2010 Highlights INSIDE THIS EDITION. CertainTeed. Polymer Shakes Vinyl Siding Trim Fence Decking Railing. NEW CertainTeed Living Spaces

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1 CertainTeed 2010 Highlights Polymer Shakes Vinyl Siding Trim Fence Decking Railing INSIDE THIS EDITION Page 1-2 NEW CertainTeed Living Spaces Page 3-4 Cedar Impressions Page 5 Page 6 Page 7-10 CedarBoards Board & Batten Color Leadership The Indstry s Broadest Prodct Line Page Restoration Millwork Page Decking by Fiberon Page Page Page Page Page Vinyl Railing Composite & Alminm Railing Porch Posts, Wraps & Colmns CertainTeed Selects Fence Programs For The Contractor

2 CertainTeed CertainTeed has been leading the way for over 100 years and for the 13th year in a row, bilders and contractors have named CertainTeed Vinyl Siding Nmber One in the categories: Brand Familiarity; Brands Used in the Past Two Years and Brands Used the Most in the 2009 Bilder magazine Brand Use Stdy. And for the fifth year straight CertainTeed CedarBoards has been ranked Nmber One in all categories srveyed for Inslated Siding. In its annal Brand Use Stdy, Bilder magazine asks bilders and contractors to rank the indstry's foremost materials sppliers to determine who the tre "Brand Leader" is. Consistently CertainTeed has emerged as the #1 brand of choice. We greatly appreciate yor spport and assre yo that we will contine to strive to earn yor loyalty. Brand recognition has become a critical decision-making factor for homeowners. Selling America s #1 vinyl siding brand can give yo a big selling advantage and help yo gain cstomer confidence and trst that can boost yor credibility and sccess. Fence Polymer Shakes Vinyl Siding Colmns 1 See Prodct Catalog (CTS002) for color and style availability.

3 Creating Great Otdoor Rooms Homeowners are discovering that the comforts of home are no longer defined by for walls. Today, they re literally thinking otside the box, expanding their living spaces into the natral environment while expanding opportnities for bilding professionals. Open Air Rooms. With the CertainTeed Living Spaces collection, exterior walls become the starting point for open air rooms. A beatiflly fenced yard becomes a play room. Arbors and trellis walls define a garden room. A porch dobles as an alfresco dining room. When it comes to possibilities, the sky s the limit. Wide Open Bsiness Potential. Now, it s easier than ever to expand yor bsiness offerings. That s becase with the Living Spaces collection, CertainTeed transforms wide open spaces into wide open bsiness opportnities. Living Spaces brings together or total exterior prodcts site, inclding siding, soffit and accessories, roofing, porch, deck, trim, rail, and fence prodcts. This year, we ll begin marketing the Living Spaces collection to consmers, helping yo expand yor sales potential with a broad collection of prodcts that respond to consmer trends -- and the great opportnities of the great otdoors. Deck Trim Soffit Roofing Railing Color shown throghot this brochre is as accrate as printing methods will permit. Please see prodct samples before making final selection. 2

4 Cedar Impressions NEW Cedar Impressions Natrals Expands Profile Selection in the Spring Coming in Spring 2010, the Cedar Impressions Natrals offering will expand to the Doble 7" Straight Edge Rogh-Split Shakes and Doble 9" Staggered Rogh-Split Shakes. Already available in Doble 7" Straight Edge Perfection Shingles, the three colors of cedar blend, driftwood blend and rstic blend create the athentic look of semitransparent stained cedar. Natrals are backed by Cedar Impressions lifetime limited warranty. Matching mitered otside cornerposts, as well as a wide array of soffit and accessories in complementary solid colors, will also be available. Doble 6-1/4" Half-Rond Shingles Available in all colors except cedar blend, rstic blend and driftwood blend. Doble 9" Staggered Rogh-Split Shakes in rstic blend. Doble 7" Straight Edge Perfection Shingles in cedar blend. Doble 7" Straight Edge Rogh-Split Shakes in driftwood blend. COMING IN SPRING 2010 Cedar Impressions Natrals Doble 7 Straight Edge Rogh-Split Shakes Doble 9 Staggered Rogh-Split Shakes Triple 5" Straight Edge Perfection Shingles Doble 7" Straight Edge Perfection Shingles Doble 7" Staggered Perfection Shingles Doble 7" Straight Edge Rogh-Split Shakes Doble 9" Staggered Rogh-Split Shakes 3 * See opposite page for Triple 5" color selection. Available in all colors. See Prodct Catalog (CTS002) for color and style availability. Not available in coral, mint, Available in all colors except coral, mint and sea breeze. sea breeze, cedar blend, rstic blend and driftwood blend.

5 cedar blend rstic blend driftwood blend sable brown pacific ble ivy green barn red terra cotta All Cedar Impressions styles offer many innovative featres and benefits. Here are jst a few: Straight-Up Installation for easier, faster application. TreTextre finish molded from real cedar shingles for an athentic look. Grain textre on btt and random shingle gaps for a natral appearance and seamless appearance. Positive lock with lead-in gide stays in place while nailing. Panel projection: Perfection and Half-Rond Shingles: 3/4" Rogh-Split Shakes: 1" Decorative Trim and Accessories in matching colors inclding matching mitered otside cornerposts. FEATURING S T R A I G H T - U P INSTALLATION montain cedar* hearthstone* sprce flagstone granite gray* The patented PanelThermometer and temperatre lines are designed to ensre precise installation. cypress* bckskin* natral clay* sede* savannah wicker* sterling gray* sandpiper* light maple* desert tan* herringbone* Reinforced nail slots ensre secre installation. heritage cream* snow* colonial white* Ribs on the back of the panels add strctral stability for extra protection against warping, cpping and distortion. Notched side laps allow yo to psh in and straight p to lock the panel secrely jst like traditional vinyl siding. A refreshing color palette that gives yor home a smmertime feeling all year long. Molded Perimeter Lock creates a seamless look and holds panels secrely together. Extra-thick, drable polymer. sandstone beige* atmn yellow* coral mint sea breeze 4

