2011 Highlights INSIDE THIS EDITION. CertainTeed. Products and Programs for the Professional. NEW CertainTeed Living Spaces. NEW Freedom of Choice

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1 CertainTeed 2011 Highlights Prodcts and Programs for the Professional INSIDE THIS EDITION Page 1-4 Page 5-8 NEW CertainTeed Living Spaces NEW Freedom of Choice Page 9-10 Cedar Impressions Page Page Page Page WeatherBoards Fiber Cement Siding CedarBoards Inslated Siding Vinyl Siding Collection CertaWrap Page Restoration Millwork Page Page Page Page EverNew Decking EverNew Railing Porch Posts, Wraps & Colmns CertainTeed Selects Fence Page Programs For The Contractor Back Cover Green Bilding Matrix

2 CertainTeed Living Spaces Polymer Shakes Vinyl Siding Fiber Cement Siding Welcome to With Living Spaces, CertainTeed brings exterior prodcts, and bsiness opportnity, to life. Creating Great Otdoor Rooms Home: More Enjoyable The comforts of home are no longer confined to indoor spaces. Fresh air, places to gather and room for play in the great otdoors are high on the list of mst-have amenities. CertainTeed s Living Spaces collection of exterior prodcts brings open-air enjoyment to life. With an expanded offering of siding, soffit and accessories, porch, decking, railing, trim and fence prodcts, homeowners now have even more possibilities for accentating, beatifying and defining life beyond for walls. Color shown throghot this brochre is as accrate as printing methods will permit. Please see prodct samples before making final selection. 1

3 Soffit Trim Colmns Decking Railing Fence Relax, we've got yo covered. CertainTeed s expanded line of Living Spaces prodcts means expanded opportnities for bilding professionals. Professionals can now provide cstomers with expanded prodct offerings and real freedom of choice. With CertainTeed s otstanding training and spport, yo can also expand yor capabilities. Homeowners benefit from a wider variety of prodcts that respond to the desire for otdoor living spaces, and are beatifl, drable and virtally maintenance free. 2

4 CertainTeed Living Spaces Polymer Shakes Vinyl Siding Fiber Cement Siding Broad Prodct Options... Wide Open Bsiness Potential. CertainTeed s expanded Living Spaces Collection provides virtally every exterior prodct cstomers want and every bsiness opportnity bilding professionals need. Living Spaces offers the indstry s most complete selection of prodcts, a wide variety of materials, and styles and colors that complement each other across every prodct line. When it comes to exteriors, yor capabilities are nlimited, and so is yor potential for mltiple prchases and increased sales. Soffit CertainTeed Soffit protects and beatifies from every angle in styles that inclde beaded panels for a classic appearance, extra-thick panels for extra rigidity or traditional panels with clean, crisp lines. Available in Vinyl, Fiber Cement and Restoration Millwork, CertainTeed soffit offers a wide palette of colors and is designed for drability. Railing, Porch Posts and Colmns CertainTeed Railing, Porch Posts and Colmns offer a variety of color and style options to coordinate with any home design. COLUMN PHOTO Fence CertainTeed Fence prodcts stylishly define otdoor spaces, in a choice of materials that are as drable as they are easy to maintain. Decking Step p to more choices in beatifl, drable decking. Easy-to-install, easy-tomaintain CertainTeed EverNew decking is available in a selection of celllar PVC, composite and vinyl materials. 3

5 Soffit Trim Colmns Decking Railing Fence Siding With the indstry s broadest selection of materials and styles, CertainTeed delivers every siding prodct cstomers demand. Choose from CertainTeed's Vinyl Siding Collection, Cedar Impressions Polymer Shakes, CedarBoards Inslated Siding or WeatherBoards Fiber Cement. Tre Freedom of Choice can only be fond here at CertainTeed. Trim Take exterior design to a whole new level with CertainTeed s two exceptional lines of decorative trim. Select from ready-toinstall trim components in the CertainTeed Vinyl Carpentry collection, or create cstomized details with Restoration Millwork and Fiber Cement trim. In addition to all the wonderfl Living Spaces prodcts, consider sing many of CertainTeed's other exterior and interior prodcts: Hosewrap, Roofing, Fondations, Pipe, Inslation, Gypsm and Ceilings - all leaders in their category. 4

6 CertainTeed - Freedom of Choice Sccess Withot Limits... That's Freedom of Choice! Cedar Impressions Shakes WeatherBoards Fiber Cement Siding 5

7 This year, CertainTeed sets yor potential free with opportnity that flows nrestrained across every siding category. We now offer siding prodcts in every material, style, textre and color homeowners demand -- inclding Cedar Impressions Shakes, WeatherBoards Fiber Cement Siding, CedarBoards Inslated Siding and the Vinyl Siding Collection. With the added advantage of training and spport to help yo expand yor capabilities, now s the time to exceed the limits and break throgh to greater growth and sccess. Freedom is a Beatifl Thing. CedarBoards Inslated Siding The Vinyl Siding Collection 6

8 CertainTeed - Freedom of Choice Freedom of Choice begins with nlimited Options No two cstomers are alike. Some look for prodcts that satisfy aesthetic goals in color or style, while others need soltions in drability and performance. Most want it all, with enogh options to create a highly personalized end reslt. With CertainTeed siding prodcts, yo have everything yo need to satisfy every homeowner. Color For homeowners who want a broad selection of colors that will never need painting, CertainTeed s Vinyl Siding Collection offers more than 40 choices. Cedar Impressions colors match and coordinate with CertainTeed vinyl colors, and go one step frther with the availability of natral stains. Cstomers who want the flexibility to cstomize their siding color, or change it in the ftre, will love the possibilities of paintable WeatherBoards Fiber Cement Siding with the COLORMAX Finishing System. 7

9 Style Every CertainTeed siding prodct replicates the beaty of real wood and time-honored craftsmanship, bt each siding line offers a style all its own. Cedar Impressions is perfect for homeowners who want the rstic look of cedar shakes. If yor cstomer prefers a wide-board style, both WeatherBoards Fiber Cement and CedarBoards Inslated Siding are great options. And, within the CertainTeed Vinyl Siding Collection, yo ll find profiles to fit any architectral style. When the selection criteria incldes performance, CertainTeed offers soltions. Homeowners who want Performance to save energy will appreciate Energy-Star-rated CedarBoards Inslated siding. In areas where woodpeckers or insects are a concern, WeatherBoards Fiber Cement siding is a great choice. The Cedar Impressions line featres enhanced panel thickness to withstand strong The inslated core of Comfort Core siding winds and harsh weather, while the Vinyl Siding Collection offers years of virtally maintenance-free beaty and drability. 8

10 Cedar Impressions Shakes Cedar Impressions Contines to Impress! With the most athentic wood look in the indstry and the most color and style combinations, Cedar Impressions contines to lead the way. All straight and staggered shakes and shingles have matching mitered otside cornerposts, and Doble 7" Straight Edge Perfection Shingles have additional inside corners and 45 o Mitered Bay Window Cornerposts. Doble 6-1/4" Half-Rond Shingles Available in all colors except cedar blend, rstic blend and driftwood blend. Triple 5" Straight Edge Perfection Shingles Doble 7" Straight Edge Perfection Shingles Doble 7" Staggered Perfection Shingles Doble 7" Straight Edge Rogh-Split Shakes Doble 9" Staggered Rogh-Split Shakes * See opposite page for Triple 5" color selection. Available in all colors. Available in all colors except: coral, mint, sea breeze, cedar blend, rstic blend and driftwood blend. 9 See Prodct Catalog (CTS002) for color and style availability.

11 Colors for every home design, Cedar Impressions offers the widest range of designer blends and solid colors in the indstry. sable brown pacific ble ivy green barn red terra cotta montain cedar* hearthstone* sprce flagstone granite gray* cypress* bckskin* natral clay* sede* savannah wicker* All Cedar Impressions styles offer many innovative featres and benefits. Here are jst a few: Straight-Up Installation for easier, faster application. TreTextre finish molded from real cedar shingles for an athentic look. Grain textre on btt and random shingle gaps for a natral appearance and seamless appearance. Positive lock with lead-in gide stays in place while nailing. Panel projection: Perfection and Half-Rond Shingles: 3/4" Rogh-Split Shakes: 1" Decorative Trim and Accessories in matching colors inclding matching mitered otside cornerposts. The patented PanelThermometer and temperatre lines are designed to ensre precise installation. FEATURING STRAIGHT-UP INSTALLATION sterling gray* sandpiper* light maple* desert tan* herringbone* heritage cream* snow* colonial white* Reinforced nail slots ensre secre installation. cedar blend rstic blend driftwood blend Ribs on the back of the panels add strctral stability for extra protection against warping, cpping and distortion. Notched side laps allow yo to psh in and straight p to lock the panel secrely jst like traditional vinyl siding. A refreshing color palette that gives yor home a smmertime feeling all year long. Molded Perimeter Lock creates a seamless look and holds panels secrely together. Extra-thick, drable polymer. sandstone beige* atmn yellow* coral mint sea breeze 10

12 Fiber Cement Siding WeatherBoards Shapes Siding Perfection Shingles The beaty of cedar shakes with the drability of fiber cement. Random Sqare Straight Edge Random Sqare Staggered Edge Half-Ronds Octagons Individal Shakes, Straight Edge WeatherBoards Random Sqare Straight Edge Shapes with Maple Stain and Cedar Lap Siding in Mahogany. Individal Shakes, Staggered Edge 11 See Prodct Catalog (FC016) for color and style availability.

