Digital. Male/Female 47/53. Average HHI $160,000. Auto Owner Luxury Sedan Luxury SUV, Hybrid

Transcription

1 2018 Media Kit

2 About Us Surface is the American authority on global design, and SurfaceMag.com is our digital home. For 25 years, we have produced thought-provoking content on architecture, art, design, fashion, and culture. We look at the world through the lens of design, reaching creative professionals who are educated, affluent, and influential. We set the standard for quality across a vast range of creative disciplines and industries. Surface and SurfaceMag.com offer a clean aesthetic and incisive writing with an emphasis on process and craftsmanship. A compass for today s creative leaders and a barometer for what s new and what s next, our content offers daily news updates, in-depth stories of leading thinkers and trends, events coverage, engaging videos and more.

3 Audience Surface s presence across print, digital and social channels focuses on the who in the worlds of art, design, architecture, fashion and travel. Just as your brand caters to a specific audience, we know the creative class. Our engaged, loyal readers crave our carefully selected content that drives purchases, conversation, and buzz. We offer something no other media brand does: consistent quality.

4 Demographics Print Digital Male/Female 55/45 Average Age 37 Male/Female 47/53 Median Age TRAFFIC 60% North America 20% Europe 16% Asia 4% Africa HIGHLIGHTS Average HHI $303,000 College Graduates 91% Average HHI $160,000 Net Worth $1M+: 32% $2M+: 20% Visits (Sessions)/Month 125,000 Visitors/Month 90,000 Page Views/Month 225,000 Time/Video View 3:38 Employed in Design Fields 65% Top Management 40% Auto Owner Luxury Sedan Luxury SUV, Hybrid Professions Executive, Design, Art, Entertainment Business/Finance Travel Internationally Two Times Per Year 75% Surface Influences Buying Decisions 82.4% Top Markets New York City, Los Angeles, Chicago, San Francisco Key Drivers Exclusive features, Short video, Daily news Prin source: Verified Audit Circulation Survey, July Digital source: Google Analytics.

5 Print Editorial Content Front of Book Wordplay A riff on a word or trend by Surface Media s CEO, Marc Lotenberg. Essentials An edited selection of things the staff of Surface is loving right now and think our readers will, too. Social Instagram posts from creatives that have caught our editors eyes. Ideas in Design A brief look into leading creatives, products, and projects capturing the moment. Architecture Designer Q&A Exhibition Detail Limited Edition Reading List Retail Select Studio Visit Tech Up and Coming Watch Survey Mood Board An interior designer s selection of favorite brands or products around a given theme with an explanation about why they were chosen. Standouts The year s top designs around a given theme, picked by the editors of Surface. On The Rise Profile of an emerging design, collective, or brand, unpacking the subject s history, work, process, and vision. Backstory A designer explaining the story and ideas behind a product or collection, including its inspiration and production process. Travel Destination A roundup of the top design-minded locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers. Hotel A new hotel that offers the best of hospitality design today. Bar A new, edgy bar. Restaurant A new, standout restaurant. Store A new, groundbreaking shop. Insider A profile of a major figure in the Surface universe, focused on a city they live in or travel to frequently, plus their four favorite locations in that city. Orbit Know Now Something in art or culture, often happening in Los Angeles or on the West Coast, that our special projects editor, Bettina Korek, believes Surface readers should know about. Taste A celebrity or prominent figure on a personal obsession. Transport The best-designed new planes, trains, automobiles, and more. Art A profile of an artist, curator, or other major figure in the arts. Endorsement A profile of an emerging or unsung figure in the Surface world that we put our stamp of approval on. Process A behind-the-scenes look into the inspiration and ideas that went into making a collection. Fashion A figure or brand in the industry who our editors feel is doing extraordinary. Executive A Q&A with a top manager on how they conduct business, what their workplace mantras are, and where creativity fits into their work plan. Dialogue An occasional column in which FIT Museum s Valerie Steele interviews a designer, an architect, or another creative on a fashion-related subject. Back of Book Feature Section Long-form stories, profiles, Q&As, and essays exploring each issue s theme. Gallery A section in which the magazine s pages become a gallery, literally or figuratively. Itinerary A calendar of upcoming international events in the worlds of art, architecture, design, fashion, and travel. Culture Club Larger-than-life images and coverage of top events in the Surface universe. Sketchbook A page celebrating the importance of drawing and tactility in the creative process, featuring a sketch and quote by a designer, architect, or artist.

