OVERALL PROGRAM. RESEARCH MEETINGS Visit to the Carnide Campus + photo group 11:00-13:00 WELCOME BRUNCH INTERNATIONAL CLASSES + INTERNATIONAL FAIR
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1 12th WEEK OVERALL PROGRAM 09:00 10:30 REGISTRATION Carnide Campus 11:30 MOBILITY BEST PRACTICES WORKSHOP OPENING SESSION (Auditórium - Carnide Campus) 12:00 12:30 Visit to the Carnide Campus + photo group Lispolis Campus Santos Campus Room 49 - WELCOME BRUNCH 13:30 Transport to Lipolis Campus (bus) Visit to Lispolis Campus 14:30 15:30 Transport to Santos Campus (bus) Visit to Santos Campus + FAIR Santos Campus + FAIR Carnide Campus 47 Visit to Museu do Azulejo (Tile Museum) 16:30 15:00-16:30 18: : SPECIAL SESSION (Auditórium - Carnide Campus) Agreement signature: IPDAL Institute for the Promotion of Latin America and the Caribbean * EDCOM certificate for the winner of the international competition for the best master's thesis in the field of commercial communication. * Conference: 2018 Elections in Latin America 20:00 Carnide Campus LISPOLIS CAMPUS SANTOS CAMPUS Estrada da Correia, nº 53, Lisboa Rua Laura Ayres, nº4, Lisboa Avenida Dom Carlos I, nº 4, Lisboa + INTERNACIONAL FAIR Lispolis Campus
2 12th WEEK (A)* IPAM PORTO** 09:00 Stenden University, Holand - 12:45 PIM WOLSINK The zero moment of truth branding: To Generation Y & Multi Channel Marketing 42 09:30 IBMEC (Instituto Brasileiro de Mercado ANNALISA DI ROMA Sustainable for design for urban regeneration Politecnico di Bari (Poliba), Italy B12 Universidad Rey Juan Carlos, B10 de Capitais), Brazil RAQUEL RODRIGUEZ-DIAZ Comparing media system: spanish case Geração Internet das Coisas e o Mundo Líquido B02 Universidad Rey Juan Carlos, 10:30 12:30 RAQUEL RODRIGUEZ-DIAZ Comparing media system: spanish case B11 (11H00/13H00) Krems, Austria ESTEBAN MARTINEZ GONZÁLEZ A User Experience City Restauración de Bienes Culturales, B11 Hochschule Karlsruhe, Germany ESTEBAN MARTINEZ GONZÁLEZ A User Experience City 23:00 Restauración de Bienes Culturales, * Estrada da Correia, nº 53, Lisboa IPAM PORTO** R. Manuel Pinto de Azevedo 748, Porto 35 Stenden University, Holand 19:30-21:30 A06 PIM WOLSINK The zero moment of truth branding: To Generation Y & Multi Channel Marketing Ostfalia Salzgitter, Germany A04 19:30 - HELMUT VOULIEMME New Tourism: Exploring the City with Transmedia Experience REINHOLD KÖNIG Value Proposition Design for the supply with blood bottles B02 Karel de Grote Hogeschool, Belgium 12:30 B12 KATRIEN GIEBENS Experiental Marketing, an indispensable tool for successful shopping center IMC University of Applied Sciences B01 (15H00/16H30) SUMAN LEDERER Diversity in a city and Intercultural Communication
3 12th WEEK LISPOLIS CAMPUS* INATEL CAMPUS** 15:00 CHRISTINE MCCONNELL How can we create and promote spaces for learning and education in the cities of the future? L Goodinitalywebtv, Italy Institute of Hospitality Management Karel de Grote Hogeschool, Belgium Turismo en las ciudades españolas en el siglo XXI Universidad Europea de Madrid -UEM, (11H00/13H00) FATIMA GÓMEZ SOTA / RAQUEL R. C. VERDUGO L17 in Prague, Czech Republic 15:00 KATRIEN GIEBENS Experiental Marketing, an indispensable tool for successful shopping center University College Birmingham, England IMC University of Applied Sciences Centro Universitário Curitiba UNICURITIBA / Curitiba, PR, Brazil L16 (15H00/16H30) L14 16:20-18:00 SUMAN LEDERER Diversity in a city and Intercultural Communication FABIANO PUCCI NASCIMENTO Storytelling: cidades contando histórias 18:00 GARRETT EDWARDS Cork City Ireland A Hipster Future L25 Krems, Austria LISPOLIS CAMPUS* INATEL CAMPUS** Rua Laura Ayres, nº4, Lisboa Avenida Rio de Janeiro, Parque de Jogos 1º Maio, Lisboa L21 STEFANIA GIACOMINI Historical spaces for fashion INATEL, L15 HAIRONG DING Shuttlecock 09:30, Lab 13 HAIRONG DING Shuttlecock 09:00 INATEL
