maurices STOREFRONT SIGNAGE STANDARDS Strip Center, Outlets, Malls, and Downtowns
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1 maurices STOREFRONT SIGNAGE STANDARDS Strip Center, Outlets, Malls, and Downtowns Updated: October 6, 2015 The following items listed below are maurices standard. Notify maurices of any deviation from this signage direction. EXTERIOR Storefront Signage: STOREFRONT SIGN: maurices Exterior LOGO; No raceway. PYLON SIGN: maurices Exterior LOGO; Teal background White letters w/thin Black outline UNDER CANOPY SIGN: maurices True logo background painted to match Pantone 7472 w/ White letters. BLADE SIGN/UNDERCANOPY SIGN: maurices True logo background painted to match Pantone 7472 w/ White letters ILLUMINATED BLADE SIGN: maurices True logo background painted to match Pantone 7472 w/ White letters [note:depth of cabinet thicker than our standard Blade sign] EXTERIOR 8-2 X 8-2 INTERNALLY ILLUMINATED LIGHT BOX with marketing graphics mounted to exterior wall. Graphics are changeable by store associates. INTERIOR Storefront Signage: STOREFRONT SIGN: maurices logo 14 / 16 / 18 Reverse Halo letter illuminated LED -Color White LED SIGN: 6 logo White LED sign BLADE SIGN: maurices logo - background painted to match Pantone 7472 w/ White letters Strip Center/Outlet Storefront Signage: A) maurices White painted storefront [Benjamin Moore High Gloss enamel #879 White Opulence Impervex Latex] [New EIFS surface shall be Dryvit #310 China White or equal] B) Light sign background, use Teal letters. C) Dark sign background, use White letters. Storefront LED sign: White letters: White Acrylic #2447
2 Black trim cap D) Dark sign background, and if raceway required. White letters with Teal raceway below letters. Use only if a raceway is required, a rare instance. Storefront LED sign: White letters: White Acrylic #2447 Black trim cap Teal raceway below letters paint to match Teal # Turq. NOTE: maurices will avoid raceways if at all possible, however, this sign version could also be used when there is a dark sign background and no other teal allowed on storefront. [rare instance] E) Internally illuminated storefront boxes ( Eyebrows ) with teal faces matching teal storefront signage above storefront windows. Mall Storefront Signage: A) Duroplex : maurices Azure custom finish CS# R1 Storefront LED Sign: maurices logo 14 / 16 / 18 Reverse Halo illuminated White letter NOTE: maurices to determine size of interior signage by storefront sign band size, etc. B) Mall Additional signage: [stores with wide frontage and/or long side corridors] SIDE SIGN: 6 White LED sign BLADE SIGN/ UNDER CANOPY SIGN: maurices logo background painted to match Pantone 7472 w/ White letters 8-2 X 8-2 INTERNALLY ILLUMINATED LIGHT BOX with marketing graphics mounted to storefront and/or corridor wall. Graphics are changeable by store associates. Downtown Storefront Signage: A) maurices White painted storefront [Benjamin Moore High Gloss enamel #879 White Opulence Impervex Latex] [New EIFS surface shall be Dryvit #310 China White or equal] B) Light sign background, use Teal letters.
3 B) Dark sign background, use White letters. Storefront LED sign: White letters: White Acrylic #2447 Black trim cap D) Use maurices available sign package components and customize to fit downtown location when necessary. E) BLADE SIGN/ UNDER CANOPY SIGN: maurices logo with shield background painted to match Pantone 7472 w/ White letters PHOTO EXAMPLES OF SIGNAGE ABOVE; STANDARD EXTERIOR SIGNAGE:
4 STANDARD EXTERIOR LETTER COLOR TEAL LETTER WITH TEAL TRIM CAPS AND BLACK RETURNS EXTERIOR SIGNAGE: A) TEAL SIGN WITH ILLUMINATED EYEBROWS ON EXTERIOR B) TEAL SIGN WITH AWNINGS ON EXTERIOR
5 C) STOREFRONT DARK SIGN BACKGROUND WHITE LETTERS W/ILLUMINATED EYEBROW D) STOREFRONT DARK SIGN BACKGROUND WHITE LETTERS WITH TEAL RACEWAY [RARE INSTANCE USE ONLY IF NO OTHER TEAL ALLOWED]
6 STANDARD INTERIOR MALL SIGNAGE: A) WHITE STOREFRONT SIGN 14 / 16 / 18 REVERSE HALO LETTER MALL LOCATIONS ONLY ADDITIONAL INTERIOR MALL SIGNAGE: B) LED SIGN 6 WHITE LETTERS [STORES WITH WIDE FRONTAGE AND/OR LONG SIDE CORRIDORS]
7 ADDITIONAL EXTERIOR SIGNAGE: NON-ILLUMINATED BLADE SIGN PYLON SIGN
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