MARKET COVERAGE: *** WHICH MAGAZINE HAS THE BEST EDITORIAL CONTENT * Engineer 31 %

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Ophelia Armstrong
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READERS #1 CHOICE: MEETING THE TOTAL NEEDS OF TODAY S PLUMBING ENGINEER Plumbing Engineer is the oldest and most respected industry publication targeting consulting, specifying and design engineers

These systems encompass plumbing, hydronic, piping and fire protection market segments.

CIRCULATION Plumbing Engineer continues to invest in its targeted circulation, assuring it provides the most qualified readership in the industry. THE FACTS * 26,090 BPA-audited subscribers 95.

2 READERS #1 CHOICE: MEETING THE TOTAL NEEDS OF TODAY S PLUMBING ENGINEER Plumbing Engineer is the oldest and most respected industry publication targeting consulting, specifying and design engineers nationwide. Our readers design and specify mechanical systems in commercial, institutional, municipal and industrial applications. These systems encompass plumbing, hydronic, piping and fire protection market segments. The magazine s long-standing reputation and dedication to editorial excellence has produced unmatched reader loyalty. CIRCULATION Plumbing Engineer continues to invest in its targeted circulation, assuring it provides the most qualified readership in the industry. THE FACTS * 26,090 BPA-audited subscribers 95.4% of our subscribers are personal direct-request recipients 88% are one-year qualified subscribers 12% are two-year qualified subscribers WHERE THEY WORK ** Consulting Engineering Design Engineering Architectural Engineering Mechanical Engineering Mechanical Contracting Firms Government Building Owners/Engineers Contractors and those involved in Public Utilities 93% of Plumbing Engineer readers have specifing authourity Percent of Plumbing Engineer readers who receive the following publications:** PM Engineer 47.9% Plumbing Systems & Design 27% *Source: BPA-audited Circulation Statement, June 2008 **Results based on an independent third-party readership survey July 2008 PLUMBING ENGINEER A TMB PUBLICATION MARKET COVERAGE: *** WHICH MAGAZINE HAS THE BEST EDITORIAL CONTENT * PM Engineer 31 % Plumbing Engineer 69 % IN WHICH MAGAZINE WOULD YOU ADVERTISE TO REACH INDUSTRY PROFESSIONALS? PM Engineer 32 % Plumbing Engineer 68 % WHICH ENGINEERING MAGAZINE WAS RATED THE AUTHORITY ON PLUMBING/ HYDRONIC DESIGN & NEWS * Plumbing Engineer 9% 15% Plumbing System & Desgin PM Engineer 76% PLUMBING ENGINEER WAS RATED AS THE MOST ANTICIPATED PUBLICATION AMONG PLUMBING ENGINEERS. Plumbing Engineer 7% 9% Plumbing System & Desgin PM Engineer 84% *** Source: Results based on an independent third-party readership survey, June 2008

MARKET COVERAGE: Specifying percentage in the industries major market segments PLUMBING Piping Systems 98% Drains 97% Faucets 95% Toilets 95% Flush Valves 95% Water Heaters 95% Valves 94% Hangers &

