HOUZZ & HOME. June 2017 INTERNATIONAL COMPARISON. Home Renovation Activity in Houzz Inc.

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Lorin Armstrong
5 years ago
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1 2017 HOUZZ & HOME INTERNATIONAL COMPARISON June 2017 Home Renovation Activity in 2016

2 Big Ideas DECORATING IS POPULAR IN 2016 FOR HOMEOWNERS ON HOUZZ In most surveyed countries,* nearly half of homeowners on Houzz opt for a decoration of their homes as part of homerelated activities in 2016 (44%-70%), yet is as not inclined towards décor as other countries, with only a third of homeowners choosing to decorate (35%). Similarly, the urge to renovate seems lower for ese homeowners (15% vs. 35%-60% for all other countries). STAYING ON BUDGET IS A CHALLANGE Across the globe, wanting to stay on budget is one of the top challenges while renovating a home. At least one in three renovating homeowner is struggling with staying on budget (30% to 43%) with half of renovating Italian homeowners challenged with this (50%). NEW HOME, NEW RENOVATION Many homeowners in countries across the globe opt to renovate following a newly purchased home. France is leading with nearly half of renovating homeowners commencing a renovation following a purchase of a home (46%), vs. 24% to 41% of renovating homeowners in other countries. AWARDS GO TO. Spain for the most frequent bathroom renovations in 2016 (34% vs. 15%-32% for all other countries) Russia for the most frequent kitchen renovations in 2016 (39% vs. 18%-33% for all other countries) Ireland for the most frequent professional hiring during renovations in 2016 (94% vs. 78%-93% for all other countries). *Houzz Research studies trends in the U.S.A.,,, New Zealand,,, France, Germany, Ireland, Italy, Russia, Spain, Sweden, and the United Kingdom. 2

What We Are Doing in Our Homes Charts below show the frequency

59% 63% France 49% 69% Germany 45% 58% Asia - Pacific Ireland

3 What We Are Doing in Our Homes Charts below show the frequency of renovating and decorating activities in 2016, as reported by homeowners on Houzz. Renovated in 2016 Decorated in 2016 US & Europe 60% 65% 49% 62% 59% 63% France 49% 69% Germany 45% 58% Asia - Pacific Ireland 43% 64% 53% 57% Italy 61% Russia 35% 44% 15% 35% Spain 40% 55% New Zealand 54% 58% Sweden 48% 56% 60% 70% 2

Where We Have Greatest Challenges During Renovations Charts below show the frequency of staying on budget and finding professionals as top challenges in renovating a home, as reported by homeowners

4 Where We Have Greatest Challenges During Renovations Charts below show the frequency of staying on budget and finding professionals as top challenges in renovating a home, as reported by homeowners who renovated their primary homes in & Asia - Pacific Europe Staying on Budget Finding Professionals 35% 37% 34% 40% 32% 30% 41% 32% 42% 50% 43% 40% 32% 34% 29% 24% 33% 20% 23% 10% 22% 24% 24% 19% 23% 17% 35% New Zealand France Germany Ireland Italy Russia Spain Sweden 3

5 US & How Much We Spend on Home Renovations Charts below show the average total spend on home renovations (excluding additions), as reported by homeowners who renovated their primary homes in 2015 and Spend is converted from country currency to Euro (using average yearly exchange rates per OFX). Europe 2016 Spend (in 1,000s Euros) 2015 Spend (in 1,000s Euros) France Germany Asia - Pacific Ireland Italy Russia Spain New Zealand Sweden

6 What Motivates Us to Renovate Charts below show the frequency of finally having the means and recent home purchase as top triggers in renovating a home, as reported by homeowners who renovated their primary homes in & Asia - Pacific Europe Finally Having the Means Recent Home Purchase 33% 25% 25% 23% 22% 41% 19% 27% 23% 24% 34% 27% 24% 29% 33% 33% 41% 46% 32% 29% 39% 29% 31% 39% New Zealand France Germany Ireland Italy Russia Spain Sweden 6

7 Where We Focus Our Interior Renovations Charts below show the frequency of kitchen and bathroom (non-master bathroom) renovations, as reported homeowners who renovated their primary homes in & Asia - Pacific Europe Kitchen Bathroom 29% 28% 25% 32% 28% 28% 33% 18% 28% 22% 39% 28% 31% 28% 24% 24% 15% 32% 18% 26% 31% 22% 30% 26% 31% 34% 24% 29% New Zealand France Germany Ireland Italy Russia Spain Sweden 7

8 US & How Much We Spend on Interior Renovations Charts below show the average spend on kitchen and bathroom (non-master bathroom) renovations (excluding additions), as reported by homeowners who renovated their primary homes in 2015 and Spend is converted from country currency to Euro (using average yearly exchange rates per OFX). Europe Kitchen Spend (in 1,000s Euros) Bathroom Spend (in 1,000s Euros) France Germany Asia - Pacific Ireland Italy 2 2 Russia 6 9 Spain 8 4 New Zealand 11 6 Sweden

9 Getting Help During Renovation Charts below show the frequency of overall professional hiring during renovations, as reported by homeowners who renovated their primary homes in & Asia - Pacific Europe Professional Hiring in % 83% 89% 91% 89% 78% 79% 79% 94% 91% 82% 92% 89% 93% New Zealand France Germany Ireland Italy Russia Spain Sweden 10

10 Methodology The annual Houzz & Home study is the largest survey of residential remodeling, building, and decorating activity conducted. This survey covers every aspect of home renovation in 2016, from interior remodels and additions to home systems, exterior upgrades, and outdoor projects. This includes historical and planned spends, professional involvement, and motivations and challenges behind these projects, as well as planned activities for The 2017 Houzz & Home survey gathered information from 187,328 respondents worldwide, representing the activity of the more than 40 million monthly unique Houzz users. The Houzz & Home survey was sent via to registered users of Houzz and fielded in March April The Farnsworth Group, an independent market research firm, conducted the survey. The current report relies on responses from 14 countries of homeowners on Houzz (n=152,989) and homeowners on Houzz who renovated in 2016 (n=83,188). Individual country reports can be found on info.houzz.com/research. 11

HOUZZ & HOME. August 2016 INTERNATIONAL COMPARISON. Overview of Home Renovation in Houzz Inc.

HOUZZ & HOME. August 2016 INTERNATIONAL COMPARISON. Overview of Home Renovation in Houzz Inc. 2016 HOUZZ & HOME INTERNATIONAL COMPARISON August 2016 Overview of Home Renovation in 2015 What We Are Doing in Our Home: 2015 Activities of Homeowners on Houzz Tables below show the frequency of home-related