who we are TROPIC, AS SOUTH FLORIDA S FRESHEST magazine, is once again FOR ADVERTISING PLACEMENT, CALL:

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1 MEDIA KIT FLORIDA LIVING & DESIGN Tropic

2 who we are TROPIC, AS SOUTH FLORIDA S FRESHEST magazine, is once again creating a pride of place for residents. We explore both the incredibly rich architectural and design history of Miami and Fort Lauderdale s great neighborhoods, while discovering the best of what is being created today. Articles focus on architecture, renovation, interior design, architectural history, food and more. Created by a staff who know this area inside out, TROPIC has become the most watched new magazine on architecture, design and city living. TROPIC is the real voice of South Florida. TROPIC includes the work of gifted writers including John O Connor, Hilary Lewis, Nina Korman, Lyn Farmer and Megan Aquilina. O Connor worked for years under Andy Warhol on Interview magazine, was art director at the Harvard Business Review for nine years, then started HOME Miami and HOME Fort Lauderdale magazines in Florida. Hilary Lewis has written extensively on architecture and design, winning the prized AIA monograph of the year award, and has advised the National Trust for Historic Preservation as its prestigious Philip Johnson Scholar. Nina Korman was senior contributing editor at HOME Miami and has written extensively on historic preservation. Lyn Farmer is a James Beard Foundation Awardwinning writer who lends to Tropic his expertise on wine and food. Contributors include award winning photographers Robin Hill and Myro Rosky, illustrator Rollin McGrail and art editor Beth Rudin DeWoody. The magazine s frequent interviews with architects and designers allow these great talents to speak for themselves. The graphic look of the magazine is smart but slightly underground, in keeping with the spirit of the publication itself. From the matte finish paper to the crisp typography, TROPIC is in a category all by itself --- there is nothing else like it We planned it just that way.

3 editorial content TROPIC COVERS THE WORLD of the built environment with regularly appearing sections like American Home, Time Machine, Style Starts Here, Missing Miami, Lauderdale Legends, and many others. With incredible period images from photographers like Ezra Stoller & Julius Shulman and moving visuals from today s best photographers, the world of design is brought into sharp focus for an audience eager to devour each issue the moment it hits the streets. With the addition of our 24/7 website and full coverage on Pulse for ipad, Tropic ia accessible across the globe, anytime, anywhere. Architecture and design are our first loves, so an in depth look at a the rebirth of a mid-century house is just as exciting to us as the opening of a luxury high-rise. TROPIC goes beyond reporting -- we get involved. We sponsor competitions to redesign sections of our city for the future. With architects from around the country invited to participate, amazing designs are sure to emerge and be presented at glamorous events. With our feverish interest in urban planning and design, several of these events are planned for the future. TROPIC covers design shows around the globe for its readers, something no other South Florida publication even attempts to do. We realize our audience has interests that go well beyond this peninsula, so we travel the planet and bring it all back. Interested in furnishings shows like I Saloni in Milan and designjunction in London? We have front row seats. Prefer museums in Paris or a world s fair in Shanghai? We ve got it covered. TROPIC loves travel as well. In the past year we covered places like Milan, Vicenza, Copenhagen and The Greek Isles. We give first hand knowledge on places to stay, places to eat, what to see even sometimes what to avoid. TROPIC Florida living and design at its best.

4 delivery + demographics Distribution TROPIC is directed at South Florida s decision makers: residents who live in the coveted demographic districts of Miami and Miami Beach, east Fort Lauderdale and Fort Lauderdale Beach and additional distribution at participating hotels, The Design Center of The Americas and the Miami Design District. TROPIC is distributed to over 500 locations, including major condominium towers. Scores of retail locations have signed on to act as distribution locations for TROPIC along major and minor shopping thoroughfares like Biscayne Boulevard, Brickell Avenue, Lincoln Road in Miami and Federal Highway, Las Olas Boulevard, and Wilton Drive in Fort Lauderdale. Total print readership for the each issue is now 150,000. Tropic carefully targets circulation --- don't let the paid publications fool you --- most of their circulation is free, and what is not sold by month s end is thrown out. Every issue of TROPIC reaches an end-user. Our ad rates reflect the savings of bypassing the newsstand and the post office! Beyond private residences, retail outlets and hotels, we our extremely privileged to distribute at select Starbucks as well. TROPIC is also referenced and read ONLINE at TropicFL.com. Our website allows readers to reach any of our advertisers websites simply by clicking on their ad page. Beyond that, TROPIC has partnered with Pulse.me, an extremely popular, free app for ipad, iphone and Android devices as well as desktop computers, allowing elegant, streamlined access to content around the globe, 24/7. Our digital reach with our website and Pulse, Facebook and Twitter gives us thousands of additional readers. Senior Editor Hilary Lewis keeps interest levels high with her TROPIC blog as well. TROPIC has all the bases covered. Demographics TROPIC s valued core reader is between 35 and 54 years old, almost evenly split among men and women and average household income of $150,000+. Many more affluent readers have second homes in Long Island, Manhattan, Provincetown, Vermont and the coast of Maine!

