Media kit 2018 SINDS 1987

Transcription

1 Media kit 2018 SINDS 1987

2 The Strengths of Residence UNIQUE PROPOSITION Residence is a unique brand in the Netherlands, focussing on interior, art, travelling and exclusive real estate. USP S Mix of styles Rich and warm look-and-feel Creative and high-quality content Active player in the market; visibility for your brand Readers save the magazine instead of throwing it out Editorial team with a feel for commerce, thinks along with its partners; branded content. Every issue has a strong, inspiring theme with relevant commer cial reference points. HIGH-END TARGET GROUP The only Dutch interior design magazine that focuses on a high-end target audience Loyal target group: 3 generations of men and women. WIDE RANGE OF CROSS- MEDIAL POSSIBILITIES 10 times a year print magazine; circulation Active website with wide reach; unique visitors p.m. Bi-weekly newsletter Masterclasses by advertisers Event partnerships Platform for interior designers Our own bi-annual boutique event: Salon Residence ( visitors in 2017)

3 Target Audience READERS, VISITORS AND FANS Residence reaches an interesting mix of consumers and professionals who value their personal and professional development. They see interior design as a way to express and strengthen their identity: Decision-makers and trendsetters Interior designers, decorators and other experts Fans of interior design, art, travel and homes, and everything that inspires them to make life (more) beautiful and exciting ONLINE VISITORS 25+, highly educated, medium to highly affluent, active, eager to learn, cosmopolitan, a feel for good taste, strongly interested in the latest trends. VISITORS OF OUR EVENTS Highly interested in interior design, art and the stories and people behind them. Prepared to spend extra time and money to meet these people and hear their stories. READERS OF THE MAGAZINE 30+, highly educated and affluent, loyal, active and self-confident. Interested in interior design, cosmopolitan, interested in craftsmanship, art and travel, 60% female, 40% male.

4 Facts & Figures MAGAZINE Frequency: 10 times a year NOM (Nationaal Onderzoek Multimedia) 2016: Printed circulation: Paid circulation: Reach: readers in the Netherlands and Belgium. Retail sales price: 6,95 Basic size: at least 164 pages per month. WEBSITE (PER MONTH) Unique visitors: Page views: NEWSLETTER Every two weeks subscribers receive the digital Residence newsletter MASTERCLASSES Each month a gathering that brings together professionals and readers. EVENTS Residence is present at (among others) PAN Amsterdam, Unseen Photo Fair, TEFAF and BRAFA. We also cover international design fairs, including Salone del Mobile and Maison & Objet. Once every two years Residence organises its own boutique fair: Salon Residence. EXTRA EDITIONS Residence is your partner in creating tailor made media, in collaboration with Pelican Custom.

5 SINDS 1987 THEMES 2018 #3 Chef s table The big kitchen issue The kitchen is the heart of our interior. We tell you all about the latest trends and not to be missed novelties. Publication date February 15 Deadline material January 15 #4 Couleur Locale Focus on colour Maison&Objet and Paris Déco Off in Paris predict the trends when it comes to colours, fabrics, tiles and wallpaper. Publication date March 15 Deadline material February 12 #5 Natural Beauty Let s go outside! Spring is in the air, so we have a good look outside and we bring nature into our homes. #6 High North Crispy interiors Scandinavia reinvents itself and keeps inspiring us. Which design icons are reinvented by the design brands worldwide? Publication date May 17 Deadline material April 11 #7/8 Time out The big summer issue The freedom to relax is the new luxury. What laid back furniture did we discover at Milan Design Week? Publication date June 21 Deadline material May 18 #9 New Chinoisery Modern Oriental Stylish interiors inspired by the Far East. Publication date August 16 Deadline material July 16 #10 New York Urban living New York as representation of a personal and unique lifestyle. Featuring one of a kind interiors. Publication date September 13 Deadline material August 13 #11 Decorate Like a Pro Learn from the best This is how our favourite national and international interior designers live, travel and collect. #12 Glow The holiday issue December is the time of the year when family and close friends matter the most. We celebrate the holidays with sparkling and festive interiors. Publication date November 22 Deadline material October 22 #1/2 Essentials Trend issue new year We select the must-have furniture and daily objects that a 2019 interior can t miss out on. Publication date December 27 Deadline material November 22 Publication date April 19 Deadline material March 15 Publication date October 11 Deadline material September 10