13 WeatherBoards Fiber Cement The appearance yo want. The performance yo need. From its athentic textres and earth-friendly formlation to its proven safety and long-lasting drability, CertainTeed WeatherBoards is the preferred choice for tre peace of mind. WeatherBoards Lap Siding Realistic textres from deep, athentic woodgrains to ltra smooth finishes. A wide variety of styles: shapes, lap siding, vertical siding, porch ceiling panels and soffits. Contribtes to LEED and NAHB credits for recycled content. Class A (1) Flame Spread Rating - non-combstible. Impervios to termites and other wood boring insects. Will not warp or rot. Stands p to freeze/thaw cycles. Resistant to negative effects of salt spray and UV rays. Impact resistant. Indstry leading warranty from a manfactrer with more than a centry of bilding materials expertise.* Cedar Lap Siding * See actal warranty for details and conditions Smooth Lap Siding Smooth Beaded Lap Siding Textred Beaded Lap Siding WeatherBoards Cedar Lap Siding with CertainTeed ColorMax Atmn Red. The look of painted wood with a wide choice of vivid colors and traditional tones. Textred Dtchlap Siding 12

14 Fiber Cement Siding COLORMAX Finishing System The ColorMax Stain Colors WeatherBoards offers incredible versatility and a beatifl array of ColorMax stains. The factory-applied stain adds instant crb appeal, long-lasting drability, and enhances the athentic woodgrain of the siding. The 100% acrylic latex coating protects the finish against the elements even the sn won t case it to crack or flake. The ColorMax Solid Colors Color is applied over or proprietary FiberTect sealant/primer. It is engineered to seal against moistre and help resist fading, everyday bmps and harmfl impacts. We offer a stocking program of prefinished fiber cement in a variety of lap siding, decorative shapes and soffit to match virtally any design style. Patented protective removable plastic film* ensres Cedar Lap siding remains scratch-free throgh shipping and installation. (not available in all areas*) Vanilla White Linen Silverplate Redwood Mahogany Antiqe White Btter Merino Tan Maple Cedar Wicker Heritage Clay Heather Emerald Slate Colors shown are representative of finished prodct and are as accrate as printing methods permit. Stains are intended to look like natral wood, so variations in shading and hes can be expected. Nantcket Gray Olive Pewter Desert Gold Coastal Ble Atmn Red Colors shown are representative of finished prodct and are as accrate as printing methods permit. Newport Tape 13 See Prodct Catalog (FC016) for color and style availability.

15 Trim WeatherBoards Fiber Cement 7/16" Trim/Fascia has all the same properties of or WeatherBoards Fiber Cement Siding inclding or earth-friendly formlation. All 7/16" trim is sealed/primed with FiberTect Sealant/Primer. Available in Cedar. Thickness: 7/16"; Length: 12' Widths: 5 sizes, from 3-1/2" to 11-1/4" Fiber Cement 4/4 and 5/4 Trim* Available in a reversible Cedar/Smooth board for added versatility. Thickness: 4/4 or 5/4 nominal (3/4" or 1" actal), Length: 12', Widths: 7 sizes, from 2" to 12" nominal (1-3/4" to 11-1/4" actal) 25-year limited warranty. The sond choice for yo and the environment. CertainTeed is committed to bringing sstainable materials and manfactring processes to or fiber cement technology, sorcing and manfactring. 1. CertainTeed WeatherBoards Fiber Cement Contribtes directly to LEED and NAHB credits for recycled content. * Made expressly for CertainTeed by Plycem. WeatherBoards Vertical Siding Available in a variety of sheet sizes: 4"x 8", 4"x 9", 4"x 10" and 4"x 12". 2. Redces Landfill Waste By incorporating recycled content into its Fiber Cement formla, CertainTeed diverts it from landfills. Cedar No Groove Vertical Siding Smooth Vertical Siding 3. Forest Conservation Wherever possible, CertainTeed works with the global marketplace to sorce and secre plp from sstainably managed forests. Cedar 8" Groove Vertical Siding WeatherBoards Soffit Stcco Vertical Siding 4. Raw Materials Close to Home CertainTeed sorces as many of or raw materials as possible from within 500 miles of or plants, redcing the impact of transportation and related greenhose gases. Available in a variety of lengths and sizes: 12"x 12', 16"x 12' and 24"x 12'. Cedar Soffit Available in 4'x 8' Porch Ceiling Panel Ventilated Soffit Available in Cedar or Smooth 5. Water Conservation CertainTeed s manfactring facilities recycle the water sed in or plants, saving billions of gallons each year. Smooth Soffit Available in 4'x 8' Porch Ceiling Panel Ventilated / Slotted Soffit Available in Cedar or Smooth 14

16 CedarBoards Inslated Siding The Inslated Siding Leader CedarBoards Inslated Siding provides the added strength and thermal benefit of rigid foam inslation with easy maintenance. Five traditional styles: Doble 6" Rogh Cedar Clapboard Single 7" Rogh Cedar Clapboard Doble 4" Rogh Cedar Clapboard Doble 4-1/2" Dtchlap Single 12" Rogh Cedar Board & Batten Cstom contored foam provides strength and rigidity for otstanding impact resistance. Can increase overall thermal performance, helping to redce heating and cooling costs. Redces air infiltration to inhibit drafts. Arbor Blend (D6 & S7 Only)** Frontier Blend (D6 & S7 Only)** Sterling Gray Sandpiper Absorbs sond for redced exterior noise infiltration. Timber Blend (D6 & S7 Only)** Light Maple Inslation treated with fire retardant and insect repellent contains no ozone-depleting chemicals. Granite Gray Desert Tan TreTextre rogh cedar finish molded from real cedar boards. Oxford Ble Heritage Cream Patented STUDfinder is designed for accrate and secre installation. Cypress Sandstone Beige Designed and tested to withstand hrricane force winds. DraLock post-formed lock design. Bckskin Snow Up to 18 low-gloss colors with a wide variety of coordinating trim. Natral Clay Colonial White 1-1/4" panel projection. Sede.044" premim thick vinyl on horizontal profiles..052" premim thick vinyl on the Board & Batten profile. Savannah Wicker ** PREMIUM COLORS Accessories A fll line of accessories specially designed for se with CedarBoards siding. 15 See Prodct Catalog (CTS002) for color and style availability. CedarBoards XL Long on Looks Doble 6" and Single 7" CedarBoards XL panels are designed for special areas of the home where a continos-panel appearance is preferred. The extra length of CedarBoards XL can significantly redce seams for a smoother, more continos look. Extra long length available in Doble 6" and Single 7" profile only.

17 CedarBoards Featres TreTextre Rogh cedar finish molded from real cedar boards Straight Even Face CedarBoards panels have a straight, even face withot the concavity common to ordinary vinyl siding. Single 7" Clapboard in cypress Doble 6" Clapboard in natral clay Deep 3/4" Straight-Edge Panel Projection Wood siding crafted from newly-sawn cedar typically featres a deep panel projection. Doble 6" Clapboard - 60% Recycled Content Doble 4-1/2" Dtchlap in oxford ble Doble 4" Clapboard in light maple 2" CedarBoards Cstom Contored Foam CedarBoards cstom contored foam backing increases R-vale, improving the home s thermal efficiency. It also adds strength and rigidity for a solid look and feel. Sharp Batten Edge The straight-edged design of the batten creates a finely crafted, real-wood look. Premim.052" Thickness Board & Batten panels have a thickness of.052" for otstanding strength and drability. 10" Flat Face, 12" Board & Batten CertainTeed s 10" board span and 2" batten is the indstry s widest. With a 5/8" panel projection it is designed to have a straight, even face with a flat srface for a tre cedar board appearance. Board & Batten in natral clay CedarBoards XL Doble 6" and Single 7" Clapboard - 16 Feet 8 Inches Traditional Siding Panel - 12 Feet 6 Inches 16

