CONCEPTION H.O.M.E.&Style H.O.M.E.&Style

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2 CONCEPTION Н.O.M.E.& Style the Russian version of the international H.O.M.E edition. Premium class magazine about a modern way of life. Architecture and design news, cookery and travel, fashion trends, cars and technologies of the future all these on the H.O.M.E.&Style pages.

3 CONCEPTION H.O.M.E.&Style the magazine for the successful, educated and fastidious readers. For true judges of the true style in design and architecture, for gourmets and fans of unusual travel, for those who watches closely all technical novelties. H.O.M.E.&Style is first-hand information : exclusive interviews and professional advice, fascinating stories of world famous designers and architects, fine photos and useful information for those who wants to make harmonious and the most comfortable not only own house, but also the whole world round itself(himself).

4 CONCEPTION MAIN HEADING: STYLE LIVING DESIGN TECHNOLOGY ARCHITECTURE MOBILE

5 STYLE regular heading STYLE The HEADING FOCUS each issue of the magazine begins with article about design object. In the description there is detailed information about the producer, the designer, specifications and features of model. An illustrative row includes types of model, author s drawings, a portrait of the designer and his autograph. Regular heading. Volume one page.

6 STYLE regular heading STYLE MAIN HEADINGS: The headings LIVING ROOM, BEDROOM, KITCHEN, BATHROOM (are present at each number), and also periodically appear other thematic headings, for example, NURSERY, HALL, WOODEN FURNITURE, ECO-FRIENDLY FURNITURE, HOUSE OFFICE, OUTDOOR, etc. 5 subjects with the short description which is surely including the name of a brand. column with Expert s opinion (the competent representative of branch: the architect, the designer, etc.) a cellar with lighting accompanying thematic newsworthy event(installation, an exposition, showroom s opening, anniversary of the company \founder, publication of a book, presentation of an interesting collection, description of a technological innovation, etc.) Regular heading. Volume: from 1 to six pages. STYLE LIVING ROOM STYLE BEDROOM

7 STYLE regular heading STYLE ADDITIONAL HEADINGS: HEADING EXHIBITION 5 exhibition novelties, and also a column and a cellar with lighting of a newsworthy events in an exhibition frame. The column can be given to the comment of the expert. HEADING EVENT Lighting of the thematic social events concerning the H.O.M.E.&Style magazine (own events, joint with partners, information support). HEADING COMPETITION Selective publicizing of interesting competitions in design sphere. Preference to domestic and youth events. STYLE EXHIBITION STYLE EVENT

8 LIVING homestory LIVING HEADING Homestory Exclusive publications of the best inhabited interiors (houses, apartmenst, lofts) from all over the world. In this heading the first-class interiors, which executed in modern style and have not been previously published(including print and electronic media) are accepted. Suppliers of objects architects, the agencies, leading furniture brands. The heading usually includes 1 foreign and 1 domestic object. Regular heading. Volume: from 1 to 20 pages.

9 LIVING fasion LIVING HEADING FASHION Staged photography with participation of the models which plot reduces interior subject in a uniform emotional context, people and production a fashion brands. In a shot: people, furniture, lamps, textiles, household appliances, consumer electronics, clothes, accessories, jewelry, ware, etc. Each shot is accompanied by the description with transfer of all brands presented on a photo. Shooting is carried out in various stylish and fashionable places: boutique hotels, show-rooms, galleries, restaurants, Spa, at exhibitions, etc. Volume several facing pages. Regular heading. Volume:from 1 to 20 pages.

10 LIVING visiting LIVING HEADING VISITING The famous people forming a vector of development of modern life become heroes of small interviews. The content of conversation the story about an interior, in which the hero of interview lives. Style of the text light reading. Special shooting is carried out: person is at home. An illustrative number of article includes a big portrait (against the background of interiors) and various details of an interior (with comments). Additional heading.

11 LIVING know-how LIVING HEADING Know-How Thematic article in which the subject concerning the modern house and lifestyle reveals. Examples: the organization of open kitchen drawing room, interior duets of facing materials from a stone and a tree, colouristics, water and various aspects connected with it etc. It is built on examples of comparison of production of different brands. Regular Heading. Volume: from 1 to 8 pages.

