media kit Kitchens Australia s No.1 Bestseller Bathrooms Design Media Group 18th ANNIVERSARY

Transcription

1 Kitchens Australia s No.1 Bestseller & Bathrooms Design Media Group media kit th ANNIVERSARY

2 Kitchens Australia s No.1 Bestseller & Bathrooms Australia s no.1 Best-selling kitchen & bathroom magazine Kitchens & Bathrooms Quarterly Series is Australia s top-selling publication catering for kitchen and bathroom renovators. Each quarterly issue is packed with the latest designs from Australia s leading kitchen and bathroom manufacturers. At Kitchens & Bathrooms Quarterly Series we recognise that our advertisers are looking for customers who are about to renovate. At Kitchens & Bathrooms Quarterly Series we focus on targeting quality readers when their kitchen and bathroom plans are becoming a reality. By providing our readers with more ideas and a quality look, we get their attention at the crucial decision making time. Quarterly

3 Readership at a glance Renovating/building timetable Within 6 months 74% 6-12 months 22% More than 12 months 4% Influencing factors (What is prompting the reader to undertake the renovation or building work) Increase resale value of home 29% Create a more aesthetically pleasing area 55% Create a more functional area 54% Create more room 20% Extension or addition to home 15% Note: multiple answers accepted Motivating factors (What will be the single-most important factor in the readers decision to proceed with the renovation or building work) Price 24% Quality 28% Design 25% Functionality 21% Reliability 2% Readers Age < 21 years 0% % % % % 55 years 5% Distribution Kitchens & Bathrooms Quarterly: Print Run: 40,000 Circulation: 35,000 Kitchens & Bathrooms Yearbook: Print Run: 43,000 Circulation: 38,000 Specials: Print Run: 32,000 Circulation: 25,000 State Specials: Sydney Living: 18,000 Melbourne Living: 16,000 Why target your market? Readers of Kitchens & Bathrooms Quarterly buy our magazine to research their kitchen and bathroom projects. Our readers therefore are: ACTIVE not PASSIVE Researching for a project planned now, not in the distant future Interested in the subject matter not just reading for relaxation. By targeting a market that is actively purchasing, advertisers avoid wasting precious marketing dollars on irrelevant readership. Target marketing is the most cost-effective way to go.

4 What s Inside Every issue of Kitchens & Bathrooms Quarterly runs the following features: In the kitchen Profiles a well-known and respected chef, restaurateur or food writer & discusses their use of space. Design news Compiles all the latest news from the design world. International news The latest international news on design trends, materials, finishes and fixtures, colours trends and designer innovations Kitchen showcase Featuring projects and products for the kitchen through photographic spreads with accompanying Fact File and editorial. The Fact File provides information regarding the components of the kitchen, while the editorial component sells the benefits of the kitchen the latest styles, finishes and designs Bathroom showcase Profiles bathroom projects and products through photographic spreads with accompanying Fact File and editorial. The Fact File provides information regarding the components of the bathroom, while the editorial component sells the benefits of the bathroom from functionality to visual appeal. Product showcase Packed full of ideas and products for the kitchen and the bathroom. Showroom showcase Profiles the biggest and the best showrooms from around Australia. Appliance reviews The editorial team reviews a range of popular appliances for the kitchen and the bathroom. Ask the experts A panel of experts answers readers questions on their kitchen and bathroom renovations. Product reviews The editorial team reviews popular kitchen and bathroom products from leading brands. ADVERTISING SCHEDULE Issue Booking Deadline On-Sale Date Kitchens & Bathrooms Quarterly Issue #18.1 Nov 26, 2010 Mar 9, 2011 Kitchens & Bathrooms Quarterly Issue #18.2 Feb 11, 2011 May 25, 2011 Kitchens & Bathrooms Quarterly Issue #18.3 May 13, 2011 Aug 24, 2011 Kitchens & Bathrooms Quarterly Issue #18.4 Annual Aug 12, 2011 Nov 23, 2011 Luxury Kitchens & Bathrooms Issue #10 Mar 4, 2011 June 15, 2011 Kitchen Yearbook Issue #16 Sept 9, 2011 Dec 14, 2011 Bathroom Yearbook Issue #16 Oct 14, 2011 Jan 18, 2012