6 CedarBoards Board & Batten Inslated Siding With CedarBoards Board & Batten, CertainTeed has combined a poplar historic siding with innovative foam inslation technology to provide a classic vertical siding with impressive energysaving, sond-absorbing and impact-resistance benefits. Flat Face, 12" Board CertainTeed s 10" board span with a 2" batten is the indstry s widest, and is designed to have a straight, even face with a flat srface for a tre cedar board appearance. 10" COMING IN 1 ST QUARTER 2010 CedarBoards Board & Batten Flat Face, 12 Board 2" Vinyl Carpentry Soffit and Accessories Add a craftsman s toch to every detail! Ironmax Doble 5" Soffit & Vertical Siding 7 new beatifl dark shades are added to the Ironmax color offering. All bt Bckskin can be sed for soffit se only. NEW Colors Sable Brown Pacific Ble Ivy Green Barn Red Now 67% Longer Granite Gray 20' Wide 10" board with a 2" batten creates a 12" panel with the widest vinyl board span. Ideal for whole hose or accent applications. Flat face board design reslts in a straight, even srface. Straight-edged battens for a sharp, carpentered look. 5/8" cstom contored foam provides strength, rigidity and increased R-vale. Can sbstantially increase the overall thermal performance of yor wall, helping to redce heating and cooling costs. Cypress Bckskin ¾" Pocket 20' Cornerpost Reach new heights in installation ease and seamless aesthetics with new one-piece corners in 20' lengths. NEW PRODUCT TreTextre rogh cedar finish molded from real cedar boards. 5/8" batten height for dramatic shadow lines. 12 low-gloss colors with a wide variety of coordinating trim.. 052" premim thickness. Class 1(A) fire rating. Lifetime limited warranty. ¾" Flexible J-Channel Handle every crve with ease with flexible J-Channel, available in White and now Natral Clay. 12' 5 See Prodct Catalog (CTS002) for color and style availability. NEW Color

7 Color Leadership First In Color CertainTeed offers an indstry leading spectrm of colors ranging from deep rich shades and semi-transparent stained blend colors to the fresh Watercolors. Cedar Blend Rstic Blend Driftwood Blend Arbor Blend Arctic Blend Weathered Blend Frontier Blend Timber Blend Canyon Blend Meadow Blend Glacier Blend Sable Brown Pacific Ble Ivy Green Barn Red Terra Cotta Montain Cedar Hearthstone Sprce Flagstone Granite Gray Oxford Ble Cypress Bckskin Natral Clay Sede Savannah Wicker Sterling Gray Sandpiper Light Maple Desert Tan Woodland Mist Silver Ash Warm Sand Herringbone Smmer Wheat Heritage Cream Snow Colonial White Sandstone Beige Atmn Yellow Coral Mint Sea Breeze Conslt Prodct Catalog (CTS002) for color and style availability. 6

8 The Indstry s Broadest Prodct Line Northwoods Rggedly beatifl, Northwoods faithflly recreates the natral textres and variable patterns of cedar shakes and shingles. Three athentic styles: Single 7" Straight Edge Rogh-Split Shakes Single 9" Staggered Rogh-Split Shakes Single 10" Random Hand-Split Shakes TreTextre finish molded from real cedar shingles. Random shingle patterns provide the look of hand-split cedar. Deep tapered shingle gaps for a beatifl, distinct look. A selection of p to 17 low-gloss colors with a wide variety of coordinating trim. Designed to coordinate with other CertainTeed siding styles. 10' panel length. 1" panel projection..050" thick, strdy vinyl. CedarBoards Inslated Siding CedarBoards Inslated Siding provides the added strength and thermal benefit of rigid foam inslation with easy maintenance. Doble 6" Clapboard - 60% Recycled Content Five traditional styles: Doble 6" Rogh Cedar Clapboard Single 7" Rogh Cedar Clapboard Doble 4" Rogh Cedar Clapboard Doble 4-1/2" Dtchlap Single 12" Rogh Cedar Board & Batten Cstom contored foam provides strength and rigidity for otstanding impact resistance. Can increase the overall thermal performance of yor wall by p to 30%*, helping to redce heating and cooling costs. Prevents air infiltration to inhibit drafts. * Based on a wall constction of 2X4 wood stds spaced 16" O.C. with R-13 inslation, non-inslated sading, standard 1/2" gypsm Board and 7/16" OSB. Absorbs sond for redced exterior noise infiltration. Inslation treated with fire retardant and insect repellent contains no ozone-depleting chemicals. TreTextre rogh cedar finish molded from real cedar boards. Patented STUDfinder is designed for accrate and secre installation. Designed and tested to withstand hrricane force winds. DraLock post-formed lock design. Up to 18 low-gloss colors with a wide variety of coordinating trim. 1-1/4" panel projection..044" thickness. Doble 6" and Single 7" available in CedarBoards XL longer length siding. Wolverine Restoration Smooth Restoration Smooth is a favorite of architects with profiles and a smooth finish that faithflly reprodce historic wood siding, as well as many other premim featres and benefits. Featring the indstry s smoothest and lowest gloss finish, Restoration Smooth replicates planed, sealed and painted wood. Three classic styles: Triple 3" Smooth Clapboard Doble 4-1/2" Smooth Clapboard Doble 4-1/2" Smooth Dtchlap GripLock for secre, snap-fit installation. 14 low-gloss colors with a wide variety of coordinating trim. 5/8" panel projection.044" thickness 7 See Prodct Catalog (CTS002) for color and style availability.