18 Vinyl Siding The Vinyl Siding Collection CertainTeed is the acknowledged leader in vinyl and polymer siding, setting the standard for the indstry. As sch, we take seriosly or commitment to provide innovative, qality prodcts from a company of proven trst. First In Brand Use Year after year, CertainTeed Siding has been Rated #1 in Brand Use by remodelers, bilders, architects and consmers. First In Performance CertainTeed siding was the first designed to perform nder high wind conditions throgh proprietary RigidForm technology. The concept is based on a rolledover nail hem design that creates a reinforcing spine. First In Style CertainTeed siding is available in a wide choice of styles that complements any architectral design. Each has a niqe look based on designs common to diverse geographic areas and historical periods. CertainTeed was the first to prodce siding tilizing a direct transfer system from real cedar boards for natral TreTextre finishes. Combined with CertainTeed s Vinyl Carpentry and Restoration Millwork, the look of tre wood craftsmanship can be created with siding and decorative trim prodcts. First In Color With Lifetime Fade Protection CertainTeed offers an indstry-leading spectrm of colors inclding niqe, darker shades and semitransparent stained blends for virtally nlimited design possibilities. Utilizing the PermaColor System a blend of or own Certavin resin, sperior microingredients and state-ofthe-art pigment chemistry CertainTeed garantees Lifetime Fade Protection on or vinyl siding, as well as impact resistance and drability. With CertainTeed siding, yo ll never need to paint and yo can rest assred that yor home will stay beatifl for years to come. TM This NAHB Research Center Green Approved mark is yor assrance that a prodct is eligible for points toward National Green Bilding Certification. Visit for more details. 17

19 Color Leadership First In Color CertainTeed offers an indstry leading spectrm of colors ranging from deep rich shades and semi-transparent stained blend colors to the fresh Watercolors. Arbor Blend Arctic Blend Weathered Blend Frontier Blend Timber Blend Canyon Blend Meadow Blend Glacier Blend Sable Brown Pacific Ble Ivy Green Barn Red Terra Cotta Montain Cedar Hearthstone Sprce Flagstone Granite Gray Oxford Ble Cypress Bckskin Natral Clay Sede Savannah Wicker Sterling Gray Sandpiper Light Maple Desert Tan Woodland Mist Silver Ash Warm Sand Herringbone Smmer Wheat Heritage Cream Snow Colonial White Sandstone Beige Atmn Yellow Coral Mint Sea Breeze Conslt Prodct Catalog (CTS002) for color and style availability. 18

20 The Indstry s Broadest Prodct Line Northwoods Rggedly beatifl, Northwoods faithflly recreates the natral textres and variable patterns of cedar shakes and shingles. Three athentic styles: Single 7" Straight Edge Rogh-Split Shakes Single 9" Staggered Rogh-Split Shakes Single 10" Random Hand-Split Shakes TreTextre finish molded from real cedar shingles. Random shingle patterns provide the look of hand-split cedar. Deep tapered shingle gaps for a beatifl, distinct look. 17 low-gloss colors with a wide variety of coordinating trim. Designed to coordinate with other CertainTeed siding styles. 10' panel length. 1" panel projection..050" thick, strdy vinyl. Wolverine Restoration Smooth Restoration Smooth is a favorite of architects with profiles and a smooth finish that faithflly reprodce historic wood siding, as well as many other premim featres and benefits. Featring the indstry s smoothest and lowest gloss finish, Restoration Smooth replicates planed, sealed and painted wood. Three classic styles: Triple 3" Smooth Clapboard Doble 4-1/2" Smooth Clapboard Doble 4-1/2" Smooth Dtchlap GripLock for secre, snap-fit installation. 14 low-gloss colors with a wide variety of coordinating trim. 5/8" panel projection.044" thickness Monogram 46 Monogram s indstry leading color palette and coordinating trim colors offer a wide range of design possibilities. Widest color selection in the indstry: 32 low-gloss solid colors 8 low-gloss wood-tone blends 40 coordinating trim colors Three classic styles: Doble 4" Rogh Cedar Clapboard Doble 5" Rogh Cedar Clapboard Doble 5" Rogh Cedar Dtchlap TreTextre rogh cedar finish molded from real cedar boards. Patented STUDfinder is designed for accrate and secre installation. RigidForm 220 technology has been tested to withstand wind load pressres p to 220 mph. CertiLock self-aligning, post-formed positive lock. 3/4" panel projection..046" heavy-dty thickness. Works with Monogram 46L longer length siding. 19 See Prodct Catalog (CTS002) for color and style availability.

21 Board & Batten The traditional look of alternating wide and narrow cedar boards is growing rapidly in poplarity both in whole hose and accent applications. Available in two convenient lengths: 12'6" and 10'. 12'6" panels are 2'6" longer than competitive panels, offering installation and aesthetic advantages. Ideal for whole hose or accent applications. 6-1/2" board with a 1-1/2" batten creates an 8" wide panel with the widest vinyl board span. Flat face board design reslts in a straight, even srface. 1/2" high, straight-edged battens for a sharp, carpentered look. Single sqare packaging. TreTextre finish molded from real cedar boards. 12 low-gloss siding colors with a wide variety of coordinating trim.. 048" premim thickness. Carolina Beaded Reprodced from classic hand-crafted boards, Carolina Beaded provides an original impression for homes of distinction. 6-1/2" beaded design with distinct V" groove and ronded bead. Brshed finish. Post-formed lock design helps provide secre installation. STUDfinder for fast, accrate and secre installation. 3/4" panel projection. 14 low-gloss colors. Premim.044" thickness. Classic Classic provides the premim featres that make it a great choice for both new constrction and remodeling. Three poplar styles: Doble 4" Select Cedar Clapboard Doble 5" Select Cedar Clapboard Doble 4-1/2" Select Cedar Dtchlap Natral woodgrain appearance. STUDfinder for fast, accrate and secre installation. RigidForm 180 technology has been tested to withstand wind load pressres p to 180 mph. DraLock - larger than ordinary locks for secre, snap-fit installation. 14 low-gloss colors. 5/8" panel projection. Premim.044" thickness. 20

22 The Indstry s Broadest Vinyl Siding Prodct Line NEW Colors MainStreet MainStreet, offering consistent qality and good looks, is the ideal choice for homeowners looking for vale with the benefits of a premim panel. Seven classic styles: Triple 3" Brshed Clapboard Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 4" Woodgrain Dtchlap Doble 5" Woodgrain Dtchlap Single 8" Woodgrain Clapboard Single 6-1/2" Brshed Beaded Flagstone Hearthstone Sprce Natral woodgrain or brshed appearance. STUDfinder for fast, accrate and secre installation. RigidForm 160 technology has been tested to withstand wind load pressres p to 160 mph. DraLock larger than ordinary locks for secre, snap-fit installation. 20 low-gloss colors with a wide variety of coordinating trim. 1/2" panel projection..042" thickness. Wolverine American Legend American Legend offers versatile great looks and performance over time. Three classic styles: Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 4-1/2" Woodgrain Dtchlap Natral woodgrain appearance. STUDfinder for fast, accrate and secre installation. GripLock larger than ordinary locks for secre, snap-fit installation. 16 low-gloss colors. 1/2" panel projection..042" thickness. NEW Colors Bckskin Flagstone Sprce Wolverine Encore Wolverine Encore combines great looks and affordability. For poplar styles: Triple 3" Woodgrain Clapboard Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 4-1/2" Woodgrain Dtchlap Natral woodgrain finish. STUDfinder for fast, accrate and secre installation. Wind resistant rolled over nail hem has been tested to withstand wind load pressres p to 135 mph. Post formed lock for secre installation. 13 low-gloss colors. 1/2" panel projection..040" thickness. NEW Color Cypress 21 See Prodct Catalog (CTS002) for color and style availability.

23 Wolverine Newtown Vale siding designed for the new constrction professional, with complementary soffit and accessories. Three poplar styles: Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 5" Woodgrain Dtchlap Natral woodgrain look. 8 low-gloss colors with a wide variety of coordinating trim. 7/16" panel projection..040" thickness. Lifetime limited warranty. Vinyl Carpentry Soffit & Accessories Create the look of tre wood craftsmanship with a complete line of soffit and decorative accents and trim pieces for both new constrction and remodeling. Designed to add distinction to windows, doors, corners, gables and frieze boards. Athentic painted wood look. New constrction and remodeling installation flexibility. Wide variety of colors to coordinate with siding. Color-clear-throgh constrction means scratches won t show. Virtally maintenance free, never needs painting. Here are a few standots from the comprehensive offering: T3-1/3" InvisiVent & Solid Soffit/Vertical T2" Beaded Soffit/Vertical D5" Ironmax Soffit/Vertical T4" Universal Soffit/Vertical SperCorners Lineals Cornice Molding Corner Block & Rosette Crown Molding 22

24 CertaWrap NEW CertaWrap Weather Resistant Barrier CertaWrap Weather Resistant Barrier provides an added layer of protection against air and moistre damage. It s part of the complete CertaWall Weather Deterrence System. The best defense against mold, mildew and water damage. Sperior air holdot for better energy efficiency. Optimal Permeance Rating of Otstanding UV performance. Excellent srfactant resistance. Doble-strength tear resistance. Easy handling and installation with STUDfinder. Environmentally friendly. Lifetime limited warranty. NEW PRODUCT CertaWrap with STUDfinder First in Installation Innovation Bilders and remodelers have come to rely on CertainTeed s STUDfinder Installation System. This innovative gide to accrate installation is an important vale-added advantage of CertaWrap Weather Resistant Barrier. Precise Installation Made Easy The patented STUDfinder Installation System is engineered to help align attachment points with constrction standards, indicating the correct placement of nails or staples with stds. The STUDfinder location gide is printed directly onto the CertaWrap material. Installers simply need to follow the gide to assre an accrate installation. CertaWrap Accessories For maximm effectiveness, it s critical to finish yor CertaWrap installation with tight sealing methods. CertaWrap accessories offer everything needed to get the job done right. Use them to seal window and door openings, cracks, seams and penetrations prior to applying exterior cladding. CertaFlash BA available in 4" x 75', 6" x 75' and 9" x 75' 23

