EVAPTAINERS. Affordable Refrigeration. Everywhere
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1 EVAPTAINERS Affordable Refrigeration. Everywhere
2 2 Billion + People Lack Refrigeration This greatly impacts consumers. Lack of refrigeration leads to: Long hours going to the market Loss of valuable income Dealing with spoilage constantly
3 No Good Off-grid Solution $ $ $1,500+ Refrigerators: Expensive Requires electricity Not easy to transport Ice Chests: Ice is not always available Stays cold only 24h Environmentally costly Solar-Powered: Very Expensive Requires sunlight Difficult set-up
4 Evaptainers: Commercializing Proven Tech 1. Evaptainers takes an already proven, traditional, zero-energy device 2. Redesigns it with 21st century materials to make it better 3. Then mass produces it in modern factories to achieve ultra-low costs.
5 Huge Impact User Benefits - 10% Increase in household income - Fewer costly trips to the souk - 2 Month Payoff Period - More time for other activities
6 Competition Coolers: Energy vs Cost graph $7.00 $6.00 $5.00 Cost (Per Liter) The EV-8 is the cheapest refrigeration technology in the world. Recreational Refrigerators Yeti GE Compression Refrigerators $4.00 Frigidaire GE $3.00 Koolatron Maytag Mitticool $2.00 Chotokool Thermoelectric Refrigerators Coleman Evaporative Refrigerators $ Energy use (Watts)
7 Current Addressable Market There are an estimated 654 million people who do not have electricity in their homes AND live in less than 60% average relative humidity. 25M 330M 244M 80M 6M
8 GO TO MARKET Market Fit Morocco Western USA Traction DMD: Begin preliminary sales directly to consumers through outdoor markets DMD: Use traction to engage in pilots / market tests with distributors, MFIs, NGOs HEMD: Limited Pre-release flash sale to generate buzz and prove market traction HEMD: Kickstarter campaign to prove market fit and presale commercial release Growth DMD:Ultimately, sell units in bulk to distributors and NGOs HEMD: Commercial Launch through e-comm and distrobutors 8
9 Business Model High End Market Division (HEMD) $140 $22.00 $582m MSRP Target COGS Potential Profit 31,500,000 Potential Users Developing Market Division (DMD) 653,000,000 Potential Users $28.00 $12.00 MSRP Target COGS $0.0 Target Profit
10 Team The unique team capable of launching an international, hardware focused, social enterprise. QUANG TRUONG COO and Co-founder Aid Work Int l Development Monitoring & Evaluation SPENCER TAYLOR CEO and Co-founder Business Management Outdoor Retail Fundraising JEREMY FRYER-BIGGS CTO and Co-founder Hardware Mechanical Engineering Manufacturing SERENA HOLLMEYER TAYLOR CSO Government Relations Public Relations Policy YASSINE MAGHNOUJ Director of Marketing Startups Distribution Sales
11 Partners Funding Partners: Awards: Sponsors: Technical Assistance:
12 Timeline 2017 Q Q2 Q3 Q4 Marketing Validation & Technology Pilot Q Q2 Q3 Q4 Operationalize Business & Commercial Dev. Q1 Q2 Q3 Q4 Expand Product Line & Scale Operations Sales EV-8 impact assessment 300 unit field pilot Pre-Sale goal = 1,000 Launch in US Outdoor market Sell to distribution partners in Nigeria. Sales Goal = 100,000 Launch in Australia Expand to India Sales Goal = 500,000 Operations Business model validation Publicity and outreach U.S. Kickstarter campaign Implement Dual Channel Distribution model: U.S. Outdoor Retail Sales Rural MENA region distribution Partnerships with NGOs for bulk sales in disaster relief and Refugee programs Technology Supply Chain Refinement Field Test EV-8 Prototypes Initial Production Run Cost engineering for scale R&D of beta model Beta unit testing U.N. product approval Future concepts dev.
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