a margin of 1 3/8 on each side. 2. Self-adhesive fastener with hinge Material: Pvc Colour: Clear Use: Holding 1/8 -thick PVC signs Size 3 L 6 L 3. Self-adhesive C moulding Material: Pvc Colour: Grey (Pantone Cool Gray 6) Use: Holding a visual. Can be affixed to a horizontal bar or an inclined base Size 4 H x 95.5 L 6 H x 95.5 L 8 H x 95.5 L 4. Moulure en «C» autocollante avec penture Material: Pvc Colour: Gris (Pantone Cool Gray 6) Use: Holding a visual Size 4 H x 95.5 L 6 H x 95.5 L 8 H x 95.5 L Note: The two-sided sticker can be placed on top or underneath according to need. 2015, RONA Inc. Informative product signage standards 51

52 SIGNAGE HARDWARE AND DISPLAYS HARDWARE LIST 5. Self-adhesive U moulding Material: Pvc Colour: Clear Use: Holding spec sheets and price tags. A blue insert is included. Size 2.5 H x L 3 H x L 4 H x L 6. Self-adhesive U moulding with hinge Material: Pvc Colour: Clear Use: Holding spec sheets and price tags. A blue insert is included. Size 2.5 H x L 3 H x L 4 H x L 7. Frame and adjustment brackets Material: Aluminium Colour: Gray Use: Holding sliding panels Size 96 L x H Holds two (2) signs measuring: 48 x The brackets are used to attach the frame to the vertical beams, while the spacers are used to adjust the frame at 96, 99 and 102. However, the sign size remains the same. Bracket Spacer 2015, RONA Inc. Informative product signage standards 52

53 SIGNAGE HARDWARE AND DISPLAYS HARDWARE LIST 8. Freestanding metal display Option 1 Material: Steel Colour: Grey (Pantone Cool Gray 6) Use: Holding spec sheets Item no (must be ordered from the RONA distribution centre) Size 24 x adjustable height Holding posters measuring: 23 x 31 1/2 (top) 23 x 17 in. (bottom) 9. Freestanding metal display Option 2 Material: Steel Colour: Grey (Pantone Cool Gray 6) Use: Holding spec sheets Item no (must be ordered from the RONA distribution centre) Size 22 x adjustable height Holding posters measuring: 22 x Freestanding acrylic display Material: Acrylic Colour: Clear Use: Holding spec sheets Item no (must be ordered from the RONA distribution centre) (must be ordered from the RONA distribution centre) Size 8.5 x x , RONA Inc. Informative product signage standards 53

54 SIGNAGE HARDWARE AND DISPLAYS HARDWARE LIST 11. Transparent sleeve with holes Material: Acrylic Colour: Clear Use: Holding spec sheets Item no (must be ordered from the RONA distribution centre) Size 11 x Self-adhesive transparent sleeve Material: Acrylic Colour: Clear Use: Holding price cards Item no (must be ordered from the RONA distribution centre) Size 11 x Flyer holder Material: Metal Colour: Gray Use: Holding flyers Size W x H x D Holding flyers measuring: 3.67 X , RONA Inc. Informative product signage standards 54

55 SIGNAGE PROJECT PROCEDURES SIGNAGE ENCODING RONA labels each sign produced with a specific number. This makes identifying the sign easy and simplifies its replacement in case of breakage. The number is attributed by the store signage team and printed (8 pt max) in the bottom-right or bottom-left corner of the signs, as the case may be. Note: All signage numbers begin with an F to indicate that the signs are informative signs relating to products from suppliers. Example: F _14_1_001F Choose the type of drywall that best suits your needs. Regular Certainteed Easi-Lite mc Interpreting the code F _14_1_001F Language (F or A) Part no. Kit no.* Year Category Sub-department Supplier piece Lightweight gypsum board, ideal for indoor walls and ceilings. Fire-resistant Certainteed Type X Panels designed for indoor constructions requiring fire-resistance ratings. Moisture- and mildewresistant Certainteed avec M2tech List of sub-departments and categories available in the appendix. NOTE : When signage refers to several categories at the same time, please replace the category number by code 000, which means general. When signage refers to specifications sheets, please replace the category number by code 001, which means specifications sheets. Panels with a specially formulated moisture-resistant core sandwiched between 100% recycled, moistureand mildew-resistant paper. F _14_1_001F * Optional: enter a kit number only if needed, otherwise remove this information. We recommend ordering several items at the same time when placing orders for individual items is too complicated. Specifications sheets are a good example. 2015, RONA Inc. Informative product signage standards 55

56 SIGNAGE PROJECT PROCEDURES HOW TO DOWNLOAD THE TEMPLATES Information for product suppliers Digital InDesign templates are available for download from sign.rona.ca. Use your address and password to log in. The first time you visit, click the NEW USER link and follow the instructions to create your account. SENDING SOURCE FILES (WORKING DOCUMENTS) Uploading files to sign.rona.ca All files developed must be sent to the entire store signage team in accordance with the requirements stated on the next page. New items will be posted on sign.rona.ca to enable merchants to place new orders or order reprints. To do so, log in to the site and click Send a file. Follow the instructions on the screen. 2015, RONA Inc. Informative product signage standards 56