2015 MEDIA INFORMATION

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1 2015 MEDIA INFORMATION

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4 EDITORIAL mission Dear Advertiser: Please allow me to extend our sincere thanks to you for your support of Fire Apparatus & Emergency Equipment. Each month, Fire Apparatus & Emergency Equipment strives to be at the forefront of informing your customers about fire apparatus and the equipment it carries. Your support makes it possible for the fire service to learn about not only apparatus and equipment innovation but how to ensure fire departments are writing specifications that make sense, how to extend the lifetime of their apparatus and equipment, how to plan purchases based on the annual market outlook, and how your company addresses particular issues affecting the fire service today as they relate to apparatus and equipment expenditures. We also look forward to continuing to extend your brand s awareness through our award-winning Web site and other digital media products. FireApparatus.com continues to grow, extending its and your brand s reach even farther. Only through our close relationship with you can we continue to guide the fire service through the maze of new products and services introduced annually to help personnel bring myriad types of incidents to successful conclusions. We also recognize the value you place in our editorial content generated daily and monthly both in print and online. Our content is generated by industry professionals with years of experience in the fire service on both sides of the apparatus and equipment equation: end users and specifiers. We do not take your confidence in our products for granted and understand that today s challenging economic times mandate that you consider carefully where you spend your marketing dollars. During 2015, Fire Apparatus & Emergency Equipment will continue to provide what you ve come to expect from us: unbiased coverage of the products and services important to your customers, fire service leaders entrusted with protecting the public. Be assured, we do not take this mission lightly. We thank you again for your continued support and look forward to expanding our relationship. Chris Mc Loone Editor, Fire Apparatus & Emergency Equipment Fire Apparatus Readers VALUE the Publication 83% of Fire Apparatus readers have TAKEN ACTION as a result of seeing ads or articles in the magazine! ** **Signet Research, Inc.: 2014 Ad Readership Study 3 Fire Apparatus & Emergency Equipment media Kit 2015

5 1405fa_1 1 It still has a place in today's fire service. May 2014 Volume Xix No 5 New ways to control the pump at the pump panel. Preplacing fire equipment around town in Arizona. Rosenbauer builds a pumper-tanker to fit in tight quarters. 4/24/14 4:16 PM 1404FA_1 1 Avoid writing specs that ask questions you can't answer. April 2014 Volume Xix No 4 Quints continue to be popular year after year. facebook.com/taskforcetips Here are solutions to issues you may encounter with your fleet. youtube.com/taskforcetips Manufacturers get water in greater quantities to aerial tips. 3/19/14 4:58 PM Learn how to operate these apparatus safely. March 2014 Volume Xix No 3 Use the W-Tool for one-person operations. This is where the military trains on firefighting. Pumpers protect diverse terrains in Bernalillo County, New Mexico. NUMEROUS FIRE COMPANIES responded on mutual aid to a boardwalk fire in Seaside Park/Heights, New Jersey, including this 2000 Spartan/Saulsbury 2,000-gpm top-mount pumper from the Silverton Volunteer Fire Company in Toms River. (Photo by Gary Haszko.) BY ALAN M. PETRILLO operations and fleet management people have to take the time to write the bid, known as an add-on) comprises two strateing and maintenance. It also saves admin- Gerace says the tag-on process (also standardizing a fleet, which benefits train- Depending on their specific needs, fire departments are saving money, time, and there are legal review costs, there s the high gies adding onto a department s own purchase (e.g., buying two vehicles on the same service and parts costs are lower, and trainistrative costs on future purchases, the effort by tagging onto an existing apparatus purchase contract by another fire ing and getting it into people s hands, and contract) or tagging onto someone else s ing costs are lower. These agreements usu- cost of publishing the bid through advertis- An Oshkosh Corporation Company Pierce and the Pierce logo are registered trademarks of Pierce Manufacturing Inc PIERCE MANUFACTURING, INC. department. Most departments find there the cost of any salaries during that time purchase. We offer both types of options for ally are for five years, but some run for as 1403fa_1 1 2/24/14 1:58 PM Selling rigs factory direct. 1402FA_1 1 February 2014 Volume Xix No 2 An app specifically geared to ICs. facebook.com/taskforcetips Trend is all shapes and sizes. youtube.com/taskforcetips Hackney technical rescue vehicle. 1/24/14 1:41 PM AUDIENCE PROFILE: Fire Apparatus & Emergency Equipment and FireApparatus.COM 74% of Fire Apparatus & Emergency Equipment readers serve on their fire departments purchasing committee.* Fire Apparatus & Emergency Equipment & FireApparatus.com Qualified Circulation, by Occupation/Position:** Chief of Fire Department (or equivalent) 49% Deputy Chief, Assistant Chief, Battalion or other Chief Officer; Company Officer Level (Capt, Lt., etc.) 33% Firefighter or EMT 14.8% Fire Commissioner, Director or Trustee 1.4% Executive in Fire Apparatus or Equipment Manufacturing; Manager level in Fire Apparatus or Equipment Manufacturing 3.6% Apparatus/ Equipment Sales Franchise Holder; Fire Apparatus Salesperson 3.1% Others allied to the field (includes emergency dispatchers, military, consultants and students) 1.0% Apparatus Purchasing: the Booster Reel Electronics and Hose Sheds for Special Delivery 10 Fire Pumps 30 Fire Suppression Apparatus Specs Quints ERV Fleet Defects Aerial Monitors Tankers/tenders Training on AFB Special Delivery 14 Forcible entry tool Apparatus purchasing FireStop app Command vehicles Special Delivery Ultra Low Profile and a Ten Year Warranty Against CorrosionÖ Smooth Bore Performance from a Combination NozzleÖ THE NEW ENFORCER CHASSIS. Low Profile Jumbo Intake Valve REALLY! Tag-On Apparatus Purchases Save Departments Time, Effort, and Money REALLY! Visit to view a complete video overview of the Mid-Force Nozzles **Signet Research, Inc Ad Readership Study ***June 2014 BPA Worldwide Statement 4 Fire Apparatus & Emergency Equipment media Kit 2015