4 12th WEEK (B)* FATIMA GÓMEZ SOTA / RAQUEL R. C. VERDUGO 09:40 Turismo en las ciudades españolas en el siglo XXI Universidad Europea de Madrid -UEM, B05 11:40 University College Birmingham, England Centro Universitário Curitiba A13 (15H00/16H30) WU CUI-HONG E-commerce lessons 18:40, Hochschule Karlsruhe, Germany REINHOLD KÖNIG Value Proposition Design for the supply with blood bottles Lab 4 B02 A01 UNICURITIBA / Curitiba, PR, Brazil 14:40 20:40 FABIANO PUCCI NASCIMENTO Storytelling: cidades contando histórias Cork City Ireland - A hipster future? GARRETT EDWARDS B04 (11H00/13H00) Karel de Grote Hogeschool, Belgium * KATRIEN GIEBENS Experiental Marketing, an indispensable tool for successful shopping center 23:00 P13 Estrada da Correia, nº53, Lisboa Institute of Hospitality Management in Prague, Czech Republic CHRISTINE MCCONNELL How can we create and promote spaces for learning and education in the cities of the future? P04
5 12th WEEK SANTOS CAMPUS (A)* Geração Internet das Coisas e o Mundo Líquido 12:00 IBMEC, Brazil ZANG QING European marketing strategies of Huawei WANG ZHEN HUA Numerical Control Programming Recommender System Vistula University, Poland EDIP SENYUREK ESTEBAN MARTÍNEZ GONZÁLEZ A user experience city Escuela Superior de Conservación Y Restauración de Bienes Culturales, XOAN LUACES FANDIÑO Making a Fashion Movie EASD Mestre Mateo, PANG YAN XIA Introduction of multimedia The shopping bag FH Vorarlberg - University of Applied Science, Austria SANTOS CAMPUS* HEIDI WEBER 14:00 ESAD Orléans, France 11:30-14:30 Avenida Dom Carlos I, nº 4, Lisboa EST01 ULI MEISENHEIMER Revisit urban signage ("Graphic signs in urban space") 42 (11H00/13H30) EDIP SENYUREK Recommender System Vistula University, Poland JOSÉ MANUEL /RUIZ GUTIERREZ Open Hardware en el Diseño de Productos: Plataforma Arduino Restauración de Bienes Culturales, Diseño Y Cerámica de Castilla La Mancha, 48 Università degli Studi di Bari, Italy The city as a space of artistic intervention Università degli Studi di Bari, Italy 9:00-12:00 Lab3D LUCIANA FINA The city as a space of artistic intervention 74 9:00 - LUCIANA FINA EASD Mestre Mateo, The logomania as part of the urban landscape EASD Mestre Mateo, ELISA Mª GONZÁLEZ PENAS 75 The logomania as part of the urban landscape ESAD Orléans, France ELISA Mª GONZÁLEZ PENAS Revisit urban signage ("Graphic signs in urban space") 64 EASD Mestre Mateo, ULI MEISENHEIMER Making a Fashion Movie Breda University of Applied Sciences, Holand 17 XOAN LUACES FANDIÑO Finding a new truth Numerical Control Programming WANG ZHEN HUA Est01 Restauración de Bienes Culturales, Diseño Y Cerámica de Castilla La Mancha, MAARTEN VAN BUSSEL Ostfalia Salzgitter, Germany JOSÉ MANUEL /RUIZ GUTIERREZ Open Hardware en el Diseño de Productos: Plataforma Arduino 14 city with Transmedia Experience New Tourism Exploring the 64 HELMUT VOULIEMME