5 editorial calendar OCTOBER RENOVATION From Miami Beach to Lauderdale Beach, we follow noted architects and designers to see what interesting projects they have recently completed. NOVEMBER LIGHTING/BATHS We bring to you the best in lighting, in a fabulous, multi-page spread. We highlight successful solutions by architects, designers and developers. Also in this issue: a review of Tent London, designjunction and 100% Design furnishings shows in London! DECEMBER THE FLORIDA/CALIFORNIA CONNECTION In this special issue, TROPIC creates a section dedicated to the overlap of design ideas and ways of living in the nation s two sunniest states. We celebrate Modernism from Palm Springs to Los Angeles. (Also distributed in Palm Springs in February.) JANUARY ADAPTIVE RE-USE The built environment in South Florida --- much of it over 60 years old --- often finds itself as outdated as the Victrola. In this issue we follow architects and designers in Florida and beyond to see how they creatively adapt older structures for fresh uses. FEBRUARY BEACH LIFE SPECIAL ISSUE Everything you wanted to know about life on our barrier islands. Where to eat, where to live, what to do... Plus a special section on the increasingly difficult task of finding the perfect beachfront pied-a-terre, without breaking the bank. MARCH THE COOK S KITCHEN: A RENOVATION GUIDE In Frank Lloyd Wright s time, the center of the home was the hearth. Today, that center is the open kitchen. Not only the center of family activity, today s kitchen is dressed for evening entertainment as well. APRIL MID-CENTURY MADNESS In this issue we recap TROPIC-sponsored events at Modernism Week in Palm Springs, and TROPIC-sponsored ModWeekend events in South Florida. In this issue, TROPIC goes on a treasure hunt for vintage furnishings as well. MAY WATERFRONT LIVING ISSUE With the great Biscayne Bay in Miami and over 300 miles of waterfront living in Fort Lauderdale, this feature is without a doubt one of the reasons people fall in love with our cities. Come with us on an exploration. SUMMER SPECIAL DOUBLE ISSUE THE BLOCKBUSTER This special, double issue will have a DOUBLE print run and be distributed not twice, but five times from June 15th through August. It will feature the best of the season in TROPIC and more. Additional distribution on Cape Cod, Fire Island, the coast of Maine and more! SPECIAL EVENTS AND PROGRAMS THROUGHOUT THE YEAR TROPIC offers advertiser sponsorship for events like Mod Weekend, a series of events centered on celebrating Mid-Century Modern design. TROPIC is instrumental in mounting exhibitions, sponsoring film series, and creating architectural design competitions like our Reimagining The City series.

6 ad closings and specs SPACE RESERVATION AND MATERIALS CLOSING DATES October November December Space: Sept.3 Mats: Sept.10 Space: Oct.2 Mats: Oct.9 Space: Nov.3 Mats: Nov.10 January February March Space: Dec.3 Mats: Dec.12 Space: Jan.5 Mats: Jan.12 Space: Feb.6 Mats: Feb.13 April May Summer Double Issue Space: Mar.6 Mats: Mar.13 Space: Apr.3 Mats: Apr.10 Space: May 8 Mats: May 15 GENERAL PRODUCTION NOTES All ads should be produced as 300 dpi CMYK pdf or 300 dpi CMYK jpeg formats. Please make note of where important live matter (text and logos) are placed on bleed ads to avoid cropping. Help in producing your ad is available at a small additional charge. FULL Full Page PAGE BleedBLEED 10 X X bleed size FULL PAGE NON-BLEED 9 X 9 non-bleed size 9.75 X 9.75 trim size X trim size all live matter.3 from trim all live matter.3 from trim HALF Half Page PAGE Horizontal HORIZONTAL 9 X 4.33 non-bleed only 9 X 4.33 trim size HALF PAGE VERTICAL 9 X 4.33 non-bleed only TWO PAGE BLEED SPREAD 10 H X W bleed size 9.75 H X 19.5 W trim size Centerspread all live text.3 from trim and.5 from center line in both directions

7 Tropic 3197 NE 18th Terrace, Fort Lauderdale, FL TropicFL.com