Media Kit A joint project of. Ausbau

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1 Media Kit 2016 A joint project of Ausbau

Publishing House and Contacts Publishing house Account managers Konradin Medien GmbH Ernst-Mey-Str.

andreas.schweizer@konradin.de Publisher: Katja Kohlhammer Title: Möbel VERKAUFEN Website: www.

de Year: 2nd year 2015 Frequency of publication: 6 x a year Format: DIN A4 Price: Annual

hanft@konradin.de Order management Angelika Rottländer Phone +49 711 7594-316 angelika.

2 Publishing House and Contacts Publishing house Account managers Konradin Medien GmbH Ernst-Mey-Str. 8, Leinfelden-Echterdingen Phone Andreas Schweizer Phone Publisher: Katja Kohlhammer Title: Möbel VERKAUFEN Website: Year: 2nd year 2015 Frequency of publication: 6 x a year Format: DIN A4 Price: Annual subscription Germany/abroad Account Manager Katja Hanft Phone katja.hanft@konradin.de Order management Angelika Rottländer Phone angelika.rottlaender@konradin.de Claudia Weygang Phone claudia.weygang@konradin.de Petra Wehinger Phone petra.wehinger@konradin.de Editing Eva-Maria Schröder Phone mv.redaktion@konradin.de 2

Carpenters and joiners will find incentives on how to increase sales.

3 Media Brand The trade magazine for carpenters and joiners In brief Möbel VERKAUFEN is the new trade magazine for joiners and carpenters who sell their own and third-party products like specialist furniture retailers. This magazine is an indispensable source of ideas and stimuli for companies aiming at complementing their range of products with merchandise like furniture, kitchens, lighting and living accessories. Carpenters and joiners will find incentives on how to increase sales. Möbel VERKAUFEN reports on trends in interior furnishings, consulting topics with tips and tools, interviews, market data on purchasing groups and suppliers. Best-practice stories for readers provide concrete assistance for selling. Range of subjects The topic range of Möbel VERKAUFEN includes the subjects kitchen, living, sleeping, office & object, lighting, home accessories and interior. The magazine reports comprehensively on trends with up-to-date reports before and after trade fairs, selected product innovations and living and furnishing trends. Consultancy topics support retailers in selecting their products, designing their showrooms or handling their sales talks. Best-practice stories provide the readers with useful information. The market section includes current facts and figures from the world of furniture and kitchen trade. It also informs about suppliers, associations and shopping communities. up-to-date expertise quickly researched case examples industry trends detailed product information Circulation and distribution 20,000 copies for carpenters and joiners as well as selected target reader groups from the kitchen and furnishing trade, object design and office furniture. 3

4 Target group/online reader survey The target group Owners/associates/tenants 56.6 % Operations managers/ master craftsmen 29.6 % Journeymen/craftsmen 13.8 % Current percentage of trade in total turnover (Basis: respondents reselling merchandise) 52.1% of respondents expect that the importance of the trade sector will increase within the next three years. 46.7% 39.0% 14.3% up to 10 % of turnover more than 10 % of turnover no reference Source: Online reader survey 2015, 145 respondents, from joining/interior finishing, furniture trade, planning offices, interior design 4

5 Target group/online reader survey 95.9 % 72.4 % of the Möbel VERKAUFEN readers are joiners, carpenters, interior designers offer purchased merchandise such as: Home furniture* 75.7% Kitchens 63.5% Lighting 61.7% Floors 53.9% Office/object design Bedroom furniture Outdoor furniture/sun protection 14.8% 12.2% 29.6% * Home furniture in detail: chairs 56.5 %, tables 27.0 %, upholstered furniture 20.9 %, storage furniture 20.9 %, furniture for the living area 21.7 % Source: Online reader survey 2015, 145 respondents, from joining/interior finishing, furniture trade, planning offices, interior design 5

6 Editorial Schedule Issue Main topics Further topics In each issue 01/2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: Hotel bedroom furniture, lounge, floor Review imm 2016 furniture Kitchen Eurocucina trends Sitting seating- and upholstered furniture Kitchen kitchens, storage furniture, installations Interior walls, floor, textile, colors, furnishing style Outdoor furniture, accessories, sun protection, outdoor cooking Furniture Review isaloni di Milano Lighting Home accessories Consultancy: marketing, best practice, tips & tools Market: suppliers/partners for merchandise, figures, data, furniture market facts Fair calendar January Heimtextil, Frankfurt, Domotex, Hanover, imm cologne, Cologne, February Ambiente, Frankfurt, ZOW, Bad Salzuflen, March Blickfang, Stuttgart, Münchner Stoff Frühling, Munich, Holz-Handwerk, Nuremberg, April ifh, Nürnberg, isaloni, Milano, June Eunique, Karlsruhe,

