RAMADAN

Transcription

1 RAMADAN

2 LOGO THE PALM WORKS AS AN OVERARCHING LOGO FOR THE CONCEPT IN ORDER TO INCORPORATE BOTH KHALID SHAFAR AND CULTURAL ENGINEERING WORKS IN THE SAME SPACE.

3 CONTENT BY AREA

4 ENTRANCE 1

5 BIG WINDOWS ENTRANCE 1 FURNITURE PIECES BY KHALID SHAFAR THE 2 BIG FRONT WINDOWS WOULD SHOW A CLUSTER OF 3 LITTLE PALM STOOLS COMBINED WITH SEVERAL PALM BANNERS HANGING AT DIFFERENT POSITIONS. 2-3 SHOES WOULD BE DISPLAYED ON TOP OF THE STOOLS. KHALID SHAFAR LOGO AND A BRIEF COPY REFERENCING THE ARTIST S WORK AS AN INVITATION TO DISCOVER THE REST OF THE EXHIBITION IN THE STORE WOULD BE PLACED ON THE TOP LEFT FRONT AREA OF THE PLATFORM.

6 SMALL WINDOWS ENTRANCE 1 CONTENT BY CULTURAL ENGINEERING THE 6 SMALL FRONT WINDOWS WOULD SHOW A REPRESENTATIVE IMAGE FROM EACH ONE OF THE 6 INTRODUCTION TEXTS (1 PER WINDOW) FROM THE BOOK THE SECRET LIFE OF PALM TREES: FORM FRUIT HYDRATION METAMORPHOSIS SHADE AND SHADOW GENDER THE IMAGE WOULD BE DISPLAYED IN A LIGHTBOX AT THE BACK SIDE OF THE WINDOW. 1 SHOE WOULD BE DISPLAYED IN FRONT, ON TOP OF A WHITE RISER. CULTURAL ENGINEERING LOGO AND A BRIEF COPY REFERENCING THEIR WORK AS AN INVITATION TO DISCOVER THE REST OF THE EXHIBITION IN THE STORE WOULD BE PLACED ON THE TOP LEFT FRONT AREA OF THE SHOE RISER.

7 WOMEN S DESIGNER CORRIDORS

8 EXHIBITION STRUCTURES WOMENS DESIGNER CORRIDORS CONTENT BY CULTURAL ENGINEERING 2 L SHAPE STRUCTURES PLACED ON THE WOMENS DESIGNER CORRIDOR WOULD DISPLAY PART OF THE CONTENT FROM THE BOOK THE SECRET LIFE OF PALM TREES. THE CONTENT SUGGESTED IS COMPOSED BY THE 6 SECTIONS OF THE INTRODUCTION, WHICH WOULD BE SPLIT INTO THE 2 STRUCTURES (3 SECTIONS ON EACH STRUCTURE): STRUCTURE 1: FORM FRUIT HYDRATION STRUCTURE 2: METAMORPHOSIS SHADE AND SHADOW GENDER EACH ONE OF THE SECTIONS WOULD BE DISPLAYED ON A WALL, LEAVING ONE EMPTY FOR THE EXHIBITION LOGO. EXHIBITION PODIUMS COVERED WITH GLASS CAN BE ADDED TO THE STRUCTURES IN ORDER TO DISPLAY ANY ITEM AVAILABLE.

9 WOMEN S CONTEMPORARY

10 CONTEMPORARY WALL WOMEN S CONTEMPORARY CONTENT BY KHALID SHAFAR & CULTURAL ENGINEERING HANGING BANNERS BY KHALID SHAFAR AT EACH SIDE OF THE WALL. THE BANNERS WOULD HANG AT DIFFERENT DEPTHS AND HEIGHTS. CREATING AN OVERLAPPING EFFECT. THE CENTRAL AREA WOULD DISPLAY A SELECTION OF FRAMED PICTURES FROM THE SECRET LIFE OF PALM TREES BOOK, BY CULTURAL ENGINEERING. THE PICTURES SUGGESTED ARE EXTRACTED FROM THE CHAPTER DEDICATED TO FALAJ.