6 Print Editorial Calendar Covering the world through design 6 times per year. No. 145 January/February Spaces and Places The movers and shakers reshaping cities around the world, plus groundbreaking residential design. Survey Kitchen, bath, and tile Space November 21, 2017 Material December 5, 2017 In-Home December 29, 2017 Newsstand January 9, 2018 No. 146 March/April The Technology Issue Radical innovations and trailblazing visionaries at the frontiers of design and tech, timed for Salone del Mobile. Survey Lighting Space January 11, 2018 Material January 25, 2018 In-Home February 19, 2018 Newsstand March 1, 2018 No. 147 May/June The Design Issue Game-changing projects, bold ideas, and leading influencers, timed for NYCxDesign. Survey Outdoor Space March 8, 2018 Material March 22, 2018 In-Home April 16, 2018 Newsstand April 27, 2018 No. 148 July/August The Travel Issue Revolutions in travel, from must-visit hotels and destinations to cutting-edge transportation. Survey Tables, Tabletop and Storage Space May 22, 2018 Material June 5, 2018 In-Home June 29, 2018 Newsstand July 10, 2018 No. 149 September/October The Fashion Issue In-depth coverage of the fall season s top designs, trends, and power players. Survey Seating Space July 12, 2018 Material July 26, 2018 In-Home August 20, 2018 Newsstand August 31, 2018 No. 150 November/December The Art Issue The Surface perspective on contemporary art, timed for the Design Miami and Art Basel Miami Beach fairs. Survey Textiles, Wallcoverings, and Rugs Space September 20, 2018 Material October 4, 2018 In-Home October 29, 2018 Newsstand Nov 8, 2018

7 Print Distribution The magazine focuses its distribution in the world s leading creative capitals with exclusive partners. Top Markets New York City Los Angeles Miami Chicago San Francisco Dallas Seattle Boston 95% United States 5% International Hotels (in-room) 21c Museum Hotels Ambassador Chicago Asbury Park Brentwood Hotel Condesa DF EAST Miami Epiphany Hotel Faena Miami Beach Gramercy Park Hotel HGU New York Hotel Max Seattle Hotel Americano MADE Hotel Mondrian Park Ave Roxy Hotel Royalton Hotel San Francisco Proper Scribner s Lodge SLS Brickell SLS South Beach Soho Grand Hotel The Betsy The Dean Hotel The Delano The Line Hotel The London Edition The Miami Beach Edition The New York Edition The NoMad Hotel The Robey Thompson Nashville Urban Cowboy Virgin Hotels Chicago Williamsburg Hotel W South Beach Private Members Clubs Neuehouse The Core Club Soho Beach House Soho House Chicago Soho House New York Soho House West Hollywood Private Jet Terminals 250 locations in the U.S. Design Art Fairs Design Miami Frieze New York NYC x Design Pulse Miami Beach Salone del Mobile (Milan) Scope Miami Beach The Armory Show Collective Design Fair

8 Surface Studios Surface Studios is the in-house creative agency of Surface Media. It produces custom publishing and native content projects that speak to designconscious individuals. Its distinctive partnerships implement the vast intel that comes through the company s global pipeline. These stories and videos live across our print, digital and social channels for maximum exposure alongside our editorial content. Visit our site Partnership services include: Writing, editing, copyediting, and fact-checking Creative direction and design Photography Video production Integrated content created by the partner brand Partnership stories benefit from: Valuable pages in our print publication Top placements on SurfaceMag.com and seamless integration into the site Targeted amplification via Surface s social media channels and newsletter The high editorial and production standards of Surface magazine Select Partners: Adidas Originals Avenue Road Blu Dot Emeco Ford Motor Company Grey Goose JDS Development Group Leica Montblanc Nike Seattle Art Fair Squarespace Swire Properties Tumi Custom Foldout: Adidas Originals Digital story version: Adidas Originals (click to view)

9 Partnership Digital Story Placements Partnership Posts Et quiassit, sam ex doloreni volent es expelecero vollam, tem fuga. Launch: Two-day homepage takeover Launch: Homepage video takeover Partnership Post Partnership Post Post-launch: One-week homepage feature Post-launch: Searchable article index page

10 How It s Made How It s Made is an original Surface partnership feature that takes a deep dive into the design and production process of a particular design, piece, or collection. The story shows in detail each step of the making of a product, from inception to execution. This includes the design and ideation process, the manufacturing steps and know how, and the final product. Each How It s Made package includes a 14-page photo essay in Surface and an accompanying digital story and video on SurfaceMag.com. Select past partners include: B&B Italia Baccarat Bernhardt Design Blu Dot Chanel Christian Louboutin Delpozo Emeco Gaggenau Ghurka Kvadrat Leica Madewell Montblanc Related Companies Saint-Louis Glossy print section: Leica Digital story version: Leica (click to view)