6 AUDIENCE PROFILE: Fire Apparatus & Emergency Equipment and FireApparatus.COM 86% of the audience has PURCHASING POWER within their organization ** Fire Apparatus & Emergency Equipment and FireApparatus.com Qualified Circulation, by Fire Department Type:*** Volunteer 40.0% Career 22.0% Combination 24.0% Industrial 1.0% Other 13% 84% 49% 83% of the Fire Apparatus & Emergency Equipment audience are involved, either as an individual or as part of a group or committee in the initiation, recommendation, specification, approval or purchase of tools and equipment for their departments. of Fire Apparatus & Emergency Equipment readers list Fire Chief as their primary job title or function. of the Fire Apparatus & Emergency Equipment audience have taken one or more actions during the past year as a result of advertisements and/or articles in Fire Apparatus & Emergency Equipment. **Signet Research, Inc Ad Readership Study ***June 2014 BPA Worldwide Statement 5 Fire Apparatus & Emergency Equipment media Kit 2015

7 AUDIENCE PROFILE: FDIC 2014 CONFERENCE AND EXPO 83% of FDIC attendees have either PURCHASING POWER or the power to recommend purchases. FDIC Attendees, Employer/Affiliation: * Fire Dept./Rescue Squad 27.6% Volunteer 14.6% Private Ambulance 13.7% Hospital 12.1% Military/Government 10.0% Third Service/Municipal Agency 7.8% Educational Institution 6.2% Industrial/Commercial 3.7% FDIC Attendees, by Purchasing Role: * Purchase/Approve 31.8% Recommend 35.9% Specify 15.3% FDIC International 2015 April 20 25, 2015 Indianapolis, IN For information on exhibiting, please contact: Nanci Yulico Susie Cruz (918) (918) NanciY@PennWell.com SCruz@PennWell.com *Turnkey Surveys, Inc.: 2014 Onsite Audience Survey 6 Fire Apparatus & Emergency Equipment media Kit 2015

8 2015 editorial calendar (January JULY) Month tentative deadlines issue theme featured products added value January Ad Close: 12/05 Material Due: 12/12 Protecting the Firefighter PPE SCBA TICs Personal Escape Systems Portable Radios Station Products FDSOA bonus distribution. Jan 18 20, 2015 February Ad Close: 1/09 Material Due: 1/16 Pre-FDIC TradeShow Issue include Booth # on ads Rescue Technical Struts Ropes Equipment Trailers/Apparatus PPE Station Products Electronic product showcasing in 1 Issue of FAEE enl in Feb. March Ad Close: 2/06 Material Due: 2/13 Engine Company Apparatus Fittings Monitors PPE Station Products FDIC bonus distribution. April Ad Close: 3/06 Material Due: 3/13 FDIC Bonus Distribution Truck Company Apparatus Equipment PPE Station Products FDIC International April 20-25, 2015 FDIC bonus distribution. May Ad Close: 4/10 Material Due: 4/17 Moving Water Apparatus Nozzles Hose Drafting Equipment Station Products Pennsylvania Fire Expo Text June Ad Close: 5/08 Material Due: 5/15 ApparatusComponents Engines (Motors) Booms Generators APUs Transmissions Pumps Station Products Electronic product showcasing in 1 Issue of FAEE enl in June. July Ad Close: 6/05 Material Due: 6/12 Foam /Wildland CAFS Apparatus Proportioners Components PPE Station Products 7 Fire Apparatus & Emergency Equipment media Kit 2015

