AuDIENCE PrOFIlE WhO WE ArE A DEsIgN-FOCusED Our reach AuDIENCE A young AuDIENCE PrINT ONlINE A highly EDuCATED AuDIENCE social Our AuDIENCE*

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1 2016 MEDIA KIT

2 Audience profile Design Audience* Who We Are The most comprehensive guide to contemporary design in the GTA A unique media brand focused on everything design in the GTA and beyond A source of valuable information for professionals and design-oriented consumers A showcase of the latest innovative home interiors, furniture and products A review of new design stores and showrooms A profile of Toronto s best designers and creators Our Audience* 35% design professionals 65% high-income, design-oriented consumers in the GTA and beyond A Highly Engaged Audience 64% visited a showroom as a result of reading Designlines 39% made a purchase as a result of reading Designlines A Design-Focused Audience 35% are design professionals 27% are design obsessed 38% are design curious A Young Audience 32% Are under 35 years of age 36% Are between 35 and 49 years of age A Highly Educated Audience 63% Completed an undergraduate degree 28% Completed graduate school A High-Income Audience 21% Have an annual household income above $200,000 37% Have a household income above $150,000 23% have a household income between $100,000 and $150,000 OUR REACH Designlinesʼ diversified media platform reaches design professionals and consumers on print, online, on social media and through events Print 65,000 copies per issue 195,000 readers per issue average ONLINE 10,000 newsletter recipients 9,000 monthly visitors to the site social 12,000 followers 226,000 total audience * Data from our 2014 reader survey Portrait of Marlo Onilla by Naomi Finlay COVER: Photo by Naomi Finlay

3 designlines magazine 2016 Editorial Calendar ISSUE TORONTO DESIGN EXTRAVAGANZA ANNUAL DESIGN GUIDE BEST HOMES & CONDOS MODERN RENOS AD BOOKING Nov 27, 2015 Mar 2, 2016 May 25, 2016 Aug 31, 2016 AD MATERIAL Dec 4, 2015 Mar 9, 2016 Jun 1, 2016 Sept 7, 2016 NEWSSTAND Jan 4, 2016 Apr 4, 2016 Jun 27, 2016 Oct 3, 2016 CONTENT The architects, artists and designers making waves in Toronto Our in-depth directory of the city s best contemporary shops and showrooms Contemporary houses by Toronto's top architects and interior designers Brilliant big and small transformation ideas + What to see & do during Design Week, and where to meet emerging talents + Interviews with leading local creatives in each design district + Our annual insider-analysis of the hottest condo projects on the market + Space-maximizing solutions from the pros + whom to hire + Must-know info about the city's most interesting new buildings & events 's exciting new shops, showrooms, restaurants and art galleries + Space-saving solutions for all types of homes + Personalized shopping lists for your discerning loved-ones LOOK BOOK The bedroom: Furniture, storage, lighting, window coverings and textiles for sleeping beautifully Kitchen: Cabinetry, appliances, tables all the ingredients for the perfect eating & cooking space The living room: Dial up the comfort level with these sofas, lamps and entertainment units Bathroom: Splashy new vanities, tubs, tiles and fixtures for a that spa-at-home experience PRODUCT FOCUS Bath faucets Tiles Lights Wallpaper Showerheads Wood-flooring Area rugs Window-coverings DISTRIBUTION 10,000 inserted in the Toronto Star 20,000 inserted in the Toronto Star 19,000 inserted in the Toronto Star 17,000 inserted in the Toronto Star BONUS DISTRIBUTION to IDS Toronto 1000 to The Artist Project Toronto Design Offsite Festival (TODO) 500 to Love Art Fair Doors Open Toronto and CONTACT Photography venues 1000 to Fall Home Show Luminato venues 3000 to IIDEX Canada 1000 to One of a Kind Show 500 to Designthinkers Nuit Blanche locations