3 MARKET COVERAGE: Specifying percentage in the industries major market segments PLUMBING Piping Systems 98% Drains 97% Faucets 95% Toilets 95% Flush Valves 95% Water Heaters 95% Valves 94% Hangers & Supports 94% Mechanical Couplings 93% Water Coolers & Fountains 92% Pumps 88% Gas Systems 75% FIRE PROTECTION Fire Protection Systems 93% Sprinkler Heads 91% Backflow Preventers 90% Fire Protection Piping 88% Fire Protection Pumps 74% Wall Hydrants 73% HYDRONICS/RADIANT Boilers 99% Radiant Systems 98% Circulator Pumps 97% Controls & Valves 88% Plastic Pipe, PEX Tubing 87% SHARE OF MARKET PLUMBING ENGINEER ON THE RISE! Large gains vs. the competition indicate where the market is shifting and where manufacturers are choosing to invest their advertising dollars. Plumbing Engineer % Total Ad s PM Engineer % Total Ad s 2005 * 46% % * 49% % * 54% % ** 55% % 221 *Information based on publishers data. ** Percent Through 8/08 "Zurn has advertised on the back cover of Plumbing Engineer magazine for years. Having a premium position, in a reputable publication has greatly helped us get the exposure we need to reach significant target audiences. Providing valuable market and trend information to its readership ensures us that the publication is being read and our ads are being seen." Jerry Dill, Manager of Marketing, Zurn Industries, LLC EDITORIAL EXCELLENCE Plumbing Engineer s dedication to its readership is further illustrated in its commitment to ensure that the publication never stagnates, and is always on the cutting edge of current specification market trends and plumbing/hydronic technology and systems. John Mesenbrink Editor EDITORIAL ADVISORY BOARD Timothy Allinson, P.E.: Senior Engineer, Murray Co. Timothy Allinson Designer s Guide Ron George Code Update Bob hot rod Rohr Modern Hydronics Susan Ecker: Senior Plumbing Engineer, Rumsey Engineers Peter Kraut: President, SouthCoast Engineering Group Peter Biondo: Technical Coordinator, Oventrop Corp. Allen Inlow: Senior Director of Business & Product Development, IAPMO Jay Peters: Executive Director of Plumbing/Mechanical Fuel Gas, ICC Paul Rohrs Modern Hydronics Richard Schulte Fire Protection Bristol Stickney Solar Technology

4 2009 EDITORIAL CALENDAR Issue Issue Focus Green Systems Product Focus JANUARY 2009 Annual Data Sheet Issue High-Efficiency Water Heaters Boilers AD CLOSE: 12/8 MATERIALS: 12/15 Commercial Plumbing & Heating Forecast Pumps Hydronic Controls BONUS ISSUE FEBRUARY Green Building Technology Solar Drains AD CLOSE: 1/5 MATERIALS: 1/12 Water Conservation Radiant Heating Water Heating Thermostatic Mixing Valves MARCH Plumbing Codes & Standards Water Balancing Valves AD CLOSE: 2/9 MATERIALS: 2/16 Piping Systems Commercial Faucets Reclamation Water Coolers APRIL Solar Designs Geothermal Tanks Controls AD CLOSE: 3/10 MATERIALS: 3/17 Rain Water Harvesting Water Heating Systems K/BIS Product Showcase MAY Fire Protection/Safety Issue Smart AD CLOSE: 4/6 MATERIALS: 4/13 Emergency Fixtures Sprinkler System Innovations Sprinklers Pumps Valves JUNE INDUSTRIAL PVF Solar Fittings Backflow Prevention AD CLOSE: 5/11 MATERIALS: 5/18 Roof Drainage Designs Green Plumbing Storage Pipe Joining, Coupling BONUS ISSUE JULY Manufacturer Spotlight Issue Alternative Water Heaters AD CLOSE: 6/8 MATERIALS: 6/15 High Efficiency Hot Water Systems Grey Water Systems Fuels Boilers AUGUST Radiant Designs Efficient Tanks Pumps AD CLOSE: 7/7 PEX Piping Snowmelt Systems Water Heating Fittings MATERIALS: 7/14 SEPTEMBER Modern Hydronic Heating Smart Mixing Valves AD CLOSE: 8/10 MATERIALS: 8/17 Scalding Prevention Solar Domestic Hot Water Heating Hydronic Controls Leak Detection OCTOBER ASPE Technical Symposium /ASA Convention Issue Wind Grease AD CLOSE: 9/8 Drainage Systems Energy Separators MATERIALS: 9/15 NOVEMBER High Rise Commercial Building Water Hangers & Support AD CLOSE: 10/12 MATERIALS: 10/19 Commercial Piping Water Distribution Conservation Flush Valves DECEMBER 2009 Engineered Plumbing Systems Directory AD CLOSE: 11/10 MATERIALS: 11/17 Directory of Manufacturers Product Directory Technology Products of the Year PLUMBING ENGINEER A TMB PUBLICATION

Bonus Distribution/ADDED VALUE AHR Expo Chicago, January 26-28 2-FOR-1 SPECIAL Full- Advertisers Receive A FREE Data Sheet PowerGen/MCAA Scottsdale, Ariz,

, April 29-May 2 K/BIS Atlanta, May 1-3 FREE WHITE PAPER 2009 ADVERTISING OPPORTUNITIES: PRODUCT SPOTLIGHT OF THE MONTH Feature your company product in a

Contact your sales rep for more details. Cost: $2,650 net.

