Springs Window Fashions

Transcription

1 Springs Window Fashions GRABER CORDLESS BOTTOM-UP/TOP-DOWN LIFT SYSTEM OPTION Product Category: Cellular Shades This cleverly designed lift system from Graber lowers a shade from the top or raises it from the bottom. It maintains privacy while allowing natural light to filter intimate spaces like bedroom or bathrooms. When combined with the Cordless Lift System, this option is a safe alternative, eliminating cords or chains that could entangle children and pets. It also provides a more attractive, uncluttered appearance. Engineers/Designers: Toralf Strand

2 Springs Window Fashions GRABER LIGHTWEAVES SOLAR SHADES Product Category: Pleated and Roller Shades Graber LightWeaves Solar Shades break new ground by taking solar shades to a fashionable, residential level. LightWeaves filter and diffuse light while maintaining the view to the outside, minimize glare on TVs and computers while blocking damaging UV rays, and reduce heat transmittance to keep rooms cooler. LightWeaves are available in 40 fabrics, ranging from light and dark colored solids to beautiful jacquard weaves. Engineers/Designers: Michael Cech, Cecil Jeffers, Dag Cecchetti, Julie Strasser

3 Springs Window Fashions THE NOBILITY COLLECTION FROM GRABER Product Category: Drapery Hardware Elegantly traditional or classically casual, Graber s Nobility Collection of Drapery Hardware transforms windows from simple to sensational. Three dramatic, distinctive and timeless finishes in Antique Gold, Soft Silver and Stone make the collection incredibly versatile. It also features specialty finishes like cream crackle. Additionally, the 11 finial styles are designed for use with multiple pole diameters, including 1 3 / 8 ", 1 7 / 8 " and 2 1 / 2 ". Engineers/Designers: Designed in alliance with Catellano Beltrame USA, Inc

4 Springs Window Fashions GRABER TRADITIONS WOOD SHUTTERS Product Category: Shutters Traditions Shutters are made from 100% North American hardwood, kiln dried and molded in our Springs Wood Product facility. Unlike other national shutter programs, Graber offers custom color matching. Our expert technicians will provide a beautiful match to any paint or fabric swatch provided. Graber also offers an exceptional lead-time of business days and merchandising designed to express the depth and warmth of Traditions Shutters. Engineers/Designers: Yihong Zhang

5 Springs Window Fashions GRABER LIGHTWEAVES SOLAR SHADES Product Category: Merchandising The LightWeaves Solar Shades sample book and brochure guide decorators and consumers to a product based on their needs. If the sun overwhelms their television screen, they can easily flip to the Glare tab to discover the LightWeaves solution. The brochure answers any questions consumers may have, and directs them to Graber s Web site for detailed information about implementing this exciting product into their homes. Engineers/Designers: Jill Kertula, Dori Desotell, Dawn Drotning

6 Royal Window Coverings COLOR WASH Product Category: Verticals Looking for something different and unique, take a look at our 2005 ColorWash collection. ColorWash is a patent pending innovative process that Royal Window Coverings has developed. It combines neutral tones with textured vinyl to create a delicate balance of color and light. Eight patterns, from basic to unique, make up the 2005 ColorWash collection. Shown are two new distinct styles, Lace and Naturals, in designer tone colors. Add a touch of class to your window with ColorWash. Engineers/Designers: Angelo Sudano

7 Royal Window Coverings CONTRACT VERTICAL BINDER Product Category: Merchandising Discover the advantages of the Royal Contract Vertical program. Within this program, customers can seek out specific vertical product details and may also choose from a variety of options that incorporate a vertical blind. Inside this consumer friendly binder the following sample cards are included: 1) Color Selector for Louvers 2) Louver Styles & Standard Colors 3) Stock Vertical Blind Specifications 4) Vertical Blind Specifications 5) Headrail Series V1000/V2100 Specifications 6) Headrail Series V3000/R7000 Specifications and 7) Headrail Series S3000/V3010V3020/V3030/V3040 Specifications. Engineers/Designers: Nathalie Valade, Collin Hamilton

8 Royal Window Coverings ADVERTISMENTS Product Category: Merchandising Royal Window Coverings print advertising campaign has reached a level it has never been at before by advertising more frequently in various wellknown industry magazines such as Window Fashions and Draperies & Window Coverings. Each advertisement is designed 100% in house by an extremely creative design team. These advertisements have allowed Royal to get into more consumers minds. Royal is more recognized now than ever before, for it products, innovations and designs. Engineers/Designers: Robert Nunes, Claudia Sears

9 Royal Window Coverings CORNICE COLLECTION Product Category: Specialty Applications Royal has an extensive Cornice Collection of both wood and faux wood designs that come in an array of colors. Each collection has an assortment of three cornice styles with 12 or 13 color options. These cornices can be placed on any type of window covering, from verticals to mini blinds, adding a depth of elegance and warmth. It is important to note, that assembly of faux wood/pvc cornices is a patented design process of Royal s.

10 Somfy LT-30R MOTOR WITH BUILT IN RADIO RECEIVER Product Category: Motorization Somfy introduces the industry s First battery-powered motor with a built in radio receiver. Radio Technology SOMFY (RTS) is integrated into Somfy s new LT-30R motor designed to automate roller shades, sheer horizontal shades, and other roll-up style products. The built in radio receiver eliminates the need for externally mounted receivers that require additional space to install. The new LT-30R motor is compatible with Somfy s full range of RTS accessories that include a Telis handheld transmitter, Decora wireless wall switch, Chronis programmable timer and home automation interfaces. Engineers/Designers: Herbert Rodas

11 Royal Window Coverings SEQUOIA VERTICAL BLIND Product Category: Verticals For the look of a real wood blind, look no further than Royal s Sequoia wood like style. The finish on this PVC vane is impeccable and is developed using a newly developed coextrusion manufacturing process, which combines two or more colored materials to create a delicate balance of color and light. This unique pattern comes in five wood like colors. Sequoia is also offered as a matching 2" vinyl horizontal blind for the look and feel of natural wood. Engineers/Designers: Angelo Sudano

