MAGAZINE PROFILE. Circulation: 290,000. Readership: 710,500+
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1 2017 MEDIA KIT
2 MAGAZINE PROFILE For more than three decades, Contry Sampler has broght readers a niqe mix of inspiring contry-style homes, expert decorating advice and an nmatched selection of contry gifts and decor. Contry Sampler s readers are passionate abot home decorating and dedicated to the Contry Sampler brand. They trn to Contry Sampler for the best decorating ideas and merchandise to enhance their home. Readers embrace the Contry Sampler brand beyond the printed page throgh social media, e-newsletters, digital isses, special interest pblications, branded merchandise and more. Circlation: 290,000 Readership: 710,500+
3 READER PROFILE RESPONSIVE 91% have ordered by phone, or internet in the last 30 days PASSIONATE 67% of long-term sbscribers contine to renew their sbscriptions year after year 75% of them keep their isses for 1 year or more ENGAGED 51% of women who love home decorating have prchased items they saw in Contry Sampler DEDICATED They highly vale Contry Sampler and pay a premim price of $6.99 per isse or $19.96 for a six-isse sbscription For fll reader demographics, contact yor sales representative.
4 EDITORIAL CALENDAR * Main Theme: Easter/Spring FEBRUARY/MARCH 2017 Readers absoltely adore the refreshing articles in this spring isse! The March magazine is replete with homes featring bright and snny ideas, easy-to-create displays for Easter, and seasonal decorating tips for every contry home. Or immensely poplar Easter Egg Hnt has readers careflly looking throgh every page in the magazine to find the hidden eggs that means more time spent with each ad! Theme: Fall/Holiday Preview AUGUST/SEPTEMBER 2017 A newsstand best-seller, the September isse is one of or top isses of the year, featring room-by-room tors of fablos fall-decorated contry homes. In this isse, readers will enjoy learning how a Midwestern homeowner amps p her everyday look with rich fall accessories, as well as bdget-friendly tips for creating a warm and welcoming atmn ambience sing natre s bonty. Main Theme: Garden/Spring APRIL/MAY 2017 The May isse is the all-time favorite of readers who embrace springtime decor, garden accents, otdoor accessories and more. Pls, it also incldes the well-loved contry homes that continally draw in experienced decorators. In this isse, readers will discover how a Florida cople trn their home into a light and airy retreat and how primitive-style collections and frnishings make a Sothern home a past-tense paradise. Main Theme: Holidays OCTOBER/NOVEMBER 2017 Or top-selling and biggest isse of the year, the November isse of Contry Sampler delivers! It s packed with expert decorating ideas and enchanting seasonally decorated homes. Readers will delight in an East Coast residence that s brimming with a serene assortment of decorations, trees and natral elements, and a Midwestern home that is the epitome of an old-fashioned contry Christmas celebration. Main Theme: Smmer/Patriotic JUNE/JULY 2017 The Jly isse is the perfect avene for showcasing treble smmertime decor, otdoor favorites, Americana, and other gift and decorative merchandise. In this edition, readers will discover a Pacific Northwest hose that boasts a refreshing combination of cottage and coastal style and an East Coast residence that s decorated with niqe patriotic pieces and other timeless treasres. PRINT SCHEDULE Isse Ad Close Date Materials De Date Mail Date *Editorial calendar is sbject to change withot notice. Newsstand Date December/Janary /20/16 10/04/16 11/15/16 12/06/16 Febrary/March /15/16 11/22/16 01/10/17 01/31/17 April/May /10/17 01/17/17 03/07/17 03/28/17 Jne/Jly /07/17 03/14/17 05/02/17 05/23/17 Agst/September /16/17 05/23/17 07/11/17 08/01/17 October/November /18/17 07/25/17 09/12/17 10/03/17 December/Janary /19/17 09/26/17 11/14/17 12/05/17