25 Technology and Performance CertaWall Technology Beaty is more than skin deep. That s especially tre when it comes to bilding or improving a home. Protection from the elements, energy efficiency and long-term performance are jst as important as aesthetics. The CertaWall Weather Deterrence System delivers those advantages. As a key component in the system, CertaWrap Weather Resistant Barrier helps assre long-term satisfaction. The CertaWall Weather Deterrence System CertainTeed Gypsm CertainTeed Vapor Retarder CertainTeed Inslation CertaWrap Performance Doble-Strength Tear Resistance CertaWrap performs at twice the indstry standard for grab tensile strength, the preferred testing method for tear strength. Sperior Breathability, Water Resistance and Vapor Transmission Mold, mildew and water damage are a home s worst enemies. An effective weather barrier system defends against these problems by resisting moistre penetration and air infiltration while allowing water vapor to dissipate. CertainTeed CertaWrap offers the indstry s best combination of all of these properties, helping yo defend against moistre and the elements dring constrction, and preventing moistre bildp from inside and otside the home after cladding is applied. CertainTeed Weather Resistant Barrier CertainTeed Siding Optimal Water Vapor Permeance Otstanding UV Performance Excellent Air Holdot CertaFlash Flex CertaTape available in 6" x 75' and 9" x 75' available in 1-7/8" x 165' Sperior Water Holdot CertaWrap is available in the following roll dimensions: 3' x 100' 4.5' x 200' 9' x 100' 9' x 150' 10' x 100' 10' x 150' 24

26 Restoration Millwork Restoration Millwork NEW FinishedEdge With Restoration Millwork, beaty is given more than face vale. It s extended to every edge. All for edges are heat sealed sing a proprietary CertainTeed process. This creates a smooth finish with no grooves or pockets that can captre dirt and allow it to penetrate the material. NEW Featre FinishedEdge Edges are heat sealed to prevent dirt from collecting on srface. Enjoy endless creative possibilities with Restoration Millwork. Combine trim and profiles to create cstom combinations for any project. Even blend in other CertainTeed prodcts, like this EverNew PT Rosewood Tropics deck for a niqe accent. NEW PRODUCT TreTextre Finish CertainTeed s TreTextre woodgrain finish is molded from real cedar boards, creating a beatiflly realistic appearance with a smooth finish on reverse side. Smooth Finish Restoration Millwork's smooth finish creates the appearance of clean, freshly painted wood, and is smooth on both sides. #45 #47 #49 New 6" Crown Mold Introdcing a new 6" Crown Mold; a new way to add style to any project. 25

27 Restoration Millwork Fll Line of Trim Restoration Millwork exterior trim makes it easy to create cstom design details. Made from celllar PVC, Restoration Millwork looks, feels and works like real wood, so it can be hand crafted to create an nlimited range of niqe design elements. Sperior qality and excellent dimensional accracy. Low-maintenance, long-lasting material. Natral White and ready to install. Highly resistant to UV yellowing. Can be painted to complement with exterior colors. Cts and mills with traditional woodworking tools. Class A (Class 1) Flame Spread Classification. Meets ICC and CCMA code reqirements. 25-year limited warranty. Trimboards* Sheets* one-piece corners* Beadboard Panel Beadboard *Available in smooth and woodgrain Cstom combinations create dynamic style. There s no limit to how Restoration Millwork profiles can be combined for niqe looks. crown Rams crown RB3 Casing Rake Drip Cap brickmold Many other profiles available. This trimboard accented with base cap shows that no matter how simple the project, yo can add detail and interest. Different sizes of trimboards combined with bed mold and base cap present a stately, colonial feel. Conslt Prodct Catalog (RM029) for the complete prodct offering. 26

28 Fence, Railing and Deck 27 See EverNew Brochre ( ) for color and style availability.

29 Decking EverNew LT Celllar PVC decking with Lmenite EverNew LT Decking s niqe material composition provides performance benefits that go far beyond wood, and srpass those of other composite materials. It s the perfect complement to an easy lifestyle and a choice yo ll appreciate every time yo step onto yor deck, and into the great otdoors. Dne Seqoia Ultra-low-maintenance performance sperior to any PVC decking in the marketplace. Uniqe, patent-pending Lmenite srface provides neqaled stain, fade and chalk resistance. 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths. Non-organic srfaces are highly mold resistant. Infrared heat-reflective srface is cooler nderfoot. Easy to clean. Lightweight for easier handling and installation. Class A fire rated for flame spread. Available in six rich colors. Optional patent-pending Deck Pilot tool available for installing hidden fastening system. Lifetime Limited Performance Warranty inclding the indstry s only 20-year Stain and Fade Warranty. Jatoba Spanish Cedar Greystone Two new mlti-chromatic blend colors Jatoba and Spanish Cedar add the look of exotic hardwoods to the sperior performance benefits of celllar pvc decking. Coming in Janary, the new colors will be available in 12ft, 16ft, and 20ft boards. The 20-year stain and fade warranty, limited lifetime performance warranty and the Deck Pilot tool still apply. Saddle 28

30 Decking NEW Tool New Gnnable Fastener for EverNew PT and EverNew 20 decking The new Ballistic NailScrew Driver and attachment pnematically attaches the Fiberon Hidden Fasteners p to 50% faster. The Driver Attachment has been adapted for se with only the Fiberon Hidden Fastener sed on the Grooved boards. EverNew PT Composite decking with PermaTech EverNew PT decking with patent-pending PermaTech technology featres an extremely resilient srface and stain, fade, and mold resistance nmatched by competitive decking. The srface technology allows a wide range of colors ranging from solid colors with natral looking woodgrain embossed patterns to tropical colors with exotic hardwood tones and grain patterns. Now homeowners get the best of both worlds. Innovative inorganic PermaTech srface encapslates the wood plastic composite core providing stain, fade, and scratch resistance. Available in for colors. 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths. Reversible boards with for distinct, complementary grain patterns. Low maintenance easy to clean. NEW Ballistic NailScrew Driver attachment and Ballistic screws available. Optional Fiberon Hidden Fastener system also available. 20-year performance warranty inclding the indstry s only 20-year stain and fade warranty. Rosewood Tropics Bronze Slate 29 See EverNew Brochre ( ) for color and style availability. Ipe Tropics

31 EverNew 20 Composite decking Rgged EverNew 20 decking offers homeowners sstained beaty withot ever needing to stain or paint. With natral woodgrain patterns on each side of the board, EverNew 20 is available in the traditional decking colors. 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths 2" x 6" dock board in 16ft lengths. Reversible boards save on cts and redce waste. Never needs staining or painting. Resistant to termites, splinters or decay. Available in three colors. EverNew 20 dock boards available in gray. Recycled content creates sstainability. NEW Ballistic NailScrew Driver attachment and Ballistic screws available. Optional Fiberon Hidden Fastener system also available. 20 year performance warranty. Cedar Brown Gray EverNew Vinyl decking Easy to install, easy to maintain... 2" x 6" plank available in 12ft, 16ft, and 20ft lengths. Easy to clean, non-poros vinyl srface. Cool to the toch - barefoot friendly. Excellent color retention. No visible screw or exposed hardware. Will not stain from spills. Lifetime limited warranty with 5-year SreStart protection. Class A fire rated. Available in 4 colors. White Tan Gray Almond 30

32 Vinyl Railing 6"x 6" Accessories Now Available Oxford vinyl roted railing system The roted Oxford system featres a niqe internal rail-topost connection and hidden hardware, so there are no nsightly brackets to detract from the look of the railing. The alminm reinforced rail connects to a strdy galvanized post spport kit inside the roted post. vinyl bracketed railing system Oxford goes the extra mile with standard featres like concealed alminm rail mont brackets and stainless steel screws, for long-lasting strength and peace of mind. Alminm rail mont brackets provide safe and secre metal-to-metal, rail-to-post connection for greater strength and longevity. Poplar T-rail top rail and 2x4 bottom rail system for a completely seamless appearance. Choice of three balster styles: sqare, colonial and glass. Available in two colors: white and tan. Available in two heights and three lengths. Listed with the ICC-ES as designated in report NER-605. Sitable for residential and commercial applications inclding mltifamily and over three story installations. Meets IBC standards for bilding safety. Lifetime limited warranty with 5-year SreStart protection. 31 See EverNew Brochre ( ) for color and style availability.

