25 % CIRCULATION MARKET COVERAGE

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2 Plumbing & Hydronic Contractor News PLUMBING & HYDRONIC CONTRACTOR NEWS Phc News reaches a monthly circulation of 47,025 BPA-audited subscribers involved in plumbing, hydronic heating, piping, fire protection and kitchen and bath. Recent investments in circulation, increased frequency and integrated marketing opportunities have positioned Phc News to be the market leader. Celebrating its 10th year, Phc News has grown to be the authoritative voice in the plumbing and hydronic contracting industry. With its strong editorial content and industry columnists including the acquisition of noted columnists Dan Holohan and Ellen Rohr it s no wonder that Phc News has become the contractor s #1 choice. CIRCULATION WHO WE REACH Phc News continues to make a substantial investment in its circulation, ensuring that your ad dollars target key decision makers in the areas of plumbing, hydronic heating, piping, fire protection and kitchen and bath. Our 47,025 BPA-audited subscribers are focused specifically on the wet side of contracting. THE FACTS * 47,025 BPA-audited subscribers 100% have qualified in the past 2 years 85.1% are one year qualified subscribers 14.9% are two year qualified subscribers MARKET COVERAGE Phc News reaches owners in upper management of plumbing & mechanical contracting firms those with purchase-making authority representing billions of dollars in sales each year. Phc News format is tailored to meet the daily job demands of contractors. Phc News has experienced the most significant growth among industry publications over a three-year period. The reasons for the continued growth are unmatched editorial and our dedication to cost-effective advertiser programs. READERS BY TYPES OF CONTRACTING WORK ** Plumbing 89% Hydronic Heating 70% Kitchen & Bath 64% PVF 62% Radiant Heating 41% Fire Protection 15% READERS BY TYPES OF CONSTRUCTION ACTIVITY Service 89% Replace/Remodel/Rehab 87% New Construction 72% SUBSCRIBERS BY TITLE? 91.8% 90.9% Owners/Presidents/CEOs 4.2% 4.6% GM/Supervisors/Foremen 3.0% 2.9% Estimators/Salesmen/Engineers WHO MAKES THE INVENTORY PURCHASING DECISIONS? 25 % President & Ceo Owner 49 % VP 12% Foreman 12% Service Technician 2% WHAT SPECIFIC MARKET IS YOUR REVENUE SPENT? Residential Commercial Hydronic Heating Piping 23% Wastewater 8% Fire Protection 84% 74% 55% 49% *Source: BPA-audited Circulation Statement, June 2008 **Phc News readership survey, July 2008 PHC NEWS A TMB PUBLICATION

3 FORMAT CONTRACTORS LEAD BUSY WORKDAYS, with little time for trade journals loaded with heavy editorial. They want a quick-hitting, user-friendly publication filled with industry news, field reports better business operation tips and lots of products. The answer Phc News! The reader response to our format has been extremely favorable and, more importantly, has connected our advertisers to more and more end users every day. Phc News FEATURES: INDUSTRY NEWS/INSIGHTS ASSOCIATION NEWS THE PULSE GREEN BUILDING A NAME YOU SHOULD KNOW CONTRACTOR SPOTLIGHT THE PIPING PAGE SOLAR SOLUTIONS EXECUTIVES CLUB NEW PRODUCT UPDATES... AND MORE! SHARE OF MARKET Phc News ON THE RISE! Large gains vs. the competition indicate where the market is shifting and where manufacturers are choosing to invest their advertising dollars. 6% 2007 VS 2006 * 8% 2008 (FIRST 7 MONTHS) * Jobsite PM Contractor Contractor r Jobsite PM Phc News 8% 12% 12% Phc News 0% *Data supplied by Inquiry Management System (IMS). 10% 12% EDITORIAL John Mesenbrink, Editor Introducing The contractor s #1 choice! Led by chief editor John Mesenbrink, our editorial panel assembles a unique editorial blend to help plumbing & hydronic contractors improve job performance and business operations. "Phc News has provided us with many unique opportunities to get our message to our customers. The magazine has been very responsive to our marketing needs, which has provided us with a great return on our advertising investments." Ken Niemi, Marketing Manager Burnham Hydronics Dan Holohan, Wethead Ellen Rohr, Bright Business Perspectives Bob hot rod Rohr, Radiant Insider Paul Rohrs, Radiant Insider Richard DiToma, L.M.P., Plumbing Business Morris Beschloss, PVF & Economic Analyst Bristol Stickney, Solar Solutions Peter Biondo, Solar Solutions Peter Schor, Kitchen & Bath