9 Monogram 46 Monogram s indstry leading color palette and coordinating trim colors offer a wide range of design possibilities. Widest color selection in the indstry: 32 low-gloss solid colors 8 low-gloss wood-tone blends 40 coordinating trim colors Three classic styles: Doble 4" Rogh Cedar Clapboard Doble 5" Rogh Cedar Clapboard Doble 5" Rogh Cedar Dtchlap TreTextre rogh cedar finish molded from real cedar boards. Patented STUDfinder is designed for accrate and secre installation. RigidForm 220 technology has been tested to withstand wind load pressres p to 220 mph. CertiLock self-aligning, post-formed positive lock. 3/4" panel projection..046" heavy-dty thickness. Works with Monogram 46L longer length siding. Board & Batten The traditional look of alternating wide and narrow cedar boards is growing rapidly in poplarity both in whole hose and accent applications. Available in two convenient lengths: 12'6" and 10'. 12'6" panels are 2'6" longer than competitive panels, offering installation and aesthetic advantages. Ideal for whole hose or accent applications. 6-1/2" board with a 1-1/2" batten creates an 8" wide panel with the widest vinyl board span. Flat face board design reslts in a straight, even srface. 1/2" high, straight-edged battens for a sharp, carpentered look. Single sqare packaging. TreTextre finish molded from real cedar boards. 12 low-gloss siding colors with a wide variety of coordinating trim.. 048" premim thickness. Carolina Beaded Reprodced from classic hand-crafted boards, Carolina Beaded provides an original impression for homes of distinction. 6-1/2" beaded design with distinct V" groove and ronded bead. Brshed finish. Post-formed lock design helps provide secre installation. STUDfinder for fast, accrate and secre installation. 3/4" panel projection. 14 low-gloss colors. Premim.044" thickness. 8

10 The Indstry s Broadest Prodct Line Classic Classic provides the premim featres that make it a great choice for both new constrction and remodeling. Three poplar styles: Doble 4" Select Cedar Clapboard Doble 5" Select Cedar Clapboard Doble 4-1/2" Select Cedar Dtchlap Natral woodgrain appearance. STUDfinder for fast, accrate and secre installation. RigidForm 180 technology has been tested to withstand wind load pressres p to 180 mph. DraLock - larger than ordinary locks for secre, snap-fit installation. 14 low-gloss colors. 5/8" panel projection. Premim.044" thickness. MainStreet MainStreet, offering consistent qality and good looks, is the ideal choice for homeowners looking for vale with the benefits of a premim panel. Seven classic styles: Triple 3" Brshed Clapboard Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 4" Woodgrain Dtchlap Doble 5" Woodgrain Dtchlap Single 8" Woodgrain Clapboard Single 6-1/2" Brshed Beaded Natral woodgrain or brshed appearance. STUDfinder for fast, accrate and secre installation. RigidForm 160 technology has been tested to withstand wind load pressres p to 160 mph. DraLock larger than ordinary locks for secre, snap-fit installation. Up to 17 low-gloss colors with a wide variety of coordinating trim. 1/2" panel projection..042" thickness. Wolverine American Legend American Legend offers versatile great looks and performance over time. Three classic styles: Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 4-1/2" Woodgrain Dtchlap Natral woodgrain appearance. STUDfinder for fast, accrate and secre installation. GripLock larger than ordinary locks for secre, snap-fit installation. 13 low-gloss colors. 1/2" panel projection..042" thickness. 9 See Prodct Catalog (CTS002) for color and style availability.

11 Wolverine Encore Encore combines great looks and affordability. For poplar styles: Triple 3" Woodgrain Clapboard Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 4-1/2" Woodgrain Dtchlap Natral woodgrain finish. STUDfinder for fast, accrate and secre installation. Wind resistant rolled over nail hem has been tested to withstand wind load pressres p to 135 mph. Post formed lock for secre installation. 12 low-gloss colors. 1/2" panel projection..040" thickness. Wolverine Newtown Vale siding designed for the new constrction professional, with complementary soffit and accessories. Three poplar styles: Doble 4" Woodgrain Clapboard Doble 5" Woodgrain Clapboard Doble 5" Woodgrain Dtchlap Natral woodgrain look. 8 low-gloss colors with a wide variety of coordinating trim. 7/16" panel projection..040" thickness. Lifetime limited warranty. Vinyl Carpentry Soffit & Accessories Create the look of tre wood craftsmanship with a complete line of soffit and decorative accents and trim pieces for both new constrction and remodeling. Here are a few standots from the comprehensive offering: T3-1/3" InvisiVent & Solid Soffit/Vertical T2" Beaded Soffit/Vertical D5" Ironmax Soffit/Vertical T4" Universal Soffit/Vertical SperCorners Lineals Cornice Molding Corner Block & Rosette Crown Molding 10

12 Beadboard Panel Restoration Millwork NEW 4' x 8' Beadboard Panel Installs p to 3x s faster than standard 5 1/2" beadboard Exterior trim that looks and feels like top-grade lmber withot the problems of wood. Uses: Porch ceilings Deck/hot tb srronds NEW PRODUCT Soffit Flower boxes and more Wainscoting Natral White finish, ready to install Can be cstom finished* Consistent dimensions for accrate fit and finish time after time Highly resistant to UV yellowing Cts with ordinary woodworking tools Class A (Class 1) Flame Spread Classification 25-year limited warranty * See Installation Gide for instrctions on painting. Beadboard Panel Profile 2 1/2" 1/2" 4' 4' Beadboard Panel Sample This sample incldes two pieces of beadboard panel each measring 1' x 1' which demonstrate the "shiplap" edge when connecting two pieces together. Also incldes images and featres and benefits on back panel. Ask yor distribtor for a sample; RM326 - $

13 Restoration Millwork Fll Line of Trim Restoration Millwork exterior trim makes it easy to create cstom design details. Made from celllar PVC, Restoration Millwork looks, feels and works like real wood, so it can be hand crafted to create an nlimited range of niqe design elements. Trimboards Sheets one-piece corners Available in smooth and woodgrain Beadboard Panel Beadboard crown Rams crown RB3 Casing Rake Drip Cap brickmold Many other profiles available. Cstom combinations create dynamic style. There s no limit to how Restoration Millwork profiles can be combined for niqe looks. This trimboard accented with base cap shows no matter how simple the project, yo can add detail and interest. Different sizes of trimboards combined with bed mold and base cap present a stately, colonial feel. Conslt Prodct Catalog (RM029) for the complete prodct offering. 12

