Facilities Identification Signage

Transcription

1 Contents 2 Overview 3 Building facade 4 Roadside monument 5 Roadside monument Retrofitting 6 Building entry 7 Reception and lobby signs 8 Fabricated letters 9 Sign panel 10 Letters applied to glass 11 Lighting 12 Sign sizing guide 13 Sign clear area guide Sign panel layout guide 16 Materials and color guide For more information on graphic standards visit UTC Aerospace Systems Brand Center. Facilities Identification Signage These standards eplain how to create and display signage for UTC Aerospace Systems. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

2 Overview Building facade Roadside monument Roadside monument Retrofitting Building entry Reception and lobby Fabricated letters Sign panels Letters on glass This document provides guidelines for applying the company brand signature to signage. There are four basic locations for signage, as indicated in the chart to the left. For eterior signage applications, building facade is primary, roadside monument is secondary and building entry is tertiary identification. There are also three fabrication options, depending on the type and location of the signage. All UTC Aerospace Systems facilities must adhere to these graphic and structural guidelines for signage. It is also important to comply with all codes and regulations when modifying eisting signs or installing new ones. Guidelines for sizing, clear area placement and other information can be found in this document including: Sign sizing guide Sign clear area guide Sign panel layout guide Materials and color guide UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

3 Building facade Fabricated letters (illumination optional) Sign panel (illumination optional) Depending on eisting site conditions, one of the two sign types shown at left can be applied to building facades. Use the option that best matches your requirements: A. Fabricated letters This is the most versatile option for all building facade signage. This sign type allows for the company brand signature to be visible at a distance with minimal impact to the eisting architecture. If a power supply is available, the face of the letters can be illuminated for night viewing. For more information on fabricated letters see page 8 of this document. B. Sign panel Use a sign panel to maimize visibility on walls with severe contrasting teture, shadowing or color. If a power supply is available, the face of the letters can be illuminated for night viewing. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

4 Roadside monument Roadside monument sign Roadside monument sign with ancillary information (wide) 1234 Street Address Roadside monument sign with ancillary information (tall) Roadside monument signs are freestanding, custom-fabricated entry signs. They use halo-lighting for the company brand signature and require electrical wiring as part of the installation. Depending on local conditions, roadside monument signs can either be customfabricated or applied to eisting structures. A. Roadside monument sign Custom-fabricated monument sign with halo-lit company brand signature. This configuration should be used in all cases where ancillary information is not required. B. Roadside monument sign with ancillary information (wide) Custom-fabricated monument sign with halo-lit company brand signature and building address. This sign should only be used where ancillary information is required by legal or local ordinance. C. Roadside monument sign with ancillary information (tall) Custom-fabricated monument sign with halo-lit company brand signature. This format should be used only if additional space is required for ancillary information as required by legal or local ordinance Street Address UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

5 Sign panel with halo-lit letters mounted to an eisting structure 1234 Street Address Fabricated letters mounted to an eisting structure 1234 Street Address Sign panel with applied letters mounted to an eisting structure 1234 Street Address Facilities Identification Signage Roadside monument Retrofitting Depending on site conditions, one of the three sign types shown at the left can be applied to eisting structures. There are three panel configurations to choose from, depending on whether an address or other ancillary information is required: company brand signature only, company brand signature with ancillary information (tall) and company brand signature with ancillary information (wide). A. Sign panel with halo-lit letters mounted to an eisting structure A halo-lit brand signature can be used if a power supply is available at the installation location. B. Fabricated letters mounted to an eisting structure Fabricated metallic, white or blue letters can be used, depending on the color and material of the eisting structure. C. Sign panel with applied letters mounted to an eisting structure A metal panel can be applied to an eisting surface to maimize visibility. On building facades, the company brand signature can either be painted onto the panel or metal letters can be applied. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

6 Hamilton Sundstrand Propellers Hamilton Sundstrand Space Systems Hamilton Sundstrand Space and Air Engine Management Systems North Office Building Metal sign panels Metal cut letters Letters applied to glass Facilities Identification Signage Building entry The three sign types shown at left can be applied to building entrance areas: A. Metal sign panels A metal panel with applied letters can be used to maimize visibility on walls with severe contrasting teture, shadowing or color. The panel should display the UTC Aerospace Systems company brand signature with the strategic business unit name or other approved name listed beneath it in accordance with clear area requirements. Visit UTC Aerospace Systems Brand Center for information on approved strategic business unit names. B. Metal cut letters This is the most versatile option for all building entry signage. This sign type allows for the company brand signature to be large and visible at far viewing distances with minimal impact to the eisting architecture. Its use is appropriate at discrete locations, such as a corporate office, where a metal sign plaque with a strategic business unit name would not apply. For more information on fabricated letters see page 8 of this document. C. Letters applied to glass Thin metal letters or die-cut vinyl letters can be used for smaller building entrances, as well as reception and lobby areas with glass doors, sidelights or transoms. For more information on letters applied to glass see page 10 of this document. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