FREE CLIENT SUPPLIED VIDEO ASPE Technical Symposium & ASA Convention Washington DC, Oct.

5 Bonus Distribution/ADDED VALUE AHR Expo Chicago, January FOR-1 SPECIAL Full- Advertisers Receive A FREE Data Sheet PowerGen/MCAA Scottsdale, Ariz, March 1-5 FREE 4-Color Lit Showcase MCAA Scottsdale, Ariz, March 1-5 WQA Aquated USA Rosemont, Ill., March CLIENT SUPPLIED VIDEO NFSA Orlando, Fla., April 29-May 2 K/BIS Atlanta, May 1-3 FREE WHITE PAPER 2009 ADVERTISING OPPORTUNITIES: PRODUCT SPOTLIGHT OF THE MONTH Feature your company product in a 500-word advertorial with up to two color photos! Don t miss this opportunity to inform readers of new product updates. Contact your sales rep for more details. Cost: $2,650 net. NFPA Chicago, June 8-11 FREE MONTH OF BANNER ADVERTISING FREE 4-COLOR LIT SHOWCASE 2-FOR-1 SPECIAL Full- Advertisers Receive A FREE Spotlight FREE AD STUDY FREE CLIENT SUPPLIED VIDEO ASPE Technical Symposium & ASA Convention Washington DC, Oct Washington DC AFSA San Diego, October FREE 4-COLOR LIT SHOWCASE Greenbuild Phoenix, Nov FREE WHITE PAPER FREE 4-COLOR LOGO IN PLUMBING SYSTEMS DIRECTORY ADVERTORIAL SPREAD Each month, Plumbing Engineer will feature one advertorial spread for you to convey your corporate or product message to readers. Contact your sales representative today for more details on this exciting offer! Cost: $3,750 net ADDED VALUE OPPORTUNITIES Product Releases Column/News Sponsorships Brand Awareness/Readership Surveys Premium Positions Multi-page Fold Out Ads Custom Reprints Subscriber List Rental Supplied Inserts Polybagging Supplied Belly Bands Sponsorship Telemarketing

www.plumbingengineer.com ONLINE OPPORTUNITIES TRAFFIC HAS INCREASED SIGNIFICANTLY to all three TMB Web sites over the past year. Since January 2008, www.plumbingengineer.com has experienced over 280% spike in unique visitors and total visits!

6 ONLINE OPPORTUNITIES TRAFFIC HAS INCREASED SIGNIFICANTLY to all three TMB Web sites over the past year. Since January 2008, has experienced over 280% spike in unique visitors and total visits! BANNER ADVERTISING Sizes 3 months 6 months 12 months Full Banner 468 x 60 $995 $1,790 $2,585 Skyscraper 120 x 600 $955 $1,590 $2,385 Vertical Banner 120 x 240 $795 $1,390 $2,185 Button Ad 120 x 90 $495 $890 $1,485 EXCLUSIVE E-NEWSLETTERS ($1,000/Month or $800 Each/3 Pack) Market-specific newsletters reach more than 16,000+ a month Newsletters overflow with high-quality editorial content not found anywhere else o Breaking industry news o Manufacturer product news o Personnel & corporate announcements WEBCASTS (Contact your sales rep for pricing) Accessible to anyone with an Internet connection Past webcasts can be viewed 24 hours a day, seven days a week and archives forever Showcase new products in action COLUMNIST DISCUSSION FORUMS ($750/Topic) Provide a direct line of communication with columnists Enables visitors to interact with peers Read and ask questions that impact business-making decisions SEARCH RESULTS ($500/Month) Exclusive sponsorship banners are viewed as site visitors query articles and files online that match specific search requests. THIS ARTICLE ($500/Month) Get your company message directly in front of potential customers link-backs generated by service contain sponsor banner ad seen by both the sender and recipient ADDITIONAL ONLINE CONTENT Current issue content posted online Extensive archives with past issue, newsletters, webcasts and more Industry news blogs RSS Feeds Industry links Product showcases and more ONLINE VIDEOS ($500/Video 3 months) Provide a direct connection to a target audience Content can be tailored to specific markets Link-backs provided to direct traffic back to advertiser s Web site WHITE PAPERS ($700/ White Paper 3 months) Promote your company s solutions or products Highlight and showcase information favorable to your company Generate sales leads, which are sent directly to sponsor Help establish thought leadership, make a business case or to educate customers PLUMBING ENGINEER A TMB PUBLICATION