5 Showing your capability at its best Context Shot How our product editorials work Our product editorials are designed to get the reader to imagine your product in context. They work for advertisers because readers get to see what it is and how it works. Detail shots Heading name & contact detail Contextual Introduction Story delivers the key point of difference about the product and illustrates the advantages. website Story delivers the key point of difference about the product and illustrates the advantages. Context Shot How our showroom editorials work Our showroom editorials are designed to literally create a reason for the reader to visit your store. They work for advertisers because readers get to see the range of products and services available. name & contact detail website Heading Detail shots How our project editorials work Our editorials are designed to ensure readers engage with the product or service featured. They work for advertisers because they present an example of work in a highly credible environment. Story explains how the job evolved and how you work. Heading Contextual Introduction Detail shots name & contact detail website Context Shot Fact File helps the reader understand the products you work with Information Strategy The content of these magazines has been developed and refined over a decade of successful publishing to engage readers with our clients products and services

6 Vol. 17 No. 4 Aus $9.95* (incl. GST) Industr y par tners Vol 15 AUS $9.95* NZ $12.20 (Both incl. GST ) Industr y par tners Vol 15 AUS $9.95* NZ $12.20 (Both incl. GST ) Industr y par tners No.9 AUS $9.95* NZ $11.95 (both incl GST) Kitchens & B a t h r o o m s The Clever A pplia nce Issue ultimate guide to kitchen appliances Australia s No.1 Bestseller A n n u a l design20ten Awards KBDi national winners inside K I TC HE N International feature home from Germany with love yearbook BAT H R O O M yearbook Check out the latest European concepts for a wellness space TREND ALERT! L U X U R Y KITCHENS & BATHROOMS INTERNATIONAL LUXURY TRENDS UPDATE FROM OVERSEAS THE HIDDEN KITCHEN Trend alert! Sneak peek inside DESIGNER INTERVIEW ROBERTO SEMPRINI INTERNATIONAL APPLIANCE UPDATE 240+ P A G E S our biggest issue ever! TETSUYA WAKUDA S SIGNATURE DISH Summer days alfresco dining at its best Book reviews cookbook favourites 750+ inspirational ideas inside PL U S Outdoor Bathing New bathroom products Getting Started Five-star feature home GOURMET KITCHEN ESSENTIALSTO HAVE YOU COOKING IN STYLE LUXURIOUS BATHROOM PRODUCTS FOR THE ULTIMATE IN BATHING PLEASURE RESORT STYLE BATHROOMS FROM AROUND THE WORLD Kitchens & Bathrooms Design Media Group All of the mediums in the Kitchens & Bathrooms Design Media Group are about targeting customers at the time they are most interested. This eliminates waste, saves money, and ensures that advertising businesses are reaching the market when they have committed to projects. The print mediums are: Kitchens & Bathrooms Quarterly is the flagship and targets more active customers every 12 weeks than any other publication. Bathroom Yearbook is the market-leading bathroom magazine. As an Annual it offers year-round exposure, and targets customers with bathroom projects. Kitchen Yearbook is the big kitchen trend Annual, offering year-round exposure, and targeting customers with kitchen projects. Luxury Kitchens & Bathrooms is an Annual which targets customers who desire the luxury look. Circulation Credibility Each issue of Kitchens & Bathrooms Quarterly undergoes a circulation audit which ensures Kitchens & Bathrooms Quarterly is being sent to sufficient numbers of the right people. A CAB (Circulations Audit Board) audit verifies the total average distribution of a publication over a defined audit period. Every copy within the defined six or twelve month period is verified to produce the Average Net Distribution of an issue. The audit verifies and reports the average Gourmet Kitchens is a Quarterly publication designed to market kitchen design and equipment to the gourmet generation. Sydney Livings Kitchens & Bathrooms, and Melbourne Livings Kitchens & Bathrooms are both Annuals offering localized marketing services. We also offer a range of thematic editions which target customers on a trend basis Classic Kitchens, Designer Bathrooms. The online mediums are: Completehome.com.au is the online home project portal targeting DIFM (Do-It-For-Me not Do-It- self) consumers who intend to renovate within the next 12 months. Kitchen & Bathroom Designer enews is a regular enews service going to professionals in the kitchen and bathroom industry. net distribution per issue, highlighting the printing and method of distribution, number of issues and the publishing frequency of each publication. Contact your sales representative for the latest CAB audit figures. CAB AUDIT

7 Contact details For further information please contact: NSW Bev Hackett Tel: VIC & SA John Oliver Tel: WA Bonnie Sullivan Tel: QLD Deborah Hainsworth Tel: Universal Magazines Universal Magazines is Australia s largest niche publisher, helping marketers find targeted audiences via print and online media. Universal Magazines 40- magazine stable includes leading titles in categories such as home, craft and bike as well as some lifestyle titles, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.