4 2009 EDITORIAL CALENDAR Issue Issue Focus Green Systems Product Focus JANUARY 2009 Industry Forecast Solar Water Heaters Boilers AD CLOSE: 12/23 MATERIALS: 12/30 Plumbing Hydronics Construction Heating Controls Valves FEBRUARY MCAA Show Issue High-Efficiency Hangers & Supports AD CLOSE: 1/19 MATERIALS: 1/26 PVF Report Pipe Restoration Best Practices West Pumps Pipe Joining MARCH Top 100 Contractors Water PEX Truck Accessories AD CLOSE: 2/21 MATERIALS: 2/28 Commercial Plumbing Fleet Management Radiant Systems Reclamation Pumps APRIL K/BIS Show Issue Smart ADA Compliant AD CLOSE: 3/20 MATERIALS: 3/27 Greening the Kitchen & Bath Franchising Hydronic Controls K/BIS Product Showcase MAY Supplier Profile Issue Solar Software AD CLOSE: 4/20 MATERIALS: 4/27 NAOHSM Preview Boiler Review Cooling NAOHSM Products BONUS ISSUE JUNE 2009 Piping Report Alternative Drain Equipment AD CLOSE: 5/20 MATERIALS: 5/27 Tankless Report Backflow Prevention Drainage Systems Fuels Chemicals JULY 10-Year Anniversary Issue Leak Detection AD CLOSE: 6/19 Commercial Plumbing & Heating Pump Innovations Geothermal Faucets Shower Systems MATERIALS: 6/26 Sprinkler Systems Grease Interceptors AUGUST Annual Heating Season Preview Solar Manifolds Pumps AD CLOSE: 7/21 MATERIALS: 7/28 Water Heating Efficient Hydronic Systems Industrial PVF Storage Water Heaters Boilers SEPTEMBER Green Mechanical Systems Wind Valves AD CLOSE: 8/19 MATERIALS: 8/26 Residential Green PEX Report Snowmelt Systems Energy Controls OCTOBER PHCC Show Issue/Contractor Tools/Reference Guide GPS Power & Hand Tools AD CLOSE: 9/21 Truck & Tool Usage Survey Green Fleets Fittings MATERIALS: 9/28 Top 100 Listing Best Practices East NOVEMBER Green Plumbing & Heating Efficient Kitchen & Bath Products AD CLOSE: 10/20 MATERIALS: 10/27 High-Efficiency Toilets Smart Pumps Drainage Water Heating Water Conservation DECEMBER 2009 Contractor of The Year 2010 Grease Interceptors AD CLOSE: 11/16 MATERIALS: 11/23 Top Products of 2009 Service Repairs Technology Chemicals BONUS ISSUE PHC NEWS A TMB PUBLICATION