4 designlines magazine Rates + Specs Net Rates Ad sizes WIDTH x HEIGHT SIZE 1x 2x 4x (INCHES) 2 page spread $6,030 $5,870 $5, x 11 ⅛ (bleed) 16 ¾ x 10 ⅞ (trim) 16 ¼ x 10 ⅜ (live area) Inside front cover spread $7,020 $6,940 $6,600 1 page $3,620 $3,500 $3,200 8 ⅝ x 11 ⅛ (bleed) 8 ⅜ x 10 ⅞ (trim) 7 ⅞ x 10 ⅜ (live area) Outside back cover $4,450 $4,290 $3,890 Inside back cover / Contents $4,080 $3,960 $3,690 ½ page horizontal $2,190 $2,090 $1,910 8 ⅜ x 5 ¼ (trim) ½ page vertical $2,190 $2,090 $1,910 4 ⅛ x 10 ⅞ (trim) File specifications* Disk FTP File formats Bleed Type safety Images DVD or CD-ROM (please include a printed directory of the disk) FTP information available on request PDF, with fonts embedded and no trapping. InDesign file collected for output, with all fonts included and all pictures saved in CMYK Photoshop or Illustrator files** ⅛ (on full pages and spreads only) ¼ from trim size (on full pages and spreads only) All images at 300 dpi in CMYK. No RGB files Line screen 150 Match print Digital colour proof (Pictro), match print*** * Material requiring changes or supplied in formats other than outlined above is subject to production charges at prevailing rates. ** File format should be EPS with fonts rasterized or outlined. *** We do not guarantee colour reproduction without a certified match proof. preprinted Inserts Loose postcards / leaflets may be inserted into the magazine. Larger and heavier material, such as brochures, can be polybagged with the magazine. Contact us for rates and availability. Note: A 10% discount is available for current Azure advertisers with a minimum of four booked insertions in All rates are net, expressed in Canadian dollars, and do not include applicable taxes. Prevailing exchange rate for foreign currencies will be applied. Full page ½ page horizontal ½ page vertical

5 Digital designlinesmagazine.com Toronto indeed all regions of Canada is seeing an exponential growth in top quality, high-level design. Designlines takes over where Azure leaves off; and that is to create increased opportunities to proudly showcase Canadian creators and their talents. John Shnier Owner, Kohn Shnier Architects WEBSITE WIDTH x HEIGHT FLAT RATE UNIT (PIXELS) (PER MONTH) Leaderboard 728 x 90 $795 Big Box 300 x 250 $495 Transitional 640 x 480 $1,100 NEWSLETTER WIDTH x HEIGHT FLAT RATE UNIT (PIXELS) (INSERTION) Leaderboard 728 x 90 $795 Big Box 300 x 250 $495 LEADERBOARD Bottom Banner 728 x 90 $795 LEADERBOARD specifications BIG BOX BIG BOX TRANSITIONAL BIG BOX Rich media We accept Flash, Javascript, HTML and others (please inquire). All expenses related to serving rich media ads will be the responsibility of the advertiser. Rich media, including Flash, is not accepted for advertisements. Creative with a white background must have a minimum 1-pixel border. BIG BOX Material submission All creative must be received 5 business days prior to start of scheduled program. BIG BOX BOTTOM BANNER

6 special content DEDICATED NEWSLETTER Deliver your brand message to Designlines 10,000 newsletter recipients. Market your event, showroom opening, special offers, new products. Provide images, copy and weblinks and we will design and create a dedicated newsletter delivered to our engaged audience. Content edited and approved by our editorial team. Flat rate UNIT (per blast) Dedicated Newsletter $1,300 SPONSORED BLOG ON DESIGNLINESMAGAZINE.COM Post a brand communication message on DL website. Tell your story, show your showroom or recently acquired products, and pick a topic relevant to your brand. Your blog will be in a featured position on the site home-page as well as on the relevant section home-page. It will stay on the website permanently. Provide content and images and reach an audience of 10,000+ monthly unique visitors with your custom message. Content edited and approved by our editorial team. UNIT Flat Rate (per Post) Sponsored Blog $1,200 Image requirements 3-10 images Text requirement 300 words max DEDICATED NEWSLETTER CONTENT HERE YOUR SPONSORED BLOG HERE CONTACT Sergio Sgaramella sergio@azureonline.com T. (416) ext. 225

7 DESIGNLINES What Some of Our Partners Are Saying About Designlines Designlines magazine is an incredible guide to the best architecture interior design and art in Toronto. Their approach is smart and innovative and the magazine not only educates people on where to find great design but also brings the creative community to the reader. Alison Milne Design recommends Designlines to our clients on a regular basis and we are very proud of this Canadian publication Alison Milne Principal, Alison Milne Design + Gallery Our partnership with Designlines proved to be even more valuable during the Grand Opening of our Flagship Showroom! Design lines sponsorship contributed immensely to the success of the event by drawing in Interior Designers and design minded individuals to experience our newest products and offerings. Stephanie R. Larry Senior Marketing Manager, California Closet Company, Inc. Architecture is as much about building relationships with great people as it is about design, and working with Designlines over the years has always been a positive experience. The in-depth articles, rich imagery, and great circulation complete what we are looking for in a high quality design publication. Betsy Williamson Partner, Williamson Chong Architects Designlines never fails to provide the latest in contemporary and innovative design, carefully curated by the city s tastemakers. Each issue is put together artfully; their advertisements are just one of the many aspects that are considered meticulously. We would be hard pressed to find a publication who better parallels Filippa K s aesthetic philosophy of style, simplicity and quality values that are present in every page of Designlines. The team is a pleasure to work with and we are proud to have Filippa K featured in a magazine that encompasses our brand so perfectly: clean design with a modern twist. Nicole Park Sales Assistant, WANT Agency Inc.