2018 Print Media Kit

Transcription

1 2018 Print Media Kit

2 About Us Surface is the American authority on global design. For 25 years, we have produced thought-provoking content on architecture, art, design, fashion, and culture. We look at the world through the lens of design, reaching creative professionals who are educated, affluent, and influential. We set the standard for quality across a vast range of creative disciplines and industries. Surface offers a clean aesthetic and incisive writing with an emphasis on process and craftsmanship. Produced and printed in the United States, Surface is created with premium inks, paper, and cover treatments.

3 Print Editorial Content Front of Book Wordplay A riff on a word or trend by Surface Media s CEO, Marc Lotenberg. Essentials An edited selection of things the staff of Surface is loving right now and think our readers will, too. Social Instagram posts from creatives that have caught our editors eyes. Ideas in Design A brief look into leading creatives, products, and projects capturing the moment. Architecture Designer Q&A Exhibition Detail Limited Edition Reading List Retail Select Studio Visit Tech Up and Coming Watch Survey Mood Board An interior designer s selection of favorite brands or products focused on a given theme with an explanation about why they were chosen. Standouts The year s top designs on a given theme, picked by the editors of Surface. On the Rise Profile of an emerging design, collective, or brand, unpacking the subject s history, work, process, and vision. Backstory A designer describing the story and ideas behind a product or collection, including its inspiration and production process. Travel Destination A roundup of the top design-minded locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers. Hotel A new hotel that offers the best of hospitality design today. Bar A new, edgy bar. Restaurant A new, standout restaurant. Store A new, groundbreaking shop. Insider A profile of a major figure in the Surface universe, focused on a city they live in or travel to frequently, plus their four favorite locations in that city. Orbit Know Now Something in art or culture, often happening in Los Angeles or on the West Coast, that our special projects editor, Bettina Korek, believes Surface readers should know about. Taste A celebrity or prominent figure on a personal obsession. Transport The best-designed new planes, trains, automobiles, and more. Art A profile of an artist, curator, or other major figure in the arts. Endorsement A profile of an emerging or unsung figure in the Surface world that we put our stamp of approval on. Process A behind-the-scenes look into the inspiration and ideas that went into making a collection. Fashion A figure or brand in the industry whom our editors feel is doing extraordinary. Executive A Q&A with a top manager on how they conduct business, what their workplace mantras are, and where creativity fits into their work plan. Dialogue An occasional column in which FIT Museum s Valerie Steele interviews a designer, an architect, or other creative on a fashion-related subject. Back of Book Feature Section Long-form stories, profiles, Q&As, and essays exploring each issue s theme. Gallery A section in which the magazine s pages become a gallery, literally and figuratively. Itinerary A calendar of upcoming international events in the worlds of art, architecture, design, fashion, and travel. Culture Club Larger-than-life images and coverage of top events in the Surface universe. Sketchbook A page celebrating the importance of drawing and tactility in the creative process, featuring a sketch and quote by a designer, architect, or artist.

4 Print Editorial Calendar Covering the world through design 6 times per year. No. 145 January/February Spaces and Places The movers and shakers reshaping cities around the world, plus groundbreaking residential design. Survey Kitchen, bath, and tile Space November 21, 2017 Material December 5, 2017 In-Home December 29, 2017 Newsstand January 9, 2018 No. 146 March/April The Technology Issue Radical innovations and trailblazing visionaries at the frontiers of design and tech, timed for Salone del Mobile. Survey Lighting Space January 11, 2018 Material January 25, 2018 In-Home February 19, 2018 Newsstand March 1, 2018 No. 147 May/June The Design Issue Game-changing projects, bold ideas, and leading influencers, timed for NYCxDesign. Survey Outdoor Space March 8, 2018 Material March 22, 2018 In-Home April 16, 2018 Newsstand April 27, 2018 No. 148 July/August The Travel Issue Revolutions in travel, from must-visit hotels and destinations to cutting-edge transportation. Survey Tables, Tabletop and Storage Space May 22, 2018 Material June 5, 2018 In-Home June 29, 2018 Newsstand July 10, 2018 No. 149 September/October The Fashion Issue In-depth coverage of the fall season s top designs, trends, and power players. Survey Seating Space July 12, 2018 Material July 26, 2018 In-Home August 20, 2018 Newsstand August 31, 2018 No. 150 November/December The Art Issue The Surface perspective on contemporary art, timed for the Design Miami and Art Basel Miami Beach fairs. Survey Textiles, Wallcoverings, and Rugs Space September 20, 2018 Material October 4, 2018 In-Home October 29, 2018 Newsstand Nov 8, 2018

5 Audience Surface s presence both online and off focuses on the who in the worlds of art, design, architecture, fashion, and travel. Just as your brand caters to a specific audience, we know the creative class. Our engaged, loyal readers crave our carefully selected content that drives purchases, conversation, and buzz. We offer something no other media brand does: consistent quality.