7 Reception and lobby signs The four sign types shown at left can be applied to reception and lobby areas. A. Sign panel with halo-lit letters An illuminated company brand signature can be used if a power supply is available at the installation location. The optional finishes are satin aluminum or blue painted letters as shown. B. Fabricated letters If the eisting wall is painted with a dark color or finished with wood paneling and cannot be altered, then metal letters with painted returns should be used. If a blue company brand signature is desired, a metal panel can be used to replace or conceal a portion of the eisting wall behind the company brand signature. For more information on fabricated letters see page 8 of this document. C. Sign panels with etched or paint-filled letters A metal panel can be used to replace or conceal a portion of eisting wall space that cannot otherwise be altered. In reception and lobby areas, the company brand signature can either be etched or paint-filled into the panel. D. Sign panel with applied letters A metal panel can be used to replace or conceal a portion of eisting wall space that cannot otherwise be altered. At reception and lobby areas, the company brand signature can either be silkscreened or applied in die-cut vinyl. Sign panel with halo-lit letters Fabricated letters Sign panel with etched letters (paint fill optional) D Sign panel with applied letters UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

8 Metallic or white letters with blue returns Blue letters with white returns 1/8 1/8 Blue face-lit letters with white returns 1/8 D White face-lit letters with blue returns 1/8 Facilities Identification Signage Fabricated letters A. Sign panel with etched letters For dark wall conditions, letter faces must be anodized aluminum or white. Paint returns UTC Blue. B. Blue letters For light wall conditions, letter faces can be UTC Blue. Paint returns white. C. Blue face-lit letters Face-lit letters are reserved for large building facade signs. For eisting walls that are light-colored, the face of the letters can be blue with white returns. If a power supply is available, a special type of light transmitting vinyl called Duo-film can be applied to the clear acrylic letter faces to allow the letters to appear blue during the day and white at night. LED systems such as GE Tetra or comparable should be used for face-lit letters. D. White face-lit letters Face-lit letters are reserved for large building facade signs. If the eisting wall is dark in color and a power supply is available, letters with white acrylic faces can be illuminated for night viewing. All fabricated letters and Gear Icon should be pin-mounted with a 1" stand-off from eisting wall surface. LED systems such as GE Tetra or comparable should be used for face-lit letters. The fabricated sign thickness is proportional to the height of the lower case letters in the company brand signature. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

9 Facilities Identification Signage Sign panel A. Metallic or white letters Sign panel with etched letters (paint fill optional) Sign panel with applied letters Etched sign panels are reserved for interior locations such as reception and lobby areas. Letters are etched to a depth of.032" with square corners and edges. Letter faces maintain a satin finish or they can be paint filled with blue or grey for added contrast. B. Sign panel with applied letters For basic sign panels, the company brand signature can either be silkscreened or die-cut vinyl. 1/5 1/5 D Sign panel with halo-lit letters Sign panel with face-lit letters 1/5 C. Sign panel with face-lit letters Face-lit letters are reserved for large building facade signs. If a power supply is available, a special type of light transmitting vinyl called Duo-film can be applied to the panel to allow the letters to appear blue during the day and white at night. LED systems such as GE Tetra or comparable should be used for face-lit letters. D. Sign panel with halo-lit letters Halo-lit signs are reserved for eterior site entry areas and interior reception or lobby areas where a power supply is available. The company brand signature is halo-lit by LED light fitures located behind the acrylic letters in a custom fabricated, weather-sealed cabinet. The acrylic letters push through the front sign panel and painted metal letters are applied. LED systems such as GE Tetra or comparable should be used for halo-lit signs. The fabricated sign thickness is proportional to the height of the lower case letters in the company brand signature. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

10 Thin metal letters Blue vinyl letters Frosted vinyl letters Facilities Identification Signage Letters applied to glass A. Thin metal letters Metal letters are applied to the front surface of glass with high-bond adhesive tape. The thickness of the metal letters should not eceed 1/4. A matching set of die-cut frosted vinyl letters should be applied to the rear surface of the glass to conceal adhesive from view behind metal letters. B. Frosted vinyl letters Die-cut, frosted-white vinyl letters are applied to the front surface of glass with high bond adhesive. C. Blue vinyl letters Die-cut blue vinyl letters are applied to the front surface of glass with high bond adhesive. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

