BUYER S GUIDE EDIA KIT The essential guide to Hong Kong s best sources for the home

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1 BUYER S GUIDE EDIA KIT 2017 The essential guide to Hong Kong s best sources for the home

2 ABOUT Home Journal Buyer s Guide is Hong Kong s authoritative guide to home furnishings. This informative resource lets readers know where to find each and every item for the home, from accessories to art and audiovisual equipment to wallpaper. The annual Home Journal Buyer s Guide is Hong Kong s indispensable directory to the best sources for the home, from furniture to bathroom fittings. It provides readers with valuable information where to find each and every item, from accessories to art and audiovisual equipment to wallpaper. Designed in a new handy, portable format, the easy to use and fully bilingual guide is a trusted companion to all home renovation enthusiasts. It covers the following indexed categories: Art & Antiques Bathrooms Bedding & Linen Fabrics & Blinds Flooring Furniture Home Accessories Home Appliances Home Tech Interior Designers Kitchens Lighting Outdoor Areas Wallcoverings Now in its 25th year, the guide remains Hong Kong s bestselling directory for the home. If your company offers any type of home furnishing or service, you need to be in the Home Journal Buyer s Guide. Home Journal Buyer s Guide Media Kit

REACH Home Journal Buyer s Guide is the must-have resource for everything home

With a key reader audience over the age of 30, Home Journal Buyer s Guide reaches

Architects, designers and China VIPs 5,500 Direct subscriptions 11,200 Others*

3 REACH Home Journal Buyer s Guide is the must-have resource for everything home related. It is distributed in Hong Kong, Macau and select cities in the region. With a key reader audience over the age of 30, Home Journal Buyer s Guide reaches educated, affluent and receptive home-dwellers (both owners and tenants), architects and designers. CIRCULATION: 39,000 Copies distributed on news trade and single copy sales 18,200 Architects, designers and China VIPs 5,500 Direct subscriptions 11,200 Others* 4,100 * Luxury serviced apartments, airport lounges, restaurants and cafés, fitness centres, beauty salons and spas Home Journal Buyer s Guide Media Kit

colour photograph A background description (maximum 100 English words, with

numbers and opening hours Participating in the Home Journal Buyer s Guide is

4 WHY ADVERTISE WITH US? Each and every listing in the Home Journal Buyer s Guide will feature: One colour photograph A background description (maximum 100 English words, with Chinese translation) of your store and product Address, website, telephone numbers and opening hours Participating in the Home Journal Buyer s Guide is the ideal way for you to reach our readers, who are affluent decision makers with significant spending power. Publication Date: 1 st week January 2017 Booking deadline: 21 November 2016 Editorial deadline: 14 October 2016 Material deadline: 16 December 2016 Home Journal Buyer s Guide Media Kit

5 ADVERTISING RATES (IN HK$) FOR 2017 Full Page Colour 45,600 ONE TIME RATE ONLY ADVERTISING SIZES TWO-PAGE SPREAD 272mm(H) x 436mm(W) 266mm(H) x 430mm(W) (Individual page) 252mm(H) x 201mm(W) FULL-PAGE 272mm(H) x 221mm(W) 266mm(H) x 215mm(W) 252mm(H) x 201mm(W) Advertising Material Specifications All Edipresse publications only accept digital files that meet the following requirements: Files must be a PDF version 1.5. Landscape orientation ads are only applicable to a double page spread. All elements must be CMYK. Please note that RGB or spot colours are not accepted. Images must have an effective resolution- 300 dpi is highly recommended. PDF must contain crop marks, positioned outside the bleed area. Digital Colour proof with colour profile coated FOGRA 39 [ISO :2004] must be provided to ensure colour quality. Laser printouts are not accepted. All fonts must be embedded. Truetype I, CID or MultipleMaster fonts are not accepted. Total Ink Weight must not exceed magazine specific limit of 330%. Screen Line: 175lpi. Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter. Edipresse accepts digital ads Via dropbox (Upload to then input Hong Kong Home Journal Team ) On disk Via (each PDF file should not exceed 10MB) The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance. Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall. If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as gutter. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge. The following is a suggestion on the amount of gutter use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping. Position IFC spread ROP Recommendation 6mm + 6mm 5mm + 5mm For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team (hktraffic@edipressemedia.com) Home Journal Buyer s Guide Media Kit

CONTACT US For Hong Kong advertising enquiries, please contact: May Lee Sales and Marketing Director T: + 852 2859 4364 E: may.

com For international advertising enquiries, please contact: Edmond Cheuk International Sales Director T: + 852 2859 4458 E: edmond.

6 CONTACT US For Hong Kong advertising enquiries, please contact: May Lee Sales and Marketing Director T: E: may.lee@edipressemedia.com For international advertising enquiries, please contact: Edmond Cheuk International Sales Director T: E: edmond.cheuk@edipressemedia.com Edipresse Media Hong Kong Limited 6/F Guardian House, 32 Oi Kwan Road Wanchai, Hong Kong T: F: E: hkinfo@edipressemedia.com W: Home Journal Buyer s Guide Media Kit

The annual directory of the BCFA Media Information

The annual directory of the BCFA 2 0 1 7 2018 Media Information BCFA DESIGNINSIDER DIRECTORY 2017 The annual directory of the BCFA 2 0 1 7 The official directory of the BCFA 2018 Targeted readership DESIGN