BM Innenausbau / Möbel / Bauelemente Media Kit 2017

Transcription

1 Innenausbau / Möbel / Bauelemente Sonderausgabe 2015 Fertigelemente für Bau und Ausbau Titelthema Innentüren ab Seite 10 Kreativ und funktionell Unternehmensführung ab Seite 42 Praxis trifft Erfolg BM Innenausbau / Möbel / Bauelemente Media Kit 2017 BM Meeting Point Trade Magazine 3 Website 28 Newsletter 29 Catalogue Service 30 Special Trade-Fair Packages 31 New readership analysis: 58,000 readers (RpC) 88,000 readers/cross-media users Spezial BM Show Special 2017 / / Einbruchschutz ab Seite 54 / Nachrüsten mit System

2 Content Page Contacts Trade Magazine Portrait 4 Circulation and Distribution Analysis 5 Readership Analysis 6 Rate Card 9 Special Advertising Formats 14 Editorial Schedule 15 WEBSITE 23 Newsletter 24 Stand-Alone Newsletter 24 Cross-media Catalogue Service 25 Special Trade-Fair Packages 26 BM Services BMplus Supplement 27 Joiners' and Cabinetmakers' Panel 28 In-house contacts Advertising Manager Claudia Weygang Phone claudia.weygang@konradin.de Account Manager Simone Felk Phone simone.felk@konradin.de Melanie Turzer Phone melanie.turzer@konradin.de Iris Villeggiante Phone ,000 BM readers Local contacts Clemens Scheffler Langenhagen Mobil Phone Fax clemens.scheffler@konradin.de Ulrich Bornschein Leinfelden-Echterdingen Mobil Phone Fax ulrich.bornschein@konradin.de New readership analysis: See pages 6-8 for more information (RpC) 88,000 *Total number of cross-media users (print + website) reached by BM BM Meeting Point BM readers/ cross-media users* Switzerland, Italy, France, Belgium, The Netherlands, Luxembourg Frank Stoll / Carla Stahel IFF media ag Technoparkstraße Winterthur Phone / 87 Fax f.stoll@iff-media.ch c.stahel@iff-media.ch Order management Henrike Henke Phone henrike.henke@konradin.de Publishing house Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany Advertising Department Fax:

3 Media Brand BM Meeting Point BM reveals what really is or will be important: Current market trends, business ideas offering the prospect of success, innovative products and efficient production methods. Professional to Professional: Crucial ideas and practical tips for joiners, cabinetmakers and window builders. BM Meeting Point the industry's meeting point: Whether print or online, it s here that the whole industry turns to for information. Whether shows, market data or an exchange of views, BM is on hand and vital to business success. The Magazine BM Innenausbau / Möbel / Bauelemente is a must-read for decision-makers in the fields of furniture manufacturing, interior finishing, building-component production, installation and sales. BM has the largest number of subscribers in its category (direct subscriptions no association members). BM has a broad coverage with 58,000 readers per copy. The Website Sets the industry standard. Besides a modern, magazine-like look, the website offers tremendous depth of content and a wide range of services. BM online shows its worth with over 40,000 unique users per month (average value, source: google analytics). The Newsletter The BM newsletter Appears weekly and offers topical industry news and trade information, together with product and event reports. The newsletter reaches over 11,000 interested trade readers from the industry. Special BM Services BM Special Issue BM Spezial Prefabricated Elements for Construction and Interior the buyers' reference. BM EDP Magazine Special section on software and IT in January, March, June, October. BM Special Trade-Fair Packages For BAU, LIGNA and interzum: presence on all channels - attractive cross-media package for high coverage and strong attention. BM Wall Calendar 365 days of customer presence. BM Catalogue Service Generating addresses of potential customers. BM Market Research Panel Joiner Survey Copy test Target-group surveys BMplus Exclusive corporate-publishing supplement. Your editorial special publication in BM. plus numerous individually tailored services, ranging from exclusive special newsletters and online seminars to printing of your inserts. 3

4 1 Portrait 01 Title: BM Innenausbau / Möbel / Bauelemente 02 In brief: BM is the meeting point for the interior finishing, furniture and building components industries. BM provides vital ideas and practical tips for business success. BM shows what is and what will be really important. It focuses on current market trends, business ideas offering the prospect of success, innovative products, efficient production methods as well as user reports and practical examples. Every issue of BM covers furniture and interior fittings, building components, materials, supplies, technology, vehicles and corporate management. The BM headline theme in each issue focuses on a selected theme featured on the cover and then dealt with inside through articles and product reports. BM EDP Magazine: 4 times a year - in January, March, June and October - a special section focusing on software and IT provides readers with up-to-date news and information on the latest developments. BM Special Issue: 1 x per year - BM Special Prefabricated Elements for Construction and Interior - the reference book for acquisition. BM is present on all channels: The BM brand stands for a unique, cross-media integration of print, online and newsletter. 03 Target group: Investment decision-makers, owners, executives and skilled workers in joining and cabinet-making, interior finishing and window building, in trade and industry. 04 Frequency: Monthly plus BM Special Issue 09 Memberships: 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Claudia Weygang, Advertising Manager 13 Editorial: Christian Närdemann, Editor-in-Chief Phone christian.naerdemann@konradin.de Regina Adamczak, Heinz Fink, Marc Hildebrand, Stefan Kirchner, Natalie Ruppricht 14 Pagination analysis 2015 = 13 issues Total number of pages: 1,746 pages = 100.0% Editorial section: 1,226 pages = 70.2% Advertising section: 520 pages = 29.8% also comprising: Classified advertisements: 5 pages Bound inserts: 114 pages Loose inserts: 59 pieces 15 Content analysis of editorial content 2015: 1,226 pages = 100.0% 05 Format: DIN A4 06 Year: 72nd year Subscription price: Annual subscription: Germany , abroad Organ: Official organ of Germany's professional associations of the wood, plastic and aluminium processing trade of Baden-Württemberg, Brandenburg, Hessen, Niedersachsen/Bremen, Nordrhein-Westfalen, Rheinland-Pfalz, Saarland, Sachsen, Sachsen-Anhalt, Schleswig-Holstein, Thüringen and the carpenters' guild of Berlin Furniture and interior design (materials, fittings, industrial equipment) 271 pages = 22.1% Machine tools/ tools 279 pages = 22.8% Building components (prefabricated elements and accessories, fittings, installation) 285 pages = 23.2% IT magazine 38 pages = 3.1% Management practice 88 pages = 7.2% Jobfit 79 pages = 6.4% Headline topics 186 pages = 15.2% 4

