MEDIA KIT Edition prestige SA: French-speaking Switzerland s main platform for home interior, architecture, design and contemporary art.
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1 MEDIA KIT 2018 construction &rénovation UN HORS- SÉRIE D LE MAGAZINE SUISSE DE LA TECHNIQUE ET DU DESIGN POUR LA MAISON Edition prestige SA: French-speaking Switzerland s main platform for home interior, architecture, design and contemporary art.
2 ESPACES CONTEMPORAINS General introduction Espaces contemporains magazine is the main platform for home interior, architecture, design and contemporary art in French-speaking Switzerland. Espaces contemporains is: The principal link between the general public and the fields of design, architecture, decoration and contemporary art throughout French-speaking Switzerland. A genuine source of information and news with quality content including relevant, up-to-date and in-depth concerned fields. A vast network of partnerships with lead actors in the field such as: SIA, Mudac, ECAL, HEAD, EPFL, Artgenève, well-known architecture studios, showrooms and retailers in French-speaking Switzerland and trade fairs and exhibitions dedicated to home interior and contemporary creation. 2
3 TARGET AUDIENCE / READERSHIP Espaces contemporains is aimed at: Current and future homeowners Creators, advisors and planners: architects, interior designers and decorators Profession als in the field: manufacturers, dealers, retailers, designers and real estate agents Individuals who are passionate about interior design and who wish to be inspired and create a quality living environment Homeowners Professionals Interior design lovers Project designers Strong points: 1. Minimum guaranteed print run: copies copies sold (via subscriptions or sold individually) copies distributed as targeted promotional diffusion copies free subscriptions architecture studios and private architects are paying subscribers to Espaces contemporains 3. Espaces contemporains is present at all the principle events dedicated to home interior and contemporary creation 3
4 ISSUE DATE AND EDITORIAL CALENDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art - and more! (1/2) Magazine Issue date Ad closing date Trade fair introductions and retrospectives Main editorial features EC 1 / Retro IMM Cologne Retro Heimtextil Retro Paris Déco Off Retro Maison&Objet Intro Habitat-Jardin Intro Design Days Kitchens and household appliances Bathrooms Interior design trends Fabrics EC 2 / Retro Ambiente Retro Design Days Intro Salone Internazionale del Mobile Intro Eurocucina Architectural reportage Bathrooms Outdoor furniture Verandas - Pergolas - Electric shutter Swimming pools EC 3 / Retro Light & Building Intro Gardens in celebration Architect s house Outdoor : garden furniture - Terraces - Sunshades and awnings Windows - Glazing - Sun protection Floor coverings - parquet 4
5 ISSUE DATE AND EDITORIAL CALENDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art - and more! (2/2) Magazine Issue date Ad closing date Trade fair introductions and retrospectives Main editorial features EC 4 / Retro Salone Internazionale del Mobile Intro Tendence Intro Maison & Objet Intro SpogaGafa Intro Construire et Moderniser Intro Cersaie Kitchens and household appliances Annual design furniture guide EC 5 / Intro Designers Saturday Bathrooms Hi-Fi / Home cinema Home automation Beds - Bedding Dressing-rooms - Wardrobes EC 6 / Retro Designers Saturday Retro Marmomacc Retro Maison & Objet Retro Cersaie Intro Artgenève 2019 Office space Sofas Lighting - Tableware and decorative art Furnaces Fireplaces Fabrics 5
6 DISTRIBUTION Espaces contemporains has established a vast network of partnerships with lead actors in the fields of architecture, design and contemporary art DISTRIBUTION copies in French-speaking Switzerland (minimum guaranteed circulation) Geneva Vaud Neucha tel Jura Fribourg Valais Distribution per target group: House and apartment owners Future owners (building-permit applicants for home construction/refurbishment) Purchasers of contemporary furniture and fittings Architects (construction and landscaping) Interior architects and interior decoration specialists Property developers and real estate agents Notaries, lawyers, doctors and dentists copies copies copies copies 500 copies 400 copies 600 copies 4 and 5 stars hotels, restaurants Gault&Millau and Michelin guide 300 copies Retailers and showrooms (interior design, furniture and decoration) Trade fairs (Habitat-Jardin, Design Days, Designers Saturday, etc.) Newsagents (sales) copies copies 800 copies Total circulation copies 6
