SELF IMAGE PHILOSOPHY AND STRATEGY. Capabilities
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1 SELF IMAGE We create consistent brand experiences. We want to move, touch and inspire. With our expertise we develop tangible communication for international brands; create spaces, events and interaction. Our interdisciplinary team consists of creative people and specialists from the fields of product design, architecture, interior design, communication design and media design. The intensive networking of the disciplines characterizes our way of working and enables a holistic and comprehensive design process. PHILOSOPHY AND STRATEGY We translate the emotional and rational values of a brand into specific worlds of experience. Here we see the product as a nucleus and innovation carrier. Our primary goal is to support our customers, to reach target groups in the best possible way and to retain customers. We understand conception as our core competence and rely specifically in planning and execution on long-standing partners and a grown network. Existing structures of the customer can be implemented in the project flow to ensure flexible, project-specific processing. Capabilities We are an integrated design agency and develop solutions in dialogue with the customer in the
2 disciplines: Communicationdesign Conveying messages directly and purposefully through all communication channels: from giveaway to key visual, from screen design to media choreography. Editorial, corporate design, brochures and flyers, trade fair communication, merchandising, illustration. Conception, design, storyboard, animation and production monitoring of media content. Conception and design of individual image worlds as well as implementation and adaptation of existing campaigns. Our services include conception, design, storyboard, animation and production monitoring of media content and interactive exhibits. Emotion and information, about interface design, AR, VR, OLED touchscreens, Lucent screens. Digital Content Consulting: How can brand goals be best achieved? Spatial Design
3 Making brand messages individually tangible: Starting with the product, we develop emotional brand architecture and holistic 3D branding concepts, from the POS display to the complete world of experience. Events, exhibitions, shop-in-shop, showrooms, flagship stores, trade fairs, corporate architecture. From conception and design to construction support, from 14m2 mobile showroom to 10,000m2 exhibition stand. Digital Content Consulting: How can brand goals be best achieved? Product Design The product as nucleus and innovation carrier is the basis for the successful alignment and market positioning of a brand. That is why targeted product design is an important component of any corporate strategy. We offer the entire spectrum of three-dimensional brand design, from classic product and furniture design to mobility design: concept and design, prototyping and 3D printing, right through to series production.
4 Interior Design Conception of individual interior worlds, from the selection of innovative materials and furniture to complete scenarios for interiors. State of the Art: competent advice on all interior themes such as materials, furniture, trends. Analysis and consulting: The selection of suitable partners for cooperations supports the achievement of brand goals. Optional integration of individually designed furniture> Product Design MANAGEMENT
5 Marina Franke, Degreed Engineer Studies Interior Design, Peter Behrens School of Arts, Duesseldorf 1999 Graduation 1999 to 2003 Employed as Interior Designer and Project Manager in several agencies and architecture offices 2003 to 2011 Senior Design Manager / Design Director at Braunwagner Since 2011 Managing Partner, Braunwagner GmbH Manfred Wagner Professor, Degreed Designer Studies Industrial Design, University of Applied Sciences (HDBK), Saarbruecken 1986 Graduation 1986 to 1997 Freelance and employed Designer and Design Manager at i.a. frogdesign, Display International 1997 to 1999 Owner, Manfred Wagner Design Since 1998 Professorship Product- / Interior-Design, Aachen, University of Applied Sciences, Faculty Design 1999 to 2011 Designer-Partnerschaft BraunWagner Since 2011 Managing Partner, Braunwagner GmbH Powered by TCPDF (
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