5 2 Circulation and Distribution Analysis 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2015 to June 30, 2016) Print run: 21,975 Actual circulation: 21,906 of them abroad: 1,729 Sold copies: 8,710 of them abroad: 799 Subscriptions: 7,155 of them for members: Retail sale: Other sales: 1,555 Free copies: 13,196 Residual/archive copies: Geographical distribution analysis: Share of total distributed copies Economic area % Copies Germany ,177 Abroad 7.9 1,729 comprising Austria ,030 Switzerland Rest of Europe Non-European countries Actual circulation , Circulation by postcode regions: Percentage of actual circulation Postcode 2 9.0% = 1,816 copies Postcode % = 2,320 copies Postcode % = 2,219 copies Postcode 6 8.2% = 1,655 copies Postcode % = 3,208 copies Düsseldorf Osnabrück Köln PLZ 5 PLZ 4 Dortmund Frankfurt Mainz Saarbrücken PLZ 6 PLZ 7 PLZ 2 Bremen Hamburg Hannover Kassel Stuttgart PLZ 3 Erfurt Schwerin Magdeburg Nürnberg PLZ 8 PLZ 9 Leipzig München PLZ 0 Berlin Summary of the survey method: 1.Method: File-based recipient-structure analysis total circulation 2.Population: Actual circulation 3. Sample: Total circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Mediengruppe PLZ 1 Potsdam Dresden Postcode 1 4.5% = 908 copies Postcode % = 2,341 copies Postcode 0 5.3% = 1,069 copies Postcode 9 9.5% = 1,917 copies Postcode % = 2,724 copies 5

6 3 Readership Analysis 1.1 Sectors / industries / disciplines: BM is for companies in the wood, plastic and light-metal processing industries in interior finishing, furniture manufacturing and the building-component industry, window and door manufacturing, assembly and distribution Share of readers Craft and industry % Approx. Furniture joining / cabinet making, interior finishing ,740 Carpentry / window making ,470 Building element manufacturers ,080 Prefabricated building / dry construction 6.4 3,700 Machine manufacturers, suppliers 8.8 5,080 Trade in finished elements and semi-finished products, materials, fittings, supplies and accessories ,240 Furniture trade ,880 Architects, interior designers, planners 7.6 4,390 Other, e.g. vocational colleges, institutes, associations 4.4 2,540 Multiple answers (100% = 57,780) 1.2 Company size: Share of readers Craft and industry % Approx. 1 2 employees 9.5 5, employees , employees , employees , employees , employees 4.4 2, and more employees 2.0 1, Field of activity: Share of readers Craft and industry % Approx. Furniture ,970 Individual furniture ,890 Kitchens ,390 Series furniture ,050 Interior fittings ,200 Building components ,350 Windows / facades / shutters and sun protection ,240 Front doors ,770 Interior doors / sliding walls and partition walls ,090 Staircases ,380 Glazing / conservatories ,920 Floors ,000 Sound and heat insulation ,000 Fire protection ,230 Dry construction, acoustic construction ,740 Property furnishings ,190 Modernisation of old buildings ,170 Restaurant fitting ,770 Shop fitting and exhibition-stand building ,850 Installation ,200 Multiple answers (100% = 57,780) ,780 6

7 3 Readership Analysis 2.1 Reader details: Share of readers Position in company % Approx. Owner / partner / lessee ,960 Managing director / works manager ,010 Foreman / head of department ,010 Commercial employee 7.1 4,100 Tradesman / craftsman / technical employee 4.0 2,310 Other, e.g. teacher, lecturer, trainee 2.4 1, , Socio-demographic details: Share of readers Education / training / vocational training % Approx. Master ,270 Trained in business management / commerce 8.7 5,030 Tradesman / craftsman / technician 7.6 4,390 Graduate engineer / Master's / Bachelor's degree in technology 6.4 3,700 Architect / interior designer / designer 5.2 3,000 Other, e.g. teacher, lecturer, trainee 2.4 1, ,780 Summary of the survey method: 1.Method: Readership analysis by telephone survey sample survey 2. Population: 21,906 = 100.0% 3. Sample: 251 net interviews 4. Target persons of the study: average number of readers per issue 5. Study period: June/July Survey completed by: Foerster & Thelen, Bochum Interest in subject: Share of readers (Very) important (top 1 and 2 from scale of 1-5) % Approx. Machine and production technology ,700 Materials ,620 Tools ,590 Design, composition, construction ,130 Building components, windows, doors ,900 Fittings ,980 Furniture ,050 Assembly technology ,130 Power tools ,740 Surface technology, finishes, glazes, coating compounds ,580 Interior fittings ,120 Interior doors ,730 Adhesive bonding technology ,500 Glass in furniture construction, interior finishing ,040 Front doors ,350 Edge finishing ,730 Floors ,480 Kitchens and accessories ,780 Staircases ,400 Heating, exhausting, recycling ,930 Security technology ,090 Industry software, CAD/CAM ,310 Glass (facades/conservatories), insulating glass ,310 Shop fitting ,080 Shutters, sun and insect protection ,080 CNC technology, networked production ,850 7