14 13 Fence, Railing and Deck

15 Decking EverNew LT NEW PRODUCT Celllar PVC decking with Lmenite EverNew LT Decking s niqe material composition provides performance benefits that go far beyond wood, and srpass those of other composite materials. It s the perfect complement to an easy lifestyle and a choice yo ll appreciate every time yo step onto yor deck, and into the great otdoors. Seqoia Ultra-low-maintenance performance sperior to any PVC decking in the marketplace Uniqe, patent-pending Lmenite srface provides neqaled stain, fade and chalk resistance 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths Non-organic srfaces are highly mold resistant Infrared heat-reflective srface is cooler nderfoot Easy to clean Lightweight for easier handling and installation Class A fire rated for flame spread Available in for rich colors Optional patent-pending Deck Pilot tool available for installing hidden fastening system Lifetime Limited Performance Warranty inclding the indstry s only 20-year Stain and Fade Warranty Dne Greystone Saddle 14

16 Decking EverNew PT Composite decking with PermaTech NEW PRODUCT EverNew PT decking with patent-pending PermaTech technology featres an extremely resilient srface and stain, fade, and mold resistance nmatched by competitive decking. The srface technology allows a wide range of colors ranging from solid colors with natral looking, wood grain embossed patterns to tropical colors with exotic hardwood tones and grain patterns. Now homeowners get the best of both worlds. Innovative inorganic PermaTech srface encapslates the wood plastic composite core providing stain, fade, and scratch resistance Available in for colors: slate, bronze, rosewood tropics and ipe tropics 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths Reversible boards with for distinct, complementary grain patterns Low maintenance easy to clean Optional Fiberon Hidden Fastener system also available 20-year performance warranty inclding the indstry s only 20-year stain and fade warranty Rosewood Tropics Ipe Tropics Bronze Slate 15

17 EverNew 20 Composite decking NEW PRODUCT Rgged EverNew 20 decking offers homeowners sstained beaty withot ever needing to stain or paint. With natral wood grain patterns on each side of the board, EverNew 20 is available in the traditional decking colors. 5/4" x 6" boards in 12ft, 16ft, and 20ft lengths 2" x 6" dock board in 16ft lengths Reversible boards save on cts and redce waste Never needs staining or painting Resistant to termites, splinters or decay Available in three colors: gray, brown and cedar EverNew 20 dock boards available in gray Recycled content creates sstainability Optional Fiberon Hidden Fastener system also available 20 year performance warranty Gray Brown Cedar EverNew Vinyl decking Easy to install, easy to maintain... 2" x 6" plank available in 12ft, 16ft, and 20ft lengths Easy to clean, non-poros vinyl srface Cool to the toch - barefoot friendly Excellent color retention No visible screw or exposed hardware Will not stain from spills Lifetime limited warranty with 5-year SreStart protection Class A fire rated Available in 4 colors: white, tan, gray and almond White Tan Gray Almond 16

18 Vinyl Railing Oxford vinyl roted railing system The roted Oxford system featres a niqe internal rail-topost connection and hidden hardware, so there are no nsightly brackets to detract from the look of the railing. The alminm reinforced rail connects to a strdy galvanized post spport kit inside the roted post. vinyl bracketed railing system Oxford goes the extra mile with standard featres like concealed alminm rail mont brackets and stainless steel screws, for long-lasting strength and peace of mind. Alminm rail mont brackets provide safe and secre metal-to-metal, rail-to-post connection for greater strength and longevity. Poplar T-rail top rail and 2x4 bottom rail system for a completely seamless appearance Choice of three balster styles: sqare, colonial and glass Available in two colors: white and tan Available in two heights and three lengths Listed with the ICC-ES as designated in report NER-605 Sitable for residential and commercial applications inclding mltifamily and over three story installations Meets IBC standards for bilding safety Lifetime limited warranty with 5-year SreStart protection 17

19 Edgewood Edgewood featres CertainTeed s exclsive Select Cedar textre, for a realistic woodgrain appearance yo won t find on any other vinyl railing prodct. NEW PRODUCT Realistic Select Cedar textre and Sierra Blend color recreate the look of stained cedar Innovative I rail design for both top and bottom rails Easy bracket installation no pre-drilling reqired Available in three colors: white, almond and sierra blend Choice of two balster styles Available in two heights and three lengths Sitable for one- and two-family dwellings and townhoses not more than three stories in height Lifetime limited warranty with 5-year SreStart protection Kingston Classic wood styling in a drable, low-maintenance design. Classic bread-loaf rail design for both top and bottom rails Premim featres at an affordable price Alminm rail mont brackets provide a safe and secre metal-to-metal, rail-to-post connection for greater strength and longevity Available in three colors: white, almond and clay Choice of two balster styles Available in two heights and three lengths Listed with the ICC-ES as designated in report ESR-1555 Sitable for one- and two-family dwellings and townhoses not more than three stories in height Lifetime limited warranty with 5-year SreStart protection 18

20 Composite & Alminm Railing Panorama The Panorama capped composite railing system featres a classic painted wood railing design with handcrafted athenticity and tre architectral details yo won t find on any other composite railing. Classic painted wood style with tre architectral details Available in two heights and two lengths Available in two colors: white and desert tan Choice of three balster styles Powder-coated, hot-dipped galvanized steel decorative balsters create a rstic yet cstomizable system approach for both flat and stair applications Sitable for one- and two-family dwellings/townhoses not more than three stories high, as determined by an independent testing agency (CCRR-0115) 25-year limited warranty with 2-year SreStart protection Green Approved prodct by the NAHB Spectrm Capped composite railing With its selection of poplar composite colors, classic style and design versatility, Spectrm railing coordinates beatiflly with EverNew PT decking. Spectrm s blend of a drable composite core and weatherable polymer capstock delivers a drable prodct with a consistent appearance. Classic flat top rail design creates a distinctive look Available in two heights and two lengths Choice of for colors: white, black, bronze and rosewood Composite sqare balsters can be installed as sqare or diagonal with same sk Sitable for one- and two-family dwellings/townhoses not more than three stories high, as determined by an independent testing agency 20-year performance warranty NEW PRODUCT 19