5 Bonus Distribution/Added VAlue IBS Las Vegas, January AHR Expo Chicago, January FREE WHITE PAPER Pumper & Cleaner Expo Louisville, Ky., Feb MCAA Scottsdale, Ariz, March 1-5 FREE CLIENT SUPPLIED VIDEO & FREE 4/C LIT RELEASE WQA Chicago, March QSC Power Meeting XXX Daytona Beach, Fla., March FREE AD STUDY K/BIS Atlanta, May 1-3 FREE BANNER AD 2009 ADVERTISING OPPORTUNITIES: PRODUCT SPOTLIGHT OF THE MONTH Feature your company product in a 500-word tabloid advertorial with up to two color photos! Don t miss this opportunity to inform readers of new product updates. Contact your sales rep for more details. Cost: $2,650 net Western PHCC Long Beach, Calif., May 16 NAOHSM Show Hershey, Pa., May RPA Conference Utica, NY, May FOR-1 SPECIAL FREE 4/C LIT RELEASE QSC Power Meeting XXXI, Colorado Springs, Colo., July FREE CLIENT-SUPPLIED VIDEO MANUFACTURER S WEB DIRECTORY FREE WHITE PAPER PHCC Show New Orleans, Oct CONTRACTOR PURCHASING SURVEY Greenbuild Phoenix, Nov FREE 1/4 PAGE PRODUCT RELEASE 2-FOR-1 SPECIAL Full-Page Advertisers Receive A FREE Field Report ADVERTORIAL SPREAD Each month, Phc News will feature one tabloid advertorial spread for you to convey your corporate or product message to readers. Contact your sales representative today for more details on this exciting offer! Cost: $3,750 net ADDED VALUE OPPORTUNITIES Product Releases Column/News Sponsorships Brand Awareness/Readership Surveys Premium Positions Multi-page Fold Out Ads Custom Reprints Subscriber List Rental Supplied Inserts Polybagging Supplied Belly Bands Sponsorship Telemarketing

6 ONLINE OPPORTUNITIES TRAFFIC HAS INCREASED SIGNIFICANTLY to all three TMB Web sites over the past year. Since January 2008, has experienced more than a 250% increase in unique visitors and total visits! BANNER ADVERTISING Sizes 3 months 6 months 12 months Full Banner 468 x 60 $995 $1,790 $2,585 Skyscraper 120 x 600 $955 $1,590 $2,385 Vertical Banner 120 x 240 $795 $1,390 $2,185 Button Ad 120 x 90 $495 $890 $1,485 EXCLUSIVE E-NEWSLETTERS ($1,000/Month or $800 Each/3 Pack) Market-specific newsletters reach more than 14,000+ a month Newsletters overflow with high-quality editorial content not found anywhere else o Breaking industry news o Manufacturer product news o Personnel & corporate announcements WEBCASTS (CONTACT your sales rep for pricing) Hosts may include Dan Holohan, Bob Hot Rod Rohr or Ellen Rohr Accessible to anyone with an Internet connection Past webcasts can be viewed 24 hours a day, seven days a week and archived forever Viewers learn what they need to know on the job site Showcase new products in action COLUMNIST DISCUSSION FORUMS ($750/Topic) Provide a direct line of communication with columnists Enables visitors to interact with peers Read and ask questions that impact business-making decisions SEARCH RESULTS ($500/Month) Exclusive sponsorship banners are viewed as site visitors query articles and files online that match specific search requests. THIS ARTICLE ($500/Month) Get your company message directly in front of potential customers link-backs generated by service contain sponsor banner ad seen by both the sender and recipient ADDITIONAL ONLINE CONTENT Current Issue posted online Extensive archives with past issues, newsletters, webcasts and more Industry news blogs RSS Feeds Industry links Product showcases and more ONLINE VIDEOS ($500/Video 3 months) Provide a direct connection to a target audience Content can be tailored to specific markets Link-backs provided to direct traffic back to advertiser s Web site WHITE PAPERS ($700/ White Paper 3 months) Promote your company s solutions or products Highlight and showcase information favorable to your company Use to generate sales leads, which are sent directly to sponsor Help establish thought leadership, make a business case or to educate customers PHC NEWS A TMB PUBLICATION