33 Edgewood Edgewood featres CertainTeed s exclsive Select Cedar textre, for a realistic woodgrain appearance yo won t find on any other vinyl railing prodct. Realistic Select Cedar textre and Sierra Blend color recreate the look of stained cedar. Innovative I rail design for both top and bottom rails. Easy bracket installation no pre-drilling reqired. Available in three colors: white, almond and sierra blend. Choice of two balster styles: octagonal and sqare. Available in two heights and three lengths. Sitable for one- and two-family dwellings and townhoses not more than three stories in height. Lifetime limited warranty with 5-year SreStart protection. Kingston Classic wood styling in a drable, low-maintenance design. 6"x 6" Accessories Now Available Classic bread-loaf rail design for both top and bottom rails. Premim featres at an affordable price. Alminm rail mont brackets provide a safe and secre metal-to-metal, rail-to-post connection for greater strength and longevity. Available in three colors: white, almond and clay. Choice of two balster styles: traditional and sqare. Available in two heights and three lengths. Listed with the ICC-ES as designated in report ESR Sitable for one- and two-family dwellings and townhoses not more than three stories in height. Lifetime limited warranty with 5-year SreStart protection. 32

34 Composite & Alminm Railing Panorama The Panorama capped composite railing system featres a classic painted wood railing design with handcrafted athenticity and tre architectral details yo won t find on any other composite railing. Classic painted wood style with tre architectral details. Available in two heights and two lengths. Available in two colors: white and desert tan. Choice of three balster styles: sqare composite, colonial vinyl and decorative steel. Powder-coated, hot-dipped galvanized steel decorative balsters create a rstic yet cstomizable system approach for both flat and stair applications. Sitable for one- and two-family dwellings/townhoses not more than three stories high, as determined by an independent testing agency (CCRR-0115). 25-year limited warranty with 2-year SreStart protection. Green Approved prodct by the NAHB. Spectrm Capped composite railing With its selection of poplar composite colors, classic style and design versatility, Spectrm railing coordinates beatiflly with EverNew PT decking. Spectrm s blend of a drable composite core and weatherable polymer capstock delivers a drable prodct with a consistent appearance. Classic flat top rail design creates a distinctive look. Available in two heights and two lengths. Choice of for colors: white, black, bronze and rosewood. Composite sqare balsters can be installed as sqare or diagonal with same sk. Sitable for one- and two-family dwellings/townhoses not more than three stories high, as determined by an independent testing agency. 20-year performance warranty. 33 See EverNew Brochre ( ) for color and style availability.

35 EverNew 20 Composite railing Pt yor finishing toches on yor EverNew 20 deck with matching EverNew 20 railing. The rgged EverNew 20 railing provides strength and stability along with the rich look of wood withot the maintenance. Traditional wood detailing in low maintenance composite. Available in one height and one length. Choice of three colors: gray, brown and cedar. Composite sqare balsters. Sitable for one- and two-family dwellings/townhoses not more than three stories high, as determined by an independent testing agency. 20-year performance warranty. Drham The Drham alminm railing system lets yo create the look yo want, thanks to its versatile beveled rail design. Uniqe beveled rail design. Convenient niversal rails doble as both the top and bottom rails. Optional decorative top rail cap snaps over top niversal rail. Create three looks from one simple design: the basic beveled rail, the rail rnning over the post, and the basic beveled rail with decorative top rail cap. Choice of two colors: white and black. Choice of two balster styles: straight and twist. Designed to meet ICC-ES standards for alminm design. 10-year limited warranty. 34

36 Porch Posts, Wraps, Colmns and Railing Accessories Porch Posts & Colmns CertainTeed Strctral Porch Posts, Colmns and finishing accessories complement any project, no matter which railing style or system is chosen. Low-maintenance vinyl. Pivoting monting plate for easy installation. Alminm reinforced for rigidity and strength. Load bearing. Tie-down connection eliminates need for separate hrricane tie-down kit. No overhead jacking reqired. Colonial 5"x 5" 108" length Colonial 4"x 4" 108" length Sqare 5"x 5" 108" length Rond tapered colmn 8" x 108", 120" 10" x 108" Rond non-tapered colmn 8" 108" length Sqare 8" x 8" 108" length Monting plates and 4-piece post trim kits for top and bottom come with the post. Cap and base trim sets, reqired for installation, are sold separately. 35 See EverNew Brochre ( ) for color and style availability.

37 Certa-Snap Wrap Designed to coordinate with CertainTeed s vinyl deck and railing prodcts, Certa-Snap Wrap delivers all of the low-maintenance benefits of vinyl posts withot having to replace existing wood porch posts. Low-maintenance vinyl. Specially designed for existing wood posts. 8-piece system 4 vinyl post sections pls 4 corner trim pieces. Components snap together for easy installation. Available in 4" x 4" and 6" x 6" in 10' lengths (can be field ct to any length). Available in Smooth and Select Cedar finishes. 4-piece post trim for top and bottom sold separately. NEW PRODUCT Railing Accessories Solar Cap and Wedge Lights Effective Janary, Solar Cap improvements inclde same color top and base, for LED light blbs, rechargeable batteries as well as improved performance and qality. A solar wedge light in for poplar colors is added to the solar offering. Able to mont to any fence or railing post, the solar wedge light featres two rechargeable batteries and three bright LED lights that cast a beam of light over 15 feet in length. Both the solar cap and wedge are backed by a two year limited warranty. Solar Cap in white Solar Wedge in white Solar Cap in black Solar Wedge in black Solar Cap in copper Solar Wedge in copper Solar Cap in stainless The NEW Solar Caps work with both 4" x 4" and 5" x 5" post with the inclded adapter. Solar Wedge in stainless The NEW Solar Wedge Light measres 3" W x 2-3/8" D x 7" H and installs on either 4" x 4" or 5" x 5" posts. 36

38 CertainTeed Selects Fence Fence - Selects Advantage Fence - Selects Bracketed Systems Distinctive Classic Crve deco rail design 37 Attractive tonge & groove picket connection Drable steel reinforced bottom rail Innovative styles, colors and textres Exclsive CertaGrain athentic woodgrain textre. Sierra Blend color recreates the natral beaty of stained cedar. ColorLast dark color fade protection for sperior protection from the sn. Steel reinforced bottom rail Engineered for otstanding strength and drability. Reinforced with steel for a stronger, more rigid fence. Redced risk of sagging or bowing. Pre-assembled 8' fence sections Less material and fewer posts than other fence prodcts. Large 8' sections save on time, material and installation. Tonge & groove picket connection CertainTeed Selects is a tre privacy fence. Pickets insert into a molded channel not gled in place. Distinctive Classic Crve deco rail design Larger 1-1 2" x 5-1 2" rail with the look of fine woodworking. Delivers distinctive styling only available from CertainTeed. Otstanding warranty protection Exceptional lifetime limited warranty coverage. Exclsive SreStart protection, which covers warranted repair and replacement costs inclding labor for the first five years after installation. Newbry Size: 4' high x 8' wide Color: White Pickets: 7/8" x 3" thr-picket good neighbor design Brookhaven Size: 6' high x 8' wide Color: White Pickets: 5/8" x 11-3/8" tonge & groove Choice of high qality vinyl or alminm brackets Scalloped Newbry Size: 4' to 3-1/2' high x 8' wide Color: White Pickets: 7/8" x 3" thr-picket good neighbor design Brookhaven with Lattice Size: 6' high x 8' wide Color: White Pickets: 5/8" x 11-3/8" tonge & groove

39 Fence - Selects Roted Systems Arlington Smooth Sizes: 5' & 6' high x 8' wide Colors: White, Tan (shown) Pickets: 7/8" x 7" tonge & groove Arlington with Lattice Sizes: 6' high x 8' wide Colors: White, Tan Pickets: 7/8" x 7" tonge & groove Arlington with CertaGrain textre Sizes: 5' & 6' high x 8' wide Color: Sierra Blend Pickets: 7/8" x 7" tonge & groove Newport Sizes: 3' & 4' high x 6' wide Color: White Pickets: 7/8" x 3" pointed Scalloped Newport Sizes: 3', 4' & 5' high x 6' wide Color: White Pickets: 7/8" x 3" pointed Bel Air Sizes: 4', 5' & 6' high x 8' wide (5' & 6' height inclde mid rail) Colors: White, Tan Pickets: 7/8" x 3" Wilshire Sizes: 3', 4', 5' & 6' high x 8' wide (5' & 6' heights inclde mid rail) Colors: White, Tan Pickets: 7/8" x 1-1/2" pointed Post & Rail Smooth Sizes: 2 rail, 3 rail & 4 rail Colors: White, Tan Post & Rail with CertaGrain textre Sizes: 2 rail, 3 rail & 4 rail Color: White 38

40 For The Contractor Welcome... Yor Bsiness. Yor Potential. Bild It with CertainTeed. As a professional contractor, yo have more on yor plate than selling and installing constrction prodcts; yo re bilding a bsiness. And from marketing and sales to growth and profitability, yo need to be continally looking for ways to improve. CertainTeed makes the search easier by providing the professional contractor with the right tools for the job. Think of CertainTeed as yor bsiness partner a powerhose of ideas, tools, and strategies with a tre commitment to helping yo reach yor fll potential. Throgh or exclsive Contractor Programs we pt that commitment to work for yo every day. To learn more abot any of or programs, contact yor local CertainTeed distribtor or CertainTeed Territory Manager or visit the websites indicated. Bilding For Sccess 39