21 NEW PRODUCT EverNew 20 Composite railing Pt yor finishing toches on yor EverNew 20 deck with matching EverNew 20 railing. The rgged EverNew 20 railing provides strength and stability along with the rich look of wood withot the maintenance. Traditional wood detailing in low maintenance composite Available in one height and one length Choice of three colors: gray, brown and cedar Composite sqare balsters Sitable one- and two-family dwellings/townhoses not more than three stories high, as determined by an independent testing agency 20-year performance warranty Drham The Drham alminm railing system lets yo create the look yo want, thanks to its versatile beveled rail design. Uniqe beveled rail design Convenient niversal rails doble as both the top and bottom rails Optional decorative top rail cap snaps over top niversal rail Create three looks from one simple design: the basic beveled rail, the rail rnning over the post, and the basic beveled rail with decorative top rail cap Choice of two colors: white and black Choice of two balster styles Designed to meet ICC-ES standards for alminm design 10-year limited warranty 20

22 Porch Posts, Wraps & Colmns Porch Posts & Colmns CertainTeed Strctral Porch Posts, Colmns and finishing accessories complement any project, no matter which railing style or system is chosen. Pivoting monting plate for easy installation Alminm reinforced for rigidity and strength 108" lengths Load bearing Tie-down connection eliminates need for separate hrricane tie-down kit on porch posts No overhead jacking reqired Colonial 5"x 5" Colonial 4"x 4" Traditional 5"x 5" Sqare 5"x 5" Rond tapered 8" and 10" Rond non-tapered 8" Sqare 8" NEW PRODUCT NEW PRODUCT NEW PRODUCT 21

23 Certa-Snap Wrap Designed to coordinate with CertainTeed s vinyl deck and railing prodcts, Certa-Snap Wrap delivers all of the low-maintenance benefits of vinyl posts withot having to replace existing wood porch posts. Specially designed for existing wood posts 8-piece system 4 vinyl post sections pls 4 corner trim pieces Components snap together for easy installation Available in 4" x 4" and 6" x 6" in 10' lengths (can be field ct to any length) Available in Smooth and Select Cedar finishes 4-piece post trim for top and bottom sold separately NEW TEXTURE 22

24 CertainTeed Selects Fence Fence - Selects Advantage Fence - Selects Bracketed Systems Distinctive Classic Crve deco rail design 23 Attractive tonge & groove picket connection Drable steel reinforced bottom rail Innovative styles, colors and textres Exclsive CertaGrain athentic woodgrain textre Sierra Blend color recreates the natral beaty of stained cedar ColorLast dark color fade protection for sperior protection from the sn Steel reinforced bottom rail Engineered for otstanding strength and drability Reinforced with steel for a stronger, more rigid fence Redced risk of sagging or bowing Pre-assembled 8' fence sections Less material and fewer posts than other fence prodcts Large 8' sections save on time, material and installation Tonge & groove picket connection CertainTeed Selects is a tre privacy fence Pickets insert into a molded channel not gled in place Distinctive Classic Crve deco rail design Larger 1-1 2" x 5-1 2" rail with the look of fine woodworking Delivers distinctive styling only available from CertainTeed Otstanding warranty protection Exceptional lifetime limited warranty coverage Exclsive SreStart protection, which covers warranted repair and replacement costs inclding labor for the first five years after installation Newbry Size: 4' high x 8' wide Color: White Pickets: 7/8" x 3" thr-picket good neighbor design Brookhaven Size: 6' high x 8' wide Color: White Pickets: 5/8" x 11-3/8" tonge & groove Choice of high qality vinyl or alminm brackets Scalloped Newbry Size: 4' to 3-1/2' high x 8' wide Color: White Pickets: 7/8" x 3" thr-picket good neighbor design Brookhaven with Lattice Size: 6' high x 8' wide Color: White Pickets: 5/8" x 11-3/8" tonge & groove

25 Fence - Selects Roted Systems Arlington Smooth Sizes: 5' & 6' high x 8' wide Colors: White, Tan (shown) Pickets: 7/8" x 7" tonge & groove Arlington with Lattice Sizes: 6' high x 8' wide Colors: White, Tan Pickets: 7/8" x 7" tonge & groove Arlington with CertaGrain textre Sizes: 5' & 6' high x 8' wide Color: Sierra Blend Pickets: 7/8" x 7" tonge & groove Newport Sizes: 3' & 4' high x 6' wide Color: White Pickets: 7/8" x 3" pointed Scalloped Newport Sizes: 3', 4' & 5' high x 6' wide Color: White Pickets: 7/8" x 3" pointed Bel Air Sizes: 4', 5' & 6' high x 8' wide (5' & 6' height inclde mid rail) Colors: White, Tan Pickets: 7/8" x 3" Wilshire Sizes: 3', 4', 5' & 6' high x 8' wide (5' & 6' heights inclde mid rail) Colors: White, Tan Pickets: 7/8" x 1-1/2" pointed Post & Rail Smooth Sizes: 2 rail, 3 rail & 4 rail Colors: White, Tan Post & Rail with CertaGrain textre Sizes: 2 rail, 3 rail & 4 rail Color: White 24

26 For The Contractor Welcome... Yor Bsiness. Yor Potential Bild It with CertainTeed. As a professional contractor, yo have more on yor plate than selling and installing constrction prodcts; yo re bilding a bsiness. And from marketing and sales to growth and profitability, yo need to be continally looking for ways to improve. CertainTeed makes the search easier by providing the professional contractor with the right tools for the job. Think of CertainTeed as yor bsiness partner a powerhose of ideas, tools, and strategies with a tre commitment to helping yo reach yor fll potential. Throgh or exclsive Contractor Programs we pt that commitment to work for yo every day. To learn more abot any of or programs, contact yor local CertainTeed distribtor or CertainTeed Territory Manager or visit the web sites indicated. Bilding For Sccess 25

