2018 MEDIA INFORMATION
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1 2018 MEDIA INFORMATION A G E AW COUR ARD Y DOWNEY RA AND ALOR V
2 WHO WE ARE PennWell Fire Group content is created specifically for fire service leaders. The PennWell Fire Group embodies over 280 years of combined experience COMPANY OFFICERS NOTHING SHOWING FIRES CRITIQUES WARRIOR MENTALITY in the fire industry, including each magazine and the event. The publications, online properties, and FDIC encompass a level of history, heritage, and tradition unique to the fire industry, while continuously maintaining one primary mission: JULY 2017 to educate and train the first responder. Celebrating 141 years, The Official Training Publication of FDIC continues to provide training, education, and management information to fire and emergency personnel worldwide. Fire Engineering articles are written by experts in the fire industry with a focus on lessons-learned that reach highly engaged industry professionals. 1707FE_C1 1 Fire Apparatus & Emergency Equipment magazine is the only magazine exclusively for chiefs, company officers, firefighters, apparatus, and equipment purchasing committee members, and to those whose job it is to purchase fire apparatus and firefighting equipment. Reach decision makers who read Fire Apparatus & Emergency Equipment for news and insight to make well informed purchasing decisions. Devoted to the interests of firefighters worldwide since 1979, FireRescue content provides current and emergent trends, education, culture, research and development, and stories about the people involved to a unique audience of fire service professionals. For nearly nine decades, the International Fire Department Instructors Conference has maintained its primary focus: to educate and train the fire service. Bringing together the finest instructors and comprehensive training curriculum in the world, FDIC International is the largest gathering of exhibitors in the fire industry with 34,000 attendees from nearly 60 countries. 6/21/17 1:24 PM
3 SUBSCRIBER DEMOGRAPHICS 100% Qualified Paid Circulation: 42,535** Individual recipients may be involved in more than one function. Subscribers by Job Function: 63.3% Management 89.4% Training 56.4% Prevention 89% Suppression 35.8% Investigation 45.2% Maintenance 39.3% Communication 51.2% Public Education 69.5% EMS 52.4% Haz-Mat 81.5% Rescue 25.3% Other Qualified Circulation: 33,900* Subscribers by Job Title: 43.6% Chief of Fire Dept. (or equivalent) 28.6% Deputy Chief, Assistant Chief, Battalion or other Chief Officer 19.2% Firefighters or EMT Geographic Breakdown: 6.3% New England 17.4% Middle Atlantic 27.7% East Central (North & South) 18.2% West Central (North & South) 17.3% South Atlantic 5.1% Mountain 6.2% Pacific 1.8% Outside the US Qualified Circulation: 52,156* Subscribers by Job Title: 35.6% Fire Chiefs/ Other Chiefs Officers/ Commissioners 17.9% Department Officers/ Training Officers/ Instructors 17.2% Firefighters/ Driver Operators Geographic Breakdown: 5.2% New England 14.1% Middle Atlantic 20.9% East Central (North & South) 15.0% West Central (North & South) 15.5% South Atlantic 4.3% Mountain 23.0% Pacific 2.0% Outside the US PENNWELL FIRE GROUP AUDIENCE OVERVIEW Source: June 2017 Audit Statements Fire Apparatus & Emergency Equipment 10,307 3,500 PennWell Fire Group Total Qualified Subscriptions 128,591 Fire Rescue 1,740 4,137 Fire Engineering * June 2017 BPA Audit Statement ** June 2017 AAM Audit Statement 1
4 2018 EDITORIAL CALENDAR ISSUE* EDITORIAL FOCUS ADVERTISER VALUE ADDED BONUS DISTRIBUTION JANUARY Closing: Dec. 6, 2017 Materials: Dec. 13, 2017 Prevention/Protection PPE CLEANING VALIDATION: HOW CLEAN IS CLEAN? (polybag with January issue) Baxter Research Ad Readership Study FDSOA Symposium Scottsdale, AZ January 15-17, 2018 FEBRUARY Closing: Jan. 3, 2018 Materials: Jan. 10, 2018 Apparatus GETTING WATER ON THE FIRE (polybag with February issue) FREE Product Showcase (Print) MARCH Closing: Feb. 7, 2018 Materials: Feb. 14, 2018 Truck Company Operations FDIC Indianapolis, IN April 24-29, 2018 APRIL Closing: Mar. 7, 2018 Materials: Mar. 14, 2018 Training FREE Corporate Profile for 1/2 page and larger Fire