6 Institution Shanghai Polytechnic, 23 ELISA Mª GONZÁLEZ PENAS EASD Mestre Mateo, Numerical Control Programming Lab3D ANNALISA DI ROMA Sustainable for design for urban regeneration 13 Politecnico di Bari (Poliba), Italy Interface design, usability and information architecture PUC-Rio Pontificia Univ Catolica do Rio de Janeiro, Brazil Stenden NHL University, Holand EDIP SENYUREK Recommender System Vistula University, Poland MAARTEN VAN BUSSEL Finding a new truth Breda University of Applied Sciences, Holand ESTEBAN MARTÍNEZ GONZÁLEZ A user experience city Escuela Superior de Conservación Y Restauración de Bienes Culturales, 23:00 HELMUT VOULIEMME New Tourism Exploring the city with Transmedia Experience Ostfalia Salzgitter, Germany 21:30-23: ANNALISA DI ROMA Sustainable for design for urban regeneration Politecnico di Bari (Poliba), Italy - 37 Universidad Rey Juan Carlos, 13 Communication-Journalism, media and public opinion RAQUEL RODRIGUEZ-DIAZ ULI MEISENHEIMER Revisit urban signage ("Graphic signs in urban space") ESAD Orléans, France HEIDI WEBER PUC-Rio Pontificia Univ Catolica do Rio de Janeiro, Brazil 18:30-20:30 Interface design, usability and information architecture The shopping bag 53 22:00 18:30-20:30 CLAUDIA MONTALVAO/ MANUELA QUARESMA LAMBERT ROZEMA FH Vorarlberg - University of Applied Science, Austria Colour in the gentrification process Stenden NHL University, Holand European marketing strategies of Huawei ZANG QING Introduction of multimedia Institution Shanghai Polytechnic, Geração Internet das Coisas e o Mundo Líquido Goodinitalywebtv, Italy IBMEC, Brazil Historical spaces for fashion 57 Universidad Europea de Madrid -UEM, - STEFANIA GIACOMINI PANG YAN XIA Turismo en las ciudades españolas en el siglo XXI FATIMA GÓMEZ SOTA / RAQUEL R. C. VERDUGO JOSÉ MANUEL /RUIZ GUTIERREZ Open Hardware en el Diseño de Productos: Plataforma Arduino Restauración de Bienes Culturales, Diseño Y Cerámica de Castilla La Mancha, 49 University College Birmingham, England Cork City Ireland A Hipster Future (14H00/19H00) 14 GARRETT EDWARDS WU CUI-HONG 43 Hochschule Karlsruhe, Germany E-commerce 15:00 18:00 Stenden NHL University, Holand Breda University of Applied Sciences, Holand - 15:00 43 Value Proposition Design for the supply with blood bottles Institution Shanghai Polytechnic, Colour in the gentrification process Finding a new truth REINHOLD KÖNIG Centro Universitário Curitiba, Brazil 15:00 - LAMBERT ROZEMA MAARTEN VAN BUSSEL Colour in the gentrification process 42 Goodinitalywebtv, Italy LAMBERT ROZEMA Historical spaces for fashion 58 STEFANIA GIACOMINI CLOSING DINNE 29 Università degli Studi di Bari, Italy EASD Mestre Mateo, 22 The city as a space of artistic intervention Making a Fashion Movie LUCIANA FINA XOAN LUACES FANDIÑO Storytelling: cidades contando histórias 48 FABIANO PUCCI NASCIMENTO Institute of Hospitality Management in Prague, Czech Republic 61 WANG ZHEN HUA 14:00 How can we create and promote spaces for learning and education in the cities of the future? European marketing strategies of Huawei CLAUDIA MONTALVAO/ MANUELA QUARESMA CHRISTINE MCCONNELL 52 ZANG QING PUC-Rio Pontificia Univ Catolica do Rio de Janeiro, Brazil IMC University of Applied Sciences Krems, Austria The logomania as part of the urban landscape Interface design, usability and information architecture 12:00 14:00 CLAUDIA MONTALVAO/ MANUELA QUARESMA Diversity in a city and Intercultural Communication 38 IBMEC, Brazil SUMAN LEDERER 44 Geração Internet das Coisas e o Mundo Líquido Escuela Superior de Conservación Y Restauración de Bienes Culturales, 12:00-13:30 Lab3D A user experience city ESTEBAN MARTÍNEZ GONZÁLEZ SANTOS CAMPUS* (B)
OVERALL PROGRAM. RESEARCH MEETINGS Visit to the Carnide Campus + photo group 11:00-13:00 WELCOME BRUNCH INTERNATIONAL CLASSES + INTERNATIONAL FAIR
12th WEEK OVERALL PROGRAM 09:00 10:30 REGISTRATION Carnide Campus 11:30 MOBILITY BEST PRACTICES WORKSHOP OPENING SESSION (Auditórium - Carnide Campus) 12:00 12:30 Visit to the Carnide Campus + photo group
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