9 2015 editorial calendar (august december) Month tentative deadlines issue theme featured products added value August Ad Close: 7/10 Material Due: 7/17 Rescue - Extrication Apparatus Hydraulic Tools PPE E q u i p m e n t Stabilization Eqpt. Station Products IAFC bonus distribution. August 28 29, 2015 September Ad Close: 8/07 Material Due: 8/14 Hazmat/Industrial/ ARFF Apparatus Atmospheric Monitoring WMD Detection ARFF Equipment Station Products Electronic Product Feature showcasing in 1 Issue of FAEE enl in Sept. October Ad Close: 9/11 Material Due: 9/18 Technology Developments Apparatus Computers Software Communications Station Products November Ad Close: 10/09 Material Due: 10/16 EMS/Ambulances Apparatus PPE Equipment Station Products Ad readership study. December Ad Close: 11/06 Material Due: 11/ Fire Service Forecast What we see ahead Apparatus Research Impacting Eqpt. Standards Update Station Products 1 mo. product center listing online for month of Dec. TRUCKS AND COMPONENTS Fire Apparatus & Emergency Equipment features editorial coverage through columns and stories of new models and new design developments. We touch on all types of apparatus, as well as components, including engines, transmissions, pumps, foam systems, water tanks, scene lights, master stream devices, intercoms, computers and communications systems, mapping systems and vehicle monitoring systems. PERSONAL PROTECTIVE EQUIPMENT PPE is a regular emphasis of magazine coverage ranging from turnout gear and all its components, hazmat suits, SCBA, and other ancillary protective equipment such as thermal imagers and personal escape systems. RESCUE - EXTRICATION AND TECHNICAL Regular columns and stories cover various aspects of rescue - both extrication and technical rescue. From hydraulic extication tools and vehicle stabilization equipment to shoring and strut systems for trench and collapse rescue, the full range of rescue equipment and the apparatus that carry it receives coverage. FIRE SUPPRESSION TOOLS AND EQUIPMENT We cover selection and use of every type of tool used by firefighters from initial attack through overhaul and cleanup, including hose, monitors, nozzles and appliances, foam proportioners and eductors, drafting equipment, portable tanks and pumps, portable power supplies and scene lights, hand tools, PPV fans, saws, ladders, and portable radios. EMERGENCY MEDICAL SERVICE Sixty percent of all fire departments provide some type of EMS response. Ambulance designs and equipment are still evolving, including the first National Fire Protection Association (NFPA) standard regarding ambulances. We devote space to EMS apparatus, equipment, and PPE. INDUSTRY INNOVATIONS Each issue includes recent company, industry, and product news sources of free publicity for advertisers and equipment manufacturers. REGULAR COLUMNS 8 Fire Apparatus & Emergency Equipment media Kit 2015

