Activating the Urban Entertainment District: Signage in American Cities. YESTERDAY, TODAY, AND TOMORROW Activating the Urban Entertainment District 1
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1 Activating the Urban Entertainment District: Signage in American Cities YESTERDAY, TODAY, AND TOMORROW Activating the Urban Entertainment District 1
2 DAVID EHRLICH Executive Director, Urban Activation Institute Activating the Urban Entertainment District 2
3 PETE SCANTLAND CEO, Orange Barrel Media Activating the Urban Entertainment District 3
4 Signs are a barometer of the health of cities. Oversize signage and spectacularly illuminated displays were abundant during the heyday of downtowns across America but, as the economy declined, and downtown areas suffered, much of the signage was removed. Atlanta, GA Chicago, IL Los Angeles, CA New York City, NY Activating the Urban Entertainment District 4
5 Signs are design elements. Iconic cities everywhere recognize signs as critical design elements that can contribute to the aesthetic character and vibrancy of their urban landscape. Picadilly Circus London Picadilly Circus in London, Shibuya Square in Tokyo, and the Sunset Strip in Los Angeles all have unique sign regulations, with the intent of creating a specific sense of place. While not the only characteristic of these districts, signs are a dominant design element and serve to identify these parts of the city as the center of commerce and entertainment. Shibuya Square Tokyo Sunset Strip Los Angeles Activating the Urban Entertainment District 5
6 Signs are economic and aesthetic contributors. Activating the Urban Entertainment District 6
7 1952 Las Vegas, NV On-premise signage directs traffic to private business. Activating the Urban Entertainment District 7
8 Columbus, OH On-premise signage directs traffic to private business. Activating the Urban Entertainment District 8
9 LAX Los Angeles, CA On-premise signage directs traffic to private business. Activating the Urban Entertainment District 9
10 Broad & High Columbus, OH Signage allows for construction and renovation of buildings. Activating the Urban Entertainment District 10
11 OBM Headquarters Columbus, OH Signage allows for construction and renovation of buildings. Activating the Urban Entertainment District 11
12 OBM Headquarters Columbus, OH Signage allows for construction and renovation of buildings. Activating the Urban Entertainment District 12
13 Fenway Park Boston, MA Signage allows for construction and renovation of buildings. Activating the Urban Entertainment District 13
14 Fenway Park Boston, MA Signage allows for construction and renovation of buildings. Activating the Urban Entertainment District 14
15 Venice, Italy Signage allows for construction and renovation of buildings. Activating the Urban Entertainment District 15
16 District Hall Boston, MA Signage supports programming. Activating the Urban Entertainment District 16
17 Atlanta, GA Signage supports programming. Activating the Urban Entertainment District 17
18 Atlanta, GA Signage supports programming. Activating the Urban Entertainment District 18
19 The Westin Denver, CO Signage supports programming. Activating the Urban Entertainment District 19
20 Denver, CO Signage supports programming. Activating the Urban Entertainment District 20
21 Atlanta Arts & Entertainment District Atlanta, GA Signage funds neighborhood revitalization. Activating the Urban Entertainment District 21
22 Atlanta Arts & Entertainment District Atlanta, GA Signage funds neighborhood revitalization. Activating the Urban Entertainment District 22
23 W Hotel Boston, MA Signage funds neighborhood revitalization. Activating the Urban Entertainment District 23
24 IKE Smart City Digital Interactive Kiosks Signage enables city services and citizen engagement. Activating the Urban Entertainment District 24
25 IKE Smart City 2018 Deployment Baltimore, MD Signage enables city services and citizen engagement. Activating the Urban Entertainment District 25