27 Programs To Improve Yor Bottom Line Program Name pg Benefit to Contractor How to Participate THRIVE Lead Generation Presentation 27 Want to generate better, more prodctive leads? Worried that yo are spending yor marketing dollars in the wrong place? This live presentation at yor local distribtor will help yo improve the qality and qantity of the leads yo get sing 8 proven techniqes. Bild-It Tor 28 A live installation training session held at yor local distribtor providing hands on experience with or entire prodct range. VSI Certified Installer Program 29 Use this training to achieve the highest level of independent certification in the indstry for yor installers. VSI Certified Installer training provides yor employees with the skills and training to improve installation qality, redce callbacks and increase jobsite safety. Master Craftsman 29 Edcation series otlining the manfactring, selling and installation featres of CertainTeed prodcts. Contractors are listed in the Find a Pro section of the CertainTeed website for the prodct tests they have sccessflly passed. 5-Star Contractor Program 30 CertainTeed s 5-Star Contractor program allows yo to take yor bsiness to a higher level of market differentiation and cstomer awareness. Join today to gain access to exclsive sales, branding and bsiness management tools. ColorView Pls/Pro 31 Prodct visalization and design service is one of the top reqests made by homeowners. ColorView Pls and Pro versions allow yo to provide these services on demand to the consmer. WebCheck 31 Do yo have a website that yo worry may not be effective? Need a website that is? WebCheck has yo covered, offering services to review yor existing website for improvements or set p an entirely new website from scratch. LogoCheck 32 A professional logo is the first step in marketing yor bsiness. Provide yor prospects with a more consistent message abot yor services by establishing or improving yor company s brand image. Show Me The Money (Siding, Trim, FRD) Bilding Soltions Remodeler Program Bilding Soltions Bilder Program Bilding Soltions Commercial Bilder Program 33 Program awards a rebate for prchases of CertainTeed Siding, Trim, Fence, Rail and Decking prodcts. 33 Program rewards contractors with points for prchases of CertainTeed prodcts. 33 Program awards cash back for prchases of CertainTeed prodcts. 33 Program awards cash back for prchases of CertainTeed prodcts. Award of Excellence 34 Recognition of otstanding jobs inclding certificate, homeowner letter and press release. Classes are held throghot the year. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Classes are held throghot the year. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Meet all necessary reqirements, take and pass the VSI certified installer class and exam, and provide all necessary paperwork. Contact yor local CertainTeed Territory Manager for an p-to-date class schedle. Review Master Craftsman manals and sccessflly pass test available online at Sccessflly pass the VSI Certified Installer Exam, Master Craftsman tests for vinyl siding and Restoration Millwork, and provide proof of General Liability and Workers Compensation Insrance (where reqired). Mst be a 5-Star Contractor to be eligible. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Mst be a 5-Star Contractor to be eligible. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Mst be a 5-Star Contractor to be eligible. Contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Mst be a remodeling contractor. Proof of prchase invoices for eligible prodcts mst be sbmitted within 60 days of prchase. No minimm prchase. Mst prchase two different CT prodcts, no more than 75% of prodct prchases can be from the same prodct category. See program gide for details. Mst prchase three different CT prodcts two (2) "A" prodcts and one (1) "B" or three (3) "A" prodcts are the minimm reqirements for entry. See program gide for details. Mst prchase three different CT prodcts from three separate categories. See program gide for details. Completed application with photos sbmitted at

28 For The Contractor NEW PROGRAM THRIVE - Lead Generation Presentation Learn 8 proven steps for improving the qantity and qality of yor sales leads. This interactive seminar, held at yor local CertainTeed distribtor, is a great opportnity to enhance yor marketing efforts, learn new strategies and network with other contractors. Please contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. Step 1 Identify Yor Uniqe Selling Proposition Internal analysis Competitive analysis Step 2 Define Yor Target Market Identify desired client type Profile yor clients Step 3 Solidify Yor Service Offering Analyze each service that yo offer Consider offering additional services Step 4 Develop Yor Brand Message Yor company brand what s in a name? Step 5 Track Yor Lead Sorces Activities that generate leads Step 6 Develop A Marketing Strategy The Three P's: Prodct, Price, Promotion Step 7 Implement Job site Marketing Trcks, trailers and eqipment On the job selling Step 8 Cstomer Service What makes homeowners happy? What irritates homeowners the most? 27

29 Bild-It Tor NEW PROGRAM The Bild-It Tor is coming to a distribtor near yo! Bring yor crew and take advantage of in-person, hands-on training programs for CertainTeed prodcts. It s a great opportnity to edcate installers, improve installation qality and redce callbacks. Please contact yor local CertainTeed distribtor or CertainTeed Territory Manager for more information. CertainTeed is hitting the road with a new, in-the-field training program designed to help yo expand skills, capabilities and profit potential. The CertainTeed Bild-It Tor is a specially eqipped trailer that brings training directly to installers, architects and others throgh local distribtors. It s a great hands-on opportnity to: Expand yor knowledge of CertainTeed prodct featres and benefits Learn proper installation techniqes Network with CertainTeed personnel, yor local distribtor, and other contractors Broaden yor service offering (and earn more money!) by learning to install additional prodcts (inclding CertainTeed fence, deck, rail and more). Bilding For Sccess 28

30 For The Contractor The Vinyl Siding Institte's Certified Installer Program CertainTeed leads the indstry with over 2000 Certified Installers trained in the United States Offered throgh the Vinyl Siding Institte (VSI), the Certified Installer Program is a comprehensive training program for the installation of vinyl siding, soffit and accessories. Validated by an independent administrator, the program ensres that individals are trained to complete installations in compliance with ASTM D4756, the indstry standard. For yor bsiness, this training provides the additional benefits of improved installation qality, redced callbacks and increased job site safety. An integral part of the CertainTeed 5-Star Contractor program, those that have sccessflly completed the VSI Certified Installer training remove dobt in the consmers mind regarding the siding contractor s commitment to doing every job right. Master Craftsman Edcation and Development Program for Vinyl & Polymer Siding and Trim Contractors wanting to take the next step in skills and knowledge development can do so throgh the Master Craftsman edcation and development series. Available online or via workbook, the program provides a thorogh nderstanding of CertainTeed s lines of siding, soffit, PVC trim, fence, rail and decking. Yo ll gain the advantage of enhanced installation skills and an increased knowledge of CertainTeed prodcts, company history and manfactring processes. Jst as importantly, yo ll receive recognition that can help yo stand apart from the competition and gain a place on or contractor locator at For more information on the program and how to become a VSI Certified Installer, ask yor CertainTeed Territory Manager or log onto: 29 For more information contact yor CertainTeed distribtor or CertainTeed Territory Manager or log onto: com/mastercraftsman