10 media Solutions Designed to meet your specific marketing campaign goals. Match your campaign objectives to our solutions Lead Lead Traffic These icons appear throughout Lead the media guide for easy identification of each product s primary benefits. Lead Traffic Lead SEO Traffic Thought A Awareness campaign strengthens your company s image and helps define how your company and products are perceived. Traffic Thought SEO Lead Traffic Thought Lead SEO A Lead Generation campaign provides targeted sales leads by actively generating interest from decision makers and prospects. Traffic Thought SEO Traffic Thought Lead SEO A Traffic Driving campaign is designed to entice prospects to your websites or other online offerings. Thought SEO Traffic Thought SEO A Thought Leadership/Education campaign authenticates your sales and marketing message by comprehensively communicating and a sustainable competitive advantage building SEO Thought innovation Social business over the long term A Social Engagement campaign increases your brand s opportunity to engage with a targeted audience and their viral Social networks via social media platforms. Lead Lead Lead Traffic Thought Lead Traffic Thought Traffic Thought SEO Traffic Thought SEO SEO SEO A campaign creates end-user demand by delivering your information directly to key industry professionals who have previously indicated an interest in a topic related to your products and services. A campaign ensures industry professionals see your message as they actively seek out information via search engines or by browsing the content on our site Apparatus Purchasing Two-Inch Hose Be sure to address pump houses in your purchasing specifications. Use it for the preconnected high-flow handline for easier deployment. June 2014 Volume Xix No 6 24 Auxiliary Power Units Special Delivery APUs stand in for the main chassis engine for electric needs at the scene. Kingston (MA) rescuepumper from Ferrara. 38 Wildland Apparatus WUI apparatus are playing larger roles in many departments ISO, NFPA, and Class A New Combi Tool Understand these terms before using them in your specifications. A small hand-operated combi tool packs a powerful punch. July 2014 Volume Xix No Special Delivery Pierce's wildland tanker for Benton County, Washington. 42 Apparatus Specifications 20 Leave words like top of the line out of specs. 24 Heavy Vehicle Rescue Preventive maintenance is even more critical than in the past. Proper stabilization becomes more complex and requires different tools. August 2014 Volume Xix No Apparatus: the Shops Specialized Vehicles Vehicles for rescue and wildland scenarios Smooth Bore Performance from a Combination NozzleÖ A five-alarm fire tore through a row of taxpayers in manhattan, threatening to spread to several large apartment buildings. fire Department of New York tower ladder 14, a 2013 Seagrave maurauder ii 95-foot Aerialscope, was one of three tower ladders put into operation after the attack went defensive. the three elevated streams as well as numerous handlines kept the fire from spreading. (Photo by Chris tompkins.) NORTH DADE COUNTY (GA) Engine 4, a 2000 KME with a five-person International extended cab and a Hale 1,250-gpm pump, a 20-gallon foam tank, and a 1,000-gallon water tank, quickly established a water supply from a fire hydrant across the highway from a fire in a single-story commercial structure with heavy involvement. Crews started to make a primary attack through the front door of the structure but switched to an aggressive defensive attack. The rig has a deck gun, 1,400 feet of five-inch large-diameter hose, two 200-foot 13 4-inch preconnects, and a 100-foot trash line on the front bumper. (Photo by Bill Carson.) Visit to view a complete video overview Outfitting Apparatus for Hydraulic of the Mid-Force Nozzles Rescue Tool Applications Gaining Municipal Support for Multiple Apparatus Replacement By DeNNis Mueller Since the recession of 2008, fire departments across the country have had to cut fleet when funds remain an issue for most communities? or How did the LHCFD convince community leaders it was time to purchase five new apparatus half its fleet? with. Also include any incidents of unsafe or unreliable performance on this list. Obtain preliminary bids from vendors for the number and type of apparatus you which apparatus should be replaced i.e. those that are unreliable and those that are about to fail. Ask for the vehicle maintenance An Oshkosh Corporation Company The Pierce name and Pierce logo are registered trademarks of Oshkosh Corporation PIERCE MANUFACTURING, INC. 1406FA_ /22/14 5:04 PM 1407fa_1 1 6/25/14 2:29 PM BY ALAN M. PETRILLO...REALLY! Fire apparatus manufacturers often are confronted with designing a variety of different configurations when they locate fa_1 1 Fire Apparatus & Emergency Equipment media Kit 2015 consideration along with space requirements. We like to let the department firefighters come in and get their hands on the truck and their tools to see where they can facebook.com/taskforcetips mini rescue, we might locate the tools on a slide-out tray at the back of the vehicle. Bill Proft, director of engineering for cab, chassis, and electrical platforms at Pierce both sides, off the rear, and off the front of trucks, Sorensen says. For instance, we recently built a rescue for the North Washington (CO) Fire Department, which youtube.com/taskforcetips 7/25/14 11:17 AM

11 media Solutions Lead Traffic Lead Thought Traffic Lead SEO Thought Traffic Lead SEO Thought Traffic Thought SEO Your Marketing Campaign Objectives SEO Our Solutions Lead Traffic Lead Thought Traffic Lead SEO Thought Traffic Lead SEO Thought Traffic Thought SEO SEO Magazine Display Advertising Magazine Product Showcase Buyer s Guide (Print & Online) Home Page Plus Banners (Welcome page, Leaderboard, Wide Skyscraper, Rectangle) down Rich Media Banner Sidekick Rich Media Banner Topic Center Banner e-newsletter Banner Contest Technical Digest Sponsorship Webcast Sponsorship White Paper Sponsorship Video Sponsorship List Rental 10 Fire Apparatus & Emergency Equipment media Kit 2015