8 3 Readership Analysis The top results of the current BM readership analysis illustrate BM's dominant role in the market BM Meeting Point 96% confirm: is written to a high technical standard, by the industry, for the industry 91% would miss BM if they were no longer to receive it 78% BM readers read at least 10 of 12 issues per year BM is obligatory for decisionmakers 97% of BM readers are involved in investment decisions at their companies 97% find valuable tips in BM that are directly applicable in practice 83% confirm that BM is beneficial to their company's business success 85% confirm: BM reports on what is really important 85% say: companies regularly advertising in BM show that they are important players in the market Important topics according to BM readers 91% practical examples / user reports 86% latest product information 83% test reports / comparative tests 81% object and image reports (e.g. furniture manufacturing and interior finishing) 77% trend reports, e.g. design, style, finishes 67% trade-fair reports 60% corporate management Purchasing impulses and contacts through BM 86% confirm that advertising shows them new ideas/products 75% say that advertising gives them specific impulses to make purchasing decisions 84% say: ads inspire me to request more information Among the readers that got active after reading BM 84% visited the website of an advertiser 49% requested additional information 38% contacted the advertiser 8

9 Rate Card No. 64 (Prices valid as of , in, plus VAT) Magazine format: 210 mm wide x 297 mm high, DIN A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: Web offset, perfect binding Charges: No discounts Position: Specified positions subject to additional 20% surcharge on the relevant b/w rate Colour: See page 10 for colour surcharge. Print colours (CMYK) in accordance with ISO , other colours treated as spot colours. Metallic and phosphoresent colours on request. Discount: For orders within any 12 months (insertion year). No discount on colour and bleed charges and loose inserts. Discounts apply to bound inserts (1 insert = 1/1 page of advertising). Frequency: 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Volume: 1 page 3 pages 6 pages 12 pages 5% 10% 15% 20% Classified advertising * no discount Basic rate Referral advertisements 1 col., 44 mm wide, per mm b/w 6.40 Classified advertisements/vacancies* 1 col., 44 mm wide, per mm b/w 5.40 Jobs wanted* 1 col., 44 mm wide, per mm b/w 3.70 Box number Incl. forwarding postage Included in the price: Publication on Contact: Advice, booking: see contacts on page 2 Order confirmation, invoicing, vouchers, data delivery: Order management Henrike Henke Phone henrike.henke@konradin.de Data delivery: Use our ad portal at to submit your data online 1. PDF ads (automatic preflighting), 2.Native file (via upload mask, please compress data) Enquiries: Phone (8:00 a.m. to 5:30 p.m.) See page 13 for technical details. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking thesupplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT No. DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. 9

10 Rate Card No. 64 (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2c 3c 4c Formats: width x height in mm Trim: add 3 mm to each side Total Colour Total Colour Total rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed 1/1 page 6, , , , , , x x 297 2nd/3rd cover page 4th cover page 6, , , , , , , , , , , , /3 page 4, , , , , , land. port. 4sp x x x x 297 1/2 page 3, , , , , , land. port. 4sp 2sp 188 x x x x 297 on editorial page 3, , , , , , /3 page 2, , , , , , land. port. 4sp x x x x 297 on editorial page 2, , , , , , /4 page 1, , , , , land. port. port. 4sp 2sp 1sp 188 x x x x x x 297 1/8 page , , , , land. land. port. 4sp 2sp 1sp 188 x x x 133 1/16 page , , , land. port. 2sp 1sp 92 x x 65 Bleed surcharge , charge for each spot colour 1,050.00, no discounts on charges. Base price per mm high, 1 column, 44 mm wide

11 Rate Card No. 64 (Prices valid as of , in, plus VAT) Bound inserts Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising) Width x height in mm Conditions/ technical details Quantities/ dates Quantity 1 leaf = 2 pages 1.5 leaves = 3 pages gsm 7, , gsm 8, , untrimmed 216 x 305 Prior to order acceptance and confirmation, it is necessary to submit a binding sample, or at least a dummy sample with size and weight specifications. The positioning of bound inserts depends on the technical possibilities. Bound inserts from materials other than paper on request. 2 leaves = 4 pages 12, , x leaves = 5 pages 15, , leaves = 6 pages 16, , x leaves = 8 pages 20, , x 2 leaves Bound inserts should be delivered untrimmed and the first page marked. Multi-page bound inserts must be delivered folded and closed towards the collar, i.e. in the direction of insertion. Additional folding and gluing work will be charged for. Delivery quantity: 22,500 copies Issue 5: 25,800 copies Special edition: 25,800 copies Delivery deadline: 7 days after advertising deadline Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample. Trimming diagram: 297 mm trimmed 305 mm untrimmed 4-sided 216 mm untrimmed 3 mm fold (gutter) 210 mm trimmed cutting edge 3 mm each 432 mm 5 mm 3 mm 297 mm trimmed 297 mm trimmed 305 mm untrimmed 6-sided 216 mm untrimmed 3 mm 210 mm trimmed fold (gutter) 209 mm 195 mm 206 mm cutting edge 3 mm each 620 mm fold 195 mm 5 mm 3 mm Delivery address for bound inserts: Delivery at advertiser's expense. Konradin Druck GmbH Kohlhammerstraße Leinfelden- Echterdingen, Germany Delivery note: For "BM", issue (no.) Opening hours: Mon.- Fri. 7:00 a.m to 6:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) 11