31 5-Star Contractor Program This is a great way to differentiate yorself in the marketplace and set yorself apart from yor competition. Greater Rewards Earning 5-Star Contractor stats can be very rewarding! Those who earn this distinction will receive a fll program of exclsive monetary, merchandising and promotional opportnities inclding: Welcome Kit: Framed and Loose Credentials Certificates Cstomer Presentation Folders As the remodeling market becomes more competitive, siding professionals need new ways to differentiate themselves. CertainTeed s 5-Star Contractor program allows yo to take yor bsiness to a higher level of expertise, market differentiation, cstomer awareness and rewards jst what yo have said yo want!! This is a winning combination of benefits that can also elevate yor profitability! "Choosing a Professional Siding Contractor" brochres Magnetic vehicle sign Long sleeve shirt featring the 5-Star Contractor logo Higher Standards To qalify as a 5-Star Contractor, a contractor mst sccessflly complete the following elements: Master Craftsman: Vinyl Siding Master Craftsman: Restoration Millwork VSI Certified Installer Training Provide proof of General Liability and Workmans Compensation Insrance (where reqired by law) Completion of the CertainTeed Master Craftsman programs helps the ser become aware of specific featres and benefits of the CertainTeed Vinyl Siding and Trim prodct lines. Marketing Benefits: Premier website listing on Dedicated 5-Star Contractor website for ordering FREE samples, literatre, job signs and bsiness cards Access to ColorView Pro cstom visalization software, WebCheck website tools, Logo Design Service and many other premim marketing tools Financial Incentives: $165 bons per VSI Certified Installer Employee credited to Show Me the Money" Visa debit card with first prchase of qalifying prodcts 10% rebate added to Show Me the Money" Visa debit card while active as a 5-Star Contractor CertainTeed 5-Star Contractors may also receive additional rewards and opportnities throghot the year all designed to help yo increase visibility, competitive standing and profit potential. Contact yor CertainTeed distribtor or CertainTeed Territory Manager for details. 30

32 For The Contractor ColorView Pls and ColorView Pro Visalization Software WebCheck More and more, web savvy consmers are sing the internet as a first point of contact to learn more abot bilding prodcts and the companies who install them. Having an engaging, high qality website is one of the most important lead generation tools yo can invest in. CertainTeed WebCheck gives yo the opportnity to give yor existing website a fast, comprehensive checkp. And if yo do not have a website, WebCheck can get yo p and rnning on the internet qickly and affordably. For 2010 CertainTeed provides yo with the tools yo need for both visalization and color coordination of exterior prodcts. ColorView Pls offers sers the ability to mix and match colors and styles on a selection of pre-mapped home styles. ColorView Pro takes things a step frther, allowing the ser to pload and modify their own images. Both programs are powerfl selling tools, designed to improve p-selling ability and closing rates. ColorView Pls is available online, on CD throgh yor distribtor or for download to yor compter at Please contact yor local CertainTeed Territory Manager for more details on the availability of ColorView Pro. WebCheck Assessment: Let s do a WebCheck Assessment of yor crrent site. We ll give yo a smmary analysis along with practical sggestions to make it more effective. Or professional web designers will look careflly at yor site and provide simple, specific improvements that can be made by yo or yor web developer. These sggestions are based on indstry best practices combined with a thorogh knowledge of the constrction and remodeling market. WebCheck Website: Don't have a website? Not to worry, CertainTeed is here to help! WebCheck Website can get yo set p in no time with a high-qality, cstomized website that is easy for yo to manage. Update photos, rn promotions, and add references to yor website in jst mintes. Get the 5-Star Contractor WebCheck Service now and start making yor website work for yo! Please contact yor local CertainTeed distribtor or yor CertainTeed Territory Manager for more information. Please contact yor local CertainTeed distribtor or yor CertainTeed Territory Manager for more information. 31

33 LogoCheck CertainTeed LogoCheck NEW PROGRAM Yor brand is a statement of who yo are and a strong logo is a first step in creating yor brand image. CertainTeed graphic design professionals can create a niqe logo, or enhance the one yo have. We ll also provide logo placement sggestions for letterhead, bsiness cards and other formats. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a prodct or service has certain qalities or characteristics that make it special or niqe. A brand is therefore one of the most valable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. Remodelers Advantage Bsiness as sal rarely applies to the bilding or remodeling bsiness. Every day brings new challenges and new opportnities. CertainTeed helps yo fine-tne bsiness skills throgh Remodelers Advantage, a third-party remodeler contractor bsiness conslting grop providing rondtable facilitation and bsiness edcation tools. It s a great opportnity for networking, peer consltation and learning. For over thirty years, Remodelers Advantage has dedicated themselves to helping remodelers have better lives. As a reslt of this indstry-exclsive research, they've compiled the strategies, tools and practices that yo need to make an immediate difference in yor bsiness. Becase they work with hndreds of remodeling companies, they're able to sift throgh many different programs created in many different styles to bring the best to yo. Instead of coming from only one perspective, they're able to access the braintrst of the entire learning commnity and all of their knowledge to develop ctting edge, effective soltions for yo: NETWORK with peers in yor indstry BRAINSTORM ideas to solve yor problems WORK to help others sing yor experience LEARN sing the online tools and resorces available to yo 24/7 NEW PROGRAM ONE-ON-ONE COACHING available from indstry experts Benefits of good logo: Commnicates yor company message qickly and effectively Establishes brand name recognition of yor company in prospects minds Another sorce of lead generation Please contact yor local CertainTeed distribtor or yor CertainTeed Territory Manager for more information. For more information on Remodelers Advantage Program: Contact yor CertainTeed distribtor or CertainTeed Territory Manager for details or log onto: 32