12 Royal Window Coverings EMBOSSING FAUX WOOD DESIGNS Product Category: Horizontal Blinds Add a touch of class to any interior room décor. This horizontal collection of decorative embossed faux wood designs allows consumers to personalize their home décor and add elegance and styling to any room setting. Consumers can color coordinate to match their room setting with designer color wide cotton tapes or with regular ladder tape. This is quite a classy touch to a simple 2" horizontal blind. Engineers/Designers: Angelo Sudano

13 Royal Window Coverings VINYL ADJUSTABLE SHUTTER Product Category: Shutters The patented vinyl adjustable shutter is a perfect enhancement to any room décor. This adjustable shutter has smooth louver rotation and provides superior light and airflow control without an obstructed view. Additional benefits include: 1) Clear View; 2) Covers large window openings; 3) Moisture, mold and mildew resistant; 3) Aluminum reinforced for larger sized panels; 4) Added insulation that forms a barrier against temperature fluctuations, keeping rooms cool in the summer and warm in the winter; 5) No warping, chipping or cracking; 6) Never requires painting, staining or sanding; 7) Easy to clean and maintain; 8) Best quality vinyl, high impact PVC, will not discolor due to UV rays and 9) Available in 2½" and 3½" louver sizes. Engineers/Designers: Angelo Sudano, Danny Allen

14 The Ultimate Install FLOATING HEADER Product Category: Specialty Applications The Floating Header is a unique inside mount window center support system designed to give the needed support for window treatments in large, arched, angle top and garden windows. The painted Floating Header is made from high quality steel and can be completely hidden or left exposed. Each Floating Header is custom made for a precise fit. The Floating Header can be made up to 168"! Four systems available. A unique solution for unique windows! Engineers/Designers: Chuck Hollenbeck

15 Comfortex Window Fashions COMFORTEX BLIND CRAFTER EXCLUSIVE SAMPLING Product Category: Merchandising Developing exclusivity for dealers in the window treatment industry can be difficult to achieve. Comfortex BlindCrafters is an exclusive dealer brand for Comfortex; therefore, a unique sampling was needed to project this to the end consumer. To better define and further establish the BlindCrafter brand, Comfortex launched BlindCrafter exclusive sample books and products in June BlindCrafter sample books and BlindCrafter Exclusive Products position Comfortex BlindCrafter Centers as the premier destination in custom window treatment shopping. BlindCrafter sample books help create a differentiated store environment. They feature a unique exterior design while the inside text educates customers on the benefits of shopping at a BlindCrafter Center. The books also reserve premium space to display BlindCrafter Exclusive Products. BlindCrafter sample books are currently available in the cellular and pleated, wood alloy and Roman shade product lines. Sheer vertical, sheer horizontal and cellular vertical books will be released in BlindCrafter Exclusive Products increase the competitive abilities of BlindCrafter Centers. The following were released in 2004: 18 cellular colors in three stylish fabrics-symphony Linen, Symphony Faux Finish and Symphony Highlights with StainAway; four unique and popular Shangri-La Sheer Horizontal colors; four unique and popular Harmony TM Cellular Vertical colors; and an exclusive valance design for Woodwinds Wood Alloy Blinds. Engineers/Designers: Shane Brunell, John Fitzgerald, Vinny Grosso, Lori Jurcsak, Allison Kosier and Corina McRee

16 Comfortex Window Fashions SYMPHONY HIGHLIGHTS WITH STAINAWAY Product Category: Cellular Shades Consumers increasingly require household furnishings be protected from stains and other household accidents in order to maintain their value and beauty. In a messy world with kids, pets and everyday accidents, shades built with Symphony Highlights Cellular Fabrics with StainAway repel stains and protect the beauty of the fabric. Symphony Highlights with StainAway is a fabric developed exclusively for Comfortex BlindCrafter Centers. This energy efficient double honeycomb fabric features a shimmering highlight with an extra level of stain protection on the interior side of the shade. Symphony Highlights with StainAway allows BlindCrafters to offer their customers an enhanced level of protection from every day dirt and stains such as wine, ketchup and coffee. Additional advantages of Symphony Highlights with StainAway include water and liquid resistance, which allows stains to release more easily, dust repellence, air pollution resistance, heat and humidity resistance and a longer product life. Engineers/Designers: Jim Baras, Shane Brunell, Kevin Hoyt, John Fitzgerald

17 Comfortex Window Fashions SARATOGA SOFT SHUTTER Product Category: Shutters Plantation shutters are a highly popular window covering option; yet, many consumers are still seeking the beauty and light control of fabric. This demand inspired the Comfortex design team to combine beauty and the softness of fabric with the traditional shape and light control of shutters to create the Comfortex Saratoga Soft Shutter. Comfortex prides itself in the versatility of the Saratoga Soft Shutter. Clear Mylar louvers are wrapped in fabric and can be moved in any direction like a traditional shutter through the use of a discreet lever. Room darkening are available in 2½", 3½" and 4½" louver sizes and with 40 exciting fabric options. The color of the Saratoga Soft Shutter panel coordinates with the fabric and resists chipping, scratches and warping. Engineers/Designers: Shane Brunell, Richard Watkins, Ray Randall, Tom Marusak

18 Comfortex Window Fashions COMFORTEX BLINDCRAFTER CREDIT CARD PROGRAM Product Category: Merchandising More than ever before, consumers are relying on financing to help them make their purchases for their homes. Comfortex teamed up with credit industry leader General Electric Credit Corporation to launch a private label consumer finance program: the Comfortex BlindCrafter Credit Card (CBCC). CBCC is perfect for the independent window fashion retailer looking to effectively compete against larger national chains and big stores where financing offers are the norm. The CBCC provides a financing program that is attractive to both BlindCrafter dealers and consumers. The CBCC provides customers with financing options ranging from 90 days to 24 months with no interest, no payments and same as-cash options. The card prominently features the BlindCrafters logo in addition to retailer name. This generates brand awareness and increases customer loyalty for repeat purchases. Once enrolled in the program, BlindCrafters receive a transaction terminal, comprehensive training and POP materials including posters, window clings, counter cards and consumer brochures all free of charge. Comfortex further supports these materials with logos, advertising slicks and web site promotion. An introductory offer allows BlindCrafters to offer their customers six months of no interest and no payments at zero dealer cost. Engineers/Designers: Shanley Alber, Laura Baker, Jim Boucher, John Fitzgerald, Corina McRee