26 Applications IKE's suite of current applications are designed to deliver value to all constituencies - residents and visitors of all economic means; economic development and neighborhood organizations such as business improvement districts, travel and tourism bureaus, and workforce development; and multiple city agencies. Our software is developed in an agile process, with our city partners joining us at the table to develop new ideas and applications which are then realized by our team. THINGS TO DO EAT & DRINK Drives traffic to area businesses with free detailed listings of restaurants, cafes, and other dining establishments. SHOP Encourages a thriving economy with listings of area shops, stores and retail centers at no cost to local businesses. COMMUNITY SERVICES SOCIAL SERVICES Supports underserved areas with detailed listings of valuable resources such as addiction and recovery centers, food banks, and family services. SHELTER Provides those in need with locations and real-time availability of safe shelters and beds. EAT & DRINK EVENTS PHOTO BOOTH ARCADE EVENTS Highlights city happenings and opportunities for residents and visitors to participate in local events. JOB BOARD Provides communities with easy access to area job listings and employment opportunities. SHOP SOCIAL SERVICES CIVIC RESOURCES GET AROUND ACTIVITIES Creates a vibrant and energetic city with detailed listings of attractions, points-of-interest, and things to do. ARTS & CULTURE Shares all the museums, theatres, galleries and music the city has to offer. CIVIC RESOURCES Makes it easy to get important things done with detailed listings of city, state and federal buildings and services. 311 Keeps the public informed with a real-time feed of aggregated city and service requests, and provides a platform for citizens to report a problem or issue. ACTIVITIES 311 STAY SURVEY SAYS PARKS & OUTDOOR Helps people discover the best parks, gardens and outdoor sporting venues across the city. STAY Makes it easy to visit by providing detailed listings of hotels, motels, and other lodging establishments. SURVEY SAYS Allows the public to share opinions by responding to questions issued by the city to gain citizen input on initiatives and issues. FUN & GAMES ARTS & CULTURE PARKS & OUTDOOR JOB BOARD SHELTER HOW TO GET THERE GET AROUND Provides multi-modal wayfinding, as well as real-time schedules and information for all forms of public transit including rail, bus, streetcar, bike and car share services. PHOTO BOOTH Allows pedestrians to take a selfie against an iconic City backdrop and enables photo sharing on social media. ARCADE Entertains and engages pedestrians with a fun and easy to use video game. IKE Smart City Suite of Applications Signage enables city services and citizen engagement. Activating the Urban Entertainment District 26
27 Atlanta Arts & Entertainment District Atlanta, GA Signs can be art in both content and structure. Activating the Urban Entertainment District 27
28 Atlanta Arts & Entertainment District Atlanta, GA Signs can be art in both content and structure. Activating the Urban Entertainment District 28
29 Columbus, OH Signs can be art in both content and structure. Activating the Urban Entertainment District 29
30 Sunset Spectacular Los Angeles, CA Signs can be art in both content and structure. Activating the Urban Entertainment District 30
31 Atlanta Arts & Entertainment District Atlanta, GA Signage Districts tell a City s unique story. Activating the Urban Entertainment District 31
32 Denver, CO Signage Districts tell a City s unique story. Activating the Urban Entertainment District 32
33 Epicentre Charlotte, NC Signage Districts tell a City s unique story. Activating the Urban Entertainment District 33
34 Power & Light District Kansas City, MO Signage Districts tell a City s unique story. Activating the Urban Entertainment District 34
35 Power & Light District Kansas City, MO Signage Districts tell a City s unique story. Activating the Urban Entertainment District 35
36 Signage Planning 1. Incorporating digital signage into an existing regulation 2. Balancing the needs/desires of businesses against a town aesthetic 3. Incorporating new sign technology into historic or older architecture 4. Digital wayfinding systems 5. Wayfinding plans, including pedestrian, government, directional, vehicular, trails, etc. 6. Content neutrality/reed/temporary Signs 7. Writing better and simpler sign codes 8. Incentivizing creative designs within the code approval process 9. Streamlining sign codes to allow new technology 10. Trends in lighting/illumination brightness levels 11. Signage at appropriate scale for pedestrian environment 12. Financing new signage and wayfinding Activating the Urban Entertainment District 36
37 Q & A Activating the Urban Entertainment District 37
38 THANK YOU Activating the Urban Entertainment District 38
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