11 Lighting A Metal cut letters mounted to an eisting eterior structure floodlit from below Sign conditions that require a remote light source should be lit evenly across the entire length of the company brand signature. The proimity of light fitures to the sign and quantity of lights required for even coverage should be determined by the light fiture manufacturer's specifications and field verified by a professional lighting installer. A. Eterior signs For eterior applications, fitures should be mounted from the ground below and focused to create a soft glow spreading upwards with shadowing minimized. B. Interior signs For interior applications, fitures should be mounted from above and focused to create a soft glow spreading downward with shadowing minimized. B Metal cut letters mounted to an eisting interior wall floodlit from above UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

12 Sign sizing guide Meters Feet Reading distance Height of "Gear" in company brand signature Less than 80 (25 meters) 18 to 30 (457mm to 762mm) 80 to 120 (25 to 37 meters) 30 to 48 (762mm to 1,219mm) Greater than 120 (37 meters) 48 (1,219mm) or greater Care should be taken to ensure that all UTC Aerospace Systems facilities are clearly branded. On facility eteriors, the UTC Aerospace Systems company brand signature should be large enough to be easily read from a distance. The greater the reading distance, the larger the sign that is required. Take into account vertical as well as horizontal distance; i.e., a sign on a high floor or rooftop will need to be larger than one near ground level. Placement and size of signage should complement the building and provide a clear and legible display of the company brand signature. A. Company brand signature sizing chart This chart provides a general guide to sizing the company brand signature. However, each facility is different, so always consult with your architect or signage professional to determine optimum sizes and reading distances. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

13 Sign clear area guide A. Clear area The clear area is a defined space around the company brand signature. No other artwork, tet or structural elements may be placed in this clear area. Use the specifications at the left to determine the clear area around the company brand signature. Note: The clear area as defined here is a minimum. A larger clear area may also be used. The clear area is based on the "" height of the lower case letters in the company brand signature. Allow 2 times "" for the clear area to the left and right edges of the company brand signature, and 3 times "" for the clear area above and below the Gear Icon in the company brand signature. B. Panel clear area Any architectural feature (e.g., roof line, doorways or windows), must be at least 1 times "" from the edge of the sign panel. Use the specifications at the left to determine the clear area around the panel. Note: The clear area as defined here is a minimum. A larger clear area may also be used. 2 Company brand signature clear area Panel clear area UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

14 Sign panel layout guide 3 >3 A 2 Roadside monument sign panel with brand signature only 2 Panel heights are variable, but the bottom dimension must be at least 3. Depending on the installation location, there are three panel layouts to choose from in order to maimize the size of the company brand signature and address. A. Roadside monument sign panel with brand signature only This configuration should be used in all cases where ancillary information is not required. B. Roadside monument sign panel with brand signature with address (wide) Use this sign panel layout for conditions where space is not limited to the left and right of the installation location. B Roadside monument sign panel with street address (wide) Street Address 3/4 >3 UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

15 Sign panel layout guide C 2 Roadside monument sign panel with street address (tall) 2 C. Roadside monument sign panel with brand signature with address (tall) Use this sign panel layout for conditions where space is limited or unavailable to the left and right of the installation location. 3 3 D. Building entry sign panel with secondary information Use this sign to identify the Strategic Business Units located in a building. This is the only sign type where SBU names may appear. The use of any other name is not permissible. > Street Address 3/4 SIZING ADDRESSES AND OTHER INFORMATION When sizing addresses and other information, use the height of the lower case letters in the company brand signature. Left align D Building entry sign panel Electric Systems Aerostructures >3 Left align UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16

16 Materials and color guide A Paint Colors UTC Blue AkzoNobel Grip-Gard Plus Satin Akzo Code: SIGN3241 UTC Blue is used for the company brand signature. Paint to match PANTONE 286. White AkzoNobel Grip-Gard Plus Satin Painted white backgrounds can be used to display the company brand signature. Brushed Aluminum AkzoNobel Grip-Gard Plus Satin Akzo Code: Brushed Aluminum Brushed Aluminum Black AkzoNobel Grip-Gard Plus Satin Black is used for ancillary information such as facility name, and address information. A. Paint Colors Use the color specifications listed here to ensure a correct color match. All paints should be applied by air pressure spray equipment, never hand painted or roller coated. B. Materials Recommended materials are listed here. All materials shall be of highest quality and shall be carefully fabricated in accordance with the Brand Identity Guidelines. B Materials 3M DUAL-COLOR FILM Clear Anodized Aluminum 3M Code: Film painted to match PANTONE 286. Perforated duo-film is a special type of light transmitting vinyl. This material is used specifically for face-lit letters. Clear Anodized aluminum with a #4 brushed finish is the preferred material for all signage. White Acrylic Clear Acrylic White acrylic is used on white face-lit letters. Clear acrylic is used on push-through letters in halo-lit signs. UTC Blue Vinyl 3M Frosted Crystal 3M Opaque vinyl film Painted to match PANTONE M Code: 7725SE-324 For glass applications only. UTC Aerospace Systems Graphic Identity Guidelines ISSUED of 16