OVERALL PROGRAM. RESEARCH MEETINGS Visit to the Carnide Campus + photo group 11:00-13:00 WELCOME BRUNCH INTERNATIONAL CLASSES + INTERNATIONAL FAIR

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1 12th WEEK OVERALL PROGRAM 09:00 10:30 REGISTRATION Carnide Campus 11:30 MOBILITY BEST PRACTICES WORKSHOP OPENING SESSION (Auditórium - Carnide Campus) 12:00 12:30 Visit to the Carnide Campus + photo group Lispolis Campus Santos Campus Room 49 - WELCOME BRUNCH 13:30 Transport to Lipolis Campus (bus) Visit to Lispolis Campus 14:30 15:30 Transport to Santos Campus (bus) Visit to Santos Campus + FAIR Santos Campus + FAIR Carnide Campus 47 Visit to Museu do Azulejo (Tile Museum) 16:30 15:00-16:30 18: : SPECIAL SESSION (Auditórium - Carnide Campus) Agreement signature: IPDAL Institute for the Promotion of Latin America and the Caribbean * EDCOM certificate for the winner of the international competition for the best master's thesis in the field of commercial communication. * Conference: 2018 Elections in Latin America 20:00 Carnide Campus LISPOLIS CAMPUS SANTOS CAMPUS Estrada da Correia, nº 53, Lisboa Rua Laura Ayres, nº4, Lisboa Avenida Dom Carlos I, nº 4, Lisboa + INTERNACIONAL FAIR Lispolis Campus

2 12th WEEK (A)* 09:00 09:30 PIM WOLSINK The zero moment of truth branding: To Generation Y & Multi Channel Marketing B12 Universidad Rey Juan Carlos, P13 RAQUEL RODRIGUEZ-DIAZ Comparing media system: spanish case MARTEEN VAN BUSSEL How to attract new, or recurring, visitors to a touristic location? B01 Universidad Rey Juan Carlos, 10:30 12:30 RAQUEL RODRIGUEZ-DIAZ Comparing media system: spanish case B11 Stenden University, KATRIEN GIEBENS Experiental Marketing, an indispensable tool for successful shopping center B10 Politecnico di Bari (Poliba), Italy B12 B02 de Capitais), Brazil ANNALISA DI ROMA Sustainable for design for urban regeneration IBMEC (Instituto Brasileiro de Mercado Geração Internet das Coisas e o Mundo Líquido 23:00 Restauración de Bienes Culturales, * Estrada da Correia, nº 53, Lisboa A06 ESTEBAN MARTINEZ GONZÁLEZ A User Experience City Ostfalia Salzgitter, Germany HELMUT VOULIEMME New Tourism: Exploring the City with Transmedia Experience A04 Hochschule Karlsruhe, Germany REINHOLD KÖNIG Value Proposition Design for the supply with blood bottles 12:30 B02 Karel de Grote Hogeschool, Belgium

3 12th WEEK LISPOLIS CAMPUS* INATEL CAMPUS** 15:00 CHRISTINE MCCONNELL How can we create and promote spaces for learning and education in the cities of the future? L Goodinitalywebtv, Italy Institute of Hospitality Management Karel de Grote Hogeschool, Belgium Turismo en las ciudades españolas en el siglo XXI Universidad Europea de Madrid -UEM, England IMC University of Applied Sciences MAARTEN VAN BUSSEL Finding a new truth (How to attract new tourists) L16 L18 AHMET AYDIN Comparative Language Literature UNICURITIBA / Curitiba, PR, Brazil L23 L14 Krems, Austria Centro Universitário Curitiba 16:20-18:00 SUMAN LEDERER Diversity in a city and Intercultural Communication FABIANO PUCCI NASCIMENTO Storytelling: cidades contando histórias University College Birmingham, 18:00 L25 GARRETT EDWARDS Cork City Ireland A Hipster Future LISPOLIS CAMPUS* INATEL CAMPUS** Rua Laura Ayres, nº4, Lisboa Avenida Rio de Janeiro, Parque de Jogos 1º Maio, Lisboa LIS - L15 L21-11:40 FATIMA GÓMEZ SOTA / RAQUEL R. C. VERDUGO L17 in Prague, Czech Republic 15:00 KATRIEN GIEBENS Experiental Marketing, an indispensable tool for successful shopping center, STEFANIA GIACOMINI Historical spaces for fashion INATEL, HAIRONG DING Shuttlecock L15 HAIRONG DING Shuttlecock 09:30, Lab 13 HAIRONG DING Shuttlecock 09:00 INATEL