12 Rate Card No. 64 (Prices valid as of , in, plus VAT) Loose inserts Prices by grammage (no discounts) Conditions/ technical details Delivery quantities (= print run + allowance) Formats/ date Postage cost per 1,000 copies up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g Prior to order acceptance and confirmation, it is necessary to submit a binding sample, or at least a dummy sample with size and weight specifications. The positioning depends on the technical possibilities. Loose insert are inserted loosely and they must consist of just a single piece. The first page must be marked. Multi-page loose inserts must be delivered folded and closed towards the collar, i.e. in the direction of insertion. Additional folding and gluing work will be charged for. Delivery quantities: - per issue - issue no. 5 - special edition Partial loose inserts: Postal codes: 0 = 1,200 cop. 1 = 1,000 cop. 2 = 1,900 cop. 3 = 2,500 cop. 4 = 2,400 cop. 22,100 cop. 25,400 cop. 25,400 cop. from 3,000 cop. 5 = 2,300 cop. 6 = 1,800 cop. 7 = 3,400 cop. 8 = 2,900 cop. 9 = 2,000 cop. Format: Maximum 200 mm wide 290 mm high Delivery deadline: 7 days after advertising deadline The price for heavier inserts and for inserts on thin paper or other materials available on submission of a sample. Prices are per thousand copies, rounded down to the nearest thousand. At Digital insert for 4 weeks As PDF on the website Online A note referring to loose inserts will be displayed in the ad part, free of charge Print Delivery address for loose inserts: Delivery at advertiser's expense. Lettershopservice GmbH Steinbeisstraße Fellbach, Germany Delivery labelling: For "BM", issue (no.), Opening hours: Mon. - Thu. 8:00 a.m to 5:00 p.m. Fri. 8:00 a.m. to 4:00 p.m. Euro-pallet dimensions: 80 x 120 cm 12

13 Rate Card No. 64 (Prices valid as of , in, plus VAT) Tip-ons Prices Plus cost of carrier advertisement or bound inserts Per thousand copies, including postage costs, plus gluing costs Postcard Delivery quantities: - per issue 23,000 cop. - issue no. 5 26,400 cop. -special edition 26,400 cop. Other advertising materials, e.g. booklet, CD, DVD, sample, are priced as loose inserts. Required quantity: on request adhesive edge 70 mm Insertion direction Insertion Gluing costs: By machine per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing per thousand. Gluing costs: On request on submission of sample forming basis of contract. Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary. Delivery address: Delivery at advertiser's expense. Konradin Druck GmbH Kohlhammerstraße Leinfelden-Echterdingen, Germany Delivery note: For "BM", issue (no.) Opening hours: Mon. - Fri. 7:00 a.m. to 6:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) Technical requirements for the delivery of data for advertisements and other advertising materials Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated files in EPS or TIFF format; please avoid native files (e.g. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should beembedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi. Colour: Print colours (CMYK) in accordance with ISO , spot colours available by agreement. For conversion and control of the colour space (ICC colour management), please refer to the standard ECI offset profiles (order the "ECI_Offset_2009"package free of charge from www. eci.org). Use the "ecirgb_v2.icc" (RGB colour space) and "ISO_coated_v2_eci.icc" (CMYK colourspace) profiles. Proof: "Print Media Standard" (bvdm) contract proof. Digital proof prints must contain the FOGRA Media Wedge in order to monitor colour accuracy (available from www. fogra.org, payment required). Proof prints must display an official print control strip. Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered. Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered, we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs. 13

14 Special Advertising Formats (Prices valid as of , in, plus VAT) Special advertising formats: High-impact, distinctive BM offers advertisers a wide range of options for presenting their products and brands exactly how they want them to be perceived. We will gladly work with you to develop special, innovative advertising formats to create a unique, striking impact. Flaps Belly bands Bookmarks Tip-ons, booklets or CDs Extras: Arouses curiosity followed by excitement and surprise Prominent position on cover Ad appears when flap is opened Size: Inside of flap: 105 mm wide x 297 mm high Ad section on cover: 100 mm wide x 297 mm high Extras: No one is going to miss this one gives you a head start over other ads The belly-band ad is wrapped around the outside of the magazine Interest can be increased even further through direct marketing Size: Max. 100 mm wide, length depends on magazine circumference, fixed with adhesive dot Extras: Creative, high-impact advertising format High practical benefit for the reader high level of acceptance Enables you to guide readers straight to your ad or article Size: 70 mm wide x 150 mm high attached to magazine by bookmark string Extras: Powerful promotional effect Gives prominence to your product sample, booklet or CD Positioned directly on the cover or glued to your ad inside the magazine Available formats and prices on request Basic price: 12, Basic price: 10, Basic price: 11, Contact us for details of availability, production costs and other technical information relating to our special ad formats. 14

