Möbel VERKAUFEN Media Kit 2018

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1 Möbel VERKAUFEN Media Kit 2018 With the section: Industry Partners A joined project of

Publishing House and Contacts Publishing house Account managers Konradin Medien GmbH Ernst-Mey-Str.

Germany/abroad 59.70 Rebecca Schmidt Phone +49 711 7594-386 rebecca.schmidt@konradin.

2 Publishing House and Contacts Publishing house Account managers Konradin Medien GmbH Ernst-Mey-Str. 8, Leinfelden-Echterdingen Phone Publisher: Katja Kohlhammer Title: Möbel VERKAUFEN Website: Year: 5th year 2018 Frequency of publication: 4 x a year Format: DIN A4 Price: Annual subscription: Germany/abroad Rebecca Schmidt Phone rebecca.schmidt@konradin.de Stefanie Murr Phone stefanie.murr@konradin.de Editing Elena Deeg Phone mv.redaktion@konradin.de Order management Angelika Rottländer Phone angelika.rottlaender@konradin.de 2

kitchen showrooms, who sell both their own and third-party products.

3 Media Brand The trade magazine for carpenters and joiners In brief Möbel VERKAUFEN is the trade magazine for carpenters, joiners and interior designers with their own specialist furniture stores and/or kitchen showrooms, who sell both their own and third-party products. This magazine is an indispensable source of ideas and stimuli for companies aiming at complementing their range of products with merchandise like furniture, kitchens (and equipment), lighting, floors, living accessories etc. Carpenters, joiners and interior designers active in retail will find a wealth of suggestions on how to increase their sales. The main target group of Möbel VERKAUFEN is trade firms with extensive consulting expertise, who support individual and corporate clients with interior design concepts, planning, and furnishing, and hence function on the market as high-end interior designers. quick research of current industry contacts furniture trends detailed product information case examples Range of subjects The topic range includes the subjects kitchen, living, sleeping, lighting, office & object, home accessories and interior (floor, wall, textiles, colours, etc.). Möbel VERKAUFEN reports on interior design trends, selected product innovations, and the latest hot styles in the world of homes and furnishing. Advice is arranged into topics and includes tips and tools to help retailers in e.g. selecting products and designing showrooms, and in sales talks with customers. Best-practice case studies give readers practical support for their sales. The market section includes current facts and figures from the world of furniture and kitchen trade. It also informs about suppliers, associations and shopping communities. Circulation and distribution 20,000 copies for carpenters and joiners as well as selected target reader groups from the kitchen and furnishing trade, object design and office furniture. 3

4 Target Group/Online Reader Survey 95.9% 72.4% Home furniture* Kitchens Lighting Floors Office/object design Bedroom furniture Outdoor furniture/ solar shading of the Möbel VERKAUFEN readers are joiners, carpenters, interior fitters offer purchased merchandise, such as: 14.8% 12.2% 29.6% 53.9% 63.5% 61.7% 75.7% The target group Owners/associates/tenants 56.6% Operations managers/ master craftsmen 29.6% Journeymen/craftsmen 13.8% 52.1% of respondents expect that the importance of the trade sector will increase within the next three years. Current percentage of trade in total turnover (Basis: respondents reselling merchandise) 46.7% 39.0% * Home furniture in detail: chairs 56.5%, tables 27.0%, upholstered furniture 20.9%, storage furniture 20.9%, living-room furniture 21.7% up to 10 % of turnover more than 10 % of turnover 14.3% no reference Source: Online reader survey 2015, 145 respondents from joining/interior fitting, furniture trade, planning offices, interior design 4

5 Circulation and Distribution Analysis Recipient-Structure Analysis The trade magazine Möbel VERKAUFEN is a joint project of the leading joiners and cabinetmakers magazines BM Innenausbau/Möbel/Bauelemente and dds the magazine for furniture and interior fitting in cooperation with md INTERIOR DESIGN ARCHITECTURE, the specialist magazine for interior architects, planners, designers and upscale furniture retailers. 01 Audited by: 13,8% Journeymen craftsmen 02 Circulation and distribution: 20,000 copies Distributed to joiners, cabinetmakers and interior designers (subscribers of BM and dds) and to selected reader target groups from the areas kitchen and furniture trade, furnishing and office fitting. 03 Geographical analysis: Share of total distributed copies Economic area % Copies Germany ,868 Abroad 5.7 1,138 of them Austria Switzerland Other (mainly Europe) Actual circulation ,000 29,6% Operations managers master craftsmen Source: Online reader survey ,6% owners associates tenants 5