41 Program Name Benefit to Contractor How to Participate PG# TRAINING Programs Bild-It Tor A live installation training session held at yor local distribtor providing hands on experience with or entire prodct range. VSI Certified Installer Program Advanced Training Program Fiber Cement Siding Professional Credentials 5-Star Contractor Program 5-Star Green Contractor Program Master Remodeler Program Marketing Spport THRIVE Lead Generation Presentation MarketZone Online Marketing Resorces WebCheck LogoCheck Sales tools Master Craftsman Use this training to achieve the highest level of independent certification in the indstry for yor installers. Provides yor employees with the skills and training to improve installation qality, redce callbacks and increase jobsite safety. Providing in-depth knowledge of fiber cement siding installation, this one-day session is the most comprehensive manfactrer - sponsored corse of it s kind in the indstry. Learn how to eliminate common Fiber Cement Siding installation problems from yor jobs and redce the amont of callbacks yor company has to make. CertainTeed s 5-Star Contractor program allows yo to take yor bsiness to a higher level of market differentiation and cstomer awareness. Join today to gain access to exclsive sales, branding and bsiness management tools. The 5-Star Green Contractor Program provides contractors seeking sstainable soltions for their bsiness with the tools and edcation needed to sccessflly position themselves as the Green choice in their marketplace. Providing the highest level of credential for Fiber Cement Siding installers, CertainTeed s Master Remodeler Program gives yo the tools and the skills yo need to take yor bsiness to the next level. Want to generate better, more prodctive leads? Worried that yo are spending yor marketing dollars in the wrong place? This live presentation at yor local distribtor will help yo improve the qality and qantity of the leads yo get sing 8 proven techniqes. MarketZone provides extensive online marketing resorces to give yo the confidence and credibility needed to be sccessfl in today's marketplace. Do yo have a website that yo worry may not be effective? Need a website that is? WebCheck has yo covered, offering services to review yor existing website for improvements or set p an entirely new website from scratch. A professional logo is the first step in marketing yor bsiness. Provide yor prospects with a more consistent message abot yor services by establishing or improving yor company s brand image. Edcation series otlining the manfactring, selling and installation featres of CertainTeed prodcts. Contractors are listed in the Find a Pro section of the CertainTeed website for the prodct tests they have sccessflly passed. ColorView Prodct visalization and design service is one of the top reqests made by homeowners. The mltiple services of ColorView allow yo to provide design advice on demand to the consmer. Rewards & recognition Show Me The Money Bilding Soltions Remodeler Program Bilding Soltions Bilder Program Bilding Soltions Commercial Bilder Program Award of Excellence Program awards a rebate for prchases of CertainTeed Siding, Trim, Fence, Rail and Decking prodcts. Program rewards contractors with points for prchases of CertainTeed prodcts. Sessions are held throghot the year. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Meet all necessary reqirements, take and pass the VSI certified installer class and exam, and provide all necessary paperwork. Contact yor local CertainTeed Territory Manager for an p-to-date class schedle. Attend a local Advanced Training Program session, complete all paperwork and take and pass the exam. Contact yor local CertainTeed Territory Manager for an p-to-date class schedle. Sccessflly pass the VSI Certified Installer Exam, Master Craftsman tests for Vinyl Siding and Restoration Millwork, and provide proof of General Liability and Workers Compensation Insrance (where reqired). Contact yor local CertainTeed Territory Manager for more information. Sccessflly pass the Advanced Training Program session and the Master Craftsman test for Fiber Cement Siding, provide proof of Worker s Compensation (where reqired) and General Liability Insrance, and pass a BBB screen. Classes are held throghot the year. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Visit to create an accont and get started. Mst be a 5-Star Contractor or Master Remodeler to be eligible. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Mst be a 5-Star Contractor or Master Remodeler to be eligible. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Review Master Craftsman manals and sccessflly pass test available online at mastercraftsman Visit to get started today. Mst be a remodeling contractor. Proof of prchase invoices for eligible prodcts mst be sbmitted within 60 days of prchase. No minimm prchase. Mst prchase two different CT prodcts, no more than 75% of prodct prchases can be from the same prodct category. See program gide for details. Program awards cash back for prchases of CertainTeed prodcts. Mst prchase three different CT prodcts two (2) "A" prodcts and one (1) "B" or three (3) "A" prodcts are the minimm reqirements for entry. See program gide for details. Program awards cash back for prchases of CertainTeed prodcts. Recognition of otstanding jobs inclding certificate, homeowner letter and press release. Mst prchase three different CT prodcts from three separate categories. See program gide for details. Completed application with photos sbmitted at www. certainteed.com/awardofexcellence

42 Training Programs Bild-It Tor In 2010, the Bild-It Tor led the indstry by helping over 2500 contractors answer their qestions, improve their workmanship and increase their skills. For 2011, we plan to make even more stops and train even more contractors how they can "Bild For Sccess"! Bring yor crew and take advantage of in-person, hands-on training programs for CertainTeed prodcts. It s a great opportnity to edcate installers, improve installation qality and redce callbacks. CertainTeed is hitting the road with a new, in-the-field training program designed to help yo expand skills, capabilities and profit potential. The CertainTeed Bild-It Tor is a specially eqipped trailer that brings training directly to installers, architects and others throgh local distribtors. It s a great hands-on opportnity to: Expand yor knowledge of CertainTeed prodct featres and benefits. Learn proper installation techniqes. Network with CertainTeed personnel, yor local distribtor, and other contractors. Broaden yor service offering (and earn more money!) by learning to install additional prodcts inclding vinyl siding, inslated siding, fiber cement siding, polymer shakes, trim, fence, railing, decking and hosewrap. NOW FEATURING Fiber Cement Siding & CertaWrap Training Bilding For Sccess 41 For more information on the program and how to bring the Bild-It Tor to yor area, contact yor local CertainTeed Distribtor or Territory Manager.

43 The Vinyl Siding Institte's Certified Installer Program CertainTeed leads the indstry with over 2000 Certified Installers trained in the United States. Offered throgh the Vinyl Siding Institte (VSI), the Certified Installer Program is a comprehensive training program for the installation of vinyl siding, soffit and accessories. Validated by an independent administrator, the program ensres that individals are trained to complete installations in compliance with ASTM D4756, the indstry standard. For yor bsiness, this training provides the additional benefits of improved installation qality, redced callbacks and increased job site safety. An integral part of the CertainTeed 5-Star Contractor program, those that have sccessflly completed the VSI Certified Installer training remove dobt in the consmers mind regarding the siding contractor s commitment to doing every job right. Advanced Training Program for Fiber Cement Siding For professionals looking to bild their Fiber Cement Siding bsiness and increase their company's installation skills, CertainTeed has created the Advanced Training Program (ATP). When installed improperly, all types of cladding materials can fail. Fiber Cement Siding is no exception, which is why it is vital to be trained in the latest installation techniqes. The Advanced Training Program for Fiber Cement Siding does jst that, drawing on the knowledge and expertise of CertainTeed in training installers within the bilding prodcts indstry. Topics covered inclde: Prodct Overview Safety Tools Wall Preparation Flashing Non-Typical Wall Strctres Code Compliance How to participate in the Fiber Cement Siding Advanced Training Program: It s easy. All yo have to do is: 1. Complete the registration form. 2. Provide the reqired docmentation. 3. Attend a one-day corse. 4. Take and pass the exam at the end of class. For more information on the program and how to become a VSI Certified Installer, ask yor CertainTeed Territory Manager or log onto: For more information on the program and how to participate in a local Advanced Training Program session, ask yor CertainTeed Territory Manager 42

44 Professional Credentials 5-Star Contractor Program A great way to differentiate yorself in the marketplace and set yorself apart from yor competition. Greater Rewards Earning 5-Star Contractor stats can be very rewarding! Those who earn this distinction will receive a fll program of exclsive monetary, merchandising and promotional opportnities inclding: As the remodeling market becomes more competitive, siding professionals need new ways to differentiate themselves. CertainTeed s 5-Star Contractor program allows yo to take yor bsiness to a higher level of expertise, market differentiation, cstomer awareness and rewards jst what yo have said yo want!! This is a winning combination of benefits that can also elevate yor profitability! Welcome Kit: Framed and Loose Credentials Certificates. Cstomer Presentation Folders. "Choosing a Professional Siding Contractor" brochres. Magnetic vehicle sign. Long sleeve shirt featring the 5-Star Contractor logo. Higher Standards To qalify as a 5-Star Contractor, a contractor mst sccessflly complete the following elements: Master Craftsman: Vinyl Siding. Master Craftsman: Restoration Millwork. VSI Certified Installer Training. General Liability Insrance. Workmen's Compensation (where reqired by law). Completion of the CertainTeed Master Craftsman programs helps the ser become aware of specific featres and benefits of the CertainTeed Vinyl Siding and Trim prodct lines. Marketing Benefits: Premier website listing on Dedicated 5-Star Contractor website for ordering FREE samples, literatre, job signs and bsiness cards. Access to ColorView Pro cstom visalization software, WebCheck website tools, LogoCheck service and many other premim marketing tools. Financial Incentives: $165 bons per VSI Certified Installer Employee credited to Show Me the Money" Visa debit card with first prchase of qalifying prodcts. 10% rebate added to Show Me the Money" Visa debit card while active as a 5-Star Contractor. 5-Star Green Contractor: This year, CertainTeed s 5-Star contractors have the opportnity to enhance their credentials by earning the new 5-Star Green Contractor certification. Contact yor CertainTeed Territory Manager for more details on this new program. CertainTeed 5-Star Contractor's may also receive additional rewards and opportnities throghot the year all designed to help yo increase visibility, competitive standing and profit potential. Contact yor CertainTeed distribtor or CertainTeed Territory Manager for details. 43