15 Editorial Schedule 2017 In every issue: articles and reports on interior finishing furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows 1 January 2017 Publication date Advertising deadline February 2017 Publication date Advertising deadline feature topic: The future of building at BAU 2017 Energy-efficient and sustainable building are the top issues at the leading European trade show comprehensive BM guide to the BAU show with product premieres in the fields of windows and facades, front and interior doors, locks and fittings, materials, glass, partitions, floor, wall and ceiling elements suggestions for energy-saving concepts in new build and refurbishment In addition to the trade-show coverage, there will be special newsletters and promotions at bm-online.de Standard and special machines Machining of boards and solid wood standard, special and CNC machines machine tools and accessories Workshop practice Practical tools and time-saving equipment feature topic: Furniture fittings, materials and semi-finished products and designs Trade-show guide EuroShop 2017: Latest innovations in materials, decorative materials, furniture fittings and semi-finished products innovative lighting technology Mineral materials Surface engineering Paint systems and processes Machine tools Conservatories, insulating-glass technology Special section EDP MAGAZINE software and IT practice BM market overview: software for window, facade and conservatory builders Floors Show previews: DOMOTEX and BAU 2017 Stairs Focus on: networked workshop Gluing, bonding and joining technology ZOW 2017 In early February, the ZOW supplier trade show for the furniture industry and interior fitting in Bad Salzuflen will inform on semi-finished products, light, fittings, materials and surfaces Windows and front doors Power tools Exhaust, heating, recycling Compressed-air production and use Workwear and safety at work Focus on: CNC machining SHOW ISSUE DOMOTEX, BAU, imm cologne, ZOW SHOW ISSUE EuroShop 15

16 Editorial Schedule 2017 In every issue: articles and reports on interior finishing furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows 3 March 2017 Publication date Advertising deadline April 2017 Publication date Advertising deadline feature topic: Window and door production Flexibility and automation as investment drivers the next generation of machines, machine tools and operating equipment for the production of wood windows and doors developments on the material and supplier market Stationary CNC machining offers interesting options for rationalisation Wood preservation in building components Dipping, flood-coating and spray-coating application technology and drying methods paints and varnishes Researched at BAU 2017 The top highlights in the major BM trade-show report feature topic: Interior doors Trade-show report on BAU 2017 design and technology, functional and decorative fittings, infill panels and applications assembly semi-finished products and door blanks fire protection and sound insulation with interior doors Initial trade-show preview: interzum 2017, Cologne Initial trade-show preview: LIGNA 2017, Hanover Focus on: networked workshop Furniture fittings: mechanisation and electrification Technical interior finishing Fire protection, sound insulation and room acoustics partitions, wall and ceiling systems Inspirations for furniture design 2017 Fittings and the installation of fittings on windows and doors Special section EDC MAGAZINE software and IT practice Floor trends Prefabricated parquet, laminate, solid-wood panels Your construction site under control Stair construction Components, fittings and semi-finished products production and software Measuring technology Wood for outdoor applications Vehicle fleet Focus on: kitchens Custom-built kitchens from the cabinetmaker fittings, appliances and accessories kitchen trends at LivingKitchen 2017 in Cologne SHOW REPORTS DOMOTEX BAU imm cologne SHOW ISSUE LIGNA interzum SHOW REPORTS BAU LivingKitchen PREVIEWS 16

17 Editorial Schedule 2017 In every issue: articles and reports on interior finishing furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows feature topic: LIGNA 2017, Hanover Furniture fittings The world's leading trade show for the woodwoorking and 5 forest industry BM guides you through this top event in the Light-weight design and composites May 2017 machine industry detailed trade-show guide, machine Surface engineering premieres and production ideas for furniture, interior fitting Latest developments in water-based paints, oils and waxes Publication and building components BM gives you an overview surface engineering trends at LIGNA date In addition to the LIGNA trade-show coverage, there will be special newsletters and promotions at bm-online.de Assembly technology, dampening and sealing materials Fasteners and fastening systems, aids, fixtures and devices Advertising deadline Dampening and sealing materials: what modern systems must be able to deliver June 2017 Publication date Advertising deadline interzum 2017, Cologne The world's leading trade show for furniture manufacturing and interior fitting is becoming ever more important for the crafts industry as well BM reports on ground-breaking developments in furniture fittings, materials, decorative finishes, supplied parts, furniture and interior fitting elements as well as lighting technology inspiration for shopfitters and exhibition-stand builders In addition to the interzum trade-show coverage, there will be special newsletters and promotions at bm-online.de feature topic: Sliding systems and partitions Manufacturing and machine technology Manufacturing ideas for craft and industry processing boards and solid wood machine tools Profile systems for windows and doors Vinyl and aluminium profile systems Thermal and sound insulation, fire protection CAD/CAM software Focus on: wood and wood-aluminium windows and doors Extra-large print-run: 25,000 copies Insurances and financing Financing models, leasing, factoring and funding options The magic of glass in furniture production/interior finishing Glass and mirrors in furniture and interior design glass cabinets, shelves, partitions, doors, objects selection and usage criteria for glass fitting technology Semi-finished products and supplies for furniture production and interior finishing Special section EDP MAGAZINE software and IT practice Focus on: power tools Main Show Issue 17