7 Editorial Schedule Issue Main topics Further topics In each issue 4/2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: /2016 Publication date: Advertising deadline: Sleeping bedroom and cabinet furniture, bed systems, mattress, textile Dishes table, chair, accessories Interior wall, floor, textiles, colors, furnishing styles Living cabinet and seating furniture, entertainment Bathroom bathroom furniture, fittings Home accessories Floor Entrance hall furniture, wardrobes, storage, accessories Home accessories Office office furniture: tables, chairs, lighting, conference systems, acoustic elements, storage Kitchen kitchen, electrical devises Home accessories Consultancy: marketing, best-practice, advices & tools Market: suppliers/partners for merchandise, figures, data, facts of furniture market Fair calendar August Tendence, Frankfurt, Spoga, Cologne September area 30, Löhne, Mood, Brussels 100% Design, London Maison & Objet, Paris October Biennale Interieur, Kortrijk, Orgatec, Cologne, Abitare il Tempo, Verona November Designers Saturday, Langenthal, Berlin, December Stuttgart, January 2017 Heimtextil, Frankfurt, imm Cologne, Cologne, Further dates on request. Subject to modification. 7

Print (Prices valid as of 01.10.2015, in, plus VAT) www.architektur.konradin.

8 Print (Prices valid as of , in, plus VAT) Format: 210 mm wide x 297 mm high, DINA A4, untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns of 44mm width Printing and binding: Web offset, saddle stiching Ads: Format Price 4c Formats: width x height in mm Trim: add 3 mm to each side Type area Trimmed 1/1 page 7, x x 297 Data delivery: Please utilise our advertisement portal www. konradin-ad.de for data submission. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. In case of incomplete delivery or faulty data, we assume no liability for the print result. 1/2 page 4, land. 4col port. 2col 1/3 page 3, land. 4col port. 2col 188 x x x x x x x x 297 Terms of payment: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no. DE Bank details: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Cover pages U2, U3, U4 7, Our general terms and condition are available on the Internet at We would be happy to send you a copy on request. Discounts: For bookings within 12 months (year of insertion) Contact and advice: Tanja Schechinger Phone tanja.schechinger@konradin.de Frequency Volume 3 ads 6 ads 3 ads 6 ads 5% 10% 5% 10% 8

Online Digital Mobile (Prices valid as of 01.10.2015, in, plus VAT) www.architektur.konradin.de/onlinedigitalmobil Leaderboard Medium Rectangle Skyscraper Display Ads www.

00 Medium rectangle 300 x 250 245.00 Video ad 300 x 250 320.00 Hockeystick 728 x 90 + 160 x 600 320.00 Wallpaper (+background color) 728 x 90 + 160 x 600 320.

00 on all websites of the architecture channel. bm + dds recipients 17,000 4,900.00 bm + dds + md recipients 25,000 6,300.

9 Online Digital Mobile (Prices valid as of , in, plus VAT) Leaderboard Medium Rectangle Skyscraper Display Ads Pixels (width x height) Price per week Large leaderboard 970 x Leaderboard 728 x Skyscraper 120 / 160 x Medium rectangle 300 x Video ad 300 x Hockeystick 728 x x Wallpaper (+background color) 728 x x Website incl. all subpages / with max 3 ads in rotation Discounts: 5 % for 6 weeks or more, 10% for 12, 15% for 18, 20% for 24 Exclusive Newsletter Recipients Price per dispatch md recipients 9,500 3, bm recipients 11,000 3, dds recipients 10,000 2, APP GALLERY: 12 months running time at a price of on all websites of the architecture channel. bm + dds recipients 17,000 4, bm + dds + md recipients 25,000 6, Data submission: Website: Newsletter: 7 days before campaign start by to auftragsmanagement@konradin.de, file size: max 60KB. Format: GIF, JPG, SWF, HTML, tracking code/redirect option available. Video: FLV and MPEG3/4 formats. Format: GIF, JPG (plus DOC in case of text & image ad), tracking code/redirect option available, no embedding of web bugs. Please do not submit animated images as these will only be displayed correctly in the web view. 9

information in the German-speaking world.

10 Joint project of BM and dds in cooperation with md INTERIOR DESIGN ARCHITECTURE A strong brand network www. dds-online.de Konradin Publishing Group is one of the largest providers of specialist information in the German-speaking world. Its portfolio comprises some 50 trade and generalinterest publications, online portals,and events series. Learn more at: Services: Market research and market analysis Corporate Media Services 100% customised: konradin-relations.de Printing specialists: konradinheckel.de, konradin-printshop.de 10

Möbel VERKAUFEN Media Kit 2018

Möbel VERKAUFEN Media Kit 2018 With the section: Industry Partners A joined project of Publishing House and Contacts Publishing house Account managers Konradin Medien GmbH Ernst-Mey-Str. 8, 70771 Leinfelden-Echterdingen