7 CONSTRUCTION&RÉNOVATION Espaces contemporains Special Issue: the Annual Guide for houses and gardens building, refurbishment, equipment and conversion The only annual guide exclusively aimed at building, renovating, equipping and converting a residential home and garden. Content: reports, ideas and useful tips on choosing materials, products and equipment designed to help current and future homeowners. Main topics: Funding Reports on architectural projects Construction : facades, insulation, windows, doors, staircases, Energy : heating, fireplaces, furnaces, radiators, light switches, Kitchens : electrical goods, extractor fans, sinks, taps Bathrooms : showers, bathtubs, washbasins, faucets, toilets, accessories, Smart Houses : security, alarm system, home automation, Fittings : floor coverings, floor and wall tiles, parquet flooring, wall-towall carpeting, carpets, partition walls and systems, internal doors, handles, terraces and patios, Address pages construction &rénovation UN HORS- SÉRIE D Issue date : Ad closing date: LE MAGAZINE SUISSE DE LA TECHNIQUE ET DU DESIGN POUR LA MAISON 7
8 DISTRIBUTION Espaces contemporains Special Issue is distributed to owners and future home-owners and also through a vast network of partnerships with lead actors in the fields of construction and renovation DISTRIBUTION copies in French-speaking Switzerland (minimum guaranteed circulation) Geneva Vaud Neucha tel Jura Fribourg Valais Distribution per target group: Espaces contemporains subscribers (including 1055 architects) Future owners (building-permit applicants for home construction/refurbishment) Architects and Interior designers (complementary) Craftspeople and professionals (fitters, carpenters, joiners, roofers, tillers, electricians, plasterers, decorators, ) copies copies 445 copies copies Trade fairs (Salon Bois 2019, Habitat-Jardin 2019) copies Showrooms Newsagents (sales) 750 copies copies Total circulation copies 8
9 ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION Rates 2018 and advertising formats (Swiss francs; +8,0 % VAT) 1/1 page M 210 x 277 F 230 x /3 page width M 210 x 175 F 230 x /3 page height M 130 x 277 F 142 x /2 page width M 210 x 133 F 230 x /2 page height M 99 x 277 F 111 x /3 page width M 210 x 85 F 230 x /3 page height M 64 x 277 F 76 x /4 page width M 210 x 65 1/4 page height M 99 x Catalogue supply service Case 46 x /1 panorama pages M 420 x 277 F 460 x Cover page - Gate folder 2 pages external opening M = with margin / F = without margins, +3mm bleed Special placement Premium placement Single advertisement on editorial page (no margin, +3 mm bleed) Inside front cover : +20% (first advertising pages of the magazine) 1/2 page, 1/3 page : Back inside cover : +10% 10% surcharge on gross rate 10% surcharge on gross rate Back cover : +25% Cultural discount : on request Cannot be on the first third of the magazine except for the Editorial and Impressum pages 9
10 ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION Rates 2018 and advertising formats (Swiss francs; +8,0 % VAT) DISCOUNT ACCORDING TO ANNUAL GROSS SALES (12 MONTHS) / 2% / 4% / 7% / 10% / 12% / 14% / 16% / 18% ADVERTISING AGENCY COMMISSION Advertising agency commission (AAC) : 15% / Annual sales bonus (ASB II): 15% starting from 3 pages AAC and ASB II are not cumulative. INSERTS (max 236 x 303 mm / min 148 x 210mm) LOOSE INSERTS (max 210 x 287 mm / min 148 x 105 mm) Weight Advertising value Technical costs Total Weight Advertising value Technical costs Postage cost Total Up to 25g Fr Fr Fr Up to 50g Fr Fr Fr Up to 75g Fr Fr Fr Above 75g : on request Up to 25g Fr Fr Fr Fr Up to 50g Fr Fr Fr Fr Up to 75g Fr Fr Fr Fr Above 75g : on request AGENCY COMMISSION Consulting agency commission (AAC) or annual sales bonus (ASBII): 15% of the advertising value only (starting from 3 pages). AAC and ASB II are not cumulative. Cancellations or postponements: accepted up to 10 working days before the official ad closing date (see pages 4 and 5) 10
11 DIGITAL MEDIA KIT The best of design, architecture and home interiors. French-speaking Switzerland s top magazine in its field.