11 Our Social Followers Surface has an active online audience of fans from high-earning, international, and sophisticated demographics. Our concentrated, engaged fans crave daily high-style content that drives purchases, conversations, and buzz. 260k 133k 42.6k Top followers include: Top Design Notables Design Within Reach Herzog & De Meuron Jessica Walsh Joe Doucet Kartell Marc Thorpe Marcel Wanders Muuto One Kings Lane Paola Navone Patricia Urquiola Pentagram Related Companies Ronan & Erwan Bouroullec Shohei Shigematsu Tom Dixon 1stdibs World-Class Architects Annabelle Selldorf Daniel Libeskind David Adjaye Enrique Norten Richard Meier Key Influencers Adam Craniotes Alan Faena Amar e Stoudemire Azzedine Alaïa Grace Bonney Italo Zucchelli John Reardon Marc Jacobs Rachel Comey Richard Branson Soledad O Brien Sophie Elgort Susie Bubble Art World Giants Alex Israel Cooper Hewitt David Zwirner Guggenheim Museum Hank Willis Thomas Hans Ulrich Obrist Hauser & Wirth José Parlá Kamel Mennour Simon de Pury Top Luxury Brands Anya Hindmarch Aurelie Bidermann Barneys New York Bergdorf Goodman BLK DNM Bloomingdale s Bottega Veneta Cellini CFDA Christian Louboutin Dolce & Gabbana Loewe Missoni Moda Operandi Nomos Glashüette Osklen Parmigiani Fleurier Piaget Puma Reem Acra Tag Heuer Salvatore Ferragamo Swarovski Vera Wang Viktor & Rolf *As of October 2017

12 Partner Social Content We offer two types of social media content for partnerships. 1. Sponsored posts Featuring client images/videos and Surface editorial text, labeled #sponsored 2. Native posts Featuring custom creative produced by Surface, labeled #partnership 1 2

13 The Surface 7 Newsletter The Surface 7 is Surface Media s weekly newsletter going out to 110,000+ opt-in subscribers. The newsletter features the top seven happenings in the world of contemporary global design. Each newsletter is sponsored by one brand with 100 percent SOV. Open sponsorship rate $5,000 net Top banner Sponsorship includes One top banner and one sponsored post. Specs Top banner: 600x300 px Sponsored post: 600x400 px 25 word text and url links to post + banner Male/Female 45/55 Average Age 35 Median HHI $250,000 Top Locations New York Los Angeles Chicago Average Open Rate 17% Sponsored post

14 Rates and Details: Digital Partnership Stories Tell your brand s story through short-form and long-form custom content. Content can be an article, a photo essay, a profile, or an interview. Video Features Make your video front and center on SurfaceMag.com. Choose your own content, or let Surface Studios create a narrative our audience will engage with. Surface 7 Newsletter A weekly newsletter going out to more than 110,000 opt-in subscribers. The newsletter features the top stories in the world of contemporary design. Social Media Partnership Engage with our community and reach our highly qualified audience of more than 500,000 social followers that include that best of the creative class. From $15,000 Placement for one week on home page One Surface 7 newsletter sponsorship Three social media posts (across platforms) From $15,000 One-week home page feature Two-day home page takeover One Surface 7 newsletter sponsorship Three social media posts (across platforms) One sponsorship rate $5,000 One top banner and one sponsored post 100 percent SOV Sponsored Single post: $5,000 Three posts: $10,000 Native Single post: $8,000 Three posts: $18,000 Content developed with partner by Surface Studios Social channels selected for maximum reach (includes paid boosts) All rates listed are net.

15 Rates and Specs: Print Rates (net) Specs All print creative (two-page spread or one-page single) must be supplied as single pages. Covers (4 color) Cover Two, $41,055 Page One 8" Max Ink Density 280 dpi Image resolution 300 dpi Cover Three $18,000 Cover Four $30, lb Uncoated Stock 4-color process CMYK; 5th color upon request Run of Book (4 color) 1x $16,350 3x $13,625 6x $10, " Print Method CTP, Web offset, SWOP standards, SWOP2006_Coated3v3 profile File Formats All digital files and proofs, must conform to SWOP standards. (Information on SWOP standards can be found at swop.org.) PDF/X1a is the only acceptable file formal for all ROB ad units, both full-page and fractional units. Two-Page Spread Materials Must be supplied as single pages, per the full-page size requirements at left. Proofs SWOP standard contract proof with color bars are accepted but not required. Bleed.125" Crop marks.25" offset Trim 8" x " Safe area 7.375" x 10.25".3125" away from trim Contact and Submission Instructions Please send digital artwork files and any related questions or concerns to artwork@surfacemedia.com There is 5% chance of printing variance, which is industry standard. Surface aims to keep this between 1% to 3%.