12 Fire Apparatus & Emergency Equipment PRINT display color AND ONLINE/CLASSIFIED Rates Lead Traffic Lead Thought Traffic SEO Thought SEO Lead Traffic Lead Thought Traffic SEO Thought SEO advertising rates 1X 3X 6X 9X 12X 24X Lead Full Tabloid Traffic Thought SEO $6,930 $6,630 $6,170 $5,920 $5,660 $5,210 Junior Full Page $5,240 $5,060 $4,800 $4,620 $4,510 $3,990 1/2 Tabloid Page $4,220 $3,970 $3,720 $3,620 $3,530 $3,330 Junior 1/2 Page $2,780 $2,650 $2,530 $2,440 $2,360 $2,220 1/3 Tabloid Page $2,200 $2,090 $1,940 $1,880 $1,830 $1,730 1/6 Page, Horz. $1,570 $1,480 $1,410 $1,370 $1,320 $1,230 Cover Rates Inside Front Cover (full page only) +25% Inside Back Cover (full page only) +15% Back Cover (full page only) +40% Special Placement - Contact sales rep for details +5% to 10% Please check the Print Spec Sheet for requirements. Please check the Terms & Conditions for policies regarding ad placement. Classified rates 1 $129 3 $349 5 $539 7 $ $ $ $ $739 2 $239 4 $459 6 $619 8 $ $ $ $659 9 $819 *$200 Surcharge Fee for Ad Development Services *Distributed on the 15th of the month Print page dimensions FULL TABLOID SPREAD 1/2 TABLOID SPREAD FULL TABLOID JR. FULL PAGE trim size: 21 x 14.5 bleed size: x 15 trim size: 21 x 7.5 bleed size: x 7.5 trim size: 10.5 x 14.5 bleed size: x x 10 JR. 1/2 PAGE 1/2 TABLOID, VERT. 1/2 TABLOID, HORZ. 1/4 TABLOID, VERT. 1/4 TABLOID, HORZ. 1/6 PAGE, HORZ x x X X x x Fire Apparatus & Emergency Equipment media Kit 2015

13 Fire Apparatus.com: online advertising rates Traffic Thought Lead Fire Apparatus & Emergency Equipment is a great way to reach the fire service market, and there are a variety of advertising opportunities suitable for every marketing budget. Leaderboard Banner (728x90) Run-of-Site Rate: $30 CPM Medium Rectangle Banner (300x250) Run-of-Site Rate: $30 CPM Half Page (300x600) Run-of-Site Rate: $30 CPM Welcome Ad (Prestitial 800x600) Run-of-Site Rate: $75 CPM down Home Page Rate: $50 CPM 970x66 that expands to 970 x 418 With Video, Expands to 543 x Fire Apparatus & Emergency Equipment media Kit 2015

14 Fire Apparatus.com: online advertising rates Page Peel Run-of-Site Rate: $50 CPM Sidekick Run-of-Site Rate: $50 CPM Custom Video Channel Dedicated page highlighting video of your company or product. Rate: $1,875 Additional Ad Units: Social Media Tools Run-of-Site Rate: $12 CPM Geo-Targeted Ad Medium Rectangle (300x250) Rate: $100 CPM Contest Sponsorship Rate: $3,200 per month Please check the Terms & Conditions for policies regarding ad placement. Please ask your account manager for pricing and details on other online advertising opportunities! 13 Fire Apparatus & Emergency Equipment media Kit 2015

15 e-newsletter: advertising rates Traffic With the FireApparatus enewsletter, your message will get into the in-boxes of over 49,000* EMS professionals. These professionals depend on us for need-to-know information. This is a great way to reach decision-makers and influencers every week, making sure they are up-to-date on what your company has to offer. Our reporting will tell you how many s were delivered, opened, clicked, and forwarded. We routinely clean our lists, deliver our newsletters in both text and HTML versions, run our drafts through spam filters and limit the frequency of our mailings. These steps ensure the highest delivery and open rates! *Image ed 728 x 90 Leaderboard (Issue Sponsor) includes word Product Showcase. Rate: $760 per distribution Display Ad Rate: $760 per distribution Issue Sponsor Leaderboard/Footer - Includes 1 Product Spotlight - $1,400 Right Rail #1-300x600 - Includes 3 text links - $1250 Right Rail #2-300x250 - Includes 3 text links - $800 Bottom Rail #3-300x250 - Includes 3 text links - $650 Product Image with Text Link Rate: $195 per distribution Please check the Online Spec Sheet for requirements. Please check the Terms & Conditions for policies regarding ad placement. *Publisher s Data: Average, January - June Fire Apparatus & Emergency Equipment media Kit 2015

