Print Media Kit 2019

Transcription

1 Print Media Kit 2019

2 Surface Audience While continually adapting to new digital media platforms, Surface Media strives to uphold the values of high-quality print journalism. Our editors and contributors practice traditional magazine-craft, a labor-intensive wedding of visual and editorial storytelling, and as they have since We maintain our belief that an immersive print experience represents ultimate in luxury media, especially in an increasingly noisy, fast-faced landscape. Surface magazine remains a bastion of taste, talent, and trust.

3 Surface is the American authority on global design. For 25 years, we have produced thought provoking content on architecture, art, product design, fashion, technology and travel. We look at the world through the lens of design, reaching creative professionals who are educated, affluent, and influential.

4 DAPPER DAN Delphine Arnault Thom Browne Rosita Missoni Rossana Orlandi Nobu Matsuhisa Solange Knowles Dapper Dan David Adjaye ISSUE 149 SEPTEMBER/OCTOBER 2018 Kanye West THE FASHION ISSUE Our covers feature close-up portraits of the most important and influential names in art, architecture, design, fashion, technology and travel. Neri Oxman

5 Demographics and Vitals Male/Female 55/45 Frequency 4 times per year Total readership 441,250 Average HHI $303,000 Median Age Rate Base 100,000 Readership 450,000 Single issue price $20 Subscription price $60 62% Paid Subscribers (includes in-room partners) Employed in Design Fields 65% 25% Controlled Circulation Travel Internationally more than two times per year 75% 4% VIPs 3% Events/Public Placement Source: Verified Audit Circulation Survey, July 2013

6 Distribution CIRCULATION 100,000 TOP U.S. MARKETS New York, Los Angeles, San Francisco, Miami Chicago, Dallas, Seattle TOP INTERNATIONAL MARKETS London, Milan, Paris CONTROLLED DISTRIBUTION Exclusive design publication at 300 private jet terminals nationwide Private members club Art and design fairs and events Luxury hotels in-room. A selection includes: Soho House, N.Y., Miami, L.A. The Line Hotels, L.A., D.C., Austin The Edition Hotels, Miami, N.Y. Nobu Hotels, Miami, L.A. W Hotel Miami Beach 21C Museum Hotels Faena Hotel Miami Beach Hotel Americano, N.Y. Soho Grand, N.Y. MADE Hotel, N.Y. The William Vale, Brooklyn Williamsburg Hotel, Brooklyn Le Sirenuse, Positano, Italy

7 Editorial Sections SURFACING Personal essay from a leading creative, introducing the issue and its theme. OUTTAKES Behind-the-scenes look at how we captured this month s cover photo. SOCIAL Instagram accounts that are catching our eye. FLASHBACK Revisiting a landmark story, photo, or interview from the Surface archives. COMMUNITY Designers offer their tips, tricks, advice, and endorsements. WORDPLAY A riff on a word or trend by Surface Media s CEO, Marc Lotenberg. ICON The inspiration and process behind a beloved product or collection, as explained by the designer. PRODUCT Original product photo shoots featuring new luxury products (clothing, accessories, timepieces, jewelry, cosmetics, spirits, electronics, etc.) curated by our editors. COMMISSION To showcase the latest and greatest in interior design, Surface commissions a series of sweeping, original artworks, featuring a selection of furniture, fixtures, and homewares. GALLERY Photo-driven dispatches from the fine art world, from new exhibitions and galleries to emerging artists and curators. MEDIA + CULTURE Emerging designers and design trends impacting pop culture, including film, television, music, books, video games, and branding. TRAVEL Covering the best design-focused hotels, spas, restaurants, resorts, bars, and boutiques from around the globe. FEATURES Profiles, Q&As, long-from stories, and personal essays, exploring each issue s theme through the lens of design. FICTION An exciting new short story or essay, commissioned by Surface or excerpted from an upcoming book. FASHION An original, feature-length photoshoot, featuring the latest trends in couture & ready-towear designs. CITY GUIDE Design-minded locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers. THE LIST Special section featuring brands from The List, a definitive global directory of the best designers and companies, as selected by the editors of Surface. WISDOM A legendary figure from the design world (or a related field) offers their insights, lessons, and advice.