11 CONTEMPORARY PLATFORMS WOMEN S CONTEMPORARY FURNITURE PIECES BY KHALID SHAFAR EACH ONE OF THE 2 PLATFORMS WOULD SHOW A TOTAL OF 12 LITTLE PALM STOOLS ON WHITE METAL STANDS AT DIFFERENT HEIGHTS. THE BOTTOM PLATFORM WOULD BE CLADDED IN WHITE WITH THE LOGO AT THE FRONT. 3-5 SHOES WOULD BE DISPLAYED ON TOP OF SOME OF THE STOOLS. KHALID SHAFAR LOGO AND A BRIEF COPY REFERENCING THE ARTIST S WORK AND INSPIRATION WOULD BE PLACED ON TOP OF EACH PLATFORM TOGETHER WITH HIS WORK.

12 BACK WINDOWS

13 SMALL (ENTRANCE 2) BACK WINDOWS FURNITURE PIECES BY KHALID SHAFAR THE 2 SMALL BACK WINDOWS AT THE ENTRANCE 2 WOULD DISPLAY 3 TABLE LAMPS FROM THE PALM COLLECTION (2 LAMPS ON ONE WINDOW AND 1 LAMP ON THE OTHER). ONE OF THE LAMPS WOULD SIT ON A WHITE BASE TOGETHER WITH THE SHOES. KHALID SHAFAR LOGO AND A BRIEF COPY REFERENCING THE ARTIST S WORK AS AN INVITATION TO DISCOVER THE REST OF THE EXHIBITION IN THE STORE WOULD BE PLACED ON THE TOP LEFT FRONT AREA OF THE PLATFORM.

14 LARGE BACK WINDOWS FURNITURE PIECES BY KHALID SHAFAR ONE OF THE BIG BACK WINDOWS WOULD SHOW THE FALLEN PALM BENCH (NOT UPHOLSTERED) COMBINED WITH SEVERAL HANGING BANNERS OVERLAPPING ON ONE OF THE SIDES. 2-3 SHOES WOULD BE DISPLAYED DIRECTLY ON TOP OF THE BENCH. KHALID SHAFAR LOGO AND A BRIEF COPY REFERENCING THE ARTIST S WORK AS AN INVITATION TO DISCOVER THE REST OF THE EXHIBITION IN THE STORE WOULD BE PLACED ON THE BACK WALL ON TOP OF THE BENCH.

15 LARGE BACK WINDOWS FURNITURE PIECES BY KHALID SHAFAR ONE OF THE BIG BACK WINDOWS WOULD SHOW 5 LITTLE PALM STOOLS COMBINED WITH SEVERAL HANGING BANNERS ON ONE OF THE SIDES. 2-3 SHOES WOULD BE DISPLAYED ON TOP OF THE STOOLS. KHALID SHAFAR LOGO AND A BRIEF COPY REFERENCING THE ARTIST S WORK AS AN INVITATION TO DISCOVER THE REST OF THE EXHIBITION IN THE STORE WOULD BE PLACED ON THE BACK WALL ON TOP OF THE BENCH.

16 SMALL (SOUK CORRIDOR) BACK WINDOWS CONTENT BY CULTURAL ENGINEERING THE 4 SMALL BACK WINDOWS WOULD DISPLAY EXTRACTS FROM THE SECRET LIFE OF PALM TREES BOOK. THE CONTENT SUGGESTED IS: WINDOW 1: HOW TO MAKE A PALM FROND ROOF WINDOW 2: HOW TO MAKE DATE SYRUP WINDOW 3: HOW TO MAKE A WOVEN PALM BASKET WINDOW 4: HOW TO MAKE PALM PAPER CULTURAL ENGINEERING LOGO AND A BRIEF COPY REFERENCING THEIR WORK AS AN INVITATION TO DISCOVER THE REST OF THE EXHIBITION IN THE STORE WOULD BE PLACED ON THE TOP LEFT FRONT AREA OF THE SHOE RISER.

17 ADDRESS: The Dubai Mall - Ground Floor Downtown Dubai - UAE PHONE: LEVEL.SD @levelshoedistrict levelshoes.com

18 THANK YOU