19 Comfortex Window Fashions SHANGRI-LA DOOR DESIGN WINDOW SHADINGS Product Category: Alternate Shading Products For decades, window fashion professionals have tried to cover side windows and French doors easily. Today s options are often bulky with cumbersome hardware options. For these similar windows, Comfortex developed Shangri-La DoorDesign Window Shadings. Unlike other window covering styles, the Shangri-La DoorDesign fabric is attached to the window frame or door with unobtrusive hinges. This allows homeowners to securely adjust the vanes from open to closed to anywhere in between. They also enjoy added privacy provided by the Shangri-La fabric while allowing light to filter through without a large head rail to ruin the view. The Shangri-La DoorDesign option is available with 2" and 3" vane width fabrics in over 25 light filtering and room darkening colors. Engineers/Designers: Vinny Grosso, Tracy Sicko, Richard Watkins

20 Comfortex Window Fashions COMFORTEX SELLING SYSTEM Product Category: Merchandising For small independent retailers, space may be at a premium in a showroom or shop-at-home environment. Books and portfolios are often difficult for retail locations to store or for shop-at-home decorators to maneuver into a client s residence. Selection is then limited and lost sales become a potential problem. To make it easier for dealers to showcase Comfortex Window Fashions in either a traditional retail or shop-at-home setting, Comfortex developed the Comfortex Selling System (CSS). The CSS features seven major product lines in four sample books: The Signature Collection of Cellular and Pleated Shades, Sheer Solutions featuring Shangri-La Sheer Horizontals and Stardust Soft Sheer Verticals, Serenade Roman Shades with Sonata Sunscreens and Woodwinds Wood Alloy Blinds and Specialty Shapes. The CSS fits into a custom designed wheeled storage bag for easy transporting to and from home appointments. All four books feature a sleek linear shape, a subtle color palette, which allows the fabrics and wood colors to stand out, inspiring photography and descriptive text, which explains the hardware options and benefits of every Comfortex product line. Engineers/Designers: Shanley Alber, Shane Brunell, Denise Densmore, John Fitzgerald, Corina McRee, Vinny Grosso, Lori Jurcsak, Allison Kosier

21 Comfortex Window Fashions BREAK THROUGH CORD CONNECTOR Product Category: Cellular Shades When window cords are within reach, young children or a beloved pet may become entangled and accidentally strangle themselves. Unfortunately, not all consumers can afford the financial upgrade associated with today s cordless shade systems. That is why Comfortex developed the Break Through Cord Connector for cellular and pleated shades. The Comfortex Break Through Cord Connector is designed to come apart when force is applied from the top should a child or pet become wrapped in the cord. Two pieces of plastic attach to the cords that hang down from the head rail. The plastic pieces snap together, with Velcro enhancing the grip. The two cords essentially become one. The user pulls that combined cord to raise or lower the shade. If even a slight amount of weight is applied inside the loop above the cord connector, the device breaks apart and opens the loop. A choking tragedy is averted! The Break Through Cord Connector meets all American National Standards Institute (ANSI) and Window Covering Manufacturers Association (WCMA) safety standards. The Break Through Cord Connector is used on all Comfortex Cellular Shades with Universal Hardware. Engineers/Designers: Richard Watkins, Ray Randall, Shane Brunell, Tom Marusak

22 Comfortex Window Fashions ULTIMATE WINDOW SHADE MAKEOVER Product Category: Merchandising To increase national brand awareness of the Comfortex BlindCrafter Dealer Network, Comfortex developed an exclusive nationwide promotional event: the Ultimate Window Shade Makeover (UWSM). The program generated consumer interest by capitalizing on the current national craze of home makeover themes. The promotion was a great success for participating BlindCrafter dealers. The UWSM resulted in the following statistics: 2,500 news story placements, 58 million consumer impressions, 1,000 leads sent to Comfortex BlindCrafter dealers, sales/profit gains for 47% of participating dealers. BlindCrafters were supplied with a turnkey implementation package, which included merchandising, advertising and training materials. Store merchandising materials included a ballot box, banners, posters, static cling window decals, balloons and Ask Me About stickers. Advertising materials included radio commericals, television commercials, direct mail pieces, advertising slicks, flyers and consumer informational brochures. In addition, store personnel were provided with a comprehensive Success Guide detailing the step-by-step implementation of the Makeover promotion. All materials prominently featured the Ultimate Window Shade Makeover logo materials and graphics designed to capture attention and generate excitement. Corporately funded national shelter magazine advertising and web advertising supported the promotion. Engineers/Designers: Shanley Alber, Laura Baker, Denise Densmore, John Fitzgerald, Lori Jurcsak, Allison Kosier, Corina McRee

23 Techniku Z-WAVE RF MODULE Product Category: Motorization Experience the future of window covering automation today with Techniku s revolutionary Z-Wave RF Module. Using open-protocol technology, this RF solution integrates with all Techniku systems including horizontal and vertical blinds, shutters, draperies and cellular and pleated shades. With premiere two-way communication and advanced routing capabilities, Z-Wave technology provides simple and seamless integration of a variety of home appliances including window coverings, lighting, HVAC, and A/V systems to operate in concert... without limits. Catch the Z-Wave! Engineers/Designers: Dan Huber

24 RollEase Inc RACEWAY SYSTEM Product Category: Pleated and Roller Shades The new Raceway System speeds roller shade fabrication making installation a snap. Easy to use universal internal brackets slide into headrail. Ships fully assembled. Remeasuring on-site to position mounting brackets not required. Patented mounting brackets do not allow light to bleed over top of rail and brackets can be installed during early construction phase with shade kept away from dirt/dust. Just before occupancy the clean shade is easily snapped in/out of the brackets. Engineers/Designers: Joseph Zakowski

25 Phifer Wire Products, Inc SHEERWEAVE STYLE 5000 Product Category: Alternative Shading Products Phifer s SheerWeave Style 5000 Jacquard line was inspired by nature and created to take the function of interior sun control fabrics to a whole new level. This collection of woven Jacquard fabrics filters harsh light and controls the sun s heat and glare. The new line of fabrics is woven with diverse textures and rich colors and maintains the qualities that SheerWeave fabrics are known for unmatched durability, minimal maintenance and excellent outward visibility. Engineers/Designers: Paula Deason

