2019 MEDIA KIT DESIGN BUSINESS MANAGEMENT

Transcription

1 2019 MEDIA KIT DESIGN MAINTENANCE COMMUNITY OUR MISSION Colorado Patio & Landscape is exclusively dedicated to providing landscape and outdoor living professionals with educational content and resources to help them grow their businesses and serve their communities.

2 DESIGN COMMUNITY MAINTENANCE Colorado Patio & Landscape - Designed with Value! Who we are: Colorado Patio & Landscape is the premiere industry business-to-business publication designed to inspire, educate and promote products to professionals serving the landscape and outdoor living industry. Who we reach: Colorado Patio & Landscape reaches the entire landscape and outdoor living industry in the state of Colorado. This includes landscape, design and outdoor living professionals, architects, home builders, developers and contractors. The purchase power of our readers: Colorado Patio & Landscape is a publication that is distributed to over 3,000 targeted industry professionals who are top-level decision makers and purchase products such as: EQUIPMENT Heavy Equipment Power Equipment Snow Removal Trailers Vehicles LANDSCAPE SERVICES Arborist Architecture Design Construction Financial Insurance Legal Maintenance Snow and Ice Management Staffing Training LANDSCAPING PRODUCTS Arborist Supplies Tree Climbing Gear Artificial Grass Turf Sport Courts Fencing Gates Gravel Mulch Holiday Décor Irrigation Drainage Nurseries Garden Centers Growers Ornaments Safety Sod Grass Seed Weed and Pest Control OUTDOOR LIVING Concrete Masonry Decking Railings Design Living Spaces Fire Pits Fans Gazebos Pergolas Awnings Grills Hardscapes Lighting Sound Outdoor Appliances Pools Spas Sheds Storage Water Features RETURN OF INVESTMENT Colorado Patio & Landscape has an efficient ROI for advertisers with a less than 50 cent investment per qualified targeted buyer. 2 MEDIA KIT 2019 coloradopatioandlandscape.com

3 Winter 2018 WHY LATE WINTER IS IDEAL FOR TREE PRUNING coloradolawnandlandscape.com SPRING 2018 coloradopatioandlandscape.com SUMMER 2018 DESIGN COMMUNITY MAINTENANCE Colorado Patio & Landscape Product Channels Colorado Patio & Landscape Print Publication Distributed quarterly, Colorado Patio & Landscape reaches over 3,000 landscape, design and outdoor living professionals, architects, home builders, developers and contractors who are active in Colorado s landscape and outdoor living industry. With use of heavier paper stock and top-notch design, Colorado Patio & Landscape has re-engaged the landscape and outdoor living professional through sought-after educational content, and columns written by industry experts, both local and national. 100% of our print audience are top-level professionals who have specify/purchase authority. WINTER WONDERLAND Texture, movement and contrast are underappreciated elements of winter design +INSTAGRAM-WORTHY DESIGNS TO DELIGHT CLIENTS INSPIRED INNOVATION Arbor Valley s Matt Edmundson is pushing the nursery industry to evolve START NOW FOR LUSH SUMMER LAWNS WHY DIVERSITY MATTERS TO TREES LANDSCAPING WITH WILDLIFE IN MIND + DEFENSIVE Clients will appreciate resilient landscape design when fire and flood threaten their homes Design 6 STEPS TO A LOWER + WORKERS COMP PREMIUM WHAT NURSERY LABELS ARE REALLY TELLING YOU Colorado Patio & Landscape Online Colorado s landscape and outdoor living community is quickly turning to coloradopatioandlandscape.com for their fix of industry news and information! Colorado Patio & Landscape Content Channels and Topics Why print media is an important part of your marketing effort Print is tangible - Magazines require real estate. Magazines have a presence in offices or homes for months or even years after they are received. A magazine placed on the corner of a desk is likely to picked up by multiple readers. Print enhances your brand - Magazines allow you to bring the aesthetic qualities of font, colors, images and texture that help to enhance brand recognition. Print helps reach your target market - With a niche market that appeals to a specific readership, you re able to strategically place your brand in the right place at the right time, in front of exactly the right audience. Longstanding, frequent readership helps reinforce the advertiser s message, lending to additional credibility for the branded