7 ADVERTISING RATES AND MECHANICALS BLACK & WHITE RATES Ad Size 1x 3x 6x 9x 12x 24x 3,985 3,825 3,630 3,410 3,170 2,875 2/3 Pg. 3,040 2,880 2,735 2,570 2,365 2,125 1/2 Isl. 2,575 2,450 2,325 2,185 2,035 1,830 1/2 Pg. 2,275 2,160 2,055 1,930 1,795 1,610 1/3 Pg. 1,685 1,610 1,530 1,435 1,330 1,195 1/4 Pg. 1,370 1,300 1,235 1,160 1, /6 Pg. 1, COLOR RATES Per Per Spread Black and one color $700 $1,100 Price per pms or 5th color $100 $1,400 4-color process $1,450 $2,000 CLASSIFIEDS* x1 x6 x12 Per Column Inch $140 $130 $125 * Blind ads and forwarding replies: $30 additional. All classified ads must be paid in advance of publication. A classified ad form can be obtained from our website or contact Jenny Stringer (jenny@tmbpublishing.com) or Debbie Newberg (debbie@tmbpublishing.com) at (847) PDF GUIDELINES TMB Publishing requires the submission of PDF 1.3 files; this is compliant with PDF/X1a, which we will also gladly accept. We cannot accept PDF 1.5 files, as there is no current version of Quark that can place these types of PDFs. In addition, we recommend that you do not submit ads as PDF 1.4 files as there are potential RIPing issues, including font and transparency flattening. ADDITIONAL THINGS TO REMEMBER: All PDF files must be in CMYK color mode, and all photos must be 300 dpi (line art or flattened ads must be 1200 dpi). Please export directly to PDF from your native application and remember to export as version 1.3 PDFs or as PDF/X1a files. All fonts must be embedded and subset. Please make sure your ad is centered on the page, which is equal to trim size plus bleed. Please label your PDFs with the name of the advertiser and the publication. Please use only CMYK or Grayscale images. Do not use RGB, LAB or ICC. Images must be embedded without color profiles. Crop marks and page information is not necessary. AD SIZING CHART Trim Size: x Live Area: x Full- Bleed Full- Non-Bleed 2/3 Vertical 1/2 Vertical 1/2 Island 7" x 10" 4 1 2" x 10" 3 1 4" x 9 1 4" 8 1 2" x 11" 4 1 2" x 7 1 2" 1/2 Horizontal 1/3 Square 1/3 Vertical 1/4 1/ " x 5" 4 1 2"x 4 7 8" 2 1 4" x 10" 3 3 8" x 4 7 8" 2 1 4" x 4 7 8"

8 ADVERTISING, EDITORIAL AND BUSINESS STAFF CORPORATE OFFICE 1838 Techny Court, Northbrook, IL Tel: (847) Fax: (847) Website: Tom M. Brown, Jr., Owner Cate C. Brown, Vice President Operations/Production John Mesenbrink, Editorial Director Jim Schaible, Managing Editor Debbie Newberg, Administrative Assistant Jenny Stringer, Classified Ad Sales EAST SALES/INDIANA/W. MICHIGAN Brad Burnside, Publisher 1838 Techny Court, Northbrook, IL Tel: (847) , Ext. 204, Cell: (224) Fax: (847) MIDWEST/SOUTH SALES/E. CANADA David Schulte, Sales Manager 1838 Techny Court, Northbrook, IL Tel: (847) , Ext. 209, Cell: (847) Fax: (847) WEST SALES/TEXAS/W. CANADA Diane Spangler, Regional Manager P.O. Box 9802, Fountain Valley, CA Tel: (714) , Fax: (714)

25 % CIRCULATION MARKET COVERAGE

25 % CIRCULATION MARKET COVERAGE Plumbing & Hydronic Contractor News PLUMBING & HYDRONIC CONTRACTOR NEWS Phc News reaches a monthly circulation of 47,025 BPA-audited subscribers involved in plumbing, hydronic heating, piping, fire protection