26 Levolor/Kirsch Window Fashions KIRSCH STUDIO COORDINATES Product Category: Drapery Hardware The new Kirsch Studio Coordinates collection of adjustable 1 3 / 8 " metal rods and poles was built on the Kirsch legacy of blending elegantly designed products with functional innovation. A favorite among designers for traversing light to medium weight pleated draperies; the interchangeable decorative poles make it easy to coordinate stationary drapery treatments. This update introduces 9 fabulous original finial designs by Kirsch Designer, Ryan Bishop, featuring classic shapes embellished with intricate details and coordinate with the newest home decor trends. Engineers/Designers: Ryan Bishop

27 Levolor/Kirsch Window Fashions KIRSCH WOOD TRENDS Product Category: Drapery Hardware This exciting update to the popular Kirsch Wood Trends collection includes 10 new finial designs featuring timeless styling and carved details new to the window industry. The collection of 17 total finial designs is offered in 12 finishes, including new finishes Black and Walnut two of the most increasingly popular finishes in home fashions. The Kirsch Wood Collection offers the ability to coordinate windows with other wood furnishings in the home.

28 Levolor/Kirsch Window Fashions KIRSCH SOFT VERTICAL SHADES SAMPLE BOOK Product Category: Merchandising The Kirsch Soft Vertical sample book offers versatility to decorators and can be used as a stand-alone book or be inserted in the existing Kirsch LouverDrape sampling book. This decorator-friendly book houses generous fabric swatches to illustrate the varying opacity levels available in this program. The introduction of the Decorative Wood Valance is shown throughout the book and is highlighted on a full page dedicated to the many options available.

29 Levolor/Kirsch Window Fashions KIRSCH BUCKINGHAM Product Category: Drapery Hardware New Styles with updated finishes to create a feeling steeped in grand tradition. The 2005 Buckingham update introduces twenty-five new intricately detailed finial, carved end caps, rings, brackets, holdback, scarf holder and sconce designs and five new hand applied, multiple step finishes, including Brandywine, Mocha, Copper Penny, Antique Pewter, and Old World White. The Kirsch Design Team, working with skilled High Point furniture artisans, designed the new styles and finishes. Also included in this launch, is the winning design from the Kirsch Gallery Designer of the Year, Melinda P. Conley, Fine Designs & Interiors. Her teacup design that was inspired by crystal stemware is available in two new specialty contrast finishes: Old World White/Gold and Black/Ages Platinum

30 Levolor/Kirsch Window Fashions KIRSCH WOVEN WOODEN SHADES SAMPLE BOOK Product Category: Merchandising The Kirsch Woven Wood sample book s user-friendly presentation offers diverse color and pattern options without overwhelming the consumer. This decorator-friendly book houses generous, removable color swatches to illustrate various reed designs and features specialty options shown in luxurious room settings. Large Tailored Edge TM fabric samples are removable to be paired with varying shade fabrics. With elegant photography, the Kirsch Woven Wood book offers both décor inspiration and an upscale solution for every room in the home.

31 Waverly TAILORED ROMAN SHADE Product Category: Curtains & Draperies The Waverly Tailored Roman Shade is a revolutionary, attractive way to decorate windows using a ready-made alternative to a once custom only product. Each has a valance detail at the top that can be embellished with trim. There are six widths available to fit a variety of windows starting at 23" wide and up to 35" wide. The beauty of this product is that the hardware to mount the shade is sold separately from the shade itself. This allows the consumer to install the hardware one time but change the shade as often as she likes for a different look. The shade attaches to the hardware with a heavy-duty Velcro adhesive making it easy to remove and install. Dry-cleaning is recommended and the cord is easily removable because it is attached with hooks to the bottom rings on the back of the shade.

32 Hunter Douglas Window Fashions THE ALUSTRA COLLECTION SAMPLING Product Category: Merchandising Designed to be as distinct as the product collection and intended for use in the home and at retail. All three components come with the Alustra display. THE ALUSTRA MASTER SAMPLING KIT: Four sample books with stunning photography and a business notebook with a wealth of collateral that fits into easy-to-carry tote bag. Collateral includes 24-page Photo Book of complete collection, consumer brochures, pocket-guides, sell sheets, consumer communication cards, ad slicks, and Alustra Reference Guide. THE ALUSTRA HAND SAMPLE KIT: East-to-carry bag that folds out to display seven Alustra window fashions. Features include coordinating fabric, see-through window and gusset for easy access. THE ALUSTRA MEMO SAMPLE KIT: Samples of each SKU, including Silhouette/Duette headrail finish card. Also includes swatch recorder form and swatches can be recorded by calling the Alustra Concierge hotline ALUSTRA. Engineers/Designers: The Alustra Team at Hunter Douglas Window Fashions Division

33 product innovation award best new style concept most innovative overall design Hunter Douglas Window Fashions THE ALUSTRA COLLECTION Product Category: Specialty Applications The only complete collection of exclusive window fashions targeted to those growing number of Americans who desire premium products for their homes, the Alustra Collection offers a high-style collection based on proven, timetested products and distinguished by exclusive fabrics, unique finishes, new dimensions, innovative systems and distinctive accents. Priced 10 to 25% above existing window fashions, it includes: ALUSTRA LUMINETTE PRIVACY SHEERS: Five new sheers that match Alustra Silhouette window shadings: Silver Reflections, Gold Radiance and Voyant Sheers TM, a softly woven textured sheer. ALUSTRA SILHOUETTE WINDOW SHADINGS: The five new sheer face fabrics mentioned above with complementing hardware finishes-including a silver-brushed aluminum and a soft gold metallic. Ultra Glide retractable cord system standard. ALUSTRA DUETTE HONEYCOMB SHADES: Five 1¼" fabrics: textured Angel Hair Brushstrokes TM, Brushstrokes Eclipse, Sheer Whisper TM, Opalescence TM with mica. Gold Radiance and Silver Reflections hardware offered. Variety of lifting systems; UltraGlide standard. ALUSTRA VIGNETTE WINDOW SHADINGS: Exclusive six-inch fold size in two fabrics casual, textured Terrain TM and lustrous Veranda TM. Room-darkening option. Standard fabric covered rotator rail and headrail. ALUSTRA WOVEN TEXTURESTM SHADES: Innovative alternative to solar screen shades and woven woods, 20 unique natural-textured, light-filtering fabrics in Roman shades and window shades. ALUSTRA GENUINE WOODS: Six solid ash finishes with TopShield TM protective finish, options include 20 unique tapes, 4½" valance and RetroLift TM classic pulley system. ALUSTRA MODERN PRECIOUS METALS TM Unique combinations of metal slats with solid wood 3 ½" valances, headrails, bottom rails, tassels, tilt wands. RetroLift system option. Engineers/Designers: The Alustra Colllection Team at Hunter Douglas Window Fashions Division