6 Demographics & Vitals Male/Female 55/45 Average Age 37 Frequency 6 times per year Total readership 441, Rate Base 100,000 Readership 450,000 Average HHI $303,000 College Graduates 91% Newsstand price $15 Subscription price $60 Employed in Design Fields 65% Top Management 40% 62% Paid Subscribers (includes in-room partners) 25% Controlled Circulation Travel Internationally Two Times Per Year 75% Surface Influences Buying Decisions 82.4% 6% Newsstand 4% VIPs 3% Events/Public Placement Source: Verified Audit Circulation Survey, July 2013

7 Distribution The magazine focuses its distribution in the world s leading creative capitals with exclusive partners. Top Markets New York City Los Angeles Miami Chicago San Francisco Dallas Seattle Boston 95% United States 5% International Hotels (in-room) 21c Museum Hotels Ambassador Chicago Asbury Park Brentwood Hotel Condesa DF EAST Miami Epiphany Hotel Faena Miami Beach Gramercy Park Hotel HGU New York Hotel Max Seattle Hotel Americano MADE Hotel Mondrian Park Ave Roxy Hotel Royalton Hotel San Francisco Proper Scribner s Lodge SLS Brickell SLS South Beach Soho Grand Hotel The Betsy The Dean Hotel The Delano The Line Hotel The London Edition The Miami Beach Edition The New York Edition The NoMad Hotel The Robey Thompson Nashville Urban Cowboy Virgin Hotels Chicago Williamsburg Hotel W South Beach Private Members Clubs Neuehouse The Core Club Soho Beach House Soho House Chicago Soho House New York Soho House West Hollywood Private-Jet Terminals 250 locations in the U.S. Design Art Fairs Design Miami Frieze New York NYC x Design Pulse Miami Beach Salone del Mobile (Milan) Scope Miami Beach The Armory Show Collective Design Fair

8 Surface Studios Surface Studios is the in-house creative agency of Surface Media. It produces custom publishing and native content projects that speak to design-conscious individuals. Its distinctive partnerships implement the vast intel that comes through the company s global pipeline. Visit our site How It s Made Shooting on-location, we go inside the factories and workshops of our partners to tell their respective stories in an authentic, original way. Our How It s Made features bring each company and its products to life in three dimensions, providing a deep understanding of its culture and manufacturing processes. Select Partners Adidas Originals Avenue Road Blu Dot Emeco Ford Motor Company Grey Goose JDS Development Group Leica Montblanc Nike Seattle Art Fair Squarespace Swire Properties Tumi Services Creative Direction Custom Publications Books/Booklets Inserts Foldouts Gatefolds *Pricing Available Upon Request Custom Foldout: Adidas Originals Booklet Insert: Ford Motor Company How It s Made: Leica

9 2018 Print Advertising Rates and Specs Rates (net) Specs All print creative (two-page spread or one-page single) must be supplied as single pages. Covers (4-color) Cover Two, $41,055 Page One 8" Max Ink Density 280 dpi Image resolution 300 dpi Cover Three $18,000 Cover Four $30, lb Uncoated Stock 4-color process CMYK; 5th color upon request Run of Book (4-color) 1x $16,350 3x $13,625 6x $10, " Print Method CTP, Web offset, SWOP standards, SWOP2006_Coated3v3 profile File Formats All digital files and proofs must conform to SWOP standards. (Information on SWOP standards can be found at swop.org.) PDF/X1a is the only acceptable file formal for all ROB ad units, both full-page and fractional units. Two-Page Spread Materials Must be supplied as single pages, per the full-page size requirements at left. Proofs SWOP standard contract proof with color bars are accepted but not required. Bleed.125" Crop marks.25" offset Trim 8" x " Safe area 7.375" x 10.25".3125" away from trim Contact and Submission Instructions Please send digital artwork files and any related questions or concerns to artwork@surfacemedia.com There is 5% chance of printing variance, which is industry standard. Surface aims to keep this between 1% to 3%.