4 12th WEEK (B)* FATIMA GÓMEZ SOTA / RAQUEL R. C. VERDUGO 09:40 Turismo en las ciudades españolas en el siglo XXI Universidad Europea de Madrid -UEM, B05 11:40 CHRISTINE MCCONNELL How can we create and promote spaces for learning and education in the cities of the future? Institute of Hospitality Management University College Birmingham, England Centro Universitário Curitiba A13 UNICURITIBA / Curitiba, PR, Brazil WU CUI-HONG E-commerce lessons 18:40, Hochschule Karlsruhe, Germany REINHOLD KÖNIG Value Proposition Design for the supply with blood bottles Lab 4 B02 A01 14:40 20:40 FABIANO PUCCI NASCIMENTO Storytelling: cidades contando histórias Cork City Ireland - A hipster future? GARRETT EDWARDS B04 in Prague, Czech Republic Karel de Grote Hogeschool, Belgium * KATRIEN GIEBENS Experiental Marketing, an indispensable tool for successful shopping center 23:00 P13 Estrada da Correia, nº53, Lisboa P04

5 12th WEEK SANTOS CAMPUS (A)* LUCIANA FINA The city as a space of artistic intervention RAQUEL ANTA BARRAGAN Walking around cinema city EASD Mestre Mateo, Santiago de Compostela, EDIP SENYUREK Recommender System 41 European marketing strategies of Huawei EST01 ZANG QING Comparative language literature 12:00 AHMET AYDIN 74 Università degli Studi di Bari, Italy Geração Internet das Coisas e o Mundo Líquido IBMEC, Brazil ZANG QING European marketing strategies of Huawei WANG ZHEN HUA Numerical Control Programming ESTEBAN MARTÍNEZ GONZÁLEZ A user experience city Escuela Superior de Conservación Y Restauración de Bienes Culturales, XOAN LUACES FANDIÑO Making a Fashion Movie EASD Mestre Mateo, The city as a space of artistic intervention Università degli Studi di Bari, Italy 9:00-12:00 EDIP SENYUREK Recommender System SANTOS CAMPUS* Revisit urban signage ("Graphic signs in urban space") ESAD Orléans, France 11:30-14:30 Avenida Dom Carlos I, nº 4, Lisboa 14 ULI MEISENHEIMER FH Vorarlberg - University of Applied Science, Austria The shopping bag Restauración de Bienes Culturales, Diseño Y Cerámica de Castilla La Mancha, HEIDI WEBER LUCIANA FINA JOSÉ MANUEL /RUIZ GUTIERREZ Open Hardware en el Diseño de Productos: Plataforma Arduino 14:00 33 EST :00 - EASD Mestre Mateo, The logomania as part of the urban landscape Lab3D 38 The Value of Design ELISA Mª GONZÁLEZ PENAS 53 LIN CHEN YE ESAD Orléans, France EASD Mestre Mateo, Revisit urban signage ("Graphic signs in urban space") The logomania as part of the urban landscape ULI MEISENHEIMER ELISA Mª GONZÁLEZ PENAS 75 EASD Mestre Mateo, The Value of Design Making a Fashion Movie LIN CHEN YE XOAN LUACES FANDIÑO Numerical Control Programming 17 Compostela, EASD Mestre Mateo, Santiago de WANG ZHEN HUA Numerical Control Programming RAQUEL ANTA BARRAGAN Walking around cinema city Restauración de Bienes Culturales, Diseño Y Cerámica de Castilla La Mancha, WANG ZHEN HUA PUC-Rio Pontificia Univ Catolica do Rio de Janeiro, Brazil 53 Interface design, usability and information architecture CLAUDIA MONTALVAO/ MANUELA QUARESMA 37 JOSÉ MANUEL /RUIZ GUTIERREZ Open Hardware en el Diseño de Productos: Plataforma Arduino Ostfalia Salzgitter, Germany EASD Mestre Mateo, Santiago de Compostela, city with Transmedia Experience Walking around cinema city New Tourism Exploring the 12 RAQUEL ANTA BARRAGAN HELMUT VOULIEMME