6 Editorial Schedule Issue Main topics Further topics In each issue 1/2018 Publication Date: Advertising deadline: /2018 Publication Date: Advertising deadline: Beautiful dining Tables and chairs Lighting and all that goes with it Kitchen: Eurocucina 2018 The latest trends from the 2018 Eurocucina Built-in appliances Sleeping A selection of the finest products and materials for the day s most restful hours Review - imm Kitchens Storage systems Built-in lamps Kitchens designed for living Flooring Design and technology Trend products Wohnen & Objekt Multi-function and case furniture Storage space solutions Upholstered furniture Sliding doors Review - Saloni Outdoor Solar protection Furniture Kitchens Added value thanks to the right accessories Consultancy: marketing, best-practice, advice & tools Market: suppliers/partners for merchandise, figures, data, furniture market facts Trade fair calender Subject to modification January Heimtextil, Frankfurt, Domotex, Hanover, imm cologne, Cologne, Blickfang, Cologne, Maison & Objet, Paris, SÜDBUND Wohntage, Backnang, February Blickfang, Hamburg, ZOW, Bad Salzuflen, Stockholm Furniture Fair, Stockholm, Ambiente, Frankfurt, March Intern. Handwerksmesse, Munich, Blickfang, Stuttgart, Light + Building, Frankfurt, Holz-Handwerk, Nuremberg, April ifh, Nuremberg, Salone del Mobile, Milan, May Blickfang, Basel, Küchenwohntrends, Munich,

7 Editorial Schedule Issue Main topics Further topics In each issue 3/2018 Publication date: Advertising deadline: /2018 Publication Date: Advertising deadline: Trends in living - bedrooms and bathrooms Beds, bedding, stowage space In the right light Healthy sleep on ecological materials Review - MZE Messepark Kitchens Cooking culture Cooking technology Mobile and flexible cooking Review - Area30, Küchenmeile Light Light solutions and technology Built-in lights Kitchens Sinks, taps and mixers Accessories Prepstations for homes Entrée/hall furniture Wardrobe Storage Small and case furniture Interior trends 2019 Materials, surfaces, textiles Colours for furniture Interior design Walls/floors/ceilings Office & home office Solutions Concepts Interior design Consultancy: marketing, best-practice, advice & tools Market: suppliers/partners for merchandise, figures, data, furniture market facts Trade fair calender Subject to modification June Eunique, Karlsruhe, MZE-Messepark, Göttingen, July Tendence, Frankfurt a. M., September spoga+gafa, Cologne Mood, Brussels, Küchenmeile A30/area30/house4kitchen, % Design, London Polstermöbel-Hausmessen, Oberfranken Biennale Interieur, Kortrĳk Maison & Objet, Paris October Orgatec, Cologne, Blickfang, Vienna, November architect@work, Berlin, Blickfang, Bern, December architect@work, Stuttgart,

Industry Partners (Prices valid as of 01.10.

for distribution partners and other companies who provide

to enable readers to quickly establish contact.

across the year PRINT entry 4 issues of Möbel VERKAUFEN

representing product area (portrait or landscape) ONLINE

8 Industry Partners (Prices valid as of , in, plus VAT) Section: Industry partners The section for distribution partners and other companies who provide planning and sales support to carpenters, joiners and interior designers active in retail. A concise overview of well-known companies from the industry to enable readers to quickly establish contact. PRINT entry 4 issues of Möbel VERKAUFEN Cross-media presence across the year PRINT entry 4 issues of Möbel VERKAUFEN ONLINE entry 12 months at Price Format: 92 mm x 56 mm, 4-colour Contents: Corporate logo Address and contact details URL website/qr code Image representing product area (portrait or landscape) ONLINE entry 1 year at Contents: Corporate logo Address and contact details Link to website Company profile with max. 1,000 characters (incl. spaces), max. 3 images Rotation of the manufacturer's logo-product image on starting page and subpages 8

Print (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.

stiching Ads: Formats Price 4c Formats: width x height in mm Trim: add 3 mm to each side Type area Trimmed 1/1 page 5,800.00 188 x 270 210 x 297 Data delivery: Please use our advertisement portal www.