34 Hunter Douglas Window Fashions NEW HOME COLLECTION PORTFOLIO AND CD Product Category: Merchandising This portfolio and CD from Hunter Douglas are intended to be given to the homebuyer by the builder once they purchase a new home and before they have an appointment with the Design Center to select window coverings. This time frame varies from a few weeks to a few months and provides a rare opportunity to educate the homebuyer on what options they have available when they get to the Design Center. Pre-educating the homebuyer saves time. The Windows of Opportunity kit itself gives an overview of the process and the options. Brochures with tips on Moving In and other concerns are included as well as a general overview brochure. A Worksheet helps get answers to basic questions about a homebuyer s window covering needs and is intended to be brought to the Design Center appointment, or given to the Design Center in advance, to help streamline the appointment. Prominently displayed in the kit, the CD is the ideal digital guide to window covering selection offering information organized by: Design covering a homebuyer s needs for function and design; Selections reviewing window coverings available; Budget including a mortgage calculator; and warranty. Engineers/Designers: New Home Collection Team at Hunter Douglas

35 Hunter Douglas Window Fashions SHUTTER SAVVY BROCHURE Product Category: Merchandising How do you convince a consumer of the value of the product you are selling, if they don t really even understand that differences exist and these differences determine the price of the product? The Hunter Douglas answer was to help consumers understand what the key differences are in shutters so that they can each become a savvy consumer and make an educated buying decision. The How to Be Shutter Savvy brochure is an educational piece that guides the consumer through the seven key areas they should evaluate when considering a purchase of interior shutters. It helps shutter shoppers by providing them with a list of the questions they should ask when making their selection as well as a checklist of benefits to evaluate the shutter and the company they are buying from. Since it was completed in May 2004 and made available to consumers, for free, by calling the 800 number, more than 16,000 brochures have been distributed. Newspapers across 27 states have recognized the value of the information presented in this piece and 496 newspaper articles have appeared as a result for a total of more than 62 million consumer impressions. Not only has this tool been beneficial for consumers, but it has been eye opening for window covering dealers who have also been struggling with understanding the value of all the new products entering the shutter market today. Engineers/Designers: Heritage Team at Hunter Douglas Wood Products

36 Hunter Douglas Window Fashions 2004 PROVENANCE WOODS SAMPLING Product Category: Merchandising The updated Provenance woven woods offering is presented in two books one for grasses and reeds, one for wood and bamboo. Smaller and lighter than previous sampling, yet comprehensive, the books feature easy-to-remove fabric swatches than can be easily replaced. The twobook set also includes these valuable sales tools: opacity decks, consumer brochures and more. Engineers/Designers: Hunter Douglas Designer Shades Marketing Team

37 Hunter Douglas Window Fashions ALTERNATIVE WOODS SATISFACTION Product Category: Merchandising The Hunter Douglas Satisfaction Guarantee that comes with all Hunter Douglas Alternative Woods Blinds ensures that they won t fade, yellow, warp or bow under any condition or they will be replaced-no questions asked. This industry-first performance guarantee was supported by an exciting collateral kit that educated dealers and consumers about the advantages of Hunter Douglas Alternative Wood Blinds. At the heart of the kit was an information folder with product facts and performance data. Also included: easel-back counter card, brochures, Lucite brochure holder, post cards, ad slick, hang tags, Satisfaction Guarantee stickers for existing sample decks, coupon sheet and $25 advertising certificate. Dealers have found this information extremely helpful in selling Hunter Douglas Alternative Woods blind products to their customers. Engineers/Designers: Hunter Douglas Window Covering Division Guarantee Kit

38 Hunter Douglas Window Fashions CADENCE VOLUME 2 SAMPLE PACKAGE Product Category: Merchandising The Candence Volume 2 Collection Sample Package is ideal for both retail and shop-at-home dealers. Lightweight and compact, it is unique because it contains a working hand sample as well as 5½" high curved vinyl removable feeler swatches and 3½" wide flat vinyl swatches along with 23 swatches of the coordinating designer fabrics. A design system is included to coordinate fabrics with blinds. Also unique, the complete Candence Volume 1 Collection is sampled in the book. CR-ROM with photography, ad slicks and consumer video are included. A custom and modular display program is offered as well. Engineers/Designers: Hunter Douglas Window Décor Division

39 Hunter Douglas Window Fashions SOMNER COLLECTION SAMPLE BOOK Product Category: Merchandising The Somner Custom Vertical Blinds 377-SKU sample book is organized by six distinct categories for vinyl plus fabric so that customers are easily guided to the products that best suit them. The swatch decks are larger and each removable deck contains privacy levels, relative cost, material content and care instructions. Other features: inspiring lifestyle photography, designer presentation boards that help dealers lead the customer through the design process and a color guide to narrow down preferences quickly. Also included: sell sheet; consumer and Fast Fact brochures; CD with ad slicks, photos and sales tools; and more. Engineers/Designers: Hunter Douglas Window Décor Division

40 Hunter Douglas Window Fashions NEW TRIO CONVERTIBLE SHADES SAMPLE KIT Product Category: Merchandising Housed in a convenient carrying bag, the new Trio Convertible Shades Sample Kit includes a sample book with a pull-up selection of vanes in a Lucite holder. This is unique for window coverings in that it is fully protected and operational to show the unique function of the product. The hand sample was made larger to more adequately represent how a shade will look and function. Many dealers are using it for their showroom display shade and appreciate that all fabric colors in the line are represented on the inside cover for reference. Engineers/Designers: Trio Product Development Team at Hunter Douglas Window Fashions Division