16 Equipment digest advertiser benefits: ARE YOU LOOKING FOR QUALIFIED LEADS? Then the Fire Apparatus & Emergency Equipment Editorial Guide is for you! Leveraging the full power and credibility of Fire Apparatus & Emergency Equipment content, Editorial Guides are a compilation of 2-4 complementary articles and news stories that fuel the world-class PennWell Public Saftey s. The Editorial Guides are designed to provide our audience with a downloadable PDF format of in-depth, valuable content on a key industry topics. Each Editorial Guide is posted to our website to generate leads not only from our audience but from online search as well. lead generation brand awareness traffic driver Offers a unique, targeted lead generation vehicle, while aligning your brand with respected editorial content. The sponsors of the guide are provided with leads generated from a targeted audience of industry professionals who download the PDF of the Editorial Guide. Strengthens your company image by aligning your message with targeted content, helping to create an affinity for your company and products among industry professionals. Drives users back to your own site through a customized resource page, which includes your company overview and links to related topics on your website. sponsorship includes: Exclusive Sponsorship: $9,000 includes a 6 month sponsorship with promotion and leads. Two full-page ads included in the PDF Guide. Sponsor logo on each page of the Editorial Guide One full-page ad per sponsor included in the PDF 1/2 page resource page at the end of the Digest includes sponsor company overview and links to related topics on sponsor website (5 links max.) One exclusive promotion will be sent to targeted users, promoting the Editorial Guides and highlighting the sponsors 15 Fire Apparatus & Emergency Equipment media Kit 2015

17 webcasts Thought Lead Editorial Webcasts: Are you looking for qualified leads? Do you want to position your company as a thought-leader? You ll be able to leverage the full power and credibility of Fire Apparatus & Emergency Equipment award-winning editorial with editorially driven webcasts that rely on the same input, insight, and research that goes into creating the world-class PennWell Fire Group brands. Fire Apparatus & Emergency Equipment editors lead topic creation and recruit speakers, analysts and other experts, while audience development experts drive traffic to the webcast. Editorial events are heavily promoted via a broad range of traffic-driving positions, including Web, enewsletter and targeted direct promotions. Our goal is to gather a focused and interested audience for every event we create. This format provides sponsors everything interactive, online content can offer: Fire Apparatus & Emergency Equipment Our reporting capabilities help you measure the success of your webcast and capture the best leads. You can easily track the ROI of your leads, measure the effectiveness of your content and analyze the engagement level of your audience. Webcasts enable companies to interact with a national audience on a real-time or pre-recorded basis. They are proven to provide some of the best ROI in generating new business prospects. Fire Apparatus & Emergency Equipment offers an all-inclusive marketing, webcasting and data collection webcast program. This is truly an integrated marketing program. We bring print and the Web together! Editorial webcasts start at $8, Fire Apparatus & Emergency Equipment media Kit 2015

18 webcasts Thought Lead Custom Webcasts: (Your Company Provides the Content) Webcasts provide you with opportunities to drive brand awareness, generate leads and market your company s products and services. You have the opportunity to choose a topic that relates to your product or service offerings while enhancing your company s visibility. With webcasting, you are able to ensure important business communication or product demonstration is delivered efficiently and effectively. Webcasts enable companies to interact with a national audience on a real-time or pre-recorded basis. They are proven to provide some of the best ROI in generating new business prospects. Fire Apparatus & Emergency Equipment offers an all-inclusive marketing, webcasting and data collection webcast program. Custom programs deliver dynamic, multimedia programs that are in line with your company s specific objectives and goals. Ease of learning: Make it effortless for your prospects to learn about new initiatives. You can reach a new audience and engage new prospects. Research and demographics: Gather data from prospects before, during, and after a webcast. Learn who attended and track their interests with Q&As and survey results. awareness: Your product or service will capture the prospect s attention for approximately 30 to 60 minutes, NOT seconds. Our reporting capabilities help you measure the success of your webcast and capture the best leads. You can easily track the ROI of your leads, measure the effectiveness of your content and analyze the engagement level of your audience. This is truly an integrated marketing program. We bring print and the Web together! Here is just a small sampling of what our program offers: Your logo or name will be used in all electronic and print promotions Your leads can be weighted and scored We can provide you with CDs of the webcasts so they can be distributed at other events or polybagged You can develop three unique demographic questions for the registration form You will receive all leads with complete contact details and demographic data We will host the webcast for one year Custom webcasts start at $7, Fire Apparatus & Emergency Equipment media Kit 2015