7 ADVERTISING RATES AND MECHANICALS BLACK & WHITE RATES Ad Size 1x 3x 6x 9x 12x 24x 7x10 6,320 6,130 5,945 5,770 5,400 4,860 2/3 Page 4,820 4,675 4,535 4,395 4,125 3,630 1/2 Island 4,300 4,170 4,045 3,925 3,450 3,030 1/2 Pg. Hor. 3,840 3,725 3,610 3,500 3,040 2,725 1/3 Pg. Sq. 2,825 2,675 2,565 2,488 2,190 1,920 1/3 Ver. 2,825 2,675 2,565 2,488 2,190 1,920 1/4 Page 2,265 2,190 2,130 2,060 1,810 1,590 TAB UNITS B/W RATES Tab Page 8,050 7,800 7,575 7,340 7,110 6,900 Tab 2/3 Ver. 6,995 6,785 6,580 6,380 6,190 6,000 Tab 1/2 Hor. 6,360 6,170 5,980 5,810 5,630 5,460 Tab 1/2 Ver. 6,360 6,170 5,980 5,810 5,630 5,460 Tab 1/3 Ver. 5,470 5,300 5,140 4,990 4,840 4,690 Tab 1/3 Sq. 5,270 5,110 4,950 4,800 4,665 4,525 COLOR RATES Per Page Per Spread Black and one color $700 $1,100 Price per pms or 5th color $1,000 $1,400 4-color process $1,450 $2,000 CLASSIFIEDS* x1 x6 x12 Per Column Inch $140 $130 $125 * Blind ads and forwarding replies: $30 additional. All classified ads must be paid in advance of publication. A classified ad form can be obtained from our website or contact Jenny Stringer (jenny@tmbpublishing.com) or Debbie Newberg (debbie@tmbpublishing.com) at (847) PDF GUIDELINES TMB Publishing requires the submission of PDF 1.3 files; this is compliant with PDF/X1a, which we will also gladly accept. We cannot accept PDF 1.5 files, as there is no current version of Quark that can place these types of PDFs. In addition, we recommend that you do not submit ads as PDF 1.4 files as there are potential RIPing issues, including font and transparency flattening. ADDITIONAL THINGS TO REMEMBER: All PDF files must be in CMYK color mode, and all photos must be 300 dpi (line art or flattened ads must be 1200 dpi). Please export directly to PDF from your native application and remember to export as version 1.3 PDFs or as PDF/X1a files. All fonts must be embedded and subset. Please make sure your ad is centered on the page, which is equal to trim size plus bleed. Please label your PDFs with the name of the advertiser and the publication. Please use only CMYK or Grayscale images. Do not use RGB, LAB or ICC. Images must be embedded without color profiles. Crop marks and page information is not necessary. A D SI Z I NG C HA RT TRIM IS X AND LIVE AREA IS 9 X Tabloid Bleed 10 x Full Page x /2 Tabloid Horizontal x Tabloid Square x /2 Tabloid Vertical x 13 1/3 Tabloid Vertical x 13 1/2 Horizontal x /2 Vertical x 9 1/2 Island x 7 1/3 Square x /4 Page 3 x /3 Vertical 2 x 9 1 4

8 ADVERTISING, EDITORIAL AND BUSINESS STAFF CORPORATE OFFICE 1838 Techny Court, Northbrook, IL Tel: (847) Fax: (847) Website: Tom M. Brown, Jr., Owner Cate C. Brown, Vice President Operations/Production John Mesenbrink, Editorial Director Jim Schaible, Managing Editor Debbie Newberg, Administrative Assistant Jenny Stringer, Classified Ad Sales MIDWEST/SOUTH SALES/E. CANADA David Schulte, Publisher 1838 Techny Court, Northbrook, IL Tel: (847) , Ext. 209, Cell: (847) Fax: (847) EAST SALES/INDIANA/W. MICHIGAN Brad Burnside, Regional Manager 1838 Techny Court, Northbrook, IL Tel: (847) , Ext. 204, Cell: (224) Fax: (847) WEST SALES/TEXAS/W. CANADA Diane Spangler, Regional Manager P.O. Box 9802, Fountain Valley, CA Tel: (714) , Fax: (714) Solar cover image courtesy of Cedar Mountain Solar