18 Editorial Schedule 2017 In every issue: articles and reports on interior finishing furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows feature topic: Front doors and entrances Show report: LIGNA 2017 SHOW REPORTS Everything that convinces demanding customers: current New and further-developed standard, CNC and special LIGNA, interzum 7 design trends, materials, designs, blanks, infill panels and machines, software, machine tools and accessories July 2017 accessories wood, vinyl and aluminium: no longer rivals, but matching partners fitting concepts and electrification of Production and machine technology Publication doors: Functional, convenient and decorative Operational planning: exhaust, heating and recycling date Security systems and burglar resistance From measuring to assembly technology Current developments and solutions for secure windows and Construction lasers and electronic measuring systems Advertising doors burglar-resistant designs, fittings and systems electronic and mechanical security components, fitting parts and deadline Walls and ceilings systems and retrofitting products Materials: solid wood and veneer Trade-show report: interzum 2017 Sustainability in craft and industry Convenient fittings, sustainable materials, creative decorative finishes and supplier products Focus on: Joiners and cabinetmakes in the funeral business 8 August 2017 Publication date Advertising deadline feature topic: Workshop practice Ergonomic and time-saving systems, tools, devices, workbenches and assembly tables, storage systems and workshop accessories Machine and production technology Standard machines: Sawing, planing, milling, drilling, grinding, machine tools Decorative materials Wood materials, decorative layer materials, mineral materials, films, composites, light-weight materials Bathrooms and wellness Windows, doors and accessories Life in the kitchen Fittings, accessories and appliances kitchen design Light and sound in furniture Flooring as one of the services offered by joiners and cabinetmakers Pre-fabricated parquet, laminate flooring, solid-wood panels Focus on: vehicle fleets BM market overview for vans: micro vans and maxi vans for assembly and service transporters up to 3.5 tonnes SHOW REPORTS LIGNA interzum 18

19 Editorial Schedule 2017 In every issue: articles and reports on interior finishings furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows feature topic: Edges Assembly technology Current machine technology for narrow surfaces gluing, Handling and transport 9 machining, profiling, grinding, finish and coating technologies, September stationary and continuous-flow solutions Fittings for furniture manufacturing and interior finishing 2017 Basic and edge materials: veneer, vinyl and aluminium Convenient living Components and fittings, design criteria for barrier-free living Publication Glues in wood and vinyl processing comfort date Edge/surface gluing and assembly gluing glues and adhesives machines, devices, aids Window and door manufacturing Manufacturing wood, wood/aluminium and vinyl windows Surface engineering Advertising Software, machine tools deadline Building components market Workwear and safety at work Windows, doors and accessories 10 October 2017 Publication date Advertising deadline feature topic: CNC machining in craft and industry The standard machines for modern production the fifth axis as selection criterion C-technologies in practical applications: practical examples document the benefits of using consistent information technologies an overview of the current CNC and CAD/CAM applications in furniture manufacturing and interior finishing, window/door and stair construction Machine tools Special section EDP MAGAZINE software and IT practice System technology in interior finishing Sliding walls, partition walls and storage walls Ideas for shop fitters and exhibition-stand builders Materials Suppliers' fair for furniture making and interior finishing Components and supplied parts for furniture making and interior finishing, shop fitting and exhibition-stand building, kitchens and bathrooms Focus on dry construction Materials and construction systems, ceilings, wall panels and acoustic concepts fastening and mounting systems Glass as material in building and production Focus on: window and facade technology Energy efficiency, security and comfort: modern windows and doors made of wood, wood-aluminium and vinyl are getting more and more versatile intelligent and automated ventilation Home automation: closing, opening, shading at the touch of a button 19

20 Sonderausgabe 2015 Titelthema Innentüren ab Seite 10 Kreativ und funktionell Unternehmensführung ab Seite 42 Praxis trifft Erfolg Einbruchschutz ab Seite 54 Nachrüsten mit System Trade Magazine Editorial Schedule 2017 Issue Special issue Publication date Advertising deadline Innenausbau / Möbel / Bauelemente Spezial Fertigelemente für Bau und Ausbau / / / BM Spezial Prefabricated elements for Construction and Interior BM creates transparency and provides guidance in the procurement market. Reporting on individual manufacturers, products and services alongside a detailed representation of the entire market sphere help to ensure this special edition is a comprehensive reference tool for acquisition. There are also plenty of practical tips on the topics of customer service, presentation, sales and installation. Distribution: to the subscribers of BM and in addition to qualified individuals working within companies in the construction and assembly trade. Extra-large print run: 25,000 copies Who supplies what? Editorial content Focus on the following product groups: Windows and doors made of wood, wood-aluminium and vinyl Fittings, electrification and accessories for windows and doors Assembly and dimension: smart helpers for use on construction sites Focus on interior doors: design and functional diversity are key Fittings and accessories for interior doors Stairs: strong design for extraordinary performance Floor, wall and ceiling elements Power tools: strong helpers on the go Fleet: vehicles, special equipment, cargo securing Important market data, current trends Distribution partnerships: examples of successful marketing concepts From practice: successful solutions for new construction and renovation Construction and design: what builders and architects want Trends on the trail: interesting new and further developments within individual product groups Installation: tips and tricks for professional installation 20