5 EDITORIAL CALENDAR * Special Interest Pblications HOME TOURS The annal Home Tors special isse is the ltimate gide to contry decorating, with a wide mix of classic, primitive, cottage, Colonial and Americana rooms beatiflly styled and brimming with ideas that are fit for any contry home and bdget. Pls, hndreds of simple yet savvy decorating hints are sre to inspire throghot every season, making this a pblication readers will refer to time and time again all year long. UPSTYLED OUTDOORS Upstyled Otdoors shows readers how to easily and inexpensively transform exterior areas into livable spaces by offering a fresh perspective on otdoor decorating. Poplar pcycling and style expert Matthew Mead creates relaxing retreats throgh his simple, niqe and bdget-friendly ideas for decorating gardens, porches and patios, otdoor entertaining tips, pls hose tors and DIY projects for pgrading otdoor frnitre and accessories. UPSTYLED HOME Upstyled Home is a how-to gide to pcycling and reinventing everyday objects in new ways to create niqe displays and conversation pieces withot investing a lot of time or expense. Poplar pcycling and style expert Matthew Mead introdces readers to this hot decorating trend throgh simple DIY projects, refreshing room makeovers, beatifl home tors and savvy reprposing tips for common decorative and fnctional pieces fond in and arond the home. SUMMER DECORATING Smmer Decorating gives yor home a breath of fresh air with warm decorating ideas and snny DIY projects. Tor bright and snny homes, discover new ways to decorate yor otdoor spaces, find breezy porch decor, gain ideas for fn warm-weather parties and learn new techniqes for creating beatifl smmertime floral arrangements. PRAIRIE STYLE, SUMMER EDITION Prairie Style, smmer edition, brings together the bright and cheery homes of today s modern prairie pioneers. Visit snny farmhoses, chic cottages and fresh and relaxing homes across the contry. Enjoy otdoor picnics, test new brsting-with-taste recipes and visit creative shops that will tickle yor fancy. PRAIRIE STYLE, WINTER EDITION Prairie Style, winter edition, featres cozy American contry decorating that speaks to the heart and sol of the backto-basics lifestyle. Tor Western ranches, rstic cabins and comfy abodes wrapped in simple winter style. Discover prairie artisans who are creating contry art with a sol, and enjoy down-home goodness with mothwatering recipes. RUSTIC WEDDINGS Rstic Weddings offers ideas galore for a trly creative contry chic wedding. See how other brides have made their day both stnning and niqely personal. Read top tips from wedding professionals and discover step-by-step directions for creative centerpieces, place cards, invitations, gest favors and more to DIY yor way to the wedding of yor dreams. SIMPLE LIVING Simple Living toches on the look that many of today s homeowners are striving for, whether they re downsizing their home or jst looking for new ideas for a clean, nclttered look. Find new ways to make the most of small spaces, discover creative ways to reprpose frnishings and learn how to live the simple, nfettered life. *Editorial calendar is sbject to change withot notice.
6 EDITORIAL CALENDAR * Special Interest Pblications AUTUMN DECORATING Atmn Decorating provides cozy ways to give yor home a beatifl seasonal welcome. Tor several fall-inspired homes, discover beatifl ideas for glamoros Thanksgiving table settings, and find creative ways to decorate with pmpkins and gords, inclding or favorite no-carve pmpkin ideas. Pls, enjoy the fn and frightening special Halloween section complete with DIY projects and decorating ideas to give yor home a spectral flair. BOHO STYLE Boho Style celebrates the colorfl, eclectic decorating style that is sweeping the contry. Melding exotic elements and cltral inflences with homespn individality, this special isse is vibrant, alive and refreshing page after page. Peek inside gypsy caravans, visit Mediterranean-inspired homes, discover free-spirited decorating ideas, fn and flirty party ideas and enticing new recipes. CHRISTMAS DECORATING Christmas Decorating brings together all yor favorite holiday decorating ideas, both old and new, into a poplar special isse that yo ll trn to again and again to gain inspiration to make a trly festive home. Easy step-by-step instrctions for fresh and exciting holiday projects will keep yo in a delighted DIY mode as yo give yor home a handmade toch, and see how homeowners jst like yo dress their hoses for the holidays. PRINT SCHEDULE Isse Ad Close Date Materials De Date Mail Date Newsstand Date Upstyled Home 09/13/16 09/27/16 11/14/16 12/05/16 Prairie Style Winter 10/12/16 10/19/16 12/13/16 01/03/17 Rstic Weddings 11/16/16 11/23/16 01/17/17 02/07/17 Home Tors 12/13/16 12/20/16 02/07/17 02/28/17 Upstyled Otdoors 02/01/17 02/08/17 04/04/17 04/25/17 Smmer Decorating 03/22/17 03/29/17 05/23/17 06/13/17 Prairie Style Smmer 04/19/17 04/26/17 06/20/17 07/11/17 Simple Living 05/03/17 05/10/17 07/04/17 07/25/17 Atmn Decorating 05/31/17 06/07/17 08/01/17 08/22/17 Christmas Decorating 06/21/17 06/28/17 08/22/17 09/12/17 Boho Style 08/16/17 08/23/17 10/17/17 11/07/17