12 LIVING recipes LIVING HEADING RECIPES Food subject in a foreshortening «stylishly, beautifully, contemporary»: serving, culinary subtleties and technologies, recipes of high kitchen, recommendations of chefs Production shooting with participation of stylish modern ware, accessories, kitchen tools and other culinary \serving stock and the kitchen equipment. Photos can be accompanied by a mention of brands present at a shot. The material can be built round the central hero (the chef, the restaurateur, the author of the book) or some culinary concept. Regular heading. Volume: from 1 to 8 pages.

13 LIVING hot line LIVING HEADING HOT LINE Material First aid : everyday advise of the most various range on the house, life, personal care. Emphasis on a practical orientation of recommendations. Criterion interest and up-to-dateness for reader s audience. Regular heading. Volume: from q to 2 pages.

14 design trend exhibition design classic DESIGN HEADING TREND Richly illustrated analytical material telling about the most significant and actual tendencies in interior design. In descriptions to illustrations names of brands may appear. HEADING EXHIBITION The developed reviews of exhibitions and the best novelties from them. HEADING DESIGN CLASSICS Articles about the most interesting design solutions of last years. It can be accompanied by inserts with short interviews with representatives of factories.

15 TECHNOLOGIES TECHNOLOGIES ANALYTICAL ARTICLE /DIGEST about household appliances and various electronic devices, mobile applications, etc., on examples of production of various brands. Emphasis on new technologies and innovative solutions for the house. BRANCH NOVELTIES 5 models with the short descriptions. Two additional columns with more detailed text information (+1 image) on a separate product, technology, the software, a thematic event or to other newsworthy event. BRANCH NOVELTIES BRANCH NOVELTIES Regular heading. Volume: from 1 to 8 pages.

16 DESIGN interview DESIGN Interview and stories about people Success stories of famous designers and authoritative persons of furniture production. The detailed interviews with them. In an illustrative line surely there are big portraits. FEATURE STORIES of the various contents on the modern design, the actual reports, interesting stories.

17 ARCHITECTURE object news interview light ARCHITECTURE FEATURE STORY/DIGEST about modern architecture in the sphere inhabited and public the builder stvo, and also town-planning. OBJECT. The detailed story (on several facing pages) about recently constructed remarkable architectural object. NEWS.1-3 objects which are potentially interesting to wide reader s audience (on a strip). Only the realized projects. Preference to domestic objects. INTERVIEW. Interview with architects, the story about their objects and about them personally. It is surely accompanied by a big portrait of heroes/heroes against object. LIGHT. 5 new models of lamps with the short description with a brand mention. Two additional columns with more detailed information on a separate product, installation, technologies, a thematic event or to other newsworthy event. Regular heading. Volume: from 1 to 20 pages. NEWS LIGHT

18 MOBILITY MOBILITY ARTICLE ABOUT VEHICLES DESIGN Novelties of the automobile market, reviews of models, stories about separate elements (design dubs, LED headlights, automobile gadgets, mobile applications for the motorist) and about vehicles interiors. Regular heading. Volume:from 1 to 6 pages.

19 MOBILITY the guide to the cities MOBILITY THE GUIDE TO THE CITIES City stories from designers, owners of boutiques and art galleries, chefs and musicians information which you won t find on pages of guide-books. Gourmets and experts on fashion, judges of architecture and art will tell you about their favorite places. It is accompanied by a large number of photos and the list of addresses of the places mentioned in article. Regular heading. Volume: from 1 to 10 pages.

20 MOBILITY travel location MOBILITY TRAVEL Traveling notes of well-known person. A person from the sphere of design, architecture and neighbouring areas, who travels a lot. Traveling notes are accompanied by the small story about the hero of article, his portrait, the the list of several places recommended by him (with addresses, a photo and the author s comment). LOCATION Selection of photos (usually 3-4) from advertising catalogs of brands. Each photo is accompanied by the story about that, in what place («location») it was shot, what is so special about it. The description includes the name of a place of shooting, a geographical place, a name of the photographer, the brand name (for which advertisement was shot), advertising agency. It is supposed that on a photo, besides landscapes, there will be architectural objects, interiors, design subjects. Regular heading. Volume: 1 page.