21 Editorial Schedule 2017 In every issue: articles and reports on interior finishing furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows feature topic: Grinding technology Fittings for furniture making and interior finishing Machines, tools, appliances, accessories and abrasives for 11 More than just a decorative accessory: decorative fittings as grinding veneer and solid wood November 2017 eye-catchers functional fittings appreciated by customers: Stair construction design trends, collections, new products: more convenience Material mix in design: wood, steel and glass Publication thanks to intelligently used fittings modern fittings: more date than just function: interior fittings providing added value to Operational planning cabinets and closets Exhaust technology, heating Compressed-air production and use Advertising Interior doors Focus on: power tools deadline Elements, fittings and accessories fire and smoke Tested to the bone in the BM practice test protection doors apartment entrance doors BONUS DISTRIBUTION + AUSTRIA Modernisation of older buildings Tips for professional modernisers in window, facade and interior finishing preserving historical buildings as area of specialty Fire prevention in interior finishing How to meet the high requirements for doors, partition walls, floors and ceilings tested solutions, materials, designs and systems transparent fire protection using glass doors for escape and emergency routes 21

22 Editorial Schedule 2017 In every issue: articles and reports on interior finishing furniture building components: design, production, marketing and sales, company management, vehicle fleet, market innovations in machinery, semi-finished products and supplies, windows, doors and building components. Issue Themes Shows feature topic: board cutting Cooperations, franchising, cooperatives All processes involving saws in board and solid-wood machining 12 optimising, cutting and sizing, trimming, capping machines, software and machine tools Kitchen interior fittings attractive extra business through Kitchens December 2017 light, glass and niche equipment efficient exhausting, Publication separating and recycling stowing, stocking, sorting: Materials for furniture manufacturing, interior finishing and date Intelligent solutions for fittings building components Chipboard, MDF, OSB, plywood, etc. functional sandwich Focus on wall connections boards, innovative compounds, light-weight building boards Wall connections of windows, doors and fittings sealing Advertising and other specialties for joiners, furniture fitters and interior materials and weatherstrips deadline fitters Current trends in builders' hardware Fittings for windows and doors Security technology Walls and ceilings Wood drying New and further developments by the manufacturers of drying chambers and wood moisture measuring instruments Workshop practice: handling, transporting, storing 22

23 Website (Prices valid as of , in, plus VAT) Advertising formats and rates Ad format*/position on website Size in pixels (W x H) Hockeystick I on all pages Prices**/ 4 weeks 970 x 90 and 120 x 600 1, Hockeystick II on all pages Leaderboard on all pages Large leaderboard on all pages 728 x 90 and 160 x 600 1, x x The information and service portal sets new standards in the industry! In addition to modern design, BM-online provides exceptional depth of content and diverse services. Users will benefit from a structured and attractive website. The exciting mix comprises daily news, knowledge, inspiration, impulses and practical tips alongside insight from professional colleagues, strongly focused on the highest utility value for the user. The extensive product and technical articles research, exclusive market overviews and downloads, trade-fair specials, exhibition dates, recruitment section, opportunities, catalogue service and competitions round off this unique offer. Skyscraper on all pages Wide skyscraper on all pages Medium rectangle on all pages Video ad on all pages 120 x x x x Other formats on request. *Size and position in picture is illustrative. Displayed in rotation. **Prices include link to your website. Traffic (monthly average, 1st half of the year 2016, source: google analytics) Page impressions: 197,000 Visits: 49,000 Unique users: 40,000 Data delivery: 7 days prior to dispatch date via to auftragsmanagement@konradin.de Formats: GIF, JPG, SWF, HTML, tracking code and redirect are possible. File size: max. 80 KB. Video formats: FLV, MPEG4. Request our detailed media kit for online formats: bm.anzeigen@konradin.de or directly at 23

24 Newsletter (Prices valid as of , in, plus VAT) BM newsletter The BM editorial staff weekly creates an online newsletter for opt-in subscribers, which is distributed to over 11,000 interested experts within the industry. Advertising format*/position in newsletter Size in pixels (W x H) Prices** Text/image ad Text/image ad XXL Full banner Image: 305 x 60 Image: 315 x 155 Text: 300 characters incl. spaces + link 468 x x Skyscraper 120 x Your advertising in the BM newsletter Reach your target audience quickly and easily! Shortly before an important exhibition, advertise your "best kept secret" to generate industry buzz and increase qualified visitors to your stand. Promote a new product launch or major events. Draw attention to your company or services. Stand-alone newsletter Draw attention to your message! Individually bookable BM Special Newsletter - guarantees you as the sole partner the greatest possible exclusivity. Layout in the corporate design of the BM newsletter. *Size and position in picture is illustrative. **Prices include link to your website. Data delivery: 7 days prior to start of campaign via to: auftragsmanagement@konradin.de Advertisement in the newsletters is only available in the formats GIF, PNG and JPG (DOC additionally for text/image ad), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. With certain clients, only the first frame of the animated GIF file will be displayed. Stand-alone newsletter, 11,000 recipients Price Selection and creation of content (text, graphics/images) in coordination with the BM editorial staff. 3,