Engineering print advertisers FDIC Indianapolis, IN April 24-29, 2018 MAY Closing: Apr. 4, 2018 Materials: Apr. 11, 2018 Fire Technology Baxter Research Ad Readership Study JUNE Closing: Apr. 30, 2018 Materials: May 7, 2018 Safety APPARATUS SUPPLEMENT (polybag with June issue) FREE 1x targeted deployment to select FDIC 2018 attendee list (FDIC 2018 exhibitors only) JULY Closing: Jun. 4, 2018 Materials: Jun. 11, 2018 Officer Development IAFC s FRI Show Dallas, TX August 8-11, 2018 AUGUST Closing: Jul. 6, 2018 Materials: Jul. 13, 2018 Leadership and Management FREE Product Showcase (Print) SEPTEMBER Closing: Aug. 3, 2018 Materials: Aug. 10, 2018 Rescue EXTRICATION SUPPLEMENT (polybag with September issue) Baxter Research Ad Readership Study OCTOBER Closing: Sep. 4, 2018 Materials: Sep. 11, 2018 Engine Company Operations FREE Product Showcase (Digital) NOVEMBER Closing: Oct. 1, 2018 Materials: Oct. 8, 2018 Industrial/Haz-Mat Response FIREFIGHTER WELLNESS (polybag with November issue) FREE Product Showcase (Print) DECEMBER Closing: Nov. 5, 2018 Materials: Nov. 12, 2018 Health and Fitness FREE Corporate Profile for 1/2 page and larger Fire Engineering print advertisers *Dates subject to change. 2
5 APRIL 2017 MAY 2017 RADIOS NEW DRONE REGULATIONS ELECTRICITY HAZARDS TECH SURVEY JUNE 2017 BELOWGRADE FIRES CANCER IN FLORIDA RV FIRES BOX STORE FIRES 2018 RATES & SPECS PRINT MEDIA PRODUCTS FULL COLOR FULL RUN ROP DISPLAY (All prices are net) SIZE 1X 3X 6X 12X 18X 24X 32X Full Page Spread $15,800 $15,200 $14,500 $13,100 $12,200 $11,700 $11,060 1/2 Page Spread $11,200 $10,800 $9,800 $9,000 $8,600 $8,200 $7,800 Full Page $8,300 $8,020 $7,630 $6,880 $6,440 $6,160 $5,810 2/3 Page $7,020 $6,700 $6,360 $5,630 $5,230 $5,160 $4,910 1/2 Page $5,900 $5,680 $5,170 $4,750 $4,500 $4,330 $4,130 1/3 Page $4,980 $4,780 $4,530 $4,030 $3,830 $3,630 $3,490 1/4 Page $4,260 $4,090 $3,880 $3,450 $3,280 $3,110 $2,980 1/6 Page $2,210 $2,120 $2,010 $1,790 $1,700 $1,610 $1,550 COVER RATES Cover % Cover % Cover % The Completion of Our Duties Sacred and Ordinary DIMENSIONS Trim Size: 8" x 10.75" Trim. No charge for bleed. All text, logos, borders, and boxes that do not bleed should stay within the live area. FULL PAGE SPREAD Live Area: 15" x 9.75" Trim: 16" x 10.75" Bleed: 16.25" x 11" FULL PAGE Live Area: 7" x 9.75" Trim: 8" x 10.75" Bleed: 8.25" x 11" 2/3 PAGE Live Area: 4.625" x 10" Bleed: 5.25" x 11" 1/2 PAGE ISLAND Live Area: 4.625" x 7.375" Bleed: 5.25" x 8.25" 1/2 PAGE HORIZONTAL Live Area: 7" x 4.875" Bleed: 8.25" x 5.5" 1/2 PAGE VERTICAL Live Area: 3.375" x 10" Bleed: 4.125" x 11" 1/3 PAGE SQUARE Live Area: 4.625" x 4.875" 1/3 PAGE VERTICAL Live Area: 2.25" x 10" 1/3 PAGE HORIZONTAL Live Area: 7" x " 1/4 PAGE Live Area: 3.375" x 4.875" 1/6 PAGE Live Area: 2.25" x 4.875" 3 3
6 PENNWELL FIRE GROUP SALES Eric Schlett Senior Vice President Direct: Fax: Ted Billick Media Sales Director Direct: Erin Moriarty Direct: Anthony Maglionico Direct: Cell: Fax: Dillon Corbett Direct: Cell: Elizabeth Eldridge Direct: Tim Tolton Direct: Cell: Fax: FDIC EXHIBITOR SALES & SPONSORSHIPS Susie Cruz (A-J) Direct: Fax: Nanci Yulico (K-Z) Direct: Fax: HOW TO SUBMIT YOUR PRINT AND/OR DIGITAL AD MATERIAL TO UPLOAD AD MATERIALS TO OUR FTP SITE: 1. Go to 2. Select Publication or Website/ENL 3. Select Publication from the menu 4. Fill in the required information and then select Upload File Maximum file size is 250 MB please stuff or zip your files before sending, and wait to close your browser window until you get your upload confirmation. Depending on speed of connection and file size, this may take some time. Please be patient. TO AD MATERIALS: For files under 10 MB, please your ad to: (Print Materials) Include advertiser name, publication name, issue date, and order number. (Digital Advertising Materials) Include advertiser name, publication name, digital placement, issue date, and order number Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater, waste management, electronics, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell s headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; Rio de Janeiro, Brazil, and Hong Kong, China.
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