12 ONLINE PRESENCE Facts and Figures Annual visits to the website Addresses of partners, businesses and retailers. The most extensive directory in French-speaking Switzerland in the fields of design and home interiors. 70 % Of the visits are Swiss. A quality and local public followers of Espaces contemporains social media networks (Facebook, Twitter, Instagram)
13 WEB FORMATS 2018 Different options (1/3) MAXIBANNER Desktop format : 1120 x 110 pixels Mobile format : 300 x 50 pixels File : GIF, JPG, HTML5 Rotation between two advertisers during each period Price : Fr / month FIXED THIN BANNER Desktop format : 728 x 90 pixels File : GIF, JPG, HTML5 One single available location, no rotation. Price : Fr / month 3
14 WEB FORMATS 2018 Different options (2/3) FIXED RECTANGLE BANNER Desktop format : 336 x 280 pixels Mobile format : 336 x 280 pixels File : GIF, JPG, HTML5 Price : Fr / month BANNER IN RIGHT SKYSKRAPER Desktop format : 250 x 250 pixels File : GIF, JPG, HTML5 Continuous rotation between 5 existing locations, visible on every page of the website. Price : Fr / month
15 WEB FORMATS 2018 Different options (3/3) POP UP Desktop format : 490 x 440 pixels File : GIF, JPG, HTML5 POP UP Price : Fr / month VIDEO Desktop format : 250 x 250 pixels Mobile format : 250 x 250 pixels File : MP4 Visible on every page of the website Price : Fr / month 5
16 NATIVE ADVERTISING We offer the possibility of promoting your products in the form and style of our editorial content. PERSONALIZED CONTENT INTERVIEWS AND ADVICES GAME CONTEST Price : Upon request Price : Fr the object in question GOOD PLAN OF THE WEEK WISH LIST Price : Fr / week 2017 Price : Fr / item 6
17 ADVERTORIAL We offer choice locations with maximum visibility to communicate on your products WEEK 1 Advertorial on one of our inspiration pages, large format. Five available categories: Architecture / Home Decoration / Design / Lifestyle / Practical Advice. Material in French supplied directly by the advertisers. WEEK 2 TO 4 Presence of the advertorial in a secondary position within the chosen category. Price : Upon request 7
18 NEWSLETTER We offer you visibility through our numerous newsletters ADVERTISING BANNER Desktop format : 600 x 90 pixels Seven newsletters sent throughout the year to announce the launch of each new issue of the magazine. (one available location) PERSONALIZED NEWSLETTER If you are organizing an event, we can help you promote it by using our newsletter to communicate and reach a wide public. Price : Fr / newsletter Price : Fr / newsletter
19 Price liist Format Maxibanner Fixed thin banner Fixed rectangular banner Rectangular banner in right skyscraper Pop up Video Creation of personalized content Game contest Good plan of the week Price Fr / month Fr / month Fr / month Fr / month Fr / month Fr / month Price upon request Fr the object in question Fr / week Wish list Fr Advertorial Newsletter - advertisement Newsletter - personalized Price upon request Fr / newsletter Fr / newsletter Discount: 3 months 5% / 6 months 10% / 12 months 20% For all technical information please contact: webmaster@espacescontemporains.ch 9
20 CONTACT Edition Prestige SA Roland Durussel Route de la Gare 7 Case postale 134 CH-1070 Puidoux +41 (0) contact@espacescontemporains.ch Correspondent and advertising : Italy France Benelux Françoise Faure francoise.faure@libero.it Advertising : Switzerland - Germany - Austria Régie Mindforce SA Martin Spälti +41 (0) m.spaelti@mind-force.ch
MEDIA KIT 2019 The best of design, architecture and home interiors. The leading magazine in French-speaking Switzerland.
MEDIA KIT 2019 The best of design, architecture and home interiors. The leading magazine in French-speaking Switzerland. 22 925 REMP certified copies ESPACES CONTEMPORAINS General Introduction Espaces
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