6 SINDS 1987 THEMES TOPLOCATIES 2018 #3 Chef s table The big kitchen issue Living in the kitchen Publication date February 15 Reservations January 8 #4 Couleur Locale Focus on colour Living on the outskirts of the city Publication date March 15 Reservations February 5 #5 Natural Beauty Let s go outside! Green living Publication date April 19 Reservations March 8 #6 High North Crispy interiors Urban living Publication date May 17 Reservations April 4 #7/8 Time out The big summer issue Living at the waterfront Publication date June 21 Reservations May 11 #9 New Chinoisery Modern Oriental Houses built under architecture Publication date August 16 Reservations July 9 #10 New York Urban living Living in ultimate luxury Publication date September 13 Reservations August 6 #11 Decorate Like a Pro Learn from the best The best newly built projects Publication date October 11 Reservations September 3 #12 Glow The holiday issue Family homes Publication date November 22 Reservations October 15 #1/2 Essentials Trend issue new year Living abroad Publication date December 27 Reservations November 15

7 Advertising Rates & Specifications REGULAR ADVERTISEMENTS 1/1 page /1 page, cover /1 page, cover /1 page, spread /1 page, opening spread Additional charge special position 10% ONLINE RATES Branded content 950 (incl. item in newsletter) Banner (CPM): Rectangle 40/1000 Billboard 60/1000 TECHNICAL SPECIFICATIONS Trim size: 230 x 297 mm (w x h) Type area: 210 x 270 mm (w x h) Bleed: 5 mm all around Printing method: rotation offset Paper inner pages: 90 grams woodfree glossy mc Cover: 200 grams wood-free glossy mc, outer page contains a shiny UV varnish Finishing: threadless sewing Basic size: 164 pages Printing circulation: (NOM 2016) ADS IN NEWSLETTER Banner 250 OTHER POSSIBILITIES Of course, a combination of different activities is also possible. Think of advertorials, inserts, editorial attention and participation at events. We would be happy to advise you on solutions that fulfil your needs, taking into account your communications strategy, wishes and budget.

8 Advertising Rates Toplocaties The last section of Residence is filled with residential properties for sale from the top segment in the Netherlands and abroad. Our website, Residence.nl, contains the complete listings for the Dutch and Belgian markets. LAYOUT RESIDENCE IN THE MAGAZINE 1/2 page /1 page /1 page advertorial* /1 page advertorial* *Layout done by our editorial team with the Residence look & feel YOUR OWN LAYOUT IN THE MAGAZINE 1/1 page ONLINE RATE Placement fee per property 200 The online placement includes: Online visibility until the property is sold Free mention on the page New on Residence.nl (magazine) A short interview with the owner of the property Visibility with active and passive househunters from the top segment For more information about Toplocaties, contact Sharon Koster: , sharon.koster

9 The creators Dedicated professionals Miluska van t Lam editor-in-chief miluska.vant.lam Frank Kloppert publisher frank.kloppert Charlotte Balder editorial coordinator charlotte.balder Sanne van Dalen final editor sanne.van.dalen Sales team Driven advisors willemijn de Leeuw art director willemijn.de.leeuw Roos Schoemaker editorial producer a.i. roos.schoemaker Saskia Dietz account director International saskia.dietz Corinne Pommer sales manager Interior, decorations, crafts and Residence Selects corinne.pommer Evelien Willems online editor a.i. evelien.willems Djulita Hoeks graphic designer djulita.hoeks Sharon Koster sales manager Toplocaties sharon.koster Paul Laurey sales director Automotive, finance, watches paul.laurey

10 Contact EDITORIAL TEAM RESIDENCE Website: residence.nl Telephone: PELICAN MEDIA, PUBLISHER Postal address: PO Box CG Amsterdam, Netherlands Visiting address: Delflandlaan EB Amsterdam, Netherlands Telephone: ADVERTISING ORDERS Vivian Gorissen order For real estate agents: makelaars PRODUCTION Daniëlle van Tol danielle.van.tol