19 product center Traffic Lead SEO Exclusively branded Company Landing page for your company. Listing for 1 full year. Includes individual products, contact information, press releases, company description and more. Ability to run up to 8 products at any one time. Each product receives its very own landing page with full descriptions, multiple images per product, video player, ability to download pdf s and other information directly from those pages. 18 Fire Apparatus & Emergency Equipment media Kit 2015

20 e-list rentals Traffic Lead SEO Send your company s exclusive message directly to highly qualified audiences inboxes. Deliver your custom, expanded ad message with multiple opportunities for customer interaction. Delivered from the trusted Fire Apparatus & Emergency Equipment name to our premium readership. Effective way to promote new products, special initiatives, give-a-ways, surveys, and to give sales a boost! Receive tracking report one week afterdeployment. 19 Fire Apparatus & Emergency Equipment media Kit 2015

21 booth videos Traffic Lead SEO fdic pre and post show video enewsletter Pre-Show Exhibitor Video Invitation enewsletter Record your invite video and we ll deploy it to pre-registered FDIC attendees. Great way to let them know about why they should come to your booth. Posted on FAEE.com and FDIC.com Deployed after the show to 50,000 Fire Apparatus subscribers Fire Apparatus FDIC Apparatus Walkaround Video Showcases We do a complete interview and walk around at our FDIC show. Video is yours to keep. Deployed after the show to 50,000 Fire Apparatus subscribers Posted on FAEE.com and FDIC.com until the next year s show! Turnkey. Stretch your trade show investment beyond the three days of the live event. 20 Fire Apparatus & Emergency Equipment media Kit 2015

22 September 2014 Volume Xix No 9 NFPA 1901 newforce.tft.com 1410fr_C1 1 9/26/14 11:49 AM family of products The PennWell Fire Group is a unique collection of publications, online properties and live events that posses an unparalleled heritage within the industry that effectively reach the entire fire-service community. While each of our individual brands are unique in their content and scope, they work synergistically to provide advertisers the most efficient use of marketing dollars. Simply, the PennWell Fire Group is an extensive arsenal of opportunities that address the ever-changing landscape of print and digital media. Fire Apparatus & Emergency Equipment Magazine: Fire Apparatus & Emergency Equipment Magazine is the only magazine writing exclusively for Fire Chiefs, Purchasing Committee Members, Trustees, Commissioners, Finance Committees and those whose job it is to buy Trucks, Tools, Turnout Gear and Firefighting Equipment. They read Fire Apparatus & Emergency Equipment Magazine for news and insight to make well-informed buying decisions. Fire Engineering Magazine: For over 133 years, Fire Engineering magazine has provided training, education, and management information for fire and emergency services personnel worldwide. Articles are written by experts in the fire service and focus on lessons-learned. Feature articles cover reallife situations such as collapse void search, confined space rescue, high-angle rescue, and extrication. Regular magazine departments focus on education and management issues. FireRescue Magazine Read it today, use it tomorrow is the mission of FireRescue Magazine. A monthly publication, it presents solution-oriented content for structural and wildland firefighters and fire officers who rely on its cutting-edge information for solutions they can use on the job. FirefighterNation.com FirefighterNation.com is the online home of FireRescue Magazine, giving fire professionals the content they want: news, feature stories, webcasts, videos, blogs and more. FDIC: FDIC is the world s largest firefighter training conference. The event takes place in Indianapolis and attracts firefighters from around the world to offer cutting-edge training opportunities only offered at FDIC as well as an internationally-represented exhibition floor. Each year, the event brings together more than 30,000 firefighters and industry professionals as well as over 700 exhibitors. Please add covers for Fire Engineering and Fire Apparatus to the bottom as well. New ARFF Designs Manufacturers have made great strides in ARFF vehicle designs Mini Pumpers, Part 1: How Well Do They Really Work? By Bill AdAmS TIMELESS RELIABILITY. THE NEW There appears to be a resurgence of interest in mini pumpers. Apparatus manufacturers promote 1,500-gallonper minute (gpm) pumps Interior Attack Line Are you getting the most bang for your buck when you stretch line? SABER CHASSIS. Hand Protection What s new in structural, wildland, and rescue gloves. Subletting Bodywork Outsourcing is not new and has advantages and disadvantages. Apparatus, with a maximum gross vehicle weight rating (GVWR) of less than chasers should be aware of. there are operational considerations pur- 20,000 pounds. Mini pumpers became popular in the 1970s and remained so for about two decades; then their popularity suddenly Chapter 6 s basic requirements for an declined. My opinion is that earlier purchasers made the mistake of initial attack apparatus include a mini- attempt- Fireboats Fireboat pumps and equipment for large flows Station Evolution The most pronounced change in station design is construction costs. Camera Systems Camera systems are more prevalent on fire apparatus for safety. October 2014 Volume Xix No 10 Jersey City (NJ) Fire DepartmeNt engine 11 operates at a five-alarm fire in a mixed-occupancy building. this 2006 american LaFrance has a 1,500-gpm pump and a 500-gallon water tank. the six-member cab has an interior ems compartment plus a transverse pump operator compartment that stores a backboard, brooms, and shovels. the pumper has roll-up compartment doors, roll-out/dropdown equipment trays, and a high-rise compartment for a hose cart. (Photo by Ron Jeffers.) Rochester, New York, operated three fullsize pumpers, a ladder truck, a rescue truck, and a brush truck out of two stations. Embracing the mini pumper concept, it purchased a two-door unit to specifically run first due on all structure-related alarms, with projected staffing of two in ProTech Apparatus E-ONE's first all ProTech apparatus delivered to PA. Not Since July 7th, Combination Nozzle With a Flip Smoothbore...Has There Been A Firefighting ENGINE COMPANY ROOF OPERATIONS FIRE ATTACK URBAN FIREFIGHTER OCTOBER 2014 TRAINING THE FIRE SERVICE FOR 137 YEARS OFFICER DEVELOPMENT BOISE NEAR MISS GASOLINE CONSTRUCTION AGRICULTURAL HAZARDS JULY 2014 TRAINING THE FIRE SERVICE FOR 137 YEARS Visit Plus! Hot products Getting a Different View TICs & structural firefighting, p. 38 Learning about fireground leadership with helmetmounted cameras, p. 42 November 2014 Read It Today, Use It Tomorrow Connect with us at FirefighterNation.com PLUS! After hour fire fighting in school buildings, p fr_C1 1 10/29/14 4:28 PM Breaking New Ground New extrication trends spread worldwide, p. 28 Aircraft rescue best practices, p. 50 Nozzle This Innovative! A FIVE-ALARM FIRE TORE through the top floor and roof of a large apartment building in North Bergen, New Jersey. Cell sites on the roof and water supply were just two of the many difficulties firefighters faced. North Hudson (NJ) Regional Fire & Rescue Squad 10, a 2012 Pierce Saber with a 1,500-gpm pump and a 500-gallon tank, supplied a ladder pipe from Ladder 5 shortly after operations went defensive. (Photo by Bill Tompkins Unmanned Vehicles Have Future in Fire Service from Fire-Rescue International, p Visit October 2014 Read It Today, Use It Tomorrow Connect with us at FirefighterNation.com 21 Fire Apparatus & Emergency Equipment media Kit 2015