7 DIGITAL PRESENCE Readers embrace the Contry Sampler brand beyond the printed page throgh social media, e-newsletters, digital isses and more! COUNTRYSAMPLER.COM Draws nearly 335,000 niqe visitors per year with more than 1.7 million page views. Has more than 30,000 active sers a month. WEBSITE ADS Online ads that allow viewers to click throgh to yor website. SOCIAL MEDIA Contry Sampler s fast-growing social media sites attract new fans every day and promote stronger reader engagement with the brand. Nearly 276,000 Facebook Likes Over 25,000 Followers on Pinterest 174,000 video views on YoTbe E-NEWSLETTERS Digital ads that accompany opt-in editorial newsletters, reaching more than 178,000 sbscribers. CUSTOM E-BLASTS Yor exclsive message delivered to or growing list. Crrently reaching more than 178,000 sbscribers! DIGITAL ISSUES Contry Sampler pblications are read on a variety of platforms representing thosands of new readers, which will help yo gain additional exposre. Available on Apple App Store, Kindle Newsstand, Nook Newsstand and Google Play Magazines Incldes interactive featres sch as how-to videos, contests and special downloads Offers easy access to digital archive of past isses
8 SPECIFICATIONS 1/2 Page Horizontal 1/3 Page Sqare 2/3 Page Vertical** 1/3 Page Vert. 1/12 Page* 1/6 Page Vert.* 1/2 Page Island* 1/6 Page Horizontal* Fll Page Trim 81/2" x 10¾" Bleed 8¾" x 11" Two-Thirds Page Vertical** 45/8" x 91/2" One-Half Page Horizontal 73/8" x 45/8" Island* 45/8" x 71/4" One-Sixth Page Vertical* 21/4" x 45/8" Horizontal* 45/8" x 21/4" One-Twelfth Page Sqare 21/4" x 21/4" 2 Page Spread Trim 17" x 10¾" Bleed 171/4" x 11" Fll Page Fll Page Spread Fll Page Spread One-Third Page Vertical 21/4" x 91/2" Sqare 45/8" x 45/8" Inserts and Bsiness Reply Cards are available pon reqest. Please contact local sales representative for space and prodction costs. * Market Center ad size only ** National ad size only Contry Sampler has a foot trim. Page trim size is 81/2" x 10¾": add 1/4" bleed on all sides extended beyond the trim (8¾" x 11"). ONLINE Unit Size (Pixels) Leaderboards 728 x 90 Wide Skyscraper 160 x 600 Medim Rectangle 300 x 250 Sbmitting Materials Materials can be sbmitted via Mediabank. For login information, contact: Kelsey Irvine Advertising Coordinator (260) kirvine@contrysampler.com Electronic Media Annie s operates on a Mac platform. Files mst inclde ALL original files, images (linked, placed or spporting EPS files) and fonts. Fonts All fonts sed are to be spplied or converted to otlines. Images Spply high-resoltion images (300 dpi or better). Photoshop files, PDFs,.TIFF, JPEG or EPS files are accepted. (Annie s does not accept responsibility for the qality of low resoltion files.) Colors All colors mst be CMYK. Spot or Pantone colors will be converted to CMYK. Black needs to be 100% black. Qestions? contact: Kelsey Irvine Advertising Coordinator (260) kirvine@contrysampler.com
9 Get Set for Keep It Simple AUTUMN All-Star Smmer Primitive, Cottage & Vintage Looks 58ROOMS WIN! Comfy Bedding Set Cozy Harvest Home Tors 58 Inspiring Fall Rooms 60+ Rooms with Display Tips for Contry Charm Classic Collectibles Classic Contry Styles Farmhose Primitive Americana Colonial Recycled Style: Thrifty Tricks for Fond Treasres Amazing Makeovers SHOW YOUR SPIRIT Artfl Antiqes Displays Win a $500 Shopping Spree Fresh Spring Makeovers Dynamic Patriotic Displays Creative Reprposing Ideas Win! Solve Or Secret Phrase Clever Containers Pretty Pmpkins Magical Mantels Seasonal Centerpieces Fresh Spring Makeovers Win a $500 Shopping Spree Artfl Antiqes Displays Magical Mantels Seasonal Centerpieces Clever Containers Pretty Pmpkins Win! Solve Or Secret Phrase Creative Reprposing Ideas Dynamic Patriotic Displays Amazing Makeovers SHOW YOUR SPIRIT Fond Treasres Thrifty Tricks for Recycled Style: Americana Colonial Farmhose Primitive Classic Contry Styles Collectibles Classic Tips for Display CONTACT INFORMATION 58 Contry Charm Rooms with 60+ Fall Rooms Inspiring A D V E R T I S I N G D I R E C TO R Simple Keep It AUTUMN 58ROOMS Michelle Thorpe Looks & Vintage Cottage Primitive, Cozy Harvest Home Tors Smmer All-Star (260) Get Set for Michelle_Thorpe@Annies-Pblishing.com A D V E R T I S I N G CO O R D I N ATO R Kelsey Irvine (260) kirvine@contrysampler.com N AT I O N A L S A L E S R E P R E S E N TAT I V E Linda Kreger (260) lkreger@contrysampler.com E D I TO R Donna Marcel (260) dmarcel@contrysampler.com Set Bedding Comfy WIN!
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