Fleuroselect -- Year of of the the Nasturtium Sunflower &- Carrot design - guidelines Visual Identity Guidelines Materials available from:
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1 Visual Identity Guidelines Fleuroselect -- Year of of the the Nasturtium Sunflower &- Carrot design - guidelines Visual Identity Guidelines 1
2 Introduction Dear colleague, 2019 is the Year of the Nasturtium & Carrot, the European Plant of the Year marketing campaign from the Fleuroselect, designed to boost seed and plant sale volume to end consumers. The Visual Identity Guidelines contain conceptual and promotional ideas on point of sale material, seed packages, labels, advertisements and on-line marketing tools together with guides on the graphical use of the logo. Via the website you can access images, pdfs and open InDesign and PhotoShop documents which provide you with the flexibility to adapt our proposals to your own needs. Many of the materials have already been created in six key languages: English, German, Dutch, French, Italian and Spanish. We can also provide you with versions in other languages if required. Increase your seed and plant sales by making the Plant of the Year campaign part of your 2019 marketing plans! For full campaign details see: or contact us at: Point of sale commercial materials can be ordered via our campaign partner Floramedia: Let the campaign continue Kind regards, Harm Custers Chair of the Sally van der Horst Secretary General Fleuroselect 2
3 Content Logo Specifications 4 Languages 5 Don ts 6 Font use & colours 7 Images Available Nasturtium and Carrot pictures 8-10 Items Packaging/labels Online banners 13 Advertisements 14 Social media 15 Concept and design: All files are available for Adobe CS 4.0 and higher. 3
4 Logo Specifications spacing keep an equal amount of spacing around the logo minimum dimension: 25mm x 10mm maximum dimension: ( 300 DPI ) 800mm x 310mm diapositive The logo has a white background. A separate dispositive is therefore not necessary. grayscale 4
5 Logo Available in different languages Spanish Dutch German French Italian English 5
6 Logo - don ts don t change the colours don t change the picture don t use the logo diapositive don t use the logo without the picture don t change the ratio of the logo don t remove the white background 6
7 Font use & colours Colours / CMYK Grey: 0/0/0/65 Colours / RGB Grey: 127/127/127 Colours / CMYK Blue: 55/20/20/0 Colours / RGB Blue: 144/171/188 Colours / CMYK Purple:60/70/35/20 Colours / RGB Purple: 99/76/101 Colours / CMYK Grey: 0/0/0/65 Colours / RGB Grey: 127/127/127 Colours / CMYK Beige: 10/30/55/5 Colours / RGB Beige: 208/179/122 Colours / CMYK Petrol:75/25/35/20 Colours / RGB Petrol: 82/118/115 nasturtium font olivier YEAR OF THE... font gruppo, all caps Informative texts font DIN, light & medium, plain text Online texts font arial, online text 7
8 Available images Inspirational photography Fleuroselect_Nasturtium_2 Fleuroselect_Nasturtium_1 Fleuroselect_Nasturtium_3 8
9 Available images Inspirational photography Fleuroselect_Nasturtium_4 Fleuroselect_Nasturtium_5 All images are available for promotional purpases Fleuroselect_Carrot_1 9
10 Available images Inspirational photography All images are available for promotional purposes Fleuroselect_Carrot_2 Fleuroselect_Carrot_3 Fleuroselect_Carrot_4 Fleuroselect_Carrot_5 10
11 Items: on packaging / labels Carrot Royal Chantenay NASTURTIUM TROPAEOLUM MAJUS e l45 cm tvii-x ( logo can be used on packaging (for readability do not use when smaller than 25mm) Carrot Royal Chantenay label can be included in the seed packet or glued onto the seed packet POS materials are available from Floramedia. For questions and enquiries please contact Juriaan Rolink: juriaan.rolink@floramedia.com / Phone: +31 (0)
12 Items: Year of the Nasturtium & Carrot labels Nasturtium Tropaeolum e r Nasturtium Tropaeolum tvii-x ~30 cm ( l C III-IV b 60 cm e r ovii l100 cm 27x88 mm, including an informative reverse side with plant instructions suitable for seed packets 69x156 mm, including an informative reverse side with plant instructions suitable for seed packets Labels for Nasturtiums & Carrots are available for both sizes POS materials are available from Floramedia. For questions and enquiries please contact Juriaan Rolink: juriaan.rolink@floramedia.com / Phone: +31 (0)
13 Items: ideas for online banners Area of use: consumer websites * * * * * * ** ** ** ** ** ** 160x600 stage 1 160x600 stage 2 160x600 stage 3 160x600 stage 1 160x600 stage 2 160x600 stage 3 * you can include your own logo and marketing messages here ** can be adapted to your local language Area of use: professional websites * * 280x280px * ** ** ** 280x280px 280x280px 280x280px 13
14 Items: advertisements Area of use: consumer press Achieve more Nasturtium volume sales Promote your range by using this Trade advertisement template Our Nasturtium range * ** you can include your own logo and marketing messages here can be adapted to your local language NASTURTIUM TROPAEOLUM MAJUS e l45 cm tvii-x ( NASTURTIUM TROPAEOLUM MAJUS e l45 cm tvii-x ( NASTURTIUM TROPAEOLUM MAJUS e l45 cm tvii-x ( National consumer ** promotional campaign will create strong demand for Nasturtium products. Take a look at our exciting range of 25 varieties for more information, please check yourwebadress. com Year of the Nasturtium is a brand of Your company name your street name your contact information yourwebadress.com * 255x190 mm, B2B advertisement helps you succeed with your Nasturtium/Carrot range Grow you own variaties of tasty carrots ** available in many different and delicious varieties start sowing and planting now visit us at facebook.com/yourcompany or visit us at yourwebadress.com * include your Facebook address here yourwebadress.com 255x190 mm, B2C advertisement inspirational advertisement for consumers 14
15 Items: social media Let s get connected #yearofthenasturtium #yearofthecarrot Facebook, Twitter etc. You can integrate the campaign within you own social media channel or link to our provided channels. Mandy Let's forget the cold and look to next year's sowing and growing - my choice of new #gardening 24 Nov 2017 Interested in a social media strategy or integrating Year of the.. campaign with yours? For questions and enquiries please contact Juriaan Rolink: juriaan.rolink@floramedia.com Phone: +31 (0)
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