41 Hunter Douglas Window Fashions NO-MAGNET LOCKING SYSTEMS FOR PALM BEACH CUSTOM SHUTTERS Product Category: Shutters Constructed of an Outdoor Grade vinyl compound, Palm Beach Custom Shutters come in the Lantana TM style that eliminates the tilt bar and Palmetto TM with the tilt bar. Traditionally, magnets have been used to close shutter panels and hold them in place. Hunter Douglas is the first in the industry to offer the NoMagnet Locking System, which uses an adjustable tension feature. Benefits include: 1) Custom tension adjustment on-site by installer or customer. 2) Considerable time-savings on installation. 3) Self-leveling feature that keeps panels level when horizontally closed. The No-Magnet Locking feature comes at no additional charge. Also offered, new concealed louver caps inset into the louver to eliminate visible lines. Engineers/Designers: Hunter Douglas Palm Beach Custom Shutter Group

42 Hunter Douglas Window Fashions 2004 LUMINETTE PRIVACY SHEERS SAMPLE BOOK MERCHANDISING KIT Product Category: Merchandising The new Luminette Privacy Sheers Sample Book Merchandising Kit includes a lightweight book in an easy-to-use format with removable fabric decks and a systematic presentation. A photo book includes all-new photography. A Folio Merchandising Kit for shop-at-home includes everything in the sample book with a stylish folio bag. Both kits come with a convenient hand sample, Sheer Assurance TM Guarantee, $100 first-time buyer coupon, sell sheet, consumer brochures and postcards, ad slicks, CD-ROM and Counterparts Color Chart Update. Engineers/Designers: Luminette Product Development Team at Hunter Douglas Window Fashions Division

43 Hunter Douglas Window Fashions 2004 LUMINETTE PRIVACY SHEERS COLLECTION Product Category: Alternative Shading Products This collection boasts new colors and three new sheer fabrics for the casual decorating trend: Sheer Linen, for the subtlety of a smartly tailored weave; Summer Breeze, with delicate, barely-there checks; and Abstractions, which dances in the light with its contemporary, fluid pattern. Added to the existing fabrics the traditional, elegant Angelica, the soft-textured Linea, the fine-lined Stria and the gently scrolled Filigree the new fabrics bring the offering up to seven choices in updated whites, off whites and neutrals. The Evening Star option with room-darkening vanes is offered on four fabrics. All fabrics include PowerGlide option and Accents by the Yard TM cut yardage. The new fabrics are making significant contributions to the overall product line, claiming more of total Luminette sales each month. Engineers/Designers: Luminette Product Development Team at Hunter Douglas Window Fashions Division

44 Hunter Douglas Window Fashions 2004 NANTUCKET WINDOW SHADINGS SAMPLE KIT Product Category: Merchandising Nantucket window shadings is a collection from Silhouette window shadings that targets consumers who prefer a casual style at a more affordable price. Showcasing the largest offering ever 39 SKUs (including two new fabrics), the new Picture Perfect Style Sample Kit is small, easy to carry and includes a photo book. Each photo comes with feature/benefit information and a statement that helps consumers picture their perfect style. Also included: ad slick with $100 certificate, sell sheet, postcards, consumer brochures, custom display/hand sample offer. Nantucket shadings have experienced remarkable growth and exciting consumer response since the introduction of the new kit. Engineers/Designers: Nantucket Product Development Team at Hunter Douglas Window Fashions Division

45 Hunter Douglas Window Fashions 2004 SILHOUETTE SAMPLING UPDATE KIT Product Category: Merchandising The 2004 Sampling Update for Silhouette Top-Down/Bottom-Up shadings with the TiltAnywhere TM feature comes in a convenient three-paneled dealer portfolio. Included in the kit: sell sheet, product booklet, Silhouette Explained, consumer DVD, ad slicks with $100 coupon, Dealer s choice Display Offer, consumer booklet, counter card, BRC, installation DVD and Installation & Care Guide. The kit also contains the Vignette EveScape TM Room-Darkening Update. Engineers/Designers: Silhouette Product Development Team at Hunter Douglas Window Fashions Division

46 Hunter Douglas Window Fashions 2004 HUNTER DOUGLAS HOLIDAY PROMOTION Product Category: Merchandising The 2004 It s your home for the holidays! Holiday Promotion offered dealers an opportunity to capture new customer business during the preholiday selling season. The integrated promotion was supported by national print and TV ads that reinforced the messages in the 2004 Holiday dealer kit. The kit included ads for TV, radio and print. Participating dealers received special subsidies in the form of an ad certificate and a variety of customizable communication tools. Consumers were given special financial incentives to purchase to the Holidays. Engineers/Designers: Norm Malone, Director Marketing Programs; Jean Bedrosian Manager, Marketing Programs Development

47 Lutron Electronics Co, Inc SIVOIA QED ROLLER 64 Product Category: Motorization Sivoia QED roller 64 is the new roller shade system from Lutron that incorporates Sivoia QED (Quiet Electronic Drive) technology in a significantly smaller footprint. Able to control up to 64 square feet of fabric, Sivoia QED roller 64 features a compact electronic drive which fits in a roller tube measuring 1.5 inches in diameter. Able to hide unobtrusively in window jambs and pockets, Sivoia QED roller 64 fits easily into narrow residential and commercial spaces. Engineers/Designers: Window System Engineering Group

48 Hunter Douglas Window Fashions CADENCE VOLUME 2 COLLECTION WITH COORDINATING FABRICS Product Category: Verticals Cadence Soft Vertical Blinds feature a unique patented curved profile with innovative form for a soft, three-dimensional appearance. Cadence Volume 2 Collection boasts five new vinyl styles in 30 SKUs all featuring Softex TM, a texture process for soft look and feel, noise reduction and optimum privacy. All five styles also have color and pattern on both sides of the louvers for a fabric appearance. The Fabric by the Yard Program includes fashionable coordinating fabrics for all five styles three of them new. SoftChoice TM Top Treatments feature these fabrics in three styles: Swag & Cascades, Upholstered Cornice, Mock Roman. Other features: DualFold TM Valance, Paramount Contoured Headrail System for superior performance, durability and integrated look; PermaTilt Wand Control Unit for smooth, easy operation in single control with integrated traverse detail. Engineers/Designers: Hunter Douglas Windows Décor Division