8 Editorial Calendar NO. 151 ISSUE ONE: UTOPIA NO. 153 ISSUE THREE: BOUNDARIES SPECIAL SINGLE ISSUES The designers, architects, and technologies shaping the world of tomorrow, focusing on sustainability. Timed for The Armory Show, SIHH, and Collective Design Fair Commission Featuring: Kitchen, Bath, and Tile Space Close: January 15, 2019 Material Close: January 30, 2019 In-Home: March 1, 2019 NO. 152 ISSUE TWO: LEGACY In-depth fashion coverage, including the fall season s top design trends and influential personalities across the creative landscape. Commission Featuring: Tables, Tabletop, Storage Space Close: July 15, 2019 Material Close: July 30, 2019 In-Home: September 1, 2019 NO. 154 ISSUE FOUR: CURRENCY In 2019, Surface will produce two special-edition, single-advertiser issues. These issues will feature the standard Surface editorial departments, alongside custom editorial feature stories produced in partnership with a single brand. The stories will explore themes specific to the brand as seen through the Surface lens, offering incisive and authoritative editorial coverage of art, design, fashion, technology, and more. For more information on these please contact your sales rep. Celebrating the brands and designers that have made a mark on history and the emerging talents that will soon join those ranks. Timed for NYC x Design Commission Featuring: Lighting, Seating, and Outdoor Space Close: March 1, 2019 Material Close: March 15, 2019 In-Home: May 3, 2019 The best new luxury products and experiences, with spotlights on power players in design, tech, art, architecture, and media. Timed for Art Basel Miami Beach and Design Miami Commission Featuring: Wallpaper, Rugs, and Textiles Space Close: October 1, 2019 Material Close: October 15, 2019 In-Home: November 25, 2019

9 Spotlight Packages Surface s spotlight packages offer high-impact branded content, seamlessly integrated into the magazine. Includes: Category exclusivity for the brand being featured Brands will have access to customized content to use for their own marketing purposes HOW IT S MADE FLAGSHIP PROPOSAL CUSTOM This feature story takes a deep dive into the design and production process of a design piece or collection. The story explores, in detail, each step of the making of a product from inception to execution. This includes the design and ideation process, the manufacturing steps and craftsmanship, and the final product. 14-pages on glossy paper Format: photo essay with commentary Marketing Package with video, social and digital components Maximum two per issue $75k - $100k video Our editors turn a design eye on a brand's flagship store, exploring the architecture, decor, and unique services that make this boutique stand out as a destination for retail shoppers in the modern era. Three different sizes: 4-pages: $30k 8-pages: $50K 16-pages: $75k Printed on matte paper Format: narrative with annotated visuals Marketing Package with video, social and digital components (i.e. interviews with designers, IGTV, and more) Our editors ask emerging artists and designers to create original works that examine the core value of a brand. The results a collection of eye-catching original artworks, sketches, renderings, models, and proposals are presented as a visually-driven feature story. Three different sizes: 8-pages: $30K 16-pages: $50K 32-pages: $75K Format: gallery style collection of visuals with quotes Marketing Package with video, social and digital components Surface also offers tailor-made publishing and activation packages to meet any client's specific needs. Leveraging our dedicated audience, and working closely with the creative community, we can customize a content plan that cuts through the noise, delivering a brand's message with maximum impact.

10 Rates and Specs RATES (net) COVERS Cover Two, $41,055 Page One Cover Three $18,000 Cover Four $30,000 SPECS All print creative (two-page spread or one-page single) must be supplied as single pages. 8" Max Ink Density 280 dpi 60 lb Uncoated Stock Image resolution 300 dpi 4-color process CMYK; 5th and 6th color upon request RUN OF BOOK 1x $16,350 2x $13,625 4x $10,900 Print Method CTP, Web offset, SWOP standards, SWOP2006_Coated3v3 profile COVER REQUIREMENT A minimal annual spend of $75,000 is required for cover positioning " File Formats All digital files and proofs must conform to SWOP standards. (Information on SWOP standards can be found at swop.org.) PDF/X1a is the only acceptable file formal for all ROB ad units, both full-page and fractional units. Two-Page Spread Materials Must be supplied as single pages, per the full-page size requirements at left. Proofs SWOP standard contract proof with color bars are accepted but not required. Contact and Submission Instructions Please send digital artwork files and any related questions or concerns to artwork@surfacemedia.com Bleed.125 Crop marks.25" offset Trim 8" x Safe area 7.375" x " away from trim There is 5% chance of printing variance, which is industry standard. Surface aims to keep this between 1% to 3%.