34 For The Contractor Show Me the Money 2010 Bilding Soltions Money talks. CertainTeed keeps the cash flowing by contining the highly sccessfl Show Me the Money rebate program. Prchase CertainTeed prodcts and yo ll be rewarded with cash rebates loaded onto a CertainTeed Visa debit card. Spend it any way yo like! Eligible prodcts and rebate amonts: Eligible prodcts and rebate amonts: CertainTeed Vinyl and Polymer Siding Cedar Impressions Natrals Restoration Millwork $10/sq Trimboards $.75/pc Cedar Impressions Solids $5/sq Beadboard $.75/pc Northwoods $5/sq Profiles $.25/pc CedarBoards / XL $3/sq Cornerboards $0.75/pc Restoration Smooth $2/sq Sheets $2.00/pc Monogram 46 / 46L Board & Batten Beaded Porch Panel SperCorners Cedar Impressions Mitered Corners WeatherBoards FiberCement Siding All Shapes & Perfection Shingles (primed) All Shapes & Perfection Shingles (ColorMax ) All Lap Siding (primed) $2/sq $2/sq $2/sq $5/ctn $2/ctn $.20/pc $.40/pc $.10/pc Bilding Soltions is a comprehensive toolbox of edcation, training spport, incentive and rewards for prchases of mltiple prodcts. Remodelers can earn points toward rewards. Residential and commercial bilders can earn monetary rebates. Remodeler Program - Program awards points for prchases of mltiple lines of CertainTeed prodcts Bilder Program - Program awards rebates for prchases of mltiple lines of CertainTeed prodcts Commercial Bilder Program - Program awards rebates for prchases of mltiple lines of CertainTeed prodcts (See program gidelines for more details on each program) All Lap Siding (ColorMax ) All ColorMax Trim $.20/pc $1/pc Some of the additional resorces that the Bilding Soltions program can provide inclde: CertainTeed Deck and Railing Oxford Vinyl Railing $8/sec Kingston Vinyl Railing Panorama Composite Railing $6/sec EverNew 20 Railing Spectrm Composite Railing $5/sec LT Celllar PVC Decking Drham Alminm Railing $6/sec PT Celllar PVC Decking Edgewood Vinyl Railing $6/sec EverNew 20 Decking $3/sec $3/sec $1/plank $0.75/ plank $0.50/ plank 24 hor/7 days a week access to technical information, specifications and literatre via: Live Help via the toll-free HelpLine: For yor homeowners that have qestions, feel free to refer them to the Consmer Hotline: If yo participated in the Show Me the Money program last year, yo know how those rebate dollars can mont p. If yo didn't participate last year, here's another chance to cash in on yor CertainTeed prchases with reward dollars yo can se any way yo want. See yor CertainTeed distribtor or territory manager for Show Me the Money information sheets and redemption forms. 33 For more information contact yor CertainTeed distribtor or CertainTeed Territory Manager or log onto: com/showmethemoney For more information on any Bilding Soltions program: Residential or Commercial Bilding, Remodeler or Architect and Designer, please contact yor CertainTeed Territory Manager or log onto:

35 Award of Excellence Take advantage of the great work yo do by sbmitting yor otstanding projects for the CertainTeed Award of Excellence. Tools to Help yo Sell CertainTeed is dedicated to yor sccess providing a wide array of spport materials to help bild yor bsiness. Yor qality workmanship and attention to detail shold help yo earn more bsiness. Now it can, with the CertainTeed Award of Excellence. Photograph and sbmit yor best projects. If yo win, we ll provide yo with marketing tools to annonce and promote yor award, inclding a press release, presentation book award certificate, homeowner letter and more. It s a great way to spread the word, and help yo stand above the competition. Sales Tools Choose from an incredible array of literatre, samples, displays and more here s jst a few choices: If this type of award fits into yor bsiness and sales process, get yor camera ready and take some before and after pictres showing the beatifl se of CertainTeed vinyl siding and accessories, visit the website below to complete the application form and BEST OF LUCK to all who enter!! Website Download or order brochres, specifications or warranties, and se the Digital Marketing Library as a complete ad planning resorce. For more information on the Award of Excellence program, ask yor CertainTeed Territory Manager or log onto: 34

36 Sstainability CertainTeed respects the environment throgh the responsible development of sstainable bilding prodcts and systems. Cedar Impressions Polymer Shake & Shingles, CedarBoards Inslated Siding, Vinyl Siding & Restoration Millwork give bilding professionals and homeowners confidence that the homes they design, bild, maintain, and occpy are made with sstainable materials that enhance every project s performance and beaty. CertainTeed vinyl and polymer siding and trim prodcts assist bilding professionals and homeowners in meeting stringent project reqirements for LEED and NAHB Green Bilding Gidelines. CertainTeed Vinyl Siding and Soffit, CedarBoards Inslated Siding, Cedar Impressions Polymer Shake Siding and Restoration Millwork Celllar PVC Trim have achieved Green Approved stats from the National Association of Home Bilders (NAHB) Research Center. Recycle Content: CertainTeed CedarBoards D6 Inslated Siding contains 60% recycled content, decreasing the consmption of natral resorces and qalifying for LEED and NAHB credits. Energy efficiency: Properly installed siding forms a complete bilding envelope that does not condct heat or cold, and CertainTeed CedarBoards inslated siding works to increase R-vale of the bilding envelope. Local resorces: Strategically placed manfactring facilities redce the carbon footprint for transportation of raw materials and end prodcts. Life cycle assessment: Indstry evalations condcted by independent third parties show vinyl siding to be more sstainable than other cladding options. Maintenance: No painting or calking are reqired for CertainTeed siding and trim prodcts. NO PHTHALATES OR HEAVY METALS. ASK ABOUT OUR OTHER CERTAINTEED PRODUCTS AND SYSTEMS: Exterior: Roofing Siding Windows Fence Railing trim decking Fondations PIPE Interior: Inslation gypsm CeilingS CertainTeed Corporation P.O. Box 860 Valley Forge, PA Professional: Consmer: Code No. CTS013, 2/10 CertainTeed Corporation, Printed in U.S.A.