PARIS LA DÉFENSE The new tourist and entertainment destination in Greater Paris

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1 July 2017 PARIS LA DÉFENSE The new tourist and entertainment destination in Greater Paris HOTEL STRATEGY

2 Growth in hotel accommodations in Paris La Défense % in eight years: 1,500 rooms % in 17 years: 850 rooms (i.e. +2.3%/year and +50 rooms/year) State of play, hotel strategy & outlook Each year, more visitors come to Paris La Défense to admire the towering architecture and enjoy the district s open-air events. With the continuously growing office supply, renewed residential development and an enhanced cultural and entertainment offering, today it is necessary to expand the supply of hotel accommodations in Paris La Défense. The opening of Europe s largest indoor concert hall the U Arena the reopening of the roof of the Grande Arche, as well as the French capital s bid to host the 2024 Olympic Games and Expo 2025, all make it indispensable for Paris La Défense to increase its accommodation capacities. Diversifying the accommodations offering and breaking down geographic boundaries The strategy we are developing aims to put forth an offering that complements existing accommodations throughout La Défense Seine Arche, leading to more striking hotel experiments in line with new trends and that open up space for new hotel brands. In the coming eight years, we will have increased the hotel capacity of Paris La Défense by 60%, from 2,500 to 4,000 available rooms. The exceptional Jardins de l Arche Tower project, led by EPADESA, will contribute immensely to this initiative by creating 730 additional rooms. We are preparing a robust hotel offering with iconic concepts heralding new experiences to enhance the district s appeal and international standing, explains Fabien Guisseau, Head of Strategy at EPADESA. Paris La Défense is no longer simply a place to work: it is a space in which to have fun, to sleep, and to live. Recent developments of evening and weekend leisure and entertainment facilities will naturally benefit the local hotel industry. Mixed-use developments are crucial for business districts. Today, there is much more to La Défense than office towers: the business district features housing, cultural events, sporting facilities, as well as spaces to get together, chat, stroll and more, adds Jean-Claude Gaillot. This urban effervescence will place La Défense on par in terms of appeal with other international business districts, particularly in Asia: Downtown in Singapore, Central in Hong Kong, and even Canary Wharf and the City of London, where innovative architectural and hotel offerings are being developed. We are watching these developments closely, notes Fabien Guisseau. Indeed, today European business districts often conform to a standard model. It is up to Paris La Défense to stand out as a pioneer in innovative hotel development. In this regard, the Greater Paris project, with the Grand Paris Express and the polycentric structure destined to reshape the landscape in the Paris Region, represents an unprecedented opportunity to reassert the standing of Paris La Défense within the region, as well as the district s vocation as a tourist destination. The arrival of the RER E suburban line in 2022, followed by the Grand Paris Express in 2027 will contribute to strengthening connections with Paris. 2

3 The Paris La Défense hotel offering in numbers EPADESA draws from the survey conducted in late 2016 together with MKG Consulting. This analysis made it possible to assess the district s hotel offering and examine changing consumer expectations and related challenges. EPADESA was thus able to fine-tune its 2025 strategy in terms of type and capacity of accommodations in the Greater La Défense area. Is the current and planned offering in line with consumer demand? What is the client profile? What type of offerings should be developed? TODAY BY 2025 in short: 2,545 mid-range and high-end rooms Breakdown of clients Business Pleasure 33% 67% Number of nightly stays in ,000 i.e. 1,800 rooms sold per day Breakdown of clients by origin French 50% International 50% Changing breakdown of international clients by origin ,000 rooms a 60% increase in hotel capacity, a level of growth never before seen in the business district s history Construction of new office towers to attract more business clients (+ 500,000 m² or 5.38 million sq. ft. of offices by 2022) Development of a diversified offering that will meet the needs of short-term and long-term visitors Innovative hybrid concepts focused on the client experience, developing lively spaces for employees and residents in Paris La Défense: bars, restaurants, spaces for co-working and seminar venues BY 2025 Demand for accommodations, already high in La Défense, is sure to grow in the coming years. Every day, we reinvent the service industry by attracting new companies, welcoming new towers and redesigning those that no longer meet the requirements of modern business, while offering new models for office relocation. Likewise, we must be able to present a creative, innovative and mixed-use range of hotel facilities. It is essential for Paris La Défense to meet the standards of leading European and international business districts in terms of hotel accommodations. USA/ Canada UK Germany China India Middle-East New links to facilitate international travel BY Paris La Défense / Gare du Nord Paris La Défense / Paris-CDG Paris La Défense / Orly 15 mn 34 mn 38 mn 3

4 A hotel offering made up of international brands Nanterre RESIDHOME SECTOR IN DEVELOPMENT ACCESS MERCURE APPART JARDINS DE L ARCHE PROJECT TOWER UNDER REVIEW IBIS *** MERCURE CAMPANILE *** CITIZENM SECTOR IN DEVELOPMENT RENAISSANCE 85% of the offering is high-end and mid-range 52% High-end 33% Mid-range 15% Economy range 1% Super-economy range Puteaux N E O S 4