6 ZANG QING European marketing strategies of Huawei XOAN LUACES FANDIÑO Making a Fashion Movie EASD Mestre Mateo, STEFANIA GIACOMINI Historical spaces for fashion PUC-Rio Pontificia Univ Catolica do Rio de Janeiro, Brazil Comparative language literature SUMAN LEDERER Diversity in a city and Intercultural Communication IMC University of Applied Sciences Krems, Austria LUCIANA FINA The city as a space of artistic intervention Università degli Studi di Bari, Italy PANG YAN XIA Introduction of multimedia - 15:00 48 AHMET AYDIN Lab3D 23 Interface design, usability and information architecture Goodinitalywebtv, Italy 14:00 - CLAUDIA MONTALVAO/ MANUELA QUARESMA Introduction of multimedia EASD Mestre Mateo, The logomania as part of the urban landscape IBMEC, Brazil PANG YAN XIA 52 ELISA Mª GONZÁLEZ PENAS 12:00 14:00 Geração Internet das Coisas e o Mundo Líquido Escuela Superior de Conservación Y Restauración de Bienes Culturales, 12:00-13:30 A user experience city ESTEBAN MARTÍNEZ GONZÁLEZ SANTOS CAMPUS* (B) 14:00 Centro Universitário Curitiba, Brazil 15:00 - Finding a new truth (How to attract new tourists) 14:00 - Cork City Ireland A Hipster Future LIN CHEN YE RAQUEL RODRIGUEZ-DIAZ Communication-Journalism, media and public opinion Universidad Rey Juan Carlos, ANNALISA DI ROMA Sustainable for design for urban regeneration New Tourism Exploring the city with Transmedia Experience Ostfalia Salzgitter, Germany 21:30-23:30 Revisit urban signage ("Graphic signs in urban space") ESAD Orléans, France HEIDI WEBER The shopping bag 53 HELMUT VOULIEMME ULI MEISENHEIMER LAMBERT ROZEMA 23:00 Escuela Superior de Conservación Y Restauración de Bienes Culturales, 57 A user experience city ESTEBAN MARTÍNEZ GONZÁLEZ Politecnico di Bari (Poliba), Italy Institution Shanghai Polytechnic, The Value of Design 54 FH Vorarlberg - University of Applied Science, Austria 29 The shopping bag - HEIDI WEBER IBMEC, Brazil PUC-Rio Pontificia Univ Catolica do Rio de Janeiro, Brazil 18:30-20:30 FH Vorarlberg - University of Applied Science, Austria Colour in the gentrification process Stenden NHL University, Geração Internet das Coisas e o Mundo Líquido Interface design, usability and information architecture CLAUDIA MONTALVAO/ MANUELA QUARESMA Goodinitalywebtv, Italy Historical spaces for fashion 22:00 49 STEFANIA GIACOMINI 57 Universidad Europea de Madrid -UEM, - Introduction of multimedia Turismo en las ciudades españolas en el siglo XXI Restauración de Bienes Culturales, Diseño Y Cerámica de Castilla La Mancha, PANG YAN XIA 44 FATIMA GÓMEZ SOTA / RAQUEL R. C. VERDUGO JOSÉ MANUEL /RUIZ GUTIERREZ Open Hardware en el Diseño de Productos: Plataforma Arduino Stenden NHL University, Colour in the gentrification process LAMBERT ROZEMA University College Birmingham, England GARRETT EDWARDS 15:00 18:00 Institution Shanghai Polytechnic, 14:00-14 E-commerce WU CUI-HONG REINHOLD KÖNIG Hochschule Karlsruhe, Germany 14:00-42 MAARTEN VAN BUSSEL Value Proposition Design for the supply with blood bottles Recommender System 58 Storytelling: cidades contando histórias EDIP SENYUREK FABIANO PUCCI NASCIMENTO Politecnico di Bari (Poliba), Italy 43 Sustainable for design for urban regeneration ANNALISA DI ROMA Lab3D CLOSING DINNE Finding a new truth (How to attract new tourists) 54 MAARTEN VAN BUSSEL