49 Hunter Douglas Window Fashions NEW HOME COLLECTION SAMPLE BOOK Product Category: Merchandising The New Home Collection Sample Book is an attractive upgraded selection of Hunter Douglas custom window coverings offered to new homebuyers through their builders in an exciting new program developed after extensive research. The book is designed for the builder s showroom or design center where new homebuyers select their cabinets, appliances and counter tops and now their window coverings. The collection is designed to make the option upgrade an easier process. It includes inspirational photography and text and 300 total SKUs of seven product categories Silhouette window shadings, Duette honeycomb shades, Luminette Privacy Sheers, Country Woods Collection TM wood blinds, Provenance woven woods, Vignette window shadings and Alouette LightLouvers. Products are conveniently showcased in different portfolios with removable decks to be used in the Design Center Appointment. Small hand-held fully customizable booklets allow easy reference to design and operating system options. Engineers/Designers: New Home Collection Team at Hunter Douglas

50 Hunter Douglas Window Fashions TRUVIEW REAR TILT OPERATION FOR HERITANCE HARDWOOD SHUTTERS Product Category: Shutters Heritance hardwood shutters new TruView rear tilt hides the operating system for an open, expansive view when looking through the shutter. For aesthetic appeal, this discreet operating system is barely visible from the front of the shutter and integrates flawlessly into the back. For practicality, TruView allows consumers to enjoy a 99% UUV-blockage rating due to the minimal and uniform spacing on either end of the louvers with the unique design of the operating mechanism. This technical innovation using a galvanized powder coated steel bar and diamond knurl pins allows Heritance to offer customers a long desired and unmatched height of 66" with a single TruView rear tilt bar. The shutter market across the country, and especially in coastal areas such as California and Florida have long shown a demand for this sleek, contemporary style of shutters. Since its launch in September of 2004, 14% of all orders have been for this new TruView tilt bar. Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

51 Hunter Douglas Window Fashions SPECIALTY SAMPLING KIT FOR HERITANCE HARDWOOD SHUTTERS Product Category: Merchandising To provide dealers with an aesthetically appealing sample kit that is both practical and effective, we have combined the sampling for all of our 2004 specialty offerings introductions into one Heritance Specialty Sampling Kit. This kit includes a working hand sample of the new custom arch that easily converts into a display by simply sliding it onto the display base in the kit making it ideal for retail or shop-at-home. To show how Heritance specialty introductions can meet the needs of consumers in any room of their home or with any decor, the sample book is designed as a portfolio with each application French door cut-out, bay windows, rear tilt and arches shown in variety of settings. From a business perspective, the goal is two-fold. One, to demonstrate to the consumer how fashionable, functional and versatile these Heritance applications are and two, to help guide the dealer on the selling feature through the key words provided on each page and supported in the text. At the back, comparison shots show the upgrade options, such as front tilt versus rear tilt and French door cut-out verses no cut-out. The kit is to hit the market in February 2005 and 69% of all Heritance authorized dealers have placed an order for it, sight unseen. Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

52 Hunter Douglas Window Fashions 2004 PROVENANCE WOVEN WOODS SHADE COLLECTION Product Category: Wood Blinds/Shadings (Wood/Faux Wood) This new collection of Provenance woven shades from Hunter Douglas offers 17 distinctive styles in natural and earth tones, up from the original 11 styles. There are 65 fabric options in distinct colors and patterns for the most innovative line on the market. In the grasses and reeds offering, fabrics such as Tahiti and Sumatra are joined by many new styles, such as Brisbane featuring braided grass combined with reeds for a natural stripe and Charleston, with a light, airy coastal feel. Consumers can also select wood and bamboo styles, including bark fabrics. In addition to favorites such as Mandalay and Mali, there are colorful styles like Safari and affordable Shoji. All new 1½" banding is offered in 34 options in twill, boucle and jacquard. Other options: top-down/bottom-up, motorization, decorative trims and hems, flat fabric or MicroPleat opacity options and color-coordinated headrails. Engineers/Designers: Hunter Douglas Designer Shades Marketing Team

53 Hunter Douglas Window Fashions 2005 HUNTER DOUGLAS BUSINESS PLANNER DEALERS PERSONAL ADVISOR TO CONTINUED GROWTH Product Category: Merchandising Capitalizing on the success of the 2004 Business Planner, Hunter Douglas has created a new and improved edition for Every section ties to the Steps to Success, the Business Drivers, that help Hunter Douglas dealers grow their businesses. The 2005 edition includes inspirational before and after store makeover stories, dealers testimonials and advice on how to use local media advertising effectively. The Planner provides dealers with tools to quantify their Hunter Douglas product mix and the profits they can generate. Engineers/Designers: Norm Malone, Director Marketing Programs; Jean Bedrosian Manager, Marketing Programs Development

54 Hunter Douglas Window Fashions ADVANTAGE SM A HUNTER DOUGLAS WORKSHOP Product Category: Merchandising Advantage is a valuable new half-day interactive workshop for dealers and installers offered in 20 markets with 75 maximum attendees. Audience interaction drives the event, with attendees deciding which products or business issues they want to focus on. Wireless response keypads let attendees jump in and get involved in sessions, whether they are answering a question or voting for topics they want covered. Hands-on opportunities offer measuring tips, tools and solutions for installation. In October 2005, five pilot programs trained 354 people. Hunter Douglas dealers who participate in training see sales increase 20% on average. Engineers/Designers: Hunter Douglas Education and Development Group

55 Hunter Douglas Window Fashions PERFECT 10 PROMOTION FOR HERITANCE HARDWOOD SHUTTERS Product Category: Merchandising The ability to deliver custom Heritance hardwood shutters in a three-week time period, or better, represented an excellent opportunity to promote the exceptional service Hunter Douglas offers its dealers and enhance their shutter sales during the last quarter of 2004 when other shutter manufacturers see their lead times becoming stretched out. This promotion rewarded dealers for promoting our three-week lead time advantage with advertising support dollars based on their sales during the 10-week promotion period. This supplemental advertising support was a win/win for dealers and Hunter Douglas as it helped the dealer realize the advantage this benefit represented; built their shutter business and helped build greater brand awareness for Heritance due to the focus on advertising Heritance. To make the program practical for dealers, each dealer was supplied with a series of print and color ads for their use and received an advertising certificate in a certain dollar amount based on their sales. Hunter Douglas had an outstanding 57% participation rate in this Heritance dealer promotion and dealers earned significant supplemental advertising support as a result of the promotion. Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