45 Fiber Cement Master Remodeler Program The CertainTeed Fiber Cement Master Remodeler Program takes p where or Fiber Cement Siding Master Craftsman program leaves off at the leading edge of a profession of highly qalified tradesmen representing the best of the best. When yo are recognized as a CertainTeed Fiber Cement Master Remodeler, yo join a privileged few at the top of yor craft with the advanced skills, sperior cstomer service protocols, demonstrated bsiness ethics, and awardwinning project performance to lead an indstry. The Master Remodeler designation is a distinction above and beyond the reqirements of or Master Craftsman program. Bt the rewards of this exclsive partnership at the pinnacle of yor profession are exceptional. Higher Standards To qalify as a Master Remodeler, a contractor mst sccessflly complete the following elements: Master Craftsman: Fiber Cement Siding. Advanced Training Program. $1M General Liability Insrance. Workmen's Compensation (where reqired). Secre Credit Rating. Better Bsiness Brea Accreditation. Greater Rewards In addition to all the benefits and rewards yo receive as a Master Craftsman, yor advanced stats as a Master Remodeler opens the door to or highest level of partnership. Welcome Kit Fll color homeowner brochres. Magnetic trck decal. Shirt with program logo. Master Remodeler certificate. Marketing Benefits Throgh the Master Remodeler program, CertainTeed contractors are the best eqipped sales professionals in the bsiness. The Master Remodeler in-home selling tools are lightweight, high impact, and easy to show. They inclde: Priority listing on website (before Master Craftsman listings). Comprehensive preferred leads partnership with website, trade/home show, toll-free consmer line, and direct mail campaign generation. Use of Master Remodeler Logo for ads and literatre. Cstomized, two-sided sample boards with high definition image technology that replicates the detail and depth of fiber cement. Only 1½ ponds each. Dedicated Master Remodeler website for ordering FREE samples, literatre, job signs and bsiness cards. Access to ColorView Pro cstom visalization software, WebCheck website tools, LogoCheck service, and many other premim marketing tools. Financial Incentives As a CertainTeed Master Remodeler, yo also get a boost in the bdget with extra rebate dollars in the Show Me the Money Rebate program. For every qalified Show Me the Money prodct, we add an additional 10% bons to yor rebate total. CertainTeed Master Remodeler members may also receive additional rewards and opportnities throghot the year all designed to help yo increase visibility, competitive standing and profit potential. Contact yor CertainTeed distribtor or CertainTeed Territory Manager for details. 44

46 Marketing Spport THRIVE - Lead Generation Presentation Learn eight proven steps for improving the qantity and qality of yor sales leads. This interactive seminar, held at yor local CertainTeed distribtor, is a great opportnity to enhance yor marketing efforts, learn new strategies and network with other contractors. Please contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Step 1 Identify Yor Uniqe Selling Proposition Internal analysis Competitive analysis Step 2 Define Yor Target Market Identify desired client type Profile yor clients Step 3 Solidify Yor Service Offering Analyze each service that yo offer Consider offering additional services Step 4 Develop Yor Brand Message Yor company brand what s in a name? MarketZone Throgh the MarketZone website CertainTeed provides the professional contractor extensive marketing resorces, giving yo the tools, confidence and credibility needed to generate more leads and be sccessfl in today's marketplace. Services available inclde: Direct Mail Postcards, inclding: - Lead Detective Targeted Mailers - "Forget Something" Referral and Repeat Bsiness Mailers - Neighborhood Barbece Mailers Door Hangers Yard Signs Banners Trade-Show Displays Cstomized Brochres Create a great otdoor room of yor own with (contractor name here). Siding & Shakes Trim Railing Create a great otdoor room of yor own with (contractor name here). Step 5 Track Yor Lead Sorces Activities that generate leads Step 6 Develop A Marketing Strategy The Three P's: Prodct, Price, Promotion Siding & Shakes Trim Step 7 Implement Jobsite Marketing Trcks, trailers and eqipment On the job selling Step 8 Cstomer Service What makes homeowners happy? What irritates homeowners the most? Forget Something? contractor name or logo Forget Something? Forget Something? contractor name or logo Forget Something? Railing Forget Something? contractor name or logo contractor name or logo contractor name or logo contractor name or logo Forget Something? contractor name or logo Forget Something? T he comforts of home are no longer defined by for walls. Otside living spaces are in as porches, yards and gardens are transformed into beatifl open-air rooms. If yo re longing for the joys of fresh air living, we can help. (contractor name here) offers the CertainTeed Living Spaces exterior prodcts site with everything yo need to create and define yor own great otdoors, inclding drable, beatifl Bfftech Fence prodcts. ctlivingspaces.com EXTERIOR: ROOFING SIDING WINDOWS FENCE RAILING TRIM DECKING FOUNDATIONS PIPE INTERIOR: INSULATION GYPSUM CEILINGS Let s start yor great otdoor room today! contractor logo or name K & G Fence is a fll-service fence company specializing in all aspects of residential fence installation and fence repair. Or #1 priority is cstomer satisfaction. We take pride in or qality and professional fence installation services. K & G Fence 10 Cowpath Road Hatfield, PA Name Address 1 Address 2 City, State, Zip Please contact yor local CertainTeed distribtor or yor CertainTeed Territory Manager for more information. Visit to create an accont and get started today. 45

47 WebCheck More and more, web savvy consmers are sing the internet as a first point of contact to learn abot bilding prodcts and the companies who install them. Having an engaging, high qality website is one of the most important lead generation tools yo can invest in. CertainTeed WebCheck provides yo the opportnity to give yor existing website a fast, comprehensive check-p. And if yo do not have a website, WebCheck can get yo p and rnning on the internet qickly and affordably. LogoCheck CertainTeed LogoCheck WebCheck Assessment: Let s do a WebCheck Assessment of yor crrent site. We ll give yo a smmary analysis along with practical sggestions to make it more effective. Or professional web designers will look careflly at yor site and provide simple, specific improvements that can be made by yo or yor web developer. These sggestions are based on indstry best practices combined with a thorogh knowledge of the constrction and remodeling market. WebCheck Website: Don't have a website? Not to worry, CertainTeed is here to help! WebCheck Website can get yo set p in no time with a high-qality, cstomized website that is easy for yo to manage. Update photos, rn promotions, and add references to yor website in jst mintes. Get the 5-Star Contractor WebCheck Service now and start making yor website work for yo! Yor brand is a statement of who yo are and a strong logo is a first step in creating yor brand image. CertainTeed graphic design professionals can create a niqe logo, or enhance the one yo have. We ll also provide logo placement sggestions for letterhead, bsiness cards and other formats. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a prodct or service has certain qalities or characteristics that make it special or niqe. A brand is therefore one of the most valable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. Benefits of a good logo: Commnicates yor company message qickly and effectively. Establishes brand name recognition of yor company in prospects minds. Another sorce of lead generation. Please contact yor local CertainTeed distribtor or yor CertainTeed Territory Manager for more information. Please contact yor local CertainTeed distribtor or yor CertainTeed Territory Manager for more information. 46

48 Sales Tools Master Craftsman Edcation and Development Program for CertainTeed Prodcts ColorView Visalization and Design Tools Contractors wanting to take the next step in skills and knowledge development can do so throgh the Master Craftsman edcation and development series. Available online or via workbook, the program provides a thorogh nderstanding of CertainTeed s lines of vinyl and polymer shake siding and soffit, fiber cement siding, trim, fence, railing, decking, and hosewrap. Yo ll gain the advantage of enhanced installation skills and an increased knowledge of CertainTeed prodcts, company history and manfactring processes. Jst as importantly, yo ll receive recognition that can help yo stand apart from the competition and gain a place on or contractor locator at CertainTeed provides yo with the tools yo need for design and color coordination of exterior prodcts. ColorView Online offers web sers the ability to mix and match colors and styles on a selection of pre-mapped home styles. ColorView Upload Yor Home gives web sers the opportnity to have a photo of their home professionally masked for them to se in Colorview Online. ColorView Pro takes things a step frther for the Professional, allowing the ser to pload and modify their own images at their compter. CertainTeed Edcation & Development P rogram CertainTeed Edcation & Development Program CertaWrap Weather Resistant Barrier FiberCement Siding For more For for information more information contact contact yor CertainTeed yor CertainTeed distribtor or CertainTeed Distribtor Territory Territory Manager Manager or log or onto: log onto: com/mastercraftsman 47 For for more more information details on on the any availability Bilding of Soltions ColorView program: ask Residential yor CertainTeed or Commercial Territory Bilding, Manager Remodeler or log onto: or Architect and Designer, please contact yor CertainTeed Territory Manager or log onto:

49 Sales Aids CertainTeed is dedicated to yor sccess, providing a wide array of spport materials to help bild yor bsiness. CertainTeed Railing, Porch & Deck Systems CertainTeed Glamor Brochres Weather Resistant Barrier Color Chips Samples & Displays Finishing Toches Vinyl Siding Redefined Finishing Toches is not jst a brochre it is a selling tool designed to help begin the conversation with cstomers abot choosing accessories. By presenting accessories in a Good/Better/Best visal format, yo can be confident that yor cstomer will clearly nderstand the accessory choices available to them and what the crb appeal benefits are of choosing to pgrade from standard accessories. A lot has changed in the last 40 years inclding the vinyl siding that yo sell. From design improvements and the selection of raw materials to the nmeros colors, profiles and thicknesses, vinyl siding has come a long way from when it first started. The Vinyl Siding Redefined brochre helps to explain this story while providing consmers with design and color selection advice. Download For more information brochres, prodct on the catalogs, Award of warranties, Excellence program, 3-Part Specs, photography, artwork, logos ask yor and CertainTeed other information Territory at Manager or log onto: 48

50 Rewards & Recognition Show Me the Money 2011 Extended for the Fll Year CertainTeed keeps the cash flowing by contining the highly sccessfl Show Me the Money rebate program, now for a fll 12 months (1/1/11-12/31/11). Prchase CertainTeed prodcts and yo ll be rewarded with cash rebates loaded onto a CertainTeed Visa debit card. Spend it any way yo like! If yo participated in the Show Me the Money program last year, yo know how those rebate dollars can mont p. If yo didn't participate last year, here's another chance to cash in on yor CertainTeed prchases with reward dollars yo can se any way yo want. See yor CertainTeed distribtor or territory manager for Show Me the Money information sheets and redemption forms. Eligible prodcts and rebate amonts: CertainTeed Vinyl and Polymer Siding WeatherBoards FiberCement Siding EverNew Railing/Decking For vinyl and fiber cement siding and soffit prodcts, there is a maximm redemption of 100 sqares per project. Cedar Impressions Natrals $10/sq Individal Shakes (primed) $.06/pc Oxford Vinyl Railing $8/sec Cedar Impressions $5/sq All Shapes & Perfection Shingles (primed) $.20/pc Panorama Composite Railing $6/sec Northwoods $5/sq All Shapes & Perfection Shingles (ColorMax /Premim Stained) $.40/pc Spectrm Composite Railing $5/sec CedarBoards / XL $3/sq All Lap Siding (primed) $.10/pc Drham Alminm Railing $6/sec Restoration Smooth $2/sq All Lap Siding (ColorMax/Premim Stained) $.20/pc Edgewood Vinyl Railing $6/sec Monogram 46 / 46L $2/sq All Trim (primed) $.50/pc Kingston Vinyl Railing $3/sec Board & Batten $2/sq All Trim (ColorMax /Premim Stained) $1.00/pc EverNew 20 Railing $3/sec Classic $1/sq 4' x 8' or 4' x 9' Panels (primed) $.50/pc LT Celllar PVC Decking $1/plank Beaded Porch Panel $2/sq 4' x 8' or 4' x 9' Panels (ColorMax/Premim Stained) $1.00/pc PT Composite Decking $.75/plank Triple 3-1/3" InvisiVent and Solid Soffit $1/sq All Soffit (primed) $.20/pc EverNew 20 Decking $0.50/ plank IronMax Soffit $1/sq All Soffit (ColorMax/Premim Stained) $.40/pc Porch Posts, Colmns, Post Wraps $2/post SperCorners $5/ctn Porch Ceiling Panel (primed) $.50/pc Cedar Impressions Mitered Corners Restoration Millwork $2/ctn Porch Ceiling Panel (ColorMax/Premim Stained) $1.00/pc CertaWrap Weather Resistant Barrier Sheets/Beadboard Panel (4' x 8') $2.00/pc CertaWrap 9' or 10' Wide Roll $2.25/roll Beadboard (5 1/2" x 18") $.75/pc CertaWrap 3' or 4.5' Wide Roll $.75/roll Trimboards $.75/pc CertaFlash Flashing (BA or Flex) $.50/roll Profiles $.25/pc CertaTape Constrction Tape $.20/roll Corners $.75/pc 5-Star Contractor and Master Remodeler Bons If yo are a CertainTeed 5-Star Contractor or Master Remodeler, yo are eligible for additional rebate dollars. CertainTeed Rewards VISA Card Everytime yo by one of the eligible prodcts and sbmit yor proof of prchase, yo ll receive a rebate that will be loaded onto a cstom CertainTeed Rewards VISA Debit Card. 10% additional bons on yor Show Me the Money rebates. For 5-Star Contractors only, a refnd of the registration and renewel fees for the VSI Certified Installer Program. 49 For more information contact yor CertainTeed distribtor or CertainTeed Territory Manager or log onto: com/showmethemoney For more information on any Bilding Soltions program: Residential or Commercial Bilding, Remodeler or Architect and Designer, please contact yor CertainTeed Territory Manager or log onto:

51 Bilding Soltions Award of Excellence Take advantage of the great work yo do by sbmitting yor otstanding projects for the CertainTeed Award of Excellence. Bilding Soltions is a comprehensive toolbox of edcation, training spport, incentive and rewards for prchases of mltiple prodcts. Remodelers can earn points toward rewards. Residential and commercial bilders can earn monetary rebates. remodeler Program - Program awards points for prchases of mltiple lines of CertainTeed prodcts. Residential Bilder Program - Program awards rebates for prchases of mltiple lines of CertainTeed prodcts. Commercial Bilder Program - Program awards rebates for prchases of mltiple lines of CertainTeed prodcts. Some of the additional resorces that the Bilding Soltions program can provide inclde: Yor qality workmanship and attention to detail shold help yo earn more bsiness. Now it can, with the CertainTeed Award of Excellence. Photograph and sbmit yor best projects; if yo win, we ll provide yo with marketing tools to annonce and promote yor award, inclding a press release, posting on CertainTeed's Facebook page, award plaqe, homeowner letter and more. It s a great way to spread the word, and help yo stand above the competition. If this type of award fits into yor bsiness and sales process, get yor camera ready and take some before and after pictres showing the beatifl se of CertainTeed vinyl siding and accessories. Visit or website at to complete the application form and BEST OF LUCK to all who enter!! 24 hor / 7 days a week access to technical information, specifications and literatre via: Live Help via the toll-free HelpLine: Visit s on the web... Commnication is key in or indstry, and we're making valable, p-to-date information constantly available throgh a nmber of channels. In addition to or certainteed.com website, we're also joining the ongoing indstry dialoge via varios forms of social media. Explore the links on the right and discover which ones are beneficial to yor bsiness. facebook.com/certainteed This is the place to feel the plse of CertainTeed and find ot what's new. yotbe.com/certainteedcorp How to and new prodct videos that highlight the latest in materials in all aspects of CertainTeed s range of prodcts. twitter.com/certainteed and twitter.com/certainteednews Indstry news, links to relevant information and articles, and a channel for one on one commnication. blog.certainteed.com Knowledgeable, informed articles on new and grondbreaking technologies that are driving today s indstry. 50

52 CertainTeed respects the environment throgh the responsible development of sstainable bilding prodcts and systems. Bilders, contractors and manfactrers contine to look for ways to redce or indstry's impact on the environment while meeting cstomer demand for prodcts that deliver beaty, comfort and performance. CertainTeed's commitment to these goals is reflected here, highlighting or ongoing effort to become the preeminent spplier of green bilding materials. Green Approved Prodcts for NAHB National Green Bilding Standard Credits Contribtes to Achieving LEED-H Credits Contribtes to Achieving LEED NC, LEED or LEED for Schools Credit WeatherBoards TM Fiber Cement Siding, Soffit and Trim CedarBoards TM Inslated Siding * ** ** Cedar Impressions Polymer Shakes and Shingles, Vinyl Siding and Trim Restoration Millwork Panorama Composite Railing CertaWrap GreenCircle TM Certified - Sstainable Soltions Corporation (SSC) provides independent third-party certification of green and sstainable aspects of prodcts and manfactring operations. SSC tilizes the GreenCircle TM System (GCCS) to provide independent third-party certification for sstainability claims. ** LEED approved in CedarBoards D6 profile only. *CedarBoards D6 only. ASK ABOUT OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS: Exterior: Roofing Siding Windows Fence Railing trim decking Fondations PIPE Interior: Inslation gypsm CeilingS CertainTeed Corporation P.O. Box 860 Valley Forge, PA Professional: Consmer: Code No. CTS013, 3/11 CertainTeed Corporation, Printed in U.S.A.