product. Design Architecture and Layout Hardscape Installation Lighting Plants Maintenance Ice and Snow Removal Irrigation Lawn and Turf Trees and Shrubs Tools and Equipment Weeds and Pests Business Management Capital and Finance Industry and Economy Insurance and Risk Management Labor and Safety Legislation and Regulation Sales, Prospecting and Marketing Community and Philanthropy Charities and Foundations Community Outreach Professional Development Print is engaging - When a customer or prospect reads our magazine, they are more engaged for a longer period of time. Studies have found on average: Professionals spend 43 minutes reading a magazine. Readers spend more time reviewing print media than digital. Print media evokes higher emotional reactions. Studies show that physically touching media led to readers having a greater desire for the product, and resulted in a higher value attached to the product seen in print. I have been in the business for 20 years and wanted to say the article on Winter interest is one of the best I have seen on this subject. Very thorough and knowledgeable. We must convince our clients always to look at winter as our landscape in need of interest. Nancy Eastman, Landscape Architect, Art of the Land After seven days, readers were able to recall and remember printed media more effectively than the digital counterparts. MEDIA KIT 2019 coloradopatioandlandscape.com 3

4 Now Trending a greater desire to be home following a new water feature installation, and 79% said they enjoy their space more. Although these ponds and waterfalls are artificial, Brett Stanley, owner of BR&D Landscape in Highlands Ranch, said the focus for his firm is on creating a natural look, using natural materials like granite boulders and river rocks. What we do is very naturalistic, Stanley said. We don t use any concrete.... We try to mimic something you ll see on a hike, up in a mountain stream. WATER FEATURES Concrete is out as the material of choice in water installations BY DANIELLE ANDRUS COLORADO PATIO & LANDSCAPE SUMMER 2018 Community Survey, which counted 1.3 million people between the ages of 18 and 34 in 2016 (that includes some people who aren t millennials, the youngest of whom are in their early 20s). Many millennials started their careers at the same time that the economy was beginning its downward spiral. Instead of starting their 20s with marriages and home ownership, they faced layoffs and extended time as renters or stuck in their parents homes. Now, Census data show that homeownership rates are creeping up among under-35-year-olds, rising from 34.3% in the first quarter of 2017 to 35.3% in the same period this Product Spotlight PROTECTIVE EQUIPMENT year. Between 2012 and 2016, 11.5% of homeowners in Colorado were under age 35, according to the ACS. BR&D is a 20-year-old company that We don t use Here s what landscape designers and maintenance need to know about this generation of grew into the water feature world, Stanley said. Now, about half of the projects his any concrete. potential clients.... We try to team does are water features. BR&D is a They re tech savvy. Millennials may be more mimic something you ll see largest in the country, he said. certified aquascape contractor, the second likely than older customers to embrace or demand things like Wi-Fi controllers and rain sensors. While the oldest millennials may not have grown up with smartphones, they ve adopted them Most of the projects BR&D builds come on a hike, up in the $20,000 to $25,000 range, Stanley in a mountain said. Those projects include a mix of customers who want a water feature with worn a around the neck or over the face or head to protect workers from sun, wind or dust. It features own smartphones, compared with 85% of Gen Xers and 67% of boomers. The Multi-Band is a performance fabric designed to allow workers to wear it multiple ways. It can be whole heartedly. A Pew Research Center study found 92% of millennials stream. pond and those who are looking for a pondless waterfall. companies logos or designs. sively through a smartphone. Landscape professionals who are working moisture-wicking and anti-odor properties, and is machine washable. It can also be customized with In fact, over a quarter of younger prospects access the internet exclu- with this generation should