56 Hunter Douglas Window Fashions HUNTER DOUGLAS GREAT STYLE MAGALOG Product Category: Merchandising This 32-page home design magazine includes articles, design tips and photos that highlight the company s most profitable products. In a new magalog initiative, it was sent directly to the most qualified buyers in Hunter Douglas dealers area with the name and location of the local dealer. To motivate consumers to act now it contained Savings Certificates that could be redeemed only by the featured dealer. Over 2.7 million magalogs were mailed on behalf of 1750 participating dealers. Engineers/Designers: Norm Malone, Director Marketing Programs; Penny Steyer, Director Marketing Communications

57 Hunter Douglas Window Fashions NEW OPERATING SYSTEMS FOR DUETTE HONEYCOMB SHADES Product Category: Cellular Shades Hunter Douglas has introduced new operating systems and enhancements that are unique to the industry: Duette with Vertiglide TM now comes in heights up to 120"; has a rounder, softer handle; and offers two valance choices without surcharge. It is also now available with 1¼" fabrics and easier installation, which only requires one installer. New Duette with PowerRise Skylight offers remote control operation and wireless installation. The remote signal reaches 30' high; a satellite eye can be added for higher skylights. The newly designed battery pack withstands extreme temperatures and should last more than three years with normal operation. The LiteRise cordless lifting system is now offered with two of the most popular design options: Top-Down/Bottom-Up and Duolite TM, where two fabrics are fashioned into one shade. Engineers/Designers: Duette Product Development Team at Hunter Douglas Window Fashions Division

58 Hunter Douglas Window Fashions THE HUNTER DOUGLAS BUSINESS BUILDING EXPO SM Product Category: Merchandising Training 4,000 dealers in 10 markets in 2005, the new Business Building Expo is a day and half in length. Hunter Douglas is the only company in the industry offering such a program. Participants design their own schedules. This insures an experience that is unique to each individuals needs. Designed for maximum interaction, classes include business owners forum, entry level and advanced product classes, marketing, selling, business building and a Design with Color and Light presentation. Kelly McCormick, an expert in business and human dynamics, also presents Quit Selling!, where she shares what really motivates people to buy. Dinner with fabricators, brand managers and trainers is included. An information center shows samples and collateral and allows more interaction with brand managers. Engineers/Designers: Hunter Douglas Customer Education and Development

59 Hunter Douglas Window Fashions LIGHT CAN CHANGE EVERYTHING NEW HUNTER DOUGLAS CONSUMER AD CAMPAIGN Product Category: Merchandising The new Hunter Douglas consumer advertising represents a fresh new approach that transitions from a rational product sell to a branding campaign that connects more emotionally with today s women. Sweeping landscapes are transformed into striking light stories that dramatize how mood can be altered by light and in turn, how light can be transformed by Hunter Douglas window fashions. It communicated to consumers how Hunter Douglas enables them to transform their mood with light, creating the feeling they want. The campaign will be appearing throughout the year in national home design and lifestyle magazines that target upscale, style-conscious women. Engineers/Designers: Jim Mathews, VP of Corporate Marketing, Donna Lobosco, Director Brand Advertising

60 Hunter Douglas Window Fashions FRENCH DOOR CUT-OUT FOR HERITANCE HARDWOOD SHUTTERS Product Category: Specialty Applications French doors often feature lever-type handles that typically interfere with standard shutter panel installation by protruding into the opening. Hunter Douglas has developed a French door cut-out that provides dealers and installers with a simple and innovative option when tackling this challenge. Firmly attached to the door to prevent rattle and swing, the Heritance hardwood shutter French door cut-out provides an attractive contoured cut-out that highlights and complements the customer s door hardware. The arc of the cut-out is always centered on the handle for a balanced and pleasing design. This cut-out accommodates both 2.5" and 3.5" louver clearance. A practical sales tool provides dealers with a way to show customers what this feature will look like and helps check for proper handle clearance. A simple worksheet takes the fear out of measuring and ordering. This innovative design makes it simple for fabricator to build, the dealer to order and the consumer to desire. Since June of 2004, 56% of all French door orders have been for this new French door cut-out. Engineers/Designers: Heritance Team at Hunter Douglas Wood Products

61 Hunter Douglas Window Fashions SILHOUETTE WINDOW SHADINGS WITH THE TOP-DOWN/BOTTOM-UP TILTANYWHERE FEATURE Product Category: Alternative Shading Products Announcing the most versatile and innovative Silhouette window shadings ever: Top-Down/Bottom-Up TiltAnywhere, where the shadings can be operated from the top-down, the bottom-up or both ways at the same time. There are no cords to detract from the view when the shading is operated because they are placed discreetly to each side. Unlike any other operating system on the market, the TiltAnywhere feature allows the vanes to be tilted when the shading is in any position. The uniqueness of this feature has incited a tremendous response to the product from fabricators. Engineers/Designers: Jim Mathews, VP of Corporate Marketing, Donna Lobosco, Director Brand Advertising

62 Hunter Douglas Window Fashions THE ALUSTRA COLLECTION RETAIL DISPLAY Product Category: Merchandising The upscale display was designed to showcase and reinforce the exclusivity, luxury and superior quality of The Alustra Collection. The display s high-quality materials maple wood, aluminum and frosted acrylic panels complement the collection. In addition to the products, the display provides space for sample books and brochures. Available as an island unit that can be displayed along a wall, it features four display modules and six products. Other advantages include its small footprint 57" by 52" (20 sq. ft.). In addition, backlit modules, large 28" by 32" outside mounted product samples that are protected with acrylic side panels, frosted window panes behind the products, ID plaques, easy mounting board system, graphic panel illustrating full line. Also important, it ships complete and is easy to set-up. Engineers/Designers: The Alustra Collection Team at Hunter Douglas Window Fashions Division

63 Randy Fahey Swanke Hayden Connell Bruce Heyman President Fabricland Interiors Leonard Mozer Window Fashions Editor LDB Interior Textiles Jo-Anne Pier Retail Merchandising Editor Home Magazine and Metropolitan Home Magazine