9 Print (Prices valid as of , in, plus VAT) Format: 210 mm wide x 297 mm high, DIN A4, untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns of 44 mm width Printing and binding: Web offset, saddle stiching Ads: Formats Price 4c Formats: width x height in mm Trim: add 3 mm to each side Type area Trimmed 1/1 page 5, x x 297 Data delivery: Please use our advertisement portal for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. In case of incomplete delivery or faulty data, we assume no liability for the print result. Terms of payment: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no. DE Bank details: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE /2 page 3, land. 4col port. 2col 188 x x 270 1/3 page 2, land. 4col 188 x 88 port. 60 x 270 1/4 page 2, land. port. 4col 2col 1col 188 x x x x x x x x x x 297 Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. Cover pages U2, U3, U4 6, Contact and advice: Rebecca Schmidt Phone rebecca.schmidt@konradin.de Discounts: For bookings within 12 months (year of insertion) Frequency Volume 2 ads 4 ads 2 pages 4 pages 5% 15% 5% 15% 9

Online Digital Mobile (Prices valid as of 01.10.2017, in, plus VAT) www.architektur.konradin.de/onlinedigitalmobil Leaderboard Medium Rectangle Skyscraper Display ads www.

00 Video ad 300 x 250 340.00 Hockeystick 728 x 90 + 160 x 600 340.00 Wallpaper (+background color) 728 x 90 + 160 x 600 340.00 Website incl. all subpages / prices valid for max.

start of campaign via e-mail to auftragsmanagement@konradin.de File formats: GIF, JPG, HTML5 (responsive), Redirect (file size max. 80 KB).

10 Online Digital Mobile (Prices valid as of , in, plus VAT) Leaderboard Medium Rectangle Skyscraper Display ads Pixels (width x height) Price per week Large leaderboard 970 x Leaderboard 728 x Skyscraper 120 / 160 x Medium rectangle 300 x Video ad 300 x Hockeystick 728 x x Wallpaper (+background color) 728 x x Website incl. all subpages / prices valid for max. 3 ads in rotation Discounts: 5 % for 6 weeks or more, 10% for 12, 15% for 18, 20% for 24 Exclusive newsletter Recipients Price per dispatch Data delivery Display Ads: 7 days before start of campaign via to auftragsmanagement@konradin.de File formats: GIF, JPG, HTML5 (responsive), Redirect (file size max. 80 KB). HTML5 and Redirect - please send as a HTTPS-compliant attachment. File format - video ad: MPEG4 (file size max. 30 MB). Data delivery Exclusive Newsletter: 7 days before start of campaign via to auftragsmanagement@konradin.de File formats: GIF, JPG (DOC additionally for text/image ad), trackingcode is possible, tracking pixels are not built in (file size max. 60 KB). Only the first frame of the animated GIF file will be displayed. md recipients 9,500 3, bm recipients 15,000 4, dds recipients 14,700 2, bm + dds recipients 25,800 5, bm + dds + md recipients 35,300 6,

11 Joint project of BM and dds in cooperation with md INTERIOR DESIGN ARCHITECTURE A strong brand network www. dds-online.de Konradin Media Group is one of the largest providers of specialist informa tion in the German-speaking world. Its portfolio comprises some 50 specialist media and science magazines, online portals, and events series. Learn more at: de Services: Market research and market analysis Corporate Publishing 100% customized: konradin.de Printing specialists: konradinheckel.de, konradin-printshop.de

Media Kit A joint project of. Ausbau

Media Kit A joint project of. Ausbau Media Kit 2016 A joint project of Ausbau Publishing House and Contacts Publishing house Account managers Konradin Medien GmbH Ernst-Mey-Str. 8, 70771 Leinfelden-Echterdingen Phone +49 711 7594-294 Andreas