Design for Living. the magazine of Design and inspiration for the affluent Homeowner. > H o m e Style. > ar c H itectu r e.

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1 > H o m e Style > D es i g n i n S p i r ati o n > ar c H itectu r e > i nte r i o r S > lan D S cap es > tr e n D S Design for Living the magazine of Design and inspiration for the affluent Homeowner

2 With glorious photography and engaging articles on innovative architecture, intriguing design, and the latest in home decor, Design for Living is a must-read. The magazine showcases unique homes that embody Northern California s casual yet sophisticated design style. From a charming city pied-à-terre to a rustic country getaway, affluent Bay Area homeowners find inspiration in the pages of Design for Living. Architecture Well-established and pioneering architects and designers alike display their talents and their latest masterpieces for the discerning readers of Design for Living. Interior Design Restaurants, designer showcases, and private residences spotlight the latest decor, colors, materials, and products as Design for Living gives readers the inside story. Home Style and Trends Form and function shine equally in Design for Living s hot finds for gracious and interesting decor, featuring the newest must-have appliances, furniture, accessories, lighting, and tableware. Eco Living Saving the planet begins at home. Design for Living covers advances in eco-friendly building, from new construction standards to solar power, recycled materials, and energytrimming devices. Travel by Design From Paris to Hong Kong to New Orleans, Design for Living takes its sophisticated, welltraveled readers to visit striking design achievements in far-flung destinations. Resources Design for Living s professional tips, resource listings, and examples of the latest in home renovation and landscape design provide an A to Z how-to guide for home improvement enthusiasts everywhere.

3 2008 Design for Living magazine Celebrates Fine Living Design inspiration. Home style. Architecture. Every issue of Design for Living magazine features design-sophisticated content on trends, products, and ideas for enhancing life, both indoors and out. Design for Living s multi-tiered distribution model targets affluent homeowners in Alameda, Contra Costa, Napa, and Solano counties, as well as in the cities of Atherton and Woodside. Over 22,000 copies are mailed to homes worth more than $1 million, representing homeowners with refined purchasing habits that include remodeling (35%), home decor (76%), and luxury amenities like home theaters (39%) and landscaping (13%). Distribution Circulation, semiannual 28,000 Mailed to $1 million-plus homes 22,275 Newsstands 2,500 Trade (AIA, ASID, San Francisco Design Center, etc.) 1,000 Retail locations & design events 2,225 Mailed copies Homes worth $1 million-plus 22,275 Alameda County 9,171 Contra Costa County 8,358 Napa and Solano counties 1,689 Atherton 1,937 Woodside & Redwood City 1,120 Deadlines Spring 2008 space deadline February 29, 2008 Last day production materials due March 7, 2008 Last day camera-ready materials due March 14, 2008 In homes/on newsstands April 2008 Fall 2008 space deadline August 29, 2008 Last day production materials due September 5, 2008 Last day camera-ready materials due September 12, 2008 In homes/on newsstands October 2008 Added Value for Advertisers Post a 25-word company description on with a hotlink. DESIGN for LIVING MAGAZINE International Communications Research of Philadelphia, Coldwell Banker survey DLsell08

4 2008 Design for Living magazine Demographics Design for Living reaches the Bay Area s affluent homeowners. Selected for their overthe-top income, spectacular net worth, and luxury residences, Design for Living readers enjoy sophisticated lifestyles and spare no expense when searching for quality products and services. Reach the highest value luxury homes Own homes valued more than $1,000, % Own homes valued more than $3,000,000 83% Own homes valued more than $4,000,000 53% Own homes valued more than $5,000,000 17% Reach the most affluent readers Design for Living magazine readers earn more than their zip code s average household income. 96% of Design for Living magazine readers have a net worth at least twice that of their zip code s household average. 48% have three times the average net worth 19% have four times the average net worth 21% earn double the average household income Source Claritas April 2007 market data; averages are based upon Design for Living magazine mailed residence copies and compared to averages of their respective zip codes. DLdemo08

5 2008 Design for Living magazine Gets Rave Reviews Design for Living, is getting rave reviews from readers and advertisers alike. With its stunning photography, sophisticated design, and expert-driven editorial, Design for Living magazine has become the hottest talk of the town. Catch the buzz and be a part of Design for Living s Spring 2008 issue! I decided to advertise in Design for Living to reach an upscale, affluent, and creative community. And that s just what I did! As a result of my ad in DfL, I was chosen to be the listing agent for an amazing home in the East Bay that s now listed at more than $1.79 million. I think the magazine is just beautiful and I am proud to have been a part of the first issue. I ve already committed to the next one. Gayle Langston, Intero Real Estate Services Df L just arrived today what a beautiful job of design, photography, and layout. Watch out Dwell this is definitely a contender. Ray Kristoff, Terrestra Wow! I am so impressed! You have really outdone yourselves with this new project it is classy, elegant, and beautifully put together. I ve already sent in my charter subscription card! Carolyn Degnan, Alain Pinel Realtors Advertisers include: Auberge Resorts Blomberg Window Systems California Closets of Berkeley CH Premier Jewelers Cole s Interiors Custom Pool Renovation/Cole Tile Davis & Daughters Diamond Bullnosing Co. Douglah Designs Empire Realty Associates Flegel s Fine Furniture & Interior Friedmans Appliance Garage Solutions Garden Architecture Integrated Resource Group J. Hettinger Interiors Jeanese Rowell Design Kitchen Classics Kitchen Table Liquid Coating Designs, Inc. Marley & Company Misto Lino Piedmont Lumber Pietra Fina Precision Cabinets & Trim Pro Home Systems Purcell Murray Riviera Pools San Francisco Mart Standards of Excellence The Closet Factory The Home Depot The Plumbery Valet Organizers Vetrazzo West Coast Windows and Doors DESIGN for LIVING MAGAZINE International Communications Research of Philadelphia, Coldwell Banker survey DLTestim08