Media Kit. Architizer builds tools that are revolutionizing architecture. Q Norwegian Wild Reindeer Centre Pavilion by Snøhetta

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1 Architizer builds tools that are revolutionizing architecture. Q Norwegian Wild Reindeer Centre Pavilion by Snøhetta

2 The Architizer Universe Architizer is a complete ecosystem for architecture, combining a real-time marketplace with connected listings and innovative media. Our architects use Architizer to... Read like a magazine Media A daily source of news and inspiration for millions of designers Browse like a catalog Brand Profiles A dynamic project database for the world's architecture Connect with sales reps Marketplace Architizer Source is the world's first online specifying marketplace. Architizer reaches architects throughout their design process, from searching for inspiration to sourcing the last fixture. 2

3 Our Competitive Advantage No other company offers lead generation, media marketing and product listings all in one platform. Media Brand Profiles Marketplace & Lead Generation 3

4 Accolades Architizer is recognized by leading brands, publications and thought leaders. Architizer has allowed us to have an exchange of ideas with architects and designers in a way that feels natural and intellectually stimulating. Gina Wicker Design & Creative Direction, Sunbrella Tom Kundig Gary Handel There is power in numbers. Architizer is an excellent resource for our office and for the entire architectural profession. Tom Kundig Partner, Olson Kundig Architects Our office uses Architizer as a research tool. It s also a great way to showcase our work to the world. Gary Handel Partner, Handel Architects A hybrid of Flickr, Facebook and LinkedIn for architects. The New York Times Christine Abbate Bjarke Ingels Architizer is a onestop shop to reach the architecture and design community. Christine Abbate President, Novità Communications Architizer is the architecture community of the future. Bjarke Ingels Partner, Bjarke Ingels Group (BIG) 4

5 Audience We are the most trusted source for turning daily inspiration into specifications. Centro de Artes Nadir Afonso by Louise Braverman Audience 50% Based in US 80% Active specifiers 70% Identify as architects 50% Work on interiors Reach Social Newsletter Website 1.83m 25k 1.6m Facebook likes daily newsletter subs monthly site visits 946k Instagram followers 344k Twitter followers 64.4k Pinterest followers 83k weekly newsletter subs 887k monthly unique visitors 7.9m monthly page views Sources: Google Analytics, Architizer user survey 5

6 Community We are the largest community of architects online. That means we don t just have readers, we have members Architizer A+Awards Gala Community Project Types Users by Region A+Awards 335,000 members 31% commercial 40% US 50% YoY entry growth 25,000 registered firms 36% residential 40% Europe 400,000 public votes 65,000 uploaded projects 33% institutional $33m average project budget Top 5 US Cities New York Chicago Los Angeles Houston Seattle 100+ participating countries Source: Architizer community survey 6

7 How to Work with Architizer Architizer is the best way to reach architects, whether they are browsing for inspiration or searching for products. Delos bath collection on Duravit Brand Profile Seves Glassblock Branded Content Architizer CEO Marc Kushner moderates a panel Architizer A+Awards Gala Brand Profile Display Ads & Branded Content Events & Special Programming A+Awards Everything starts with a customized profile page, available as a year-long premium membership. Targeted access to our community through highengagement ads and innovative editorial Elegant and intelligent gatherings that drive architecture forward, with customizable opportunities for brand partnerships The biggest architecture awards program in the world honoring the year s best buildings and setting an annual agenda for design 7

8 Brand Profile A LinkedIn for building materials. A branded gallery where specifiers can learn about your brand, browse your products, and see the projects where they ve been used. Duravit Architizer Brand Profile Features Dedicated Brand Page: A gallery of your brand's products dynamically linked to projects where they have been used Unlimited Product Listings: The more products you add to Architizer, the more opportunities there are for architects to learn about your brand. Unlimited Project Endorsements: Endorsements connect your products to the architects and buildings in the Architizer database. This lets specifiers see who has used your products and where. Featured Products: Your products are incorporated into our feature schedule, receiving exposure across Architizer.com and our social media channels. Targeted Search Terms: Get priority placement in search results. Lead Generation: Custom contact information to put specifiers in touch with the right sales channel Analytics: Real-time data on how your profile is performing Home Page Placement: Put your brand in front of our highly engaged audience of A&D professionals. Direct Link to Source Responses: Product responses on our specifying marketplace, Source, link directly to your brand profile. This boosts your chances of being specified by allowing architects to see your endorsements and browse your other products. 8

9 Display Advertising Expect more from advertising with Architizer. We offer industry-leading click-through rates by placing your content in front of thousands of designers while they are actively looking for products. Home Page Article Page Newsletter 970 x x x x x x x x 90 Features Website: overall average CTR.25% Billboard 970 X 250 Medium Rectangle 300 X 250 Leaderboard 728 X 90 Newsletters: average open rate of 25% Daily (25k subscribers) and weekly (83k subscribers) Have 100% share of voice in our daily or weekly newsletters. No competing with other advertisers. Benefits: Geo-targeting available Third party tracking accepted Change out the creatives at any point in the campaign Run multiple creatives simultaneously to different URLs Full reporting on all impressions and clicks 9