21 CHOICE CROSS-CUTTING SECTION CHOICE PRESENT IN SECTION LIVING, ARCHITECTURE, technology Includes a selection from 10 subjects on the certain subject, each of them is accompanied by the short description with an obligatory mention of a brand. Possible subjects: LIVING: beds, sofas, tables, chairs, carpets and other items of furniture. ARCHITECTURE: faucets, windows, doors, door handles, floor coverings, etc. TECHNOLOGIES: washing machines, televisions, speakers, coffee machines, smart phones, gadgets, and any other consumer electronics and household appliances.

22 ADVERTISEMENT ADVERTISERS OF H.O.M.E.&STYLE MAGAZINE

23 ADVERTISING COST SCHEDULE OF THE RELEASE OF THE MAGAZINE Advertising rate Size as a fraction of the page Bleed size Cost (rub.)* Cost (EUR)* 1/1 222X /1 (222X292) Х /2 222X145 / 110Х /3 70X /4 110X145 / 222Х nd cover page + 1/1 (first double page) (222X292) Х nd double page (222X292) Х Possible discount (for one customer) In case of long-time advertising agreement Issue Discount 6% 9% 12% 15% 18% In case of more than one publication in one issue** Issue and more Discount 5% 8% 12% ** from one company one firm at a difference in the square of announcements no more than twice. 3 nd double page (222X292) Х rd cover page 222X rd cover page 222X /1 advertisements near letter of editor 222X /1 near content 222X Classified 1/8 88х /16 42х /32 42х Address (up to 210 signs) Issue Schedule for 2015 Deadline for the reservation of advertisement area Deadline for supplying material and payment Date of Issue 4(07) (08) (09) (10) * 100% payment in advance. Prices are valid from till Location within the first 10 advertisement pages fees increase by 15%. Location in certain place with the guarantee advertisement fees increase by 10%. size 15% discount is granted to the advertising agencies for advertisements of 1/1 and more. 2/1 1/1 1/2 horizontal 1/2 vertical 1/3 vertical 1/4 1/4 horizontal 444x292 (+5) 222x292 (+5) 222X145 (+5) 110Х292 (+5) 70X292 (+5) 110X145 (+5) 222Х73 (+5) * The offer is valid for advertisements larger than 1/4 page

24 H.O.M.E. magazine was launched in 1996 in Austria by media agency Ahead Media. By 2014 H.O.M.E. magazine was present already at 7 countries: Austria, Germany, Hungary, Slovakia, Slovenia, Croatia, Czech Republic. H.O.M.E. the media partner of the most significant in the industry, the international exhibitions such as: IFA Berlin Maison&Objet IMM Cologne Messe Frankfurt isaloni Koelnmesse Almost 10 years H.O.M.E. holds its own exhibition in Vienna H.O.M.E. D.E.P.O.T. On May 20, 2014 the Burda Publishing House Burda submitted the H.O.M.E. magazine under the name H.O.M.E.&Style in Russia, Kazakhstan and Ukraine. The Burda publishing House is presented in Russia and Ukraine since 1990 and it is leading publishing house in Russia with audience about 35 million people (according to TNS Gallup poll). In a niche of the editions devoted to interior subject, the Burda Publishing House issues the Salon-interior and your Home Ideas magazines which are leaders in the Russian market of periodicals in their segments.

25 CONTACTS Publisher Sergey Shustov Chief Editor Irina Gordeeva Main artist Eugene Podgornov Executive Editor Elvira Hayrullova Advertising Director Dmitry Shakhnazarov Senior Advertising Sales Manager Aleksandra Burdeynaya Advertising Sales Managers: Maria Aleynikova Karina Sarkisyan Account Manager Maryana Bondar Advertising printing coordinator Marina Shetova Head of design team Nikolay Steshenko Deputy head of design team Evgeny Krylov Leading designer Roman Shepelev Colour correction Serdar Persiev Edition address Russia , Moscow, Polkovaya St., 3, p. 4, Phone: +7 (495) For letters , Moscow, p.o. box 57, Home&Style,