5 HOTEL PROJECTS / SECTORS IN DEVELOPMENT EXISTING HOTELS HOTEL RESIDENCES The newcomer HÔTEL MELIA PARIS LA DÉFENSE Open since rooms 4 * 1st rooftop in Paris La Défense exceptional view of Paris easy access by metro SÉJOURS & AFFAIRES La Garenne-Colombes The disruptive brand CITIZENM Open since June 2017 RESIDHOME PULLMAN * HILTON PROJECT UNDER REVIEW IBIS STYLE *** Courbevoie MERCURE ACCESS PROJECT UNDER REVIEW concept hotel: inspiring designer boutique hotel 4 * 170 rooms dynamic lobby open 24/7 in the heart of Jardins de l Arche, across from the U Arena Next in line Upcoming JARDINS DE L ARCHE TOWER Delivery slated for 2022 SOFITEL * MELIA CITADINES FLATS MELON DISTRICT SECTOR IN DEVELOPMENT FRASER SUITES ACCESS IBIS *** NOVOTEL Paris 65,000 m² (700,000 sq. ft.) including 45,500 m² (490,000 sq. ft.) of hotels height 200 m (656 feet) mixed-use complex 730 rooms hotels and hotel residence InterContinental Hotels Group (IHG) brands: Crowne Plaza, Holiday Inn, Staybridge Suites restaurant and panoramic bar 5

6 1 A range of cultural and tourist activities Whether in terms of number of employees, office surface area or history, Paris La Défense is Europe s premier business district. It owes its ever-growing appeal to a strategic orientation aimed at transforming the area into more than simply a place to work: Paris La Défense must become a place to call home. Since 2009 and the creation of Defacto, a public body responsible for managing, promoting and energizing the business district, Paris La Défense has become a veritable Greater Paris tourist destination. Its collection of 69 works includes top names in the iconic art movements of the 20th century, including Calder, Miró, Moretti, Serra, Venet, etc. Defacto invested 5 million between 2015 and 2017 to restore these pieces and incorporate them into public spaces and highlight this exceptional heritage. To take their rightful place in the district, pathways were created, plaques were installed in French, English and Mandarin, and artistic lighting was designed to accentuate major works. 2 6

7 3 In addition, Defacto has implemented a promotional policy in the district with numerous events throughout the year, including intercompany sporting competitions, concerts, major summer events (Été Paris La Défense, Urban Week) and, for the holiday season, the largest Christmas market in the Paris Region. These events make up a unique offering for the thousands of employees, tourists, students and local residents who enjoy them every year. Diversifying uses in the business district requires creating new venues for socializing and festivities. Three projects are underway to breathe new life into the area by establishing a cultural and event offering unique in the Paris Region. The first site to open, L Alternatif, is a third place that will transform one level of a parking garage into a food-service/ co-working space featuring an exhibition gallery and an auditorium dedicated to corporate seminars and concerts. Opening slated for September The following project, Oxygen, is located on the edge of Paris La Défense facing the capital, and will combine food service, an event venue and a cocktail bar, as well as a co-working space. Finally, the third project, Table Square, will put forth a new catering offering in the heart of La Défense: a gourmet restaurant featuring a view of the Grande Arche and the Arc de Triomphe, restaurants offering bistronomie fare, a lounge bar under the pedestrian platform and a cafeteria service for employees. These three sites aim to enrich the neighborhood night life while meeting users growing needs and enhancing the appeal of the business district as a tourist destination. Two other symbolic monuments in Paris La Défense reflect the neighborhood s ever-growing focus on tourism: the reopening of the roof of the Grande Arche de La Défense as of June and the upcoming opening of the U Arena, which will stand out as Europe s largest concert hall and feature cutting-edge technologies. 4 1 Été Paris La Défense 2 Urban Week Paris La Défense 3 L Alternatif 4 Oxygen 5 Table Square 5 7

8 Paris La Défense International gateway to Greater Paris and premier European business district 3.5 million m² (37.7 million sq. ft.) of offices 31 hectares (76.6 acres) of pedestrian platforms 500 companies including 15 Fortune 500 businesses 40% international companies 180,000 employees 45,000 students 20,000 inhabitants m² (2.6 million sq. ft.) of retail space 5 lines of public transportation 69 works of art in public spaces Paris La Défense ranks among the top economic, financial and commercial destinations in Europe. Steeped in history, the business district has been in a state of constant renewal and redesign since its creation nearly 60 years ago. Thanks to an exceptional transportation network, the business district is conveniently located just minutes from downtown Paris. It features a fast-developing, high-quality, multi-use and sustainable real estate offering. The district is also undergoing ambitious renovation and urban enhancement programs to diversify activities and further enhance its appeal. With its diverse range of services and high quality of life, the district stands out for its achievements and innovation to serve businesses and their employees. Paris La Défense also hosts Europe s largest shopping center. A forum of encounters and exchanges among employees, local residents, students and visitors, for many years Paris La Défense has enjoyed a dynamic cultural and events policy that positions the business district as a key entertainment destination in Greater Paris, particularly with the upcoming opening of the U Arena, a concert hall with a capacity of 40,000, as well as the reopening of the roof of the Grande Arche. EPADESA EPADESA, the Public Development Authority for la Défense Seine Arche, manages implementation of the urban planning initiative for La Défense Seine Arche and initiates concerted and innovative development programs. It is responsible for overseeing real estate development (housing, offices, shops, hotels, institutions of higher education, major facilities) and providing support for investors. It designs, builds and finances public spaces. Created by decree, EPADESA receives no public subsidies. It operates on a self-funding basis through the sale of building rights. DEFACTO Defacto is in charge of managing, promoting and energizing public spaces in the Paris La Défense business district. An overarching ambition: place users at the heart of its action in a context of continuous exchange and dialogue, enhance the appeal and the international standing of Paris La Défense, make the district safer, more diverse and more dynamic. epadesa.com ladefense.fr IMMEUBLE VIA VERDE 55, PLACE NELSON MANDELA NANTERRE CEDEX T +33 (0) CONTACT FABIEN GUISSEAU HEAD OF STRATEGY - fguisseau@epadesa.fr MÉLANIE PINJON HEAD OF COMMUNICATIONS DEPARTMENT - mpinjon@epadesa.fr CONTACT BARTHOLOMEW WANDER - bwander@defacto.fr