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24 sales contacts Contact Us Today for a custom integrated advertising package. Eric Schlett Vice President PennWell Fire Group Direct: Fax: erics@pennwell.com Anthony Maglionico Media Sales Consultant PennWell Fire Group Direct: Fax: Cell: AnthonyM@pennwell.com Ted Billick Media Sales Director PennWell Fire Group Direct: tedb@pennwell.com Breven Clark Media Sales Consultant PennWell Fire Group Direct: Cell: brevenc@pennwell.com Joseph Porter Media Sales Consultant PennWell Fire Group Direct: Fax: Cell: joep@pennwell.com Joe Skey Media Sales Consultant PennWell Fire Group Direct: Cell: joes@pennwell.com Tim Tolton Media Sales Consultant PennWell Fire Group Direct: Fax: Cell: ttolton@pennwell.com Diane Giuffre Media Sales Consultant PennWell Fire Group Cell: dgiuffre@pennwell.com PRODUCTION CONTACTS Production Manager Katie Noftsger Direct: m(918) katien@pennwell.com Sales Support Jackie Linker Direct: (918) jackiel@pennwell.com 23 Fire Apparatus & Emergency Equipment media Kit 2015

25 pennwell corporation Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas, electric power generation and delivery, hydropower, renewable energy, water and wastewater treatment, waste management, electronics, semiconductor manufacturing, optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, public safety, and dental. PennWell publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents, and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell s headquarters in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; San Diego and Mountain View, California; Fairlawn, New Jersey; Moscow, Russia; and Hong Kong, China. DIGITAL MEDIA: E-List Rentals Booth Videos Custom Video Channels 24 Fire Apparatus & Emergency Equipment media Kit 2015