10 Branded Content Stories by the people who know architecture best. Our editors craft custom stories that introduce your brand to an influential group of design professionals. Branded Content for Seves Glassblock (June 2016) Features Sponsored stories are published on our home page and promoted via our popular social channels and newsletters. Accompanied Promotions: Published on the home page One Facebook post One Twitter post Included in our enewsletter as a featured article Re-upped on the home page Suggested Topics: Product features / Research & Development stories Case Studies Behind the Design profiles Interviews / Q&A s Event coverage and recaps Original videos Trend Reports / White Papers Architect Resources 10

11 Special Programming Architizer s custom activations introduce your brand to top-tier architects and influential decision-makers. Architects & Technology Studio ai's design won the AIDS Memorial Park Competition. Architizer's Architects & Technology Survey Debbie Chen of LTL Architects using Microsoft Surface Design Competitions Mobilize the Architizer community around your brand. Competitions drive conversation, earn impressive reach in A+D media and create incredible marketing assets. Hosting and administration Creative concept and brief Complete coordination of jury, submissions, and public voting Complete advertising, content, and social media promotion package Industry Surveys Get valuable industry insights and position your brand as a knowledge resource. Architizer will work with you to survey our audience of thousands of A+D professionals. Survey development Promotion to A+D professionals Hosting and administration Complete report with analysis and infographics Product Placement & Seeding Seed your products with top-tier architects on the cutting edge of design innovation then watch the project create organic buzz throughout the industry. Identify and recruit influencers Create program brief Complete media capture, content creation, and promotion package 11

12 Events Architizer events drive innovation in architecture. We convene high-profile designers for smart and elegant programs that align your brand with cuttingedge ideas and influential audiences. Architizer celebrates the Rio Olympics at the Duravit showroom "Designing for the Pace of Change" panel series with Allsteel Curated dinner hosted with MINI at the MINI Living installation Architect Mixers Bring architects together informally with each other and your brand either at your showroom or a space synonymous with the best in design. Invited list of key Architizer community members Location scouting and host outreach Panel Discussions Connect with thought leaders for stimulating conversation on a topic relevant to your brand. We design the event, audience and media for maximum impact. Curation of participants and audience members in A+D, media and other creative industries Full coordination of moderator, panelists, topics and media Curated Events Host a curated meal or cocktail event with Architizer and key industry influencers. Keep it intimate and meaningful in order to make an exclusive impression. Curation of invited guests from across A+D and other industries Location scouting and host outreach * All Architizer event partnerships include complete event planning and execution, invitation targeting to the Architizer VIP community, participation of senior Architizer staff, promotion on social media, on-site Architizer signage and attendance by Architizer editorial staff. 12

13 Source Find better leads through the world's first online marketplace for specifying building products in real time. An Architizer Source sample box What is Architizer Source? Architizer Source is an online tool that matches manufacturers with architects who are actively specifying products for their commercial-scale projects. Real Leads in Real Time See exactly what architects are requesting. Reach out directly with specs and samples. Get your products specified without leaving the office. A Better Way to Sell 100 firms 10k brands $5 billion in total projects 13

14 A+Awards The Oscars of architecture. The world's largest A+D awards program generates millions of page views and draws on an elite pool of jurors and winners Architizer A+Awards video trailer Features A range of media partnerships and activations are available for the Architizer A+Awards, from the public voting period through the awards gala during NYCxDESIGN week. Please contact Architizer sales staff for more information and exclusive opportunities. Bjarke Ingels speaking at the 2014 A+Awards Gala Over 750 guests gathered for the 2015 A+Awards Gala 14

15 Editorial Calendar Month Topics Sample Stories Events January Kitchen & Bath Appliances Hardware Bath Trend: 10 Products Bringing Color Back, Boldly or Subtly KBIS & IBS CES February Windows & Doors Building Envelope The Brightest Solutions for Daylighting Design March Residential Furniture & Finishes Examples of the Super-Cool Loft Bed for Grownups AD Home Show DIFFA Dining by Design April Materials Tile & Surfacing Best of Coverings 2016: The Most Exciting Spanish and American Tiles We Saw AIA Convention Coverings Salone Internazionale del Mobile May A+ Event A+ Winners A+ Product Winners Lighting Residential Furniture A Defining Moment: The Night Great Architecture Took the Spotlight Architizer A+Awards Lightfair International ICFF June Office Furniture & Finishes New Furnishings Sparked by the Evolution of the Workplace NeoCon Dwell on Design July Landscape Paints & Coatings These Are the Colors You're Looking For, According to Leading Paint Brand August Automation & Access Control Internet of Things Don't Leave Home Without It: Safety and Security Systems That Are Easy to Install September Education Solutions Getting School in Design: 10 Solutions for Education Settings Cersaie London Design Festival October Chicago Architecture Biennial Resilient Design Solutions The Top 5 Exhibitions to Visit on the Opening Weekend of Chicago s First Architecture Biennial Chicago Architecture Biennial Archtober November Holiday Gift Guide Hospitality Furniture & Finishes A Few of Our Favorite Things: 2015 Holiday Gift Guide for Design Lovers Greenbuild NeoCon East BDNY December HVAC Porsche Design Studio Reimagines the Lighting, HVAC and Ceiling Plane for New Brand Design Miami/ 15

16 Contact Jonah Kaplan Director of Business Development +1 (646) Nicole Doyle Senior Account Executive +1 (347) Member Architects Partner Brands Lifestyle & Technology Media Partners 16