25 Cross-Media Catalogue Service (Prices valid as of , in, plus VAT) Basic: BM Catalogue Service Online Put your catalogue online! Interested experts can order or download your catalogue from Your benefits: Direct response Genuine buying interest Opening up new client groups Little effort huge effect Bookable and updateable at any time 40,000 unique users/month = 40,000 contact opportunities! Premium PLUS: BM Catalogue Service Online + Print + Newsletter You can complement our cross-media offer of print + online products with a text/image advertisement in our BM newsletter. You will reach an additional 11,000 newsletter subscribers. With Premium PLUS, you will achieve the highest target audience attention for your catalogue. 40,000 unique users/month + 58,000 readers/issue + 11,000 newsletter subscribers = 109,000 contact opportunities! Premium: BM Catalogue Service Online + Print Use our cross-media offer! Place your catalog online and additionally in the print editions of BM. You will reach an additional 58,000 readers per month and thus get high attention and coverage. 40,000 unique users/month + 58,000 readers/issue = 98,000 contact opportunities! Basic: BM Catalogue Service Online Prices 6 months runtime months runtime Premium: BM Catalogue Service Online + Print 6 months online + 6 x in print issue 1, months online + 12 x in print issue 2, Premium PLUS: BM Catalogue Service Online + Print + Newsletter 6 months online + 6 x in print Issue + 1 x text/image ad 2, months online + 12 x in print Issue + 2 x text/image ad 3, (Traffic for monthly Ø values, source: google analytics) 25

26 Cross-Media Special Trade-Fair Packages (Prices valid as of , in, plus VAT) BM Special Trade-Fair Packages Attractive cross-media offers for the trade fairs: BM Special Trade-Fair Packages Rates per Fair For the Bau, Ligna and interzum trade fairs, our cross-media Special Trade-Fair Packages offer you presence in all media channels. Achieve unparalleled reach and enhanced attention in a dedicated trade-fair environment! A) Logo Package Trade Fair B) PR Package Trade Fair Logo presence print + online Your logo in the trade-fair issue BM 1/17 or BM 5/17 and for 8 weeks in the revolving logo display at bm-online.de Company/product presentation Your coverage (1,500 characters plus 3 images) on an exclusive microsite at bm-online.de and in the Special Newsletter for BAU, LIGNA or interzum ,000 unique users/month + 58,000 readers/issue + 11,000 newsletter subscribers A) + B) Complete Package Trade Fair Complete package Logo presence print + online plus coverage on the exclusive microsite plus entry in the Special Newsletter Reduced rate 1, = 109,000 opportunities! 26

27 BMplus Supplement (Prices valid as of , in, plus VAT) BMplus supplement Your exclusive editorial special publication Cross-medial concept included in price: BMplus is also published as an e-paper at Duration: 1 year Hit rate: Avg. 40,000 visitors per month Also includes an intro and link in the BM newsletter (11,000-plus subscribers). A big impression on your target audience Working closely with you, we will create an exclusive editorial special publication entitled BMplus, for inclusion with the trade magazine BM. Circulation: 22,000 copies The striking 20 x 25 cm special format means a strong impact is guaranteed. You benefit from wide coverage and the outstanding acceptance of the leading industry magazine BM. Under the umbrella of the BM brand, your content is conveyed in a credible, high-impact way to your target group: Product innovations Key future trends Current projects User case studies Practical tips Pictorial features Services, tips, events and more... Our package includes the following services: Project management Editing, graphic design Printing and distribution e-paper at Intro in BM newsletter BMplus Supplement Circulation: 22,000 copies Prices 12 pages incl. front and back cover 19, pages incl. front and back cover 24, pages incl. front and back cover 29, Further attractive options: Increase the circulation and use BMplus additionally as a marketing tool to back up your sales efforts e.g. at trade fairs. Upload the digital version to your own website for a powerful promotional effect. Advice, bookings: See contacts on page 2 27

28 Joiners and Cabinetmakers Panel (Prices valid as of , in, plus VAT) Joiners and cabinetmakers panel Leverage our market research to your advantage! Your benefits: Save money by conducting market research jointly with us Get unembellished answers, straight from the market Exclusive use of the results by your company Up-to-the-minute information gives you a competitive edge You can use the results in your own marketing Use the market research results in your day-to-day operations and in your strategic decision-making. The answers to the questions you chose are yours and yours alone! The BM editorial staff regularly conduct market surveys of joinery and cabinetmaking companies in Germany. The results they produce are representative for the industry as a whole. They tell us about hot topics and trends, investment behaviour, the state of the industry, and the mood within companies. Join us! Be part of our market survey by asking your own questions to your target group. This will give you valuable information on topics such as: How well-known your company is What is expected of your products Product demand and willingness to spend money How your competitors are perceived Information-seeking behaviour of joiners and cabinetmakers What would YOU like to know? Choose from our list of questions, or send us your own (multiple-choice) questions. Scope Prices 3 questions 1, questions 2, questions 3, Surveys are conducted on a six-monthly basis. Next surveys: Spring and autumn 2017 We will gladly send you our list of questions and further detailed information. Contact: bm.anzeigen@konradin.de Advice and bookings: See contacts on page 2 28

29 Trade Media of the Konradin Media Group The Konradin Media Group is one of the largest suppliers of specialist information in the German-speaking world. Its port folio comprises some 50 specialist media, science magazines, online portals and events series. Printing: We specialise in complex catalogue productions involving different languages or versions as well as standardised catalogues. More at: konradinheckel.de Market research: We offer market studies, target group surveys, advertising effectiveness research, etc. in collaboration with professional market research companies. Corporate publishing: We produce corporate communication tailored to your target group, in print and online, from customer magazines to web portals. Visit konradin-relations.de for more details. For more information on our portfolio in the fields of architecture, building, industry, eye care, fine living and knowledge, please visit werkzeugforum.de bm-online.de dds-online.de malerblatt.de lackiererblatt.de mv-verkaufen.de