make sure their websites can be viewed easily The pondless waterfall gives homeowners the sights and sounds of running water without the safety or maintenance concerns of having a small Visit ergodyne.com for more information. on mobile devices. Service matters, but not the way you think. If there s something millennials want, there s an app to help them get it. Mobile-based lawn ser- body of water in their backyard. Photo: Ergodyne Although BR&D eschews concrete in its designs, Stanley said that occasionally we get asked to do some contemporary stuff, more structural. vices like Lawn Love and GreenPal have popped up to connect lawn care and landscaping professionals with consumers. If millennials are hailing Still, for the most part, people want something that looks like it belongs in their backyard and that they would see up in the mountains. rides and buying food with an app, it s not a stretch to think they ll find someone to mow their lawns the same way. That desire to keep nature close applies to customers in all income Even if they aren t using these tools to connect with professionals, millennials wrist expect to be able to get the information they re looking for quick- brackets. Higher end projects, in the $30,000 to $50,000 range, use the Part of a new line of gloves at Husqvarna, the Technical Leather Gloves (pictured) feature a same pumps, lights, filtration and designs as smaller projects, just scaled closure and full-coverage impact protection. The palm is made with DuraHide leather and ly lined and easily. A 2015 report by Salesforce found 80% of millennials prefer social media for customer service support and they expect a response up to more affluent customers tastes. with D3O padding to protect against abrasions and impacts. It s really basically the same thing as the smaller ones, just a bigger within 10 minutes of reaching out. That may not be realistic for smaller scale, Stanley said. More rocks, a lot more streams.... The bones of everything are pretty much exactly the same. Visit husqvarna.com for more information. The Functional Gloves also feature D3O padding in the palm and are touch-screen capable. companies, but it shows how important it is to make information readily available to potential customers. Photo: Husqvarna COLORADO PATIO & LANDSCAPE SUMMER 2018 Husqvarna s classic chainsaw chaps are made with five layers of PVC-coated 600 denier polyester and Tek warp protective layers. They feature acetal Delrin buckles and a pocket for small tools or gear. The waist belt can be adjusted to fit up to 38 inches and can be machine washed in cold water. The chaps meet OSHA regulation , which requires that chainsaw operators use leg protection with cut-resistant material that covers the full length of the thigh to the top of the boot. They also meet ASTM F1897 and ANSI Z133.1 standards, and are UL certified. Visit husqvarna.com for more information. COLORADO PATIO & LANDSCAPE SUMMER 2018 Condor s dielectric ear muffs feature adjustable, foam-padded ear cushions. They have a noise reduction rating of 25 decibels and meet ANSI S12.42 (S3.19) standards. Visit grainger.com for more information. Photo: Grainger Business Management Homeownership is increasing among this generation Photo: Husqvarna BY DANIELLE ANDRUS If millennials are hailing rides and buying food with an app, it s not a stretch to think they ll find someone to mow their lawns the same way. Millennials care about sustainability. Millennials are widely touted as being concerned about the environment, but a 2013 report by the Shelton Group found this may be more nuanced than proposing a native plant garden or xeric landscape. The report found millennial consumers weren t as willing as other age groups to sacrifice personal comfort for the environment. They will, however, take on large projects or try out more disruptive behaviors. Millennials were more likely to grow their own food, or at least some of it, the report found. They were more interested in buying (or making their own) all-natural cleaning products and in alternative energy sources like solar. Millennials have a long way to go to fully integrate their beliefs and actions, and they still have a lot to learn about sustainability, according to Shelton Group. However, what they re focused on is telling. DESIGN COMMUNITY MAINTENANCE Colorado Patio & Landscape Editorial Planner Winter 2019 Main focus On topic Additional content Product/equipment focus Spring 2019 Main focus On topic Additional content Product/equipment focus Business Development What should you be doing now to build up your business for the coming year? We ll explore best practices for growing and protecting your landscaping company. Risk management Fireplaces and heaters Labor Are you ready for the rush? We ll take a look at how the industry is responding to labor challenges. Technology Irrigation Colorado Patio & Landscape Print Publication Columns and Departments For waterfalls and ponds, go natural recent study by the National Association of Landscape Professionals and A the National Association of Realtors found that 83% of consumers say they have Photos: BR&D Landscape Chill-Its 6485 Multi-Band Husqvarna Technical Leather Gloves Husqvarna Classic Chainsaw Chaps Condor 25dB Folding Ear Muffs What landscapers need to know about millennials illennials are the largest generational cohort in the U.S. There are roughly M1 million millennials in Colorado, according to the U.S. Census Bureau s American News - Industry news including state and federal legislative updates, company announcements, and economic and market updates 38 Summer 2019 Main focus On topic Additional content Product/equipment focus Sustainability Sustainable landscaping goes beyond xeriscaping and native gardens. Equipment and pest control also determine how green your landscapes are. We ll examine what sustainability means to landscape professionals and how to balance clients goals with their expectations. Legislative update Hardscape Now Trending - New trends in design or consumer behavior Water Watch - All things water - irrigation, sustainability, legislation Products - A roundup of some of the best products in the industry with a new focus each quarter Business Management - Best practices and strategies for running a landscaping business Labor & Safety - Best practices for protecting workers and landscaping businesses Fall 2019 Main focus On topic Additional content Product/equipment focus Design What are the most popular projects homeowners want? We ll talk to landscape architects and designers to learn what their customers are asking for and what it means for their bottom line. Tax planning Snow and ice management Lawn & Turf - Tips for maintaining healthy beautiful lawns and managing client expectations The Arborist - Education on threats to state trees and best practices for their care In the Garden - Ideas and education about plant installations to serve clients Giving Back - What landscapers and businesses in the industry are doing to make their communities better 4 MEDIA KIT 2019 coloradopatioandlandscape.com

5 The Colorado Resource Guide is committed to connecting trade professionals in the Colorado lawn care and landscape industry. Our 3,000 qualified, statewide readership includes top-level decision makers local and national that conduct business in Colorado. Our qualified readers make purchasing decisions on a daily basis to acquire the resources they need to operate their business, in order to ensure they can complete each landscape project with the right equipment, top-notch personnel and quality materials. 1 COLORADO RESOURCE GUIDE: LAWN AND LANDSCAPE EDITION 2018 MEDIA KIT DESIGN COMMUNITY MAINTENANCE Colorado Patio & Landscape Advertising Opportunities and Rates Colorado Patio & Landscape: Print Ad rates (net rates) 4-Color Process 1x 2x 4x 2-Page Spread $3,500 $3,000 $2,600 per issue Full Page $1,800 $1,600 $1,400 per issue 2/3 Page $1,600 $1,400 $1,200 per issue 1/2 Page $1,400 $1,200 $1,050 per issue 1/3 Page $1,200 $1,100 $950 per issue 1/4 Page $1,100 $950 $800 per issue Premium Positions 1x 2x 4x Outside Back Cover $2,160 $1,920 $1,680 per issue Inside Front Cover $2,070 $1,840 $1,610 per issue Inside Back Cover $2,070 $1,840 $1,610 per issue Page 2 or 3 $2,070 $1,760 $1,540 per issue TOC Position $1,980 $1,760 $1,540 per issue Guaranteed first 20 Pages $2,200 $2,000 $1,800 per issue Colorado Resource Guide: Patio & Landscape Edition Annual Directory 1x 2x 2-Page Spread $3,200 $2,880 Full Page Tab $2,500 $2,250 Full Page $1,900 $1,710 1/2 Page $1,400 $1,260 1/4 Page $995 $895 Colorado RESOURCE GUIDE MEDIA KIT: LAWN AND LANDSCAPE EDITION Advertising Overview Inside Front Cover $2,500 $2,250 Inside Back Cover $2,500 $2,250 Back Cover $3,000 $2,700 Page 1, 2, or 3 $2,100 $1,890 TOC Position $2,100 $1,890 Highlighted Listing $400 $ Print Issue Dates Issue Ad Close Ad Materials Due Mail Date Winter 2019 Dec 7, 2018 Dec 14, 2018 Jan 23, 2019 Spring 2019 Mar 8, 2019 Mar 13, 2019 Apr 16, 2019 Summer 2019 Jun 7, 2019 Jun 14, 2019 Jul 16, 2019 Fall 2019 Sep 6, 2019 Sep 13, 2019 Oct 15, Annual Directory Nov 2, 2018 Nov 9, 2018 Jan 4, Annual Directory Nov 1, 2019 Nov 8, 2019 Jan 3, 2020 MEDIA KIT 2019 coloradopatioandlandscape.com 5

6 DESIGN COMMUNITY MAINTENANCE Colorado Patio & Landscape Thought Leadership Thought Leadership - Print Thought Leadership - Digital Native Print Article Supply an educational native article related to the landscape or outdoor living industry, to run as a full-page, or a 2-page spread in Colorado Patio & Landscape print editions. This article must be tagged as sponsored content. You will receive final approval on the article after layout, and on any graphics used for the article. Investment: 1 page: $1,600 2-page spread: $3,000 Heavy Card Stock Insert Do you have a tool that can be shared in meetings? Bring attention immediately to this product with a heavier insert that will get noticed. This option provides you with 2 pages of high gloss, heavy stock paper, front and back to promote your product. Add in a perforation, so that it can be removed and continuously used. Investment: $2,500 3-Page Cover Gatefold The most dominant of all positions in the print edition of Colorado Patio & Landscape. This position gives you the inside front cover that opens up to your messaging from the cover, and then 2 pages more on the inside, for a total of 3 pages off the cover. This gives you complete dominance the moment the building professional turns the first cover page. You have a powerful opportunity for maximum exposure, impact and messaging to our residential home building audience with 3 full-pages to tell your story in a most dramatic format. Investment: $2,900 Native Digital Article You provide an article for the Colorado Patio & Landscape website. This article is published, with 3 different links to your website, landing page or white paper, and it will appear with other featured content in our rotating carousel on the Colorado Patio & Landscape home page for 3 days. Your article will sit on the Colorado Patio & Landscape home page for an additional 5 days and then will reside under the appropriate content channel indefinitely for future searches. Investment: $1,200 per post Colorado Patio & Landscape Custom eblast Colorado Patio & Landscape designs a custom eblast that allows you complete ownership. You provide all creative elements to us for deployment with no other advertising message but yours. Investment: $700 per deployment Colorado Patio & Landscape Online Advertising Banner Placement Net Rate 728x90 Upper Banner...$500 monthly 300x250 Upper Banner $600 monthly 300x250 Lower Banner $550 monthly 728x90 Lower Banner...$450 monthly 728x90 Upper Banner Post-It Notes The Post-It notes command attention! Attach a Post-It note to your full page display advertisement, or for additional impact, place it directly on the front cover while referencing what page your ad is on inside Colorado Patio & Landscape. Investment: $1,300 Cost to produce Post-It notes not included in price. 300x250 Upper Banner 300x250 Lower Banner BELLYBAND Bellyband Direct readers right to your ad inside Colorado Patio & Landscape with a printed paper band that wraps around the outside of the magazine. As they must be removed prior to opening the magazine, bellybands draw an extreme amount of attention. Investment: $2, x90 Lower Banner 6 MEDIA KIT 2019 coloradopatioandlandscape.com

7 DESIGN COMMUNITY MAINTENANCE Print Specs Print Ad Specs Materials not submitted in an acceptable format or received after the due date might be subject to production fees and/or late fees. If you need an advertisement created, our in-house agency can develop and design an advertisement. Design fees: $150 for a 2/3 vertical ad or larger; $100 for a 1/2 page ad; $75 for a 1/3 page or smaller. Miscellaneous Colorado Patio & Landscape and Colorado Resource Guide are not responsible for errors or color discrepancies on ads not accompanied by a color proof. The publisher and printer will not be responsible for matching color when a SWOP certified color proof is not submitted with ad materials. Size If your document is not built to the correct size, the final output might not be what you expect. With spreads, we do not guarantee perfect alignment of type or graphics across the gutter. Live Area Information placed less than 0.375" from trim edge risks being cut off and displaying incorrectly. Magazine trim size: 8.375" x " Note: A full-page ad is built to the document size of 8.375" x ", with a 0.125" bleed pulled past this document size on all four sides. Live copy must be kept 0.375" away from this document size of 8.375" x ". Preferred Format: Adobe PDFX1A with fonts, images (CMYK at 300 dpi) embedded with bleed if applicable. Acceptable File Formats include: Spread with Bleed 17" x " Spread w/o Bleed 16 x " Full Page with Bleed 8.625" x " Full Page w/o Bleed 7.625" x " Adobe Illustrator - CMYK, fonts converted to outlines, images embedded Adobe Photoshop dpi, flattened TIFF or EPS Adobe InDesign - fonts, images 300 dpi) Any ads created on a PC platform must be processed into a PDFX1A prior to submission. Fonts 2/3 Page Vertical 4.75" x 9.75" 1/3 Page Vertical 2.25" x 9.75" 1/2 Page 7.25" x 4.75" 1/4 Page 3.5" x 4.75 Send both screen and printer fonts for the ad. No PC fonts. Please use Postscript fonts and avoid TrueType fonts. Digital Ad Specs Images Include all of the images used in the ad. All images placed in documents must either be TIFF or EPS file formats. Color images placed in the ad must be CMYK. Any RGB images will be converted; allow for color variation in conversion. Material Submissions Ads under 10 MB in size after compression can be provided as an attachment via to bwoody@associationmediapartners.com. Ads larger than 10 MB in size after compression can be transmitted via a free transfer site. bwoody@associationmediapartners.com for instructions. Leaderboard: 728x90 pixels: 35K max file size Medium rectangle: 300x250 pixels: 35K max file size File Formats FLASH (.swf) GIF (static or animated) JPG HTML Rich Media File Requirements Initial file size must not exceed 35K Animation length: 30 seconds max Looping: Max of three loops (animation must stop after the third loop) Frame rate must be no more than 18 fps MEDIA KIT 2019 coloradopatioandlandscape.com 7

8 DESIGN COMMUNITY MAINTENANCE 2019 MEDIA KIT Editorial Submissions/Guidelines To contribute editorial ideas and submissions, send the topic, a brief synopsis, how it specifically affects the Colorado landscape and outdoor living industry and contact information to dandrus@associationmediapartners.com or Advertising information For additional advertising information, please contact Brandon Woody at bwoody@associationmediapartners.com or Contact Us: Amy Hamm, Publisher Amy Hamm is the publisher of Colorado Patio & Landscape, the only business-to-business publication designed to inspire, educate and promote products to professionals serving the home building industry. Amy has over 25 years of experience in the media industry, in both consumer and B2B for many industries including homes & lifestyles, finance, construction, landscape, and design. She can be reached at ahamm@associationmediapartners.com or Danielle Andrus, Managing Editor Danielle Andrus is the managing editor of Colorado Patio & Landscape, and is a professional journalist with over a decade of experience in the trade press. She is an experienced reporter and editor, and is committed to serving readers needs. She has covered such diverse industries as finance, technology and construction. She can be reached at dandrus@associationmediapartners.com or Brandon Woody, Director of Sales Brandon Woody is the director of sales for Colorado Patio & Landscape, and has been a sales executive for more than eight years with direct experience in automation software, B2B publications, marketing and international education. Brandon is known for his professional presentation and personable nature. Also being very active, Brandon is an avid hiker, climber and skier. He can be reached at bwoody@associationmediapartners.com or coloradopatioandlandscape.com facebook.com/coloradopatioandlandscape twitter.com